DVR-Resistant 'Smushed' Ad Grabs Attention

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While fast forwarding through the ads in a recent episode of "The O.C.," an ad from the Office of National Drug Control Policy's National Youth Anti-Drug Media Campaign caught our attention with it's DVR-resistant, slow-cut tactic. The ad, with only four "segments" is called Smushed and is part of the Office's Above the Influence effort. Apart from catching our attention by appearing as a "still" while fast forwarding, the imagery of a girl who looked like she'd just stepped out from under an industrial compression-like machine also caused us to stop, rewind and watch the ad.

The ad itself dealt with issues of peer pressure to be cool, to fit in, to drink, to get high, to be popular, to never say the wrong thing. This ad is one of six currently running on MTV, Fuse, The N, FOX, The WB, UPN and others. The online component appears on Yahoo, GameSpy, IGN and print ads appear in 23 magazines including Teen People, Skateboarder, J-14 and Playstation. The entire collection of spots, all of which are very good, and print ads can be seen here.



Saatchi & Saatchi Ads Eight Years Apart But Very Similar

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Well, we suppose if there's a creative idea locked away in the agency's archives and no one's seen it in eight years, fickle agency logic would deem it perfectly acceptable to snag the idea for another brand. That appears to be what happened with Saatchi & Saatchi. Eight years ago, Saatchi Creative Director Tony Granger worked at the London office for a brief period during which the office created a spot for Sunny Delight featuring a basketball that turns into an illuminated globe after players drink some Sunny D. Fast forward eight years to Saatchi New York where Granger is creative director and out comes spot for Verb in which, yes, a basketball is an illuminated globe. You can view the two spots side by side at Adland and make your own conclusion.

by Steve Hall    Feb-14-06    
Topic: Bad, Commercials, Strange



Price is Perception in New VW Jetta Commercial

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Advertising for Peanuts points to this beautiful commercial created by DDB London for the new VW Jetta in which not a word is spoken but the message is clearly delivered, even if in a misunderstood manner.

by Steve Hall    Feb-13-06    
Topic: Commercials, Good



'Date movie' Trailer Gets Carl's Jr. Paris Hilton Spicy Spoof Treatment

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AdJab points to an AdWeek story about a trailer for the movie Date Movie which centers on the Carl's Jr. Paris Hilton sex-with-a-car ad and neither even point to the trailer they're writing about. Granted, the trailer's been out for a couple weeks, the movie will suck and once you've seen one Carl's spoof, you've seen them all but rather than inconvenience you by making you search for the video yourselves, we did a quick search and can point you to the spot here on iFilm along with plenty of other clips from the movie. Poor Allison Hannigan. On the other hand, who thought American Pie would be any good so we'll reserve judgement until the movie's released.

by Steve Hall    Feb-12-06    
Topic: Commercials, Spoofs



Hand Cream Ad Looks Like Porn But Isn't

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Watching this ad sent to us by Bucky Turco, with some nifty camera angles, tight shots and specific positioning of a pair of hands, you might think you're watching a porn video but be assured you are not. While this would never air on TV in America, it, apparently did elsewhere. We'll leave it to you non-U.S. readers to figure it out for us.

by Steve Hall    Feb-10-06    
Topic: Commercials, Strange, Television



Rogers Communications Eaten By Bell, Doesn't Like It, Sues

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There's always a fine line between humor and brand emaciation and Canada's Rogers Communications thinks Bell stepped over that line with an ad that shows a cartoon cheetah representing Bell eating a cartoon rabbit representing Rogers. Rogers has no problem with competitive and comparative advertising, "but when someone crosses the line and tries to disparage our brand, which is worth billions and billions, enough is enough. We have to do something to stop it," said Rogers Wireless Chief Marketing Officer John Boynton.

While the ad can, no doubt, be seen as a humorous approach to comparative advertising and a nod to eating your competition for lunch, watch the ad yourself and let us know what you think.

by Steve Hall    Feb- 8-06    
Topic: Commercials, Policy



Latex, S&M And Humor Combine to Deliver 'Don't Litter' Message

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You've simply got to love British humor. An ad like this would never be created nor run in the States because groups from the right, the left, the center, PETA and any other of the hundreds of humorless, anti-everything groups would launch whiny, self-serving protests which the media would voraciously eat up to sell a few papers. American political correctness aside, here's a convincing message laced with latex and wit convincing Britains not to litter.

by Steve Hall    Feb- 8-06    
Topic: Commercials, Good, Strange



Not Everyone Likes Jessica Simpson And Pizza Hut

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We thought we'd share this comment with your from a reader who doesn't like sex in advertising and wrote, "You know I thought Pizza Hut was family wholesome type of resturant. So why do your ads on TV have to show smut with Jessica Simpson. What is she trying to excite this boy with Pizza bites? Or being half naked? Is smut and sex all this county knows to try to sell something? No wounder this county is going to hell. I refuse to ever eat in Pizza Hut ever again. And by the way your salad bars are yuk. Especialy the dressings."

Obviously, sex doesn't sell for everyone as we often debate.

by Steve Hall    Feb- 7-06    
Topic: Commercials, Opinion, Super Bowl 2006



Hockey Fan Has Dirty Hand

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As kids or even as adults we've all had that experience where we've been in the presence of a highly revered figure and they've perhaps shaken our hand which made us feel as though we should never wash it again. This commercial called Hand created by DDB Canada and produced by Reginald Pike for Canadian hockey takes that notion to the extreme in a very good way.

by Steve Hall    Feb- 7-06    
Topic: Commercials, Good



Israel Is Holy And Hot

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Unfortunately lumped together with all the other political crap about the Middle East, Israel gets a bum wrap. But the bums in this viral promotion for the country are completely apolitical and just plain hot in that sexy female human sort of way. With the two mesmerized guys in the video helplessly uttering, "Holy Shit, Man," "Holy Fuck," "Holy Jesus" and "Holy Mother of God," the ad's tagline, "Israel. No Wonder They Call it the Holy Land," makes perfect sense.

Keta Keta, creators of the "Make Love, Not War" and "People's Voice," created this video which can be viewed here as well as other pro-Israel wotk they've done.

by Steve Hall    Feb- 6-06    
Topic: Commercials, Good, Online, Viral










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