Neatly organizing the known players for Sunday's Super Bowl Advertising extravaganza, Adland has compiled a list of advertisers, what they plan to air and when during the game the ads will run. Budweiser will dominate with ten spots during the game. GoDaddy has finally made the list. All the other regulars will be there as well from FedX to Subway to ESPN to MasterCard to Emerald to Burger King (with Brooke Burke) to Pepsi to...well....just go read the list.
In the works since last Summer, Miller, along with Spike Jonze and Y&R Chicago, has created six commercials featuring talking animals that mock all the animals Budweiser has used in its ads over the years. The "auditions" for the ads, which feature animals babbling on frustrated actor-style, can be viewed here. Who knows. Perhaps they'll appear in the Super Bowl.
In a commercial created by Dallas-based TM, Fabio will foist his romance novel persona upon us for Nationwide Insurance, the company's first Super Bowl commercial. The ad, which looks like a shampoo commercial, is replete with romantic cheesiness with Fabio dressed as a gondolier in Venice and over the top imagery of blooming flowers and white horses...all to sell insurance.
Entertainment site Heavy.com, last night, released 16 banned Super Bowl commercials that were intended (or not) by marketers to appear in this or last year's Super Bowl. Heavy.com Founder and Co-CEO said his site compiled the 16 commercials from the Internet and did not make any agreements with the marketers to show the ads. Have fun but, no doubt, you've seen them all already.
Back in August 2005, Ben Affleck signed a $1,8 million deal with Lynx (Axe in the States) to appear in several commercials. Adland points to this spot which features Affleck clicking his way through the day counting each time a female checks him out. At the end of the day, he's quite pleased with his click total, that is, until he gets on the elevator.
It's not like anyone in advertising is surprised at the selling qualities of sex but sex still seems to to do a lot more selling in countries outside the United States as indicated by this ad for some kind of butter. The butter is so creamy and so smooth it's useful for, well, other things than just spreading on your toast. This is one of those videos you should watch when your boss isn't looking.
The NFL has announced it will place all Super Bowl ads airing this weekend on its video on demand NFL Network, on NFL.com and on Sprint phones. Budweiser will optimize its five minutes worth of ads for the iPod and make them downloadable from Budweiser.com. GoDaddy, of course, has been pushing its ads online for years. Pepsi will have BrownandBubbly.com. Burger King will have the Whopperettes. Who needs an actual television anymore?
In the works since last year, tire maker Pirelli will, in March. release The Call, a 10-minute video, created by Leo Burnett and set in the Vatican, starring John Malkovich who plays a priest and Naomi Campbell who plays the devil. Using the power stuggle between good and evil, Pirelli claims the film, directed by Antoine Fuqua, will be a metaphor for the company's "power is nothing without control" tagline. The film will be released exclusively online and receive promotion through online, print and television.
This is Hollywood-style, celebrity-powered ad is sure to give Russell Crowe plenty of ammunition to further castigate celebrities for selling out. That said, if we, as an industry want better ads, we have to tap better talent. Big names bring a sea of eyeballs and getting noticed in today's media environment is becoming an impossible task. Granted, Malkovick, though a superb actor, isn't A-list in terms of popularity and Campbell, while very popular, is no Malkovich in the acting department but together, they just might bring some notoriety and sales to Pirelli and its sleepy, commodity-like category of automotive tires.
Working with DDB San Francisco, Union Editorial Editor Nicholas Wayman-Harris and Director Douglas Avery have just completed a beautiful, nostalgia-laden spot for Clorox that takes a look, in quick-cut fast-forward-style, at how laundry-related activities, detergents and machines have changed over time except for Clorox which has been doing its job diligently since 1913. It's one of the more ingenious ads we've seen for a product that is both a commodity and a powerful brand at the same time.
On its blog, Wieden + Kennedy London reports its Honda Civic Choir ad achieved 804,000 views last week making for quite an efficient media non-buy.