|About | Contact | Media Kit | Research | Jobs | Twitter| Send Tips | Speaking | Consulting | Subscribe|
Putting aside the swirling controversy over Apple's copy The Postal Service's video for its new Intel ad, Apple matters dissects the ad and explains why it is so offensive to current Mac users, current windows user and just about everyone else. Not one to just complain with out offering a solution, App;le Matters suggests the whole problem could have been avoided had the copy writer simply written, "Starting today the Intel chip will get to power the most advanced operating system on earth: OS X< rather than the everyone sucks copy, "The Intel Chip. For years, it's been trapped inside PCs, inside dull little boxes dutifully performing dull little tasks when it could have been doing so much more. Starting today, the Intel chip will be set free and get to live inside a Mac. Imagine the possibilities." Think about it. Apple really did trash most everyone with this new ad. A new chip inside an Apple is hardly going to affect sales. A bad commercial like this one will. Negatively.
The Hispanic Got Milk campaign which has focused on "family, love and milk" and has run for nine years has just received a quirky boot in the ass with the launch of three new spots entitled, Contortionist, Amazon Hair Goddesses and Teeth Town. All three are set to air January 30 and reinforce milk as a kind of "wonder tonic." Created by Long Beach-based Grupo Gallegos and directed by Andy Fogwill, each of the three spots uses humorous exaggeration to illustrate how milk offers various benefits, odd as they may be. The new tagline is, simply, "Drink Milk."
While we didn't loose our hair, we know just what's going through the minds of this woman and child in these ads.
With a news European ad, AOL is painting a dark,
AdPulp points us to The Postal Service website on which band member Ben Gibbard posted a statement complaining about Apple's copying of its "Such Great Heights" video for use in the company's new Apple/Intel spot. In the statement, Gibbard writes writes, "We did not approve this commercialization and are extremely disappointed with both parties that this was executed without our consultation or consent." Eminem. Lugz. Apple. Intel, TBWA/Chiat/Day. What's the deal?
MPH thinks Toyota's plans to run a "hybrid" English/Spanish commercial for its Camry Hybrid during the Super Bowl is less than smart writing, "They better have one heck of a commercial because the concept sounds like a dud. Just sell cars, don't try to preach. Especially during the Super Bowl." Well, as we all know, the binoculars will be on hand to scrutinize every marketers' offering during the game so we'll all know soon enough if Toyota's hybrid/hybrid wittiness bombs or soars.
Eschewing the usual source for sound effects, Wieden + Kennedy London has created a two minute commercial for Honda UK and used a choir of humans to generate all the sounds in an ad for the new Honda Civic. The ad will be available, beginning today, as a video podcast. A microsite accompanies the ad which features a 3D-ish model of the car that people can view from different angles, a "making of" video and a service where visitors can sign up for a test drive.
Capitalizing on Friday the 13th fears, Greenpeace, through The Viral Chart, has released an online video (here too) that, with compelling imagery, claims building more nuclear plants is an invitation to terrorists 911-style. Sarah North, head of Greenpeace's nuclear campaign, said, "Millions of people could die as a result of a terrorist attack on a nuclear plant. This is a totally unacceptable risk. This film shows that building new nuclear power stations is a catastrophic gift to terrorists."
Here's another one of those ads (found on Adland) creative types dream up while "concepting" in a dream world without clients. While the bouncing breasts thing will never get old, the least these creatives could have done was use a model that actually had breasts that bounced. Actually, the "model" is likely the female creative partner behind this who is perfectly satisfied with her breast size and agreed with her male partner to be in the spec spot, much to the male partner's glee.
Source: Viral Video Chart