We simply must agree with our friends over at Copyranter who loved T-Mobile's speed-talking, whatever-spewing, stereotype-enforcing, bubble-brained, chic-squeaking cheerleader in a commercial promoting the company's ability to keep up with teens who like to ponder the topics like boycotting tuna, matching swimsuits and getting one's head stuck in a sunroof. We've watched it five times and still can't stop laughing. Make sure you catch that last "whatever."
The agency behind this masterpiece are Publicis, the production company was Epoch Films and the director was Stacy Wall.
In an entrancing footwork and booty-fest, Nike's Ginga spot, featured on Ad Age's TV Spots of the Week but out, apparently, since March, promotes an hour-long show about the country and the sport. The trailer which intermixes images of Brazilian rythym with phrases like "Brazilians Move Unlike Anyone Else in the World" was created by Wieden + Kennedy and O2 Films.
It's that time of year again. From FedEx to Cadillac to Sprint to Subway to ESPN to Burger King to CareerBuilder to Ford, Ad Age has compiled a comprehensive list of Super Bowl 2006 advertising activity reporting who's buying what, what creative will be run, ans what agencies are behind the brands. Oddly, GoDaddy is missing from the list but we know they'll make s showing.
While today's fashion dictates its slaves adhere to the bare midriff/navel commandment, the unfortunate side affect for the rest of us is some navels shouldn't even be exposed no matter what fashion dictates. For fresh fruit shipping company Florida-Citrus, this isn't a problem. A new commercial from new agency Tangelo Ideas makes this point quite clearly in a new spot for the company.
The camera zooms in. It zooms out. It pans across. It love's it's subject. It adoringly tries to make...oh screw it...it's just another winding road car commercial. That's probably what visual effects company A52 thought when LA agency Team One asked them to "winterize" a previously shot commercial for the 2006 Lexus IS. Explaining the strategy, Team One Executive Producer Jack Epsteen said, "We have a long history of relying on A52 for complex visual feats and in this case, we felt that tapping into the company's artistic expertise to add snow effects to this spot would be an interesting way to back-up the 'Why live in one dimension' tagline.'" See the work here and wallow in a full regalia of HD resolution, digital-matte, CGI, camera tracking data, geek-speak.
While digital manipulation is nothing new, we'd say A52 did an excellent job making winter look like winter. We wonder how much better it might have looked if the original work was a bit more inventive than "another winding road car commercial." Although, with almost every car commercial following this exact approach, there's got to be some very convincing research out there indicating this is the approach to take. Anyone care to share?
Finishing out the year Goodby Silverstein & Partners in San Francisco and Francois Vogel of Paranoid have shared their final spot from the HP Digital Photography campaign - the one where frames of the commercial become photographs which are then handed to others. Goodby is calling this one "Cafe Society" but from the looks of it, we think they should have called it "Nightclub Society." Then again, we haven't seen the inside of a supposedly hip "cafe" since, well, ever so we have no idea what we're talking about. We still like the spot though.
Continuing the reveal of its 2005 Book of Tens, Ad Age has published its list of the Ten Most Watched Videos on AdAge.com. They include such wonders as the GoDaddy Super Bowl spot, the McDonald's Japan McHottie spot, the Pepsi Sumo Chickens, Anheuser-Busch's military Super Bowl tear jerker, the Honda Grr spot and more. Wallow in the glory that is advertising.
A week ago we told you Virgin Mobile, treading where no other marketer dared, on December 20 would be launching a spot exclusively in the United Kingdom featuring alleged coke-snorting supermodel Kate Moss. Well, since the dawn of the Internet and sites like Japander, there is, of course, no such thing as a country-exclusive ad campaign so here we have Kate Mosss chatting on the phone with her hyped up agent in a Virgin Mobile shop.
Ad Age has collected its list of Ten 2005 Ads America Won't See, half of which you've all seen here over the course of the year. They range from Napster's sexy tease over :30 music previews, the the Unilever Big Horn spot, to a reverse streaker spot from Scotland's Irn Bru, to Fanta's spitters other oddities of advertising. Check them out of this last week before the holidays.