Our friends over at Chrysler whose ad featuring a fairy turning everything into fairy-like things for the company's wise ass little shit Dodge caliber have told Detroit-based Triangle, a gay rights group to give it a rest. The group has complained about a scene in the ad where the fairy turns a drably dressed guy into a colorfully dressed guy. Chrysler doesn't understand what all the fuss is about and says, "We're kind of surprised that people are making a conclusion about someone's sexual orientation based on the clothes they're wearing." Touche.
Wieden + Kennedy's 12, the program that gives people the chance to break into advertising, have created a promotional spot for Wordstock, a Portland area book festival. We like it.
Subway has has signed a deal with USC running back Reggie Bush who is featured in the chain's recent commercial which just launched today. The commercial, which we like very much but aren't really sure why, promotes a...wait for it....yes, a blog called SubwayFreshBuzz. The blog launches April 8 and will feature 2-3 daily posts from Reggie (or someone writing for him but let's hope not) offering us his thoughts as he enters his rookie year. There's also chat, videos and other good stuff about Reggie and, of course, promotion of healthy eating habits via Subway's healthy menu. You can view the ad here.
While this sort of Windows/Mac joke has been played out a billion times before, this time it just seems to have a bit more humor. Someone has altered the ending of the Mac/Intel ad - the one everyone claimed copied a Postal Service video - to illustrate a scenario Windows users have, unfortunately, become all to familiar with.
OK so it's not really a great spot, in fact, it's really cheesy but it does strive to let all Americans know Canada welcomes, with open arms, all gays and lesbians who want to get married without the hassle of state and federal anti-gay marriage laws. Oddly the spot is 42 seconds long which, actually, is a very good thing because 12 seconds of this spot could be cut and nothing would be lost.
To promote the 2006 World Men's Curling Championships, a sport we still don't completely understand, Conover Tuttle Pace created a couple of spots promoting the event at the Paul Tsongas Arena in Lowell, MA. The agency is proud to point out the spots contain no beer, bikini-clad models or farting animals.
So now there's Ratvertising. 1-800-Got Junk, a junk removal service, has hired a bunch of rats to scare the crap out of people and the crap out of people's houses by unleashing the varmints which, of course, make people scream, which, of course, make people pick up the phone and dial 1-800-Got-Junk. Well, sort of. They don't actually release the rats, they just act out this scenario in a couple commercials created by Vancouver-based Rethink, produced by the always excellent Reginald Pike. See the ads here.
Apparently, we're the only ones that don't like this Freddy Kruger Fonzies commercial. Every ad blog has this thing up. It was sent to us. We watched it. We said "whatever" and thought we'd move onto something more clever. Nope. Apparently Freddy Kruger has died so many times and been "so over" for so many years it's OK for some horror-hipster creative team to whip up this overly predictable slop. Some like to call it foreshadowing. We like to call it a bad concept. We can just hear the copywriter during the concepting meeting. "Dude, the AE says these Fonzie chips are, like, finger licking good. Check this - we should get that Freddy Kruger dude to lick his fingers in the spot an then have him scream and shit. That would rock!" Not.
We think this one's been kicking around for a while but if you were ever curious where Burger King's Whopper Junior comes from, this "commercial" answers your question.
Here's another one of those very weird Asian commercials. As you begin to watch it, you might think you have stumbled upon something a bit X-rated. Have no fear, the ending makes it all clear. If your boss catches you watching it, though, make sure he or she watches it until the end before they wonder what you do in your cube all day long.