Playboy Explains Men's Hairstyles

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This Y&R South Africa commercial for Playboy has some fun with men's changing hairstyles over the years. And it isn't shy about implying how women's hairstyles (down there) have influenced men's hairstyles (atop their head).

The spot was directed by Egg Films' Jason Fialkov.

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by Steve Hall    Jun-25-12    
Topic: Commercials, Racy



One Phone Call Creates Snapple Lightly Sweetened Tea

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To introduce Snapple's Lightly Sweetened Teas, Deutsch LA, again, teamed with director Frank Todaro to create a new commercial. Similar to the original "Better Stuff" commercial and other spots in the campaign, "The Call" employs the usual rapid-fire dialogue and swift cuts that have defined the Snapple tone in past work. "The Call" uses multiple split-screens to portray the entire lifecycle of Snapple lightly sweetened teas from a customer's idea to their delivery in store.

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by Steve Hall    Jun-14-12    
Topic: Commercials



Son Defends Love For 'Snickers Sample Lady' to Parents

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BBDO New York just launched a new ad for Snickers Peanut Butter Squared. Called "Sample Lady", the commercial continues the theme "if you like peanut butter and chocolate, you'll love peanut butter and snickers," which helped launch the brand last year.

In the spot, we see the oft-used scenario in which a son attempts to convince his parents why he has fallen in love with a certain someone; in this case, the Snickers Sample Lady.

The funniest thing about the ad? The innocent idiocy of the son who thinks a relationship is as simple as a girlfriend providing candy. Oh wait...

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by Steve Hall    Jun-12-12    
Topic: Commercials



If Hall and Oates Had Used Google Docs...

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A couple of new ads from Goodby Silverstein & Partners for Google highlight the fact "collaboration has gone Google." In one spot entitled Hall and Oates, we see the creative process Hall and Oates might have gone through had they used Google Docs to write their hit Maneater.

In another, entitled Wedding List, we see a couple creating their wedding invitation list. Unfortunately, mom has been granted access to the list as well. This being Google Docs, of course, it's quite easy to kick mom out of the party and that's exactly what the couple does.

Both scenarios offer real world examples of the collaborative capabilities of Google Docs albeit, in the case of Hall and Oates, a bit anachronistically.

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by Steve Hall    Jun-11-12    
Topic: Commercials



Turn Brings Booze, Cigarettes, Violence to Mad Men Finale

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On Sunday night during Mad Men you will see a very interested commercial from audience insight and ad network Turn. Created by gyro, the ad matches the style of Mad Men and has a potentially deadly ending. We've seen the ad and it's interesting enough. Sadly, we're bound by the laws of embargo-based secrecy and can't show you the ad. But, we think you'll like it. And if not, you can aways "shoot" Turn some hate mail.

UPDATE: The ad is up on the Turn site now so we've shared it below as well. Enjoy.

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by Steve Hall    Jun- 8-12    
Topic: Commercials



Would You Want Your Tequila Created by a Hottie in a Lab Coat?

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Hmm. This is a tough one. When we envision the creation of a quality tequila, we don't like imagine it being made in a sterile, unfeeling environment such as a laboratory. But what if that same sterile, unfeeling laboratory process was conducted by a hot-looking woman in a white lab coat who intoned the wonders of "tristallation?"

The campaign was created by Dead As We Know It. Thoughts?

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by Steve Hall    Jun- 7-12    
Topic: Campaigns, Commercials, Racy



Cannes-Worthy Epic, 'The Drop,' Pits Perrier Against the Sun

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It's like Melancholia but with a little feminine Buck Rogers thrown in. Remarkable new work from Ogilvy Paris for Perrier features a French woman, Earth's last hope, who boards a space craft and heads towards an over-heated sun to save the planet from certain doom. Called The Drop, that's all it takes to get the raging sun to back off and allow the planet to live on.

Upon arrival at the sun, the woman who, apparently, can't resist what may be the last bottle of Perrier in existence hesitates before offering the sun what would be Earth's savior. Torn between saving the Earth or enjoying what is obviously the most refreshing drink known to mankind, she caves and consumes the entire contents of the bottle while standing on a plank as the sun rages on destined to engulf the earth.

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by Steve Hall    Jun- 6-12    
Topic: Agencies, Brands, Commercials



Perhaps the Dirtiest MTV Ad You Will Ever See

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Perhaps intentionally. Perhaps inadvertently. Either way, if you didn't know this MTV ad was entitled Vocal Cords, you might wonder what the hell you were looking at and who (or what) was doing the singing. This work of wonder comes to us from Sao Paulo agency Loducca

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by Steve Hall    Jun- 1-12    
Topic: Commercials, Strange



Slim Jim Darts It Up, Lurzer's Archive Protected

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- If you leave your keys in the car after a bout of skinny dipping, Chevy Sonic has your back. Well, as long as you have cell phone service.

- Montreal-based Kamik Footwear has selected Boston-based Allen & Gerritsen as its advertising and public relations agency of record.

- Male-focused Pinterest, Dartitup, has partnered with Slim Jim for a series of challenge games.

- Are you a fan of Fallings Skies? Then check out this new work from Digital Kitchen, Today We Fight.

- Lurzer's Archive thinks they have come up with a way to stop people from stealing copies.

- Some craziness for MTV Brazil.

by Steve Hall    May-30-12    
Topic: Commercials



Corona Makes Guys Feel Like Losers

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Really? Really? Hey, we're all for advertising casting a warm and fuzzy glow on life but how many commercials featuring the chance hookup can you watch before you start feeling like a loser? Hey, if we could meet hot women like the guy in this Corona commercial does in the grocery store we wouldn't be so bitter.

Trouble is, the only women we tend to see in the grocery are fat, ugly and in no way, shape or form hot. OK, a bit of an over generalization but even if the store was teaming with hot women, they'd probably slap us in the face if we approached and tried to make some witty comment about the melons she was picking out.

Fuck, maybe we are just a loser. Thanks Cramer-Krasselt!

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by Steve Hall    May-30-12    
Topic: Commercials










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