Ben Affleck is No Match For Lynx When It Comes to the Ladies

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Back in August 2005, Ben Affleck signed a $1,8 million deal with Lynx (Axe in the States) to appear in several commercials. Adland points to this spot which features Affleck clicking his way through the day counting each time a female checks him out. At the end of the day, he's quite pleased with his click total, that is, until he gets on the elevator.

by Steve Hall    Jan-31-06    
Topic: Celebrity, Commercials, Good, Television



Butter Isn't Just For Toast In This Ad

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It's not like anyone in advertising is surprised at the selling qualities of sex but sex still seems to to do a lot more selling in countries outside the United States as indicated by this ad for some kind of butter. The butter is so creamy and so smooth it's useful for, well, other things than just spreading on your toast. This is one of those videos you should watch when your boss isn't looking.

by Steve Hall    Jan-31-06    
Topic: Commercials, Good, Strange



TV Becoming Unnecessary Appliance for Advertising

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The NFL has announced it will place all Super Bowl ads airing this weekend on its video on demand NFL Network, on NFL.com and on Sprint phones. Budweiser will optimize its five minutes worth of ads for the iPod and make them downloadable from Budweiser.com. GoDaddy, of course, has been pushing its ads online for years. Pepsi will have BrownandBubbly.com. Burger King will have the Whopperettes. Who needs an actual television anymore?



Naomi Campbell, John Malkovich Star in Pirelli Long-Form Ad

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In the works since last year, tire maker Pirelli will, in March. release The Call, a 10-minute video, created by Leo Burnett and set in the Vatican, starring John Malkovich who plays a priest and Naomi Campbell who plays the devil. Using the power stuggle between good and evil, Pirelli claims the film, directed by Antoine Fuqua, will be a metaphor for the company's "power is nothing without control" tagline. The film will be released exclusively online and receive promotion through online, print and television.

This is Hollywood-style, celebrity-powered ad is sure to give Russell Crowe plenty of ammunition to further castigate celebrities for selling out. That said, if we, as an industry want better ads, we have to tap better talent. Big names bring a sea of eyeballs and getting noticed in today's media environment is becoming an impossible task. Granted, Malkovick, though a superb actor, isn't A-list in terms of popularity and Campbell, while very popular, is no Malkovich in the acting department but together, they just might bring some notoriety and sales to Pirelli and its sleepy, commodity-like category of automotive tires.

by Steve Hall    Jan-30-06    
Topic: Campaigns, Celebrity, Commercials, Good, Online, Opinion



Clorox Commercial Revisits Laundry's Past

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Working with DDB San Francisco, Union Editorial Editor Nicholas Wayman-Harris and Director Douglas Avery have just completed a beautiful, nostalgia-laden spot for Clorox that takes a look, in quick-cut fast-forward-style, at how laundry-related activities, detergents and machines have changed over time except for Clorox which has been doing its job diligently since 1913. It's one of the more ingenious ads we've seen for a product that is both a commodity and a powerful brand at the same time.

by Steve Hall    Jan-27-06    
Topic: Commercials, Creative Commentary, Good



Honda Civic 'Choir' Ad Approaches One Million Online Views

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On its blog, Wieden + Kennedy London reports its Honda Civic Choir ad achieved 804,000 views last week making for quite an efficient media non-buy.

by Steve Hall    Jan-27-06    
Topic: Best, Commercials, Research



Apple Intel Ad Could Have Been Saved With Copy Change

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Putting aside the swirling controversy over Apple's copy The Postal Service's video for its new Intel ad, Apple matters dissects the ad and explains why it is so offensive to current Mac users, current windows user and just about everyone else. Not one to just complain with out offering a solution, App;le Matters suggests the whole problem could have been avoided had the copy writer simply written, "Starting today the Intel chip will get to power the most advanced operating system on earth: OS X< rather than the everyone sucks copy, "The Intel Chip. For years, it's been trapped inside PCs, inside dull little boxes dutifully performing dull little tasks when it could have been doing so much more. Starting today, the Intel chip will be set free and get to live inside a Mac. Imagine the possibilities." Think about it. Apple really did trash most everyone with this new ad. A new chip inside an Apple is hardly going to affect sales. A bad commercial like this one will. Negatively.

by Steve Hall    Jan-26-06    
Topic: Commercials, Opinion



Hispanic 'Got Milk' Campaign Gets Quirky Rejuvenation

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The Hispanic Got Milk campaign which has focused on "family, love and milk" and has run for nine years has just received a quirky boot in the ass with the launch of three new spots entitled, Contortionist, Amazon Hair Goddesses and Teeth Town. All three are set to air January 30 and reinforce milk as a kind of "wonder tonic." Created by Long Beach-based Grupo Gallegos and directed by Andy Fogwill, each of the three spots uses humorous exaggeration to illustrate how milk offers various benefits, odd as they may be. The new tagline is, simply, "Drink Milk."

by Steve Hall    Jan-23-06    
Topic: Campaigns, Commercials, Good, Strange



Cancer Ads Bring on the Emotion

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While we didn't loose our hair, we know just what's going through the minds of this woman and child in these ads.

by Steve Hall    Jan-23-06    
Topic: Commercials, Good



AOL Says Internet Is Bad But Logon Anyway

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With a news European ad, AOL is painting a dark, 1884 1984-ish view of the Internet pointing out all its negative aspects all while positioning itself as the wonderful access point and provider of Internet content it, apparently is. Stupid.

UPDATE: It is perhaps we, that are the stupid ones. Apparently, this spot is paired with a good Internet version and the two together are supposed to generate a good versus bad discussion.

by Steve Hall    Jan-23-06    
Topic: Commercials










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