Chicken of the Sea Ruins Own Commercial


Some marketers just don't know when to leave a good thing alone. Last summer, Chicken of the Sea launched an interesting commercial that mixed sex appeal with humor in the form of a hot chick strutting through a lobby wearing a miniskirt and an exposed, very flat belly. She has all the guys drooling until she gets into the elevator, the doors close and she lets her gut bulge out with the joke being she wouldn't have that gut if only she had eaten tuna.

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by Steve Hall    Mar-21-06    
Topic: Bad, Commercials

Scripps Network Celebrates VOD Benefits With Four Spots


Concrete Pictures has launched four goofy spots promoting Scripps Networks' Video On Demand offerings. Designed for HGTV On Demand, Food Network On Demand, DIY On Demand and Fine Living On Demand, the spots feature Sally Ordinary, Felicia Fraidycat, Desperate Dan and Annie Active each demonstrating wht VOD can turn your life around.

by Steve Hall    Mar-21-06    
Topic: Commercials

Deflating Balls Illustrate Negative Effects of Steroid Use


Last night Major League Baseball and the Partnership for a Drug Free America held a press conference to announce a new public service campaign against steroid use. The campaign will consist of television, radio and print work created by BBDO New York. The first spot broke last night and focuses on the harmful effects of steroid use including shrinking manhood as illustrated through deflating balls. Witty.

by Steve Hall    Mar-21-06    
Topic: Campaigns, Commercials, Magazine, Radio, Television

Goodyear Says Changing A Tire Can Kill You


In these three spots, Goodyear uses fear/shock factor/humor to illustrate just how dangerous it is to change a flat tire and just how much better it would be if all cards had Goodyear run flat tires.

by Steve Hall    Mar-21-06    
Topic: Commercials, Good

New London Quarter Introduced With Excited Bridge


There are many ways to promote a city's neighborhoods, burroughs or quarters in the case of London. For a place called Paddington Walk, newly renovate into one of those combined business, residential and shopping districts, there' s an odd little video floating around that uses the oldest strategy in the book. Yes, sex. You'll never see a bridge so excited again.

by Steve Hall    Mar-20-06    
Topic: Commercials, Online

Beyond Weird Winterfresh Promotion Good


This is beyond weird. Beyond different. Beyond odd. In fact, it's so beyond weird, different and odd that it's actually great. It's a mini campaign for Winterfresh gum.

by Steve Hall    Mar-20-06    
Topic: Campaigns, Commercials, Good

Loyd Dobler Says Anything For Working Batteries


Ironic Sans has an idea for a battery commercial. Riffing off the famous Say Anything scene where John Cusack stands outside the window of Ione Skye's bedroom, boom box held high above his head playing In Your Eyes by Peter Gabriel. You know the scene. Well, Ironic Sans suggests poor Loyd Dobler (Cusack's character) suffer the indignation of failed batteries in the middle of his romantic bid for Skye and to be out done by an even geekier suitor with a better boom box and batteries that don't fail. Not a bad idea if you ask us.

by Steve Hall    Mar-20-06    
Topic: Commercials Helps Loonies Start Web Businesses


Here's a couple (1, 2) of new commercial from recently re-branded ISP The two spots take a quirky look at how an ISP can help grow an individuals business whether you're a homeless guy unsatisfied with terrestrial handouts or a psycho girl friend who can't seem to get enough satisfaction terrorizing her own boyfriend.

by Steve Hall    Mar-20-06    
Topic: Campaigns, Commercials, Good, Strange

iPod Begets iPorn


Our old friend, Reverse Cowgirl points to a pornified version of an Apple commercial. Somewhere in the back of our minds, we think we've seen this before but, then again, that could have been a dream. Of course, Apple's iPod ads have received all manner of spoofing so a porn version was to be expected. It was posted on YouTube March qo but no source for the vidieo was provided.

by Steve Hall    Mar-20-06    
Topic: Commercials, Spoofs

Got Milk Campaign Travels to Brittelactica


Adding a change up to the American Dairy Association's Got Milk? campaign, Goodby, Silverstein & Partners has created a new campaign focusing on a race of aliens from Brittlelactica who suffer from a "series of horrible health ailments" until they visit earth and discover a special elixer called Da Iry. A TV ad points to a content-rich website that riffs on the supposed problems a diet without milk can cause. Brittelactica is broken into four regions, Insomniastan, PMStonia, Papua Hairthinny and Cavitopi, each suffering from ailments caused from the lack of milk. Each region contains a history and a message from the region's chancellor. each of whom suffers from his region's ailment.

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by Steve Hall    Mar-17-06    
Topic: Campaigns, Commercials, Creative Commentary, Good, Online, Television

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