Launching Sunday, a new spot from Staples will place the Easy Button in a not so office like situation. The 30-second "The Wall" commercial created by McCann Erickson, opens on an Emperor in ancient China, standing on a grassy rolling hill, staring off into the distance with a small group of consorts behind him. Galloping towards the Emperor is a large army of fierce warriors. As they approach, a consort pulls out an ornate lacquer box. One of the Emperor's men opens it and inside is an Easy Button. With the warriors dangerously close, the Emperor steps forward with his arms crossed and his has one of his warriors confidently pushes the Easy Button.
In the interest of serving the needs of our readers, we'd like to enlist the help of all of you to help find a Mentos commercial a girl was in 13 years ago who was never able to view herself in the spot. Here's the story from Adrants reader Brian Sack:
"Many years ago, during the extremely awkward-yet-memorable Mentos campaign there was one spot in particular called "The Car Movers" wherein a young lady has her car boxed in by an executive meanie. She eats a Mentos, and four burly guys in overalls move her car for her. All is well.
Just as many years ago, I wrote a facetious piece comparing that commercial with the Bolshevik revolution of 1917.
Well, that young lady found the piece and just emailed me. She lives in South Africa, where the spot was shot, and she's never seen her cult classic commercial. She's spent THIRTEEN YEARS trying to find a copy, poor girl. Or woman now.
I have made it my mission to find her that spot as she's almost like a celebrity to me, and I can also relate to trying to track down a copy of a TV spot, though not for 13 years.
If you have any leads, I'd love you in the thankful way."
Have a heart. Help a girl out.
We have vague memories of those Bugle Boy Jeans ads where the women check out the guy's jeans rather than the guy and ask, "Are those Bugle Boy Jeans You're Wearing?" Apparently motivated by seeing someone wear these fashion faux paus, What Would J.Crew Do wrote three versions of a Bugle Boy ad as if they were to be on the air today. Funny stuff.
Advertising For Peanuts points us to yet another creepy Burger King commercial in which the King convinces is to sample his meat in a not so G rated manner. Crispin, if they are behind this as this is a UK spot, has truly taken the Burger King brand to new heights though we wonder if these height aren't moving them into the Hooters category of restaurant chain.
Rapping about babies and quirky coffee moments are the subject matter in two hilarious promotional commercials (1, 2) for BBC Three's new comedy sketch series Snuff Box. The series is written and performed by Matt Berry and Rick Fulcher. Since we don't live in England, we have no idea who these guys are but if their show is as funny as their promos, we're sure it'll get a few viewers.
To introduce its New Megane and the vehicle's hands free key system, Renault has launched a commercial created by Publicis Net Paris that illustrates just how pissed off one can get when it's so cold the key won't fit into the door lock. This commercial makes getting your tongue frozen to a light pole child's play. The commercial is in French but it works in any language. To view the spot, go the the New Megane website, click the first link under "Entrer," wait an insufferably long time for the Flash site to load then click the image on the left hand side. Or, just use this direct link we just happily received.
Sunil Shibad points to a funny spot from language training and translation company Berlitz in which the difference between sinking and thinking become extremely important.
Continuing its "Brilliant" campaign, Guinness has launch a new commercial, called Dance, promoting the St. Patrick's Day season. Yes, it's a season, now, not just a day. In the ad, the famed Brewmaster's dance a rendition of an Irish step dance until it becomes too mch for the floor to withstand and they figure they're better off just drinking a Guinness. The spot kicks off this weekend on cable networks such as ESPN, USA and F/X and continues through St. Patrick's Day March 17.
The "Brilliant' campaign has 11 spots in it so far, each one featuring the goofy but enjoyable-to-watch Guinness Brewmasters. The campiagn and this Cance commercial were created by BBDO New York.
Advertising for Peanuts points to this inventive and conceptually brilliant Australian commercial for McDonald's in which the the true meaning of the "inner child" is explored.
While fast forwarding through the ads in a recent episode of "The O.C.," an ad from the Office of National Drug Control Policy's National Youth Anti-Drug Media Campaign caught our attention with it's DVR-resistant, slow-cut tactic. The ad, with only four "segments" is called Smushed and is part of the Office's Above the Influence effort. Apart from catching our attention by appearing as a "still" while fast forwarding, the imagery of a girl who looked like she'd just stepped out from under an industrial compression-like machine also caused us to stop, rewind and watch the ad.
The ad itself dealt with issues of peer pressure to be cool, to fit in, to drink, to get high, to be popular, to never say the wrong thing. This ad is one of six currently running on MTV, Fuse, The N, FOX, The WB, UPN and others. The online component appears on Yahoo, GameSpy, IGN and print ads appear in 23 magazines including Teen People, Skateboarder, J-14 and Playstation. The entire collection of spots, all of which are very good, and print ads can be seen here.