Cheeky New Zealand vodka marketer 42 Below is at it again. This time the company is highlighting its Stil vodka with a "Win A Russian Bride" competition complete with video and print ads. Geoff Ross, chief executive of the 42 Below company, explains the promotion thusly, telling the Sunday Star-Times, "For the single Kiwi bloke who might not be an All Black or very good looking, this is a chance to get hooked up with somebody pretty hot. The ideal woman for the Kiwi bloke is one who keeps him fed and looked after all day and meets all his needs."
Of course it's all a tongue in cheek joke but, predictably, not everyone is taking it that way. View the video/ad here.
We think there's a great point behind this new Truth campaign commercial in which the notion of changing a corporate name to avoid negative connotations is debunked but the execution just seems, well, not so compelling. Maybe it's just us. Maybe we're stuck one of the campaign's earlier spots in which the "Marlboro Man" rides a farting cow. Who knows. The spot is a follow up to orange arrow-themed campaign launched last year which was created by Arnold Worldwide of Boston and Crispin Porter + Bogusky of Miami. See the spot here.
Like the emotion felt while watching the UK Department of Transport cell phone ad, these ads, which have been floating around since late 2005, from DDB Canada for the Insurance Corporation of British Columbia's long-running CounterAttack don't-drink-and-drive campaign fill one with dread. Following the same sudden-shock approach the UK DOT ad used, two of the three commercial feature kids in a car driven by a drunk and a third features a guy talking about the negative aspects of drunk driving. All three ads have endings that while somewhat predictable, still shock. The ads are said to begin airing this summer. See all three here.
To counteract American's love for credit and denial of debt, the Homeownership Preservation Foundation had to demonstrate just how annoying debt can be in the only terms Americans can understand - annoyingly humorous television commercials. Addressing the 2.9 million home foreclosures that have occurred in the last five years, Minneapolis agency Colle+McVoy created two public service announcements that use annoyance to demonstrate just how annoying debt and it's result can be. The two spots, Loud Mouth and Annoying were directed by Brendan Gibbons of Los Angeles' Hungry Man Productions.
As a follow up to its GTI Fast commercials, VW has unleashed another set called Un-Pimp Your Auto which, as the title eludes does just that with three spots bringing three pimped pimped out cars and their owners back to reality all while highlighting the new VW GTI Mk5. As a bonus, the ads feature that long haired dude from FOX's Prison Break who got offed last year. He needed a new gig anyway and he got one.
We're not sure how recent this is but In the vein of the Apple/Postal Service and Apple/Lugz rip offs, we've been made aware of yet another ad-related rip off. This time it's fashion label French Connection seemingly ripping off a video created by record label Groovecutters for a recent television ad. The rip off even uses the same actresses and the same setting which leads one to believe it's more of a wink/nod than a blatant rip off. No matter, Groovecutters has unleashed their legal department on French Connection so, no doubt, there will be some enjoyable bitching to come out of all of this.
The original Groovecutters video is here. The French Connection ad is here. A comparison is here.
Mountain Dew has launched a new campaign created by BBDO New York for its Diet Mountain Dew. The campaign, which breaks this weekend during NASCAR and in March issues of Sports Illustrated and FHM, consists of a television spot and four prints ads shot by Sasha Waldman which carry the headline, "Don't Be Fooled By A Name" and the tagline, "How Dew Does Diet." The television spot explores whether Diet Mountain Dew is as much of a thrill as regular Mountain Dew and the print ads, as the headline indicates, encourage people not to get hung up on the term "diet."
The print ads bring the message home clearly. The TV spot not so much. We had to watch it a few times before we realized the guy in the water with the shark was actually the guy drinking the Diet Dew. But that's just us. You can see all the print work here and the TV spot here.
We chose not to make a big deal about the DVR-friendly KFC spot that encourage viewers to replay the commercial to locate a special code word that can be used to get a $1 off coupon for its Buffalo Snacker sandwich because, well, we don't see what the big deal is. We're guessing all the advance publicity KFC is generating for the spot which debuts tonight isn't to force viewers to rewind to view the code but because the spot sucks and they are doing anything they can to get people to view it. Don't bother. AdFreak already did the viewing for you at the KFC site and found the secret code word to be, surprise, "Buffalo." If you really really absolutely must have this deep fried nightmare of a sandwich, forget the spot and just enter the code at the site.
Advertising for Peanuts points us to an insightful commercial from HP which openly wonders where delted images go once they leave the camera. This commercial answers the question. View it here.
AdFreak tips us to a new tourism campaign from Australia in which the country has done everything it possibly can to prepare itself for an onslaught of American tourists and tops the whole thing off by asking and only an Australian can, Where the bloody hell are you? Two things we love about this campaign. It's spot on selling of the "brand" and it's use of, as many other Australian advertisers have, the Vividas video player which brings fast, full resolution, full screen glory to online video. Why every other advertiser in the world trying to highlight their work online hasn't dumped Windows Media Player, Quicktime, Real and all those other tiny-screened players in favor of Vividas simply makes no sense to us.