Scripps Network Celebrates VOD Benefits With Four Spots

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Concrete Pictures has launched four goofy spots promoting Scripps Networks' Video On Demand offerings. Designed for HGTV On Demand, Food Network On Demand, DIY On Demand and Fine Living On Demand, the spots feature Sally Ordinary, Felicia Fraidycat, Desperate Dan and Annie Active each demonstrating wht VOD can turn your life around.

by Steve Hall    Mar-21-06    
Topic: Commercials



Deflating Balls Illustrate Negative Effects of Steroid Use

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Last night Major League Baseball and the Partnership for a Drug Free America held a press conference to announce a new public service campaign against steroid use. The campaign will consist of television, radio and print work created by BBDO New York. The first spot broke last night and focuses on the harmful effects of steroid use including shrinking manhood as illustrated through deflating balls. Witty.

by Steve Hall    Mar-21-06    
Topic: Campaigns, Commercials, Magazine, Radio, Television



Goodyear Says Changing A Tire Can Kill You

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In these three spots, Goodyear uses fear/shock factor/humor to illustrate just how dangerous it is to change a flat tire and just how much better it would be if all cards had Goodyear run flat tires.

by Steve Hall    Mar-21-06    
Topic: Commercials, Good



New London Quarter Introduced With Excited Bridge

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There are many ways to promote a city's neighborhoods, burroughs or quarters in the case of London. For a place called Paddington Walk, newly renovate into one of those combined business, residential and shopping districts, there' s an odd little video floating around that uses the oldest strategy in the book. Yes, sex. You'll never see a bridge so excited again.

by Steve Hall    Mar-20-06    
Topic: Commercials, Online



Beyond Weird Winterfresh Promotion Good

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This is beyond weird. Beyond different. Beyond odd. In fact, it's so beyond weird, different and odd that it's actually great. It's a mini campaign for Winterfresh gum.

by Steve Hall    Mar-20-06    
Topic: Campaigns, Commercials, Good



Loyd Dobler Says Anything For Working Batteries

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Ironic Sans has an idea for a battery commercial. Riffing off the famous Say Anything scene where John Cusack stands outside the window of Ione Skye's bedroom, boom box held high above his head playing In Your Eyes by Peter Gabriel. You know the scene. Well, Ironic Sans suggests poor Loyd Dobler (Cusack's character) suffer the indignation of failed batteries in the middle of his romantic bid for Skye and to be out done by an even geekier suitor with a better boom box and batteries that don't fail. Not a bad idea if you ask us.

by Steve Hall    Mar-20-06    
Topic: Commercials



Web.com Helps Loonies Start Web Businesses

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Here's a couple (1, 2) of new commercial from recently re-branded ISP Web.com. The two spots take a quirky look at how an ISP can help grow an individuals business whether you're a homeless guy unsatisfied with terrestrial handouts or a psycho girl friend who can't seem to get enough satisfaction terrorizing her own boyfriend.

by Steve Hall    Mar-20-06    
Topic: Campaigns, Commercials, Good, Strange



iPod Begets iPorn

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Our old friend, Reverse Cowgirl points to a pornified version of an Apple commercial. Somewhere in the back of our minds, we think we've seen this before but, then again, that could have been a dream. Of course, Apple's iPod ads have received all manner of spoofing so a porn version was to be expected. It was posted on YouTube March qo but no source for the vidieo was provided.

by Steve Hall    Mar-20-06    
Topic: Commercials, Spoofs



Got Milk Campaign Travels to Brittelactica

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Adding a change up to the American Dairy Association's Got Milk? campaign, Goodby, Silverstein & Partners has created a new campaign focusing on a race of aliens from Brittlelactica who suffer from a "series of horrible health ailments" until they visit earth and discover a special elixer called Da Iry. A TV ad points to a content-rich website that riffs on the supposed problems a diet without milk can cause. Brittelactica is broken into four regions, Insomniastan, PMStonia, Papua Hairthinny and Cavitopi, each suffering from ailments caused from the lack of milk. Each region contains a history and a message from the region's chancellor. each of whom suffers from his region's ailment.

more »

by Steve Hall    Mar-17-06    
Topic: Campaigns, Commercials, Creative Commentary, Good, Online, Television



Comcast Ad Says DSL Is Good For Turtles

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Created by Goodby, Silverstein & Partners San Francisco, produced by RSA, puppeteered by Stan Winston and digitally tweaked by Brickyard VFX, Comcast has launched another of its DSL attack spots. This one, however, reverses the argument and say DSL is just perfect for the Slowskys, a turtle couple featured in the spot. The points to TheSlowskys.com, a character blog on which everything slow is celebrated with glee. Whether planned or not, the blog is slower that a Flash site trying to cram itself through a 56K modem. See the ad here.

by Steve Hall    Mar-17-06    
Topic: Commercials, Good, Weblogs










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