Goodyear Says Changing A Tire Can Kill You

goodyear_tire_change.jpg

In these three spots, Goodyear uses fear/shock factor/humor to illustrate just how dangerous it is to change a flat tire and just how much better it would be if all cards had Goodyear run flat tires.

by Steve Hall    Mar-21-06    
Topic: Commercials, Good



New London Quarter Introduced With Excited Bridge

bridge_paddington.jpg

There are many ways to promote a city's neighborhoods, burroughs or quarters in the case of London. For a place called Paddington Walk, newly renovate into one of those combined business, residential and shopping districts, there' s an odd little video floating around that uses the oldest strategy in the book. Yes, sex. You'll never see a bridge so excited again.

by Steve Hall    Mar-20-06    
Topic: Commercials, Online



Beyond Weird Winterfresh Promotion Good

wintrfresh_weird.jpg

This is beyond weird. Beyond different. Beyond odd. In fact, it's so beyond weird, different and odd that it's actually great. It's a mini campaign for Winterfresh gum.

by Steve Hall    Mar-20-06    
Topic: Campaigns, Commercials, Good



Loyd Dobler Says Anything For Working Batteries

anything_batteries.jpg

Ironic Sans has an idea for a battery commercial. Riffing off the famous Say Anything scene where John Cusack stands outside the window of Ione Skye's bedroom, boom box held high above his head playing In Your Eyes by Peter Gabriel. You know the scene. Well, Ironic Sans suggests poor Loyd Dobler (Cusack's character) suffer the indignation of failed batteries in the middle of his romantic bid for Skye and to be out done by an even geekier suitor with a better boom box and batteries that don't fail. Not a bad idea if you ask us.

by Steve Hall    Mar-20-06    
Topic: Commercials



Web.com Helps Loonies Start Web Businesses

web_dot_com.jpg

Here's a couple (1, 2) of new commercial from recently re-branded ISP Web.com. The two spots take a quirky look at how an ISP can help grow an individuals business whether you're a homeless guy unsatisfied with terrestrial handouts or a psycho girl friend who can't seem to get enough satisfaction terrorizing her own boyfriend.

by Steve Hall    Mar-20-06    
Topic: Campaigns, Commercials, Good, Strange



iPod Begets iPorn

ipod_porn_video.jpg

Our old friend, Reverse Cowgirl points to a pornified version of an Apple commercial. Somewhere in the back of our minds, we think we've seen this before but, then again, that could have been a dream. Of course, Apple's iPod ads have received all manner of spoofing so a porn version was to be expected. It was posted on YouTube March qo but no source for the vidieo was provided.

by Steve Hall    Mar-20-06    
Topic: Commercials, Spoofs



Got Milk Campaign Travels to Brittelactica

brittlactica.jpg

Adding a change up to the American Dairy Association's Got Milk? campaign, Goodby, Silverstein & Partners has created a new campaign focusing on a race of aliens from Brittlelactica who suffer from a "series of horrible health ailments" until they visit earth and discover a special elixer called Da Iry. A TV ad points to a content-rich website that riffs on the supposed problems a diet without milk can cause. Brittelactica is broken into four regions, Insomniastan, PMStonia, Papua Hairthinny and Cavitopi, each suffering from ailments caused from the lack of milk. Each region contains a history and a message from the region's chancellor. each of whom suffers from his region's ailment.

more »

by Steve Hall    Mar-17-06    
Topic: Campaigns, Commercials, Creative Commentary, Good, Online, Television



Comcast Ad Says DSL Is Good For Turtles

slowskys.jpg

Created by Goodby, Silverstein & Partners San Francisco, produced by RSA, puppeteered by Stan Winston and digitally tweaked by Brickyard VFX, Comcast has launched another of its DSL attack spots. This one, however, reverses the argument and say DSL is just perfect for the Slowskys, a turtle couple featured in the spot. The points to TheSlowskys.com, a character blog on which everything slow is celebrated with glee. Whether planned or not, the blog is slower that a Flash site trying to cram itself through a 56K modem. See the ad here.

by Steve Hall    Mar-17-06    
Topic: Commercials, Good, Weblogs



Hispanic VW GTI Mk V Commercials Star Speedy Gonzales

speedy_gonzales.jpg

CreativeOndemanD, Volkswagen's Hispanic agency has created three commercial for the new GTI Mk V which feature Warner Brothers' Speedy Gonzales. The three spots feature the speedy dude in three different scenarios blending original footage with animation. You can view the three spots here, here and here.

The spots are airing on Univision, Telemundo, Telefutura, Azteca America, Galavision, Mun2, Fox Sports en Espanol, American Latino, SiTV, ESPN Deportes, CNN en Espanol, GolTV, and MTV en Espanol. The campaign also includes outdoor in Miami, Los Angeles and New York.

by Steve Hall    Mar-17-06    
Topic: Brands, Commercials, Good



Xtra-Pine Cures Women's Sexual Fantasies

xtra_pine.jpg

You'd have to agree the whole sex-in-advertising thing leans heavily in favor of men with most sex-based ads containing hot, untouchable women conjured from the fantasies of male art directors. It's very rare, in fact, to find an ad that turns the drool-inducing strategy on its head and caters to women. Perhaps it's because the industry adheres to the stereotype that only men are the horny ones, easily swayed by the lure of sex. Maybe it's because women are superior to men and don't let their lives revolve around the need for sex. Or maybe it's some weird Darwinian thing where, due to the forces of human procreation, men just have to have it more than woman.

more »

by Steve Hall    Mar-17-06    
Topic: Commercials, Good, Online, Trends and Culture










Featured FREE Resource: