MPH thinks Toyota's plans to run a "hybrid" English/Spanish commercial for its Camry Hybrid during the Super Bowl is less than smart writing, "They better have one heck of a commercial because the concept sounds like a dud. Just sell cars, don't try to preach. Especially during the Super Bowl." Well, as we all know, the binoculars will be on hand to scrutinize every marketers' offering during the game so we'll all know soon enough if Toyota's hybrid/hybrid wittiness bombs or soars.
Eschewing the usual source for sound effects, Wieden + Kennedy London has created a two minute commercial for Honda UK and used a choir of humans to generate all the sounds in an ad for the new Honda Civic. The ad will be available, beginning today, as a video podcast. A microsite accompanies the ad which features a 3D-ish model of the car that people can view from different angles, a "making of" video and a service where visitors can sign up for a test drive.
Capitalizing on Friday the 13th fears, Greenpeace, through The Viral Chart, has released an online video (here too) that, with compelling imagery, claims building more nuclear plants is an invitation to terrorists 911-style. Sarah North, head of Greenpeace's nuclear campaign, said, "Millions of people could die as a result of a terrorist attack on a nuclear plant. This is a totally unacceptable risk. This film shows that building new nuclear power stations is a catastrophic gift to terrorists."
Here's another one of those ads (found on Adland) creative types dream up while "concepting" in a dream world without clients. While the bouncing breasts thing will never get old, the least these creatives could have done was use a model that actually had breasts that bounced. Actually, the "model" is likely the female creative partner behind this who is perfectly satisfied with her breast size and agreed with her male partner to be in the spec spot, much to the male partner's glee.
A couple years ago, Kylie Minogue did a lingerie ad for Agent Provocateur in which, after seductively writhing atopa mechanical horse, she wonders why the guys watching her can't stand up. Now, according to Eatmail, Agent Provocateur, apparently, is at it again with an even more tantilizing commercial called Spank. Eatmail's Emily teases us by offering up only a short, unbranded version of the spot so we'll just have to wait for the full version if and when it's released.
Our friends over at Japander bring us so much glee, delivering us our favorite American movie stars and celebrities in ads they'd never be caught dead doing in America. In this ad 24 star Kiefer Sutherland runs through a train full of plaid-skirted Japanese school girls 24-style shouting "yes, yes, no, let me through" until he finally gets his Calorie Mate.
We doubt spending $2.6 million will do anything to overcome the cheap packaging and less than mouth pleasing taste of Emerald Nuts but you can watch their commercials, created by Goodby, Silverstein & Partners, over at Yahoo beginning January 23. We'll take Planter's over Emerald any time.
Having good fun crapping on PCs, Apple has released its TBWA/Chiat/Day-created spot announcing its use of Intel chips in Macs. We know you've all probably seen it already so just consider this an archive placement.
UPDATE: There's a lengthy digg forum discussion whether or not Apple borrowed some ideas for this spot from a
U.S Postal Service The Postal Service (the band) video - a situation similar to the Eminen/Lugz copycat episode.
UPDATE: Check out side by side comparison of the two videos.
Every once in a while as you finish shopping, pass through the check out area and glance at your receipt for accuracy, you'll find an error in your favor. The situation then becomes one of moral contemplation. Do you turn around and point out the error or do you just call it luck and run? IKEA's Winter Sale seems to be causing a lot of that contemplation as indicated in it's new commercial created by ZIG and produced by Reginald Pike.
UPDATE: Seer of all things commercial, Adland notes IKEA is rehashing old ideas from Volkswagen and Toyota.
We simply must agree with our friends over at Copyranter who loved T-Mobile's speed-talking, whatever-spewing, stereotype-enforcing, bubble-brained, chic-squeaking cheerleader in a commercial promoting the company's ability to keep up with teens who like to ponder the topics like boycotting tuna, matching swimsuits and getting one's head stuck in a sunroof. We've watched it five times and still can't stop laughing. Make sure you catch that last "whatever."
The agency behind this masterpiece are Publicis, the production company was Epoch Films and the director was Stacy Wall.