A couple of new ads from Goodby Silverstein & Partners for Google highlight the fact "collaboration has gone Google." In one spot entitled Hall and Oates, we see the creative process Hall and Oates might have gone through had they used Google Docs to write their hit Maneater.
In another, entitled Wedding List, we see a couple creating their wedding invitation list. Unfortunately, mom has been granted access to the list as well. This being Google Docs, of course, it's quite easy to kick mom out of the party and that's exactly what the couple does.
Both scenarios offer real world examples of the collaborative capabilities of Google Docs albeit, in the case of Hall and Oates, a bit anachronistically.
On Sunday night during Mad Men you will see a very interested commercial from audience insight and ad network Turn. Created by gyro, the ad matches the style of Mad Men and has a potentially deadly ending. We've seen the ad and it's interesting enough. Sadly, we're bound by the laws of embargo-based secrecy and can't show you the ad. But, we think you'll like it. And if not, you can aways "shoot" Turn some hate mail.
UPDATE: The ad is up on the Turn site now so we've shared it below as well. Enjoy.
Hmm. This is a tough one. When we envision the creation of a quality tequila, we don't like imagine it being made in a sterile, unfeeling environment such as a laboratory. But what if that same sterile, unfeeling laboratory process was conducted by a hot-looking woman in a white lab coat who intoned the wonders of "tristallation?"
The campaign was created by Dead As We Know It. Thoughts?
It's like Melancholia but with a little feminine Buck Rogers thrown in. Remarkable new work from Ogilvy Paris for Perrier features a French woman, Earth's last hope, who boards a space craft and heads towards an over-heated sun to save the planet from certain doom. Called The Drop, that's all it takes to get the raging sun to back off and allow the planet to live on.
Upon arrival at the sun, the woman who, apparently, can't resist what may be the last bottle of Perrier in existence hesitates before offering the sun what would be Earth's savior. Torn between saving the Earth or enjoying what is obviously the most refreshing drink known to mankind, she caves and consumes the entire contents of the bottle while standing on a plank as the sun rages on destined to engulf the earth.
Perhaps intentionally. Perhaps inadvertently. Either way, if you didn't know this MTV ad was entitled Vocal Cords, you might wonder what the hell you were looking at and who (or what) was doing the singing. This work of wonder comes to us from Sao Paulo agency Loducca
- If you leave your keys in the car after a bout of skinny dipping, Chevy Sonic has your back. Well, as long as you have cell phone service.
- Montreal-based Kamik Footwear has selected Boston-based Allen & Gerritsen as its advertising and public relations agency of record.
- Male-focused Pinterest, Dartitup, has partnered with Slim Jim for a series of challenge games.
- Are you a fan of Fallings Skies? Then check out this new work from Digital Kitchen, Today We Fight.
- Lurzer's Archive thinks they have come up with a way to stop people from stealing copies.
- Some craziness for MTV Brazil.
Really? Really? Hey, we're all for advertising casting a warm and fuzzy glow on life but how many commercials featuring the chance hookup can you watch before you start feeling like a loser? Hey, if we could meet hot women like the guy in this Corona commercial does in the grocery store we wouldn't be so bitter.
Trouble is, the only women we tend to see in the grocery are fat, ugly and in no way, shape or form hot. OK, a bit of an over generalization but even if the store was teaming with hot women, they'd probably slap us in the face if we approached and tried to make some witty comment about the melons she was picking out.
Fuck, maybe we are just a loser. Thanks Cramer-Krasselt!
Well what do you think we'd choose as a headline after viewing this new work from Solve and Whitehouse Post for Optum Pro Cycling? But it's not only a crotch cam that powers this gripping work which pulls you inside the life of a pro biker on the race course. It's a water bottle cam, a wheel hub cam, a handlebar cam, a crossbar cam and several other angles we can't quite figure out.
Intensity is probably not a powerful enough word to describe what Solve was going for with this but whatever the word, it works.
There's always a moment in your life when you experience obsessive infatuation for another. It could be your first love. It could be your last love. It could be that new classmate who moved to town in 4th grade who you pined for year after year until you worked up enough courage to invite her to prom. Or it could just be that cute redhead who walks back into your life while you're sitting in a coffee shop.
Wieden + Kennedy London captures that very moment in a new Stride Chewing Gum commercial that's filled with the usual things that run through a guy's mind when he's figuring out exactly how to approach the love of his life without making a fool of himself.
Thankfully in this ad the guy does the right thing. Ever so simple. But right.
- Now this is how you market surfer girl swimwear.
- Watch Kevin Durant in a bit of Gap-style (OK, Matrix) freeze and pan camera action for Champs Sports.
- Nissan Juke goes slip and slide all over the ice in Norway.
- TSA would never appreciate this.
- See Pepsi MAX's Uncle Drew. Yea, you and 4,522,237 other people.
- Evian wants you to...reawaken your senses.