In new Heineken work that includes shades of Twin Peaks, TBWA\NEBOKO is out with The Switch, part of the brand's global Open Your World campaign. Following The Entrance and The Date, this Martin Krejci-directed mini epic follows three friends who end up at a bar in the middle of nowhere.
With a musical and atmospheric nod to the early nineties TV show Twin Peaks, one half expects to see The Dwarf appear. But as the three guys soon realize the bar serves Heineken, things begin to dramatically change.
Levers are pulled. Wardrobe is changed. Musical styles are shifted. And the guys realize they are in a a hipster bar designed by an ad agency for a beer commercial.
- How to speak Australian.
- Former AKQA GM Nick Constantinou has joined Collective London as CEO.
- New Old Spice Danger Zone work from Wieden + Kennedy doesn't pack the witty punch of the original but it's still humorous none-the-less.
- Possibly the strangest "feminine Protection" ad you will ever see.
- Feeling the need to re-charge his batteries, after a busy year shooting commercial films, Cole Webley began this project as a personal creative outlet. He had been shooting a lot of footage and was in the process of editing it together, and trying to figure out a way to tie it all together, when he showed the footage to AKQA Art Director Chateau Bezerra who was inspired to write the poem that accompanies this footage..
This new Skittles work from DDB Chicago further convinces us that if aliens ever do make a pit stop on earth during their interstellar escapades, they'll quickly toss the human race off as a mentally-challenged tribe of misfits in need of a few more millennia of cognitive development to be worthy of our own interstellar wings.
After all, who in their right mind wouldn't think that after watching this commercial in which a couple dumbed-down, Zooey Deschanel-like girls squabble over the identity of their walrus-like boyfriends and whether or not one's looks determine one's inner being. Deep stuff.
Of course, this being advertising - whether or not aliens can recognize the difference - we all get pass to just laugh and appreciate the true oddity of the creative mind behind this work.
This Y&R South Africa commercial for Playboy has some fun with men's changing hairstyles over the years. And it isn't shy about implying how women's hairstyles (down there) have influenced men's hairstyles (atop their head).
The spot was directed by Egg Films' Jason Fialkov.
To introduce Snapple's Lightly Sweetened Teas, Deutsch LA, again, teamed with director Frank Todaro to create a new commercial. Similar to the original "Better Stuff" commercial and other spots in the campaign, "The Call" employs the usual rapid-fire dialogue and swift cuts that have defined the Snapple tone in past work. "The Call" uses multiple split-screens to portray the entire lifecycle of Snapple lightly sweetened teas from a customer's idea to their delivery in store.
BBDO New York just launched a new ad for Snickers Peanut Butter Squared. Called "Sample Lady", the commercial continues the theme "if you like peanut butter and chocolate, you'll love peanut butter and snickers," which helped launch the brand last year.
In the spot, we see the oft-used scenario in which a son attempts to convince his parents why he has fallen in love with a certain someone; in this case, the Snickers Sample Lady.
The funniest thing about the ad? The innocent idiocy of the son who thinks a relationship is as simple as a girlfriend providing candy. Oh wait...
A couple of new ads from Goodby Silverstein & Partners for Google highlight the fact "collaboration has gone Google." In one spot entitled Hall and Oates, we see the creative process Hall and Oates might have gone through had they used Google Docs to write their hit Maneater.
In another, entitled Wedding List, we see a couple creating their wedding invitation list. Unfortunately, mom has been granted access to the list as well. This being Google Docs, of course, it's quite easy to kick mom out of the party and that's exactly what the couple does.
Both scenarios offer real world examples of the collaborative capabilities of Google Docs albeit, in the case of Hall and Oates, a bit anachronistically.
On Sunday night during Mad Men you will see a very interested commercial from audience insight and ad network Turn. Created by gyro, the ad matches the style of Mad Men and has a potentially deadly ending. We've seen the ad and it's interesting enough. Sadly, we're bound by the laws of embargo-based secrecy and can't show you the ad. But, we think you'll like it. And if not, you can aways "shoot" Turn some hate mail.
UPDATE: The ad is up on the Turn site now so we've shared it below as well. Enjoy.
Hmm. This is a tough one. When we envision the creation of a quality tequila, we don't like imagine it being made in a sterile, unfeeling environment such as a laboratory. But what if that same sterile, unfeeling laboratory process was conducted by a hot-looking woman in a white lab coat who intoned the wonders of "tristallation?"
The campaign was created by Dead As We Know It. Thoughts?
It's like Melancholia but with a little feminine Buck Rogers thrown in. Remarkable new work from Ogilvy Paris for Perrier features a French woman, Earth's last hope, who boards a space craft and heads towards an over-heated sun to save the planet from certain doom. Called The Drop, that's all it takes to get the raging sun to back off and allow the planet to live on.
Upon arrival at the sun, the woman who, apparently, can't resist what may be the last bottle of Perrier in existence hesitates before offering the sun what would be Earth's savior. Torn between saving the Earth or enjoying what is obviously the most refreshing drink known to mankind, she caves and consumes the entire contents of the bottle while standing on a plank as the sun rages on destined to engulf the earth.