Ranger Fan Bobby Granger Mixes Up With Rangers

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New Yorkers are having fun with currently running New York Rangers television campaign, called "Bobby Granger's Guide to the Rangers," in which a fan named Bobby Granger interacts with new York Ranger players to, among other things, explain this season's new rules.

One spot's got Ville Nieminen doing what he does best, swearing. One has Bobby trying to teach the non-New York players how to speak "new yawk" which doesn't go over too well with Canadian Dominic Moore. Another has Booby getting Russian language lessons from Jaromir Jager which gets him into trouble with Petr Prucha.

by Steve Hall    Oct-28-05    
Topic: Campaigns, Commercials, Television



Doggy Day Care Center Commercials Highlight Doggy Behavior

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New York doggy daycare center, Biscuits & Bath, is running a series of well...very dog-like commercials for its services. The ads help dogs use their god-given behavior to its fullest to obtain human friendship.

by Steve Hall    Oct-26-05    
Topic: Commercials



Fancy Commercials Still Appreciated

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Maybe its our jaded eye or maybe its the plethora of Hollywood movies, with their stunning photography and seemingly impossible camera/post-production trickery that has dulled our senses when it comes to getting excited about beautifully shot commercials but this new campaign for Lexus from Team One and shot by Francois Vogel is, well, beautiful. The camera work is great. The effects are fun to watch. And, thankfully, the car is featured. Vogel was the guy who shot the HP campaign in which much camera trickery and digital manipulation gave us those amazing images of people pulling picture frames off their head which turned into actual photos. See the campaign here.

by Steve Hall    Oct-26-05    
Topic: Commercials



I'm Gonna Huff And Puff...And Crack Up

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Little Red Riding Hood is nowhere to be found in this spot for Halls but some dudes dressed up like pigs are worried a dude dressed like a wolf is going to huff and puff and blow their house down. It's a fairly amusing spot, especially since the guy playing the wolf looks like he can't stop cracking up while acting his part.

by Steve Hall    Oct-21-05    
Topic: Commercials, Creative Commentary, Television



Honda Wants 'Cog' Success Again

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Honda and its agency Weiden + Kennedy are hoping two new spots currently in the works called "Impossible Dream" and "Choir" can match the success of the company's "Cog" and Grr" spots. The "Impossible" spot has a car morphing into a bunch of different vehicles including a boat and a hot air balloon. The "Choir" spot is being created by the team that worked on the "Cog" spot. We can't wait.

by Steve Hall    Oct-20-05    
Topic: Agencies, Brands, Commercials



Guiness A Modern Day Pleasure

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Taking the notion "good things come to those who wait," Guinness, in this new commercial, takes us on a ride through time just to show how great tasting their beer is.

by Steve Hall    Oct-19-05    
Topic: Commercials



Charlotte Church to Appear in Pepsi Ad

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In the UK, Pepsi is said to be in talks with former child opera star and current tabloid queen, Charlotte Church along with Oasis band member Liam Gallagher to appear in a Pepsi commercial promoting the drinks' use as a cocktail mixer. In the ad, it is said, Gallagher will teach Church how to smash up a hotel room while sucking down drinks mixed with Pepsi. Now there's a brand image worth fighting for. A Pepsi source explains, "We've always got safe, family friendly stars to endorse Pepsi in the past, like Britney Spears, Beyonce Knowles, Cindy Crawford and Blue. But Pepsi is becoming more and more popular as a cocktail mixer at parties, so we want a wilder, more controversial image to go with that, and Liam and Charlotte are ideal. They both love their booze and between them they cover the gender demographics we're trying to target. Charlotte is young, sexy and fun-loving, while Liam is an older, cool rock star." Now there's a brand manager that doesn't gloss over the truth of his company's marketing goals.

Almost three years ago, we proudly predicted Charlotte Church would rise to a level of celebrity on par with Britney Spears. While she might not quite have reached Spears' level, if Spears continues to head in her current direction, it won't be too difficult for Church to overtake.

by Steve Hall    Oct-19-05    
Topic: Brands, Celebrity, Commercials, Opinion



New Eminem Apple Spot Remarkably Similar to Lugz Spot

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AdFreak has examined the new Apple Eminem spot and found it to be remarkably similar to a Lugz Footwear spot which aired in 2001. We have to agree, the similarities are striking but, then again, all new ideas have been taken, right?

by Steve Hall    Oct-17-05    
Topic: Commercials



Gay.com Leverages Big Feet in New Campaign

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Coinciding with National Coming Out Day, Planet Out's Gay.com on Tuesday launched a new ad campaign with the tagline "More Than Meets the Eye" which fixates on the apparent relationship between foot size and...well...dong size. Along with a promotional online video in which a guy plays footsie with men of all different foot sizes until he finds foot-measure-breaking Mr. Bigfoot, print ads and outdoor ad to the campaign. Too bad there isn't an accompanying hetero campaign in which the relationship between booty size and breast size was explored.

by Steve Hall    Oct-13-05    
Topic: Campaigns, Commercials, Magazine, Outdoor



Lottery Ad Capitalizes On Stupid, Greedy Americans

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Here's an ad for the Washington state lottery in which a woman freaks out to a 911 operator for reasons other than one would initially think. As Adrants reader Sean Orr points out, this spot does a great job illustrating America's hyper-capitalist, greedy obsession with money no matter what the cost. Oh sure, it's humor but what's humor without a reality on which to base it?

by Steve Hall    Oct-11-05    
Topic: Commercials, Strange, Television








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