You'd have to agree the whole sex-in-advertising thing leans heavily in favor of men with most sex-based ads containing hot, untouchable women conjured from the fantasies of male art directors. It's very rare, in fact, to find an ad that turns the drool-inducing strategy on its head and caters to women. Perhaps it's because the industry adheres to the stereotype that only men are the horny ones, easily swayed by the lure of sex. Maybe it's because women are superior to men and don't let their lives revolve around the need for sex. Or maybe it's some weird Darwinian thing where, due to the forces of human procreation, men just have to have it more than woman.
While we haven't seen the Crispin Porter + Bogusky-created commercial for Burger King called "Big Bucking Chicken," we hear it's pretty weird. But, that's not the point. Apparently, the theme of the commercial involves people saying "Big Bucking Chicken" over and over. Well, what's a poor viewer to do after hearing that? Go to BigBuckingChicken.com of course. But, humorously, BigBuckingChicken.com
takes used to take you to a post on a blog written by [name removed upon request] who, on March 10, bought the URL BigBuckingChicken.com and pointed it to his post where he craps all over the commercial. Oops. Hopefully, we can leave it there and enjoy the humor of it all and not later find out the whole thing was an agreement between CPB and [name removed].
While we missed it while fast forwarding through the commercials during Monday's The Apprentice (yes, we still watch that crap), Chevy has teamed with The Apprentice and launched a consumer-generated advertising contest for the 2007 Chevy Tahoe, heavily featured in the episode. Rather than asking people to simply submit hack videos, Chevy has set up a site where people can click and drag commercial components together to create a canned spot. We;re sure that's fun for the average Joe but if Chevy actually wanted something creative, they'd let people submit original stuff. Then again, the promotion is supposed to be for the general public and not creative geniuses. Oh well, yet another brand climbs on the consumer-generated media truck.
To celebrate International Women's Day on March 8, Indian agency The Flea created this short clip which very simply asks everyone in the breast-obsessed world to look at women as more than a pair of bouncing breasts. It makes the point very clearly. Of course, it does so by highlighting the very thing it aims to eliminate. Then again, the whole purpose was to attract attention to the issue and what better way to do so then to show a pair of bouncing breasts.
It's All Advertising points to an Epica award winning ad for Evian which forces you to wait an excruciating two and a half minutes listening to kids sing Queen's "We Will Rock You" while water children travel across your screen toward the holy grail that is Evian. OK, perhaps "force" is the wrong word but while watching, we couldn't help uttering, "What the fuck is this? Hurry up. We've got other shit to do!" OK, that's heavy-handed too. Sorry. It won an award after all so it must be good.
Unfortunately, the theater industry was too stupid to take Philips' money and run. As you may have heard Philips, through Carat USA, tried to buy four minutes worth of pre-movie ad time in Boston and Minneapolis movie theaters from Screenvision and run only a :15. Predictably, Screenvision declined viewing it as a cannibalization of its annoying business model. Screenvision must be run by the same idiots that run Starz who insist upon placing idiotic skits and mini-programs in front of all of its on-demand movies. While you've read about this Philips thing everywhere, you haven't seen the actual commercial Philips wanted to run. We have it for you here. Granted, it's not creatively earth shattering but that's the point - a:15 and your done. On with the show.
We think we like this. The girl's hot. The guy's hot. The ad sounds good and...yes....it follows the movie trailer format! All to promote the new Sony Bravia TV. It's just weird enough to be good. It was created by McKinney. Watch it (slow site) and tell us what you think.
We just love when a campaign delivers a single message, does so with whit and doesn't try to do more than any single ad can do. These four commercials for Adidas' Climacool shoe are good. Really good. They continually drive home one point: these shoes will keep your feet cool. An the ads do it an amusingly quirky fashion. They were created by TBWA/Chiat/Day San Francisco and produced by Reginald Pike which, as a side note, seems to be the only entity out there that knows how to properly display their work online in a simple to consume fashion. No attachments. No wordy press releases. No cumbersome windows video formats. Just a simple email with credits and a single link to a clean, embedded Quicktime video. As a media property, we greatly appreciate that.
Vancouver agency Wasserman and Partners has created a series of don't drink and drive commercials for the Insurance Corporation of British Columbia which illustrate just how un-fun it can be trying to do something when you're dead. While the scenarios are ridiculous, the message is fairly clear: there just ain't much to do if you're dead.
Idea Grove points us to an interesting little ad clip for Salt lake City, Utah gun shop Totally Awesome Guns & Range which has garnered 53,000 views on Flurl as of March 5. The video poses as a bad horror movie trailer and humorously closes with "A horror movie doesn't have to last two hours as long as you have a quality firearm." While humorous, this one's sure to get anti-gun folk up in arms...wait...not arms....they don't do arms. But they'll definitely be pissed. Watch it here.