Continuing the reveal of its 2005 Book of Tens, Ad Age has published its list of the Ten Most Watched Videos on AdAge.com. They include such wonders as the GoDaddy Super Bowl spot, the McDonald's Japan McHottie spot, the Pepsi Sumo Chickens, Anheuser-Busch's military Super Bowl tear jerker, the Honda Grr spot and more. Wallow in the glory that is advertising.
A week ago we told you Virgin Mobile, treading where no other marketer dared, on December 20 would be launching a spot exclusively in the United Kingdom featuring alleged coke-snorting supermodel Kate Moss. Well, since the dawn of the Internet and sites like Japander, there is, of course, no such thing as a country-exclusive ad campaign so here we have Kate Mosss chatting on the phone with her hyped up agent in a Virgin Mobile shop.
Ad Age has collected its list of Ten 2005 Ads America Won't See, half of which you've all seen here over the course of the year. They range from Napster's sexy tease over :30 music previews, the the Unilever Big Horn spot, to a reverse streaker spot from Scotland's Irn Bru, to Fanta's spitters other oddities of advertising. Check them out of this last week before the holidays.
Here's something you don't see in a car commercial every day. BBDO New York has created a spot, for the 2006 Mitsubishi endeavor, in which the entire background is made up of Japanese Origami. It's a bit more interesting than your typical winding mountain road spot.
There's not much Google does that doesn't garner praise which has lent itself to consumer love and consumer generated media. Micropersuasion reports someone likes Google Maps so much, they went and created a commercial for it on their own.
Refreshingly casting aside the holier than thou attitude most marketers spew forth when dealing with less than family-friendly topics, Virgin Mobile, after every other marketer dumped her, has decided to hire Kate Moss, place her in a TV spot and poke fun at celebrity's public images. Unfortunately for those of you hoping to have a cocaine snorting contest when the ad airs December 20, you're out of luck unless you live in the United Kingdom, the only place the ad is planned to air. Here's the spot.
Bud Light, perhaps in a nod to what we can expect from them during the Super Bow, has launched Ted Ferguson: Under the Helmet, a website featuring a slice of life look at Ted Ferguson, Bud Light daredevil, an every-man's stunt man. You never know where these things are going to go but, well, this doesn't seem that interesting. That said, it is pretty comical watching the guy treat listening to his girlfriend as an excruciatingly difficult stunt to accomplish. Perhaps this is one of those campaigns that needs to be "given legs" upon which to "blossom."
For the third time in ten years, the California Milk Processor Board has teamed with Kraft Food's Oreo brand promote milk and Oreo in a new Got Milk spot called Triplets. In the ad, three identical young "ballerinas" are seated at the kitchen table. One of the triplets serves milk in tall narrow glasses for herself and her sisters and they prepare to dunk their Oreo cookies in unison. When the Oreo cookies won't reach the small amount of milk in the bottom of each tall glass, the triplets decide working together is the only way to go and they combine their milk into one glass and easily dunk their Oreos. The ad closes not with the original Oreo tag line, but with the now-universal question, "Got Milk?" It's cute.
Bringing together two talking cars and a talking gas pump, Mazda is praising its new, fuel-efficient Mazda5 with Mazda5GasBuddy, a website that lets visitors search for the lowest gas prices in their area.