Dismembered Body Parts Illustrate Belgian Government Group Benefit

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We had no idea government groups could be so creative with advertising but we'll surely give a nod to a current Belgian Kafka.be campaign for illustrating how it can make administration easier.

by Steve Hall    Dec- 7-05    
Topic: Commercials, Online



Ad Says Cheap Flights Kill the Earth

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After Art Director Stuart Wilson and Producer Mike Connolly had a discussion about extreme weather this planet has experienced in the last 12 months, the two created a simple spot with a powerful message called SkyOpener and partnered with the U.K.'s Green Party to promote their cause. In the face of declining travel costs, the spot puts forth the notion there's no such thing as cheap air fare as it costs the earth by affecting the ozone layer.

by Steve Hall    Dec- 6-05    
Topic: Commercials, Consumer Created



House's Holiday Audio-Visual Spectacular Becomes Miller Ad

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It seems our story about the house that explodes with an audio-visual Holiday spectacular which we thought had nothing to do with advertising actually, as pointed out by Charley Brough, does. The house, which is decked out with 25,000 lights and computer-programmed to synchronize with Trans-Siberian Orchestra's "Wizards in Winter", had a visit from a Miller Brewing film crew which spent seven hours last Thursday filming this year's version of the spectacular to be included in an upcoming commercial.

The house, located in Deerfield Township, Ohio, is owned by the Williams family. Carson Williams, an electrical engineer for Cincinnati Bell Technology, spent three hours on each minute of music programming the lights to move in sync with "Wizards of Winter" and broadcasts the music with low power FM transmitter so that passersby can listen on their car radios while they watch the lights. In addition to the video of last year's spectacular in the original story, you can view the slightly bigger video here.

UPDATE: Unfortunately, some gawkers got in a car accident and, as promised, Williams has shut down his light show indefinitely.

by Steve Hall    Dec- 5-05    
Topic: Commercials, Consumer Created



Renault Highlights Ad Campaign History With Website

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Renault in France has launched a website that does nothing but feature the company's ad campaigns, old and new. Called, On reclame la pub!, which is hard to translate wordplay hard the loosely means both "we want ads" and an old school version of "We advertise ads," the site appeases what the car maker dubs "brand fans and advertising addicts." Well, that would be us but not sure about the rest of the world. The site also has a newsletter that announces new campaign launches, screensavers and wallpapers. So if you love Renault, this site is for you. You just better be able to read French.

by Steve Hall    Nov-22-05    
Topic: Brands, Campaigns, Commercials, Online



Game Gets Saturday Morning Commercial Treatment

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This is just not that exciting but we give kudos to Sony Europe for rehashing the cheesy Saturday morning cartoon commercial style for the 72 billionth time.

by Steve Hall    Nov-21-05    
Topic: Commercials



Hyundai Reclining Seats Save Marriage

Now here's a Hyundai commercial that's just funny enough it doesn't matter whether or not you can understand what language it's in. The idea is clear: reclining seats are a very important feature and one that can save a marriage. Painfully, it's in Real Video. Thanks, Rick.

by Steve Hall    Nov-17-05    
Topic: Commercials



Funeral Interrupted With SlingBox Commentary

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Sling Media is promoting its Slingbox, a device that connects to cable, satellite and DVR devices and allows for watching TV on a remote, Internet-connected computer anywhere in the world or in the next room, with a humorous spot, created by Hub Strategy, set in a church. While watching a football game during a funeral, the comments made by the guy in the spot don't quite mix with the tone of the service until all the other church goers chime in thinking the guy is commenting on the deceased rather than the game he's watching on his laptop.

Commercial aside, this Slingbox is very, very cool. For $250 and no monthly fee, you can view and control your home TV from anywhere in the world.

by Steve Hall    Nov-17-05    
Topic: Cable, Commercials, Television



MTA Promotes Holiday Bonuses

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Random Observations points to the new MTA "Holiday Bonus" ads which offer bonuses on New York's buses, trains and subways from Thanksgiving to New Year's Day. It's that warm holiday feeling all over again.

by Steve Hall    Nov-16-05    
Topic: Commercials



Sony Kid Copies Robot Car Dance

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OK, forget Citroen's robot dance or its many spoofs. Sony has latched on to the trend and applied the concept to an ad which promotes its product line of various electronic gadgets from compact stereos to TVs to laptops to cameras to its new PSP. Are there any new ideas out there, folks?

UPDATE: We screwed up. According to Engadget, this is a spec spot created by an 18 year old. On the upside, this is a great example of consumer created advertising.

by Steve Hall    Nov-11-05    
Topic: Commercials



Sony Bravia Commercial Unmasked

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Why we haven't seen this before we do not know - or perhaps we did and filed it aways with the other 300 ads we see every day - but in July Danish director Nicolai Fuglsig, working for Fallon, filmed 250,000 multi-colored balls being dropped from huge cranes and shot out of cannons creating an avalanche of color streaming down the streets of San Francisco to promote Sony's bravia LCD TV. It's exquisitely beautiful. Thanks to Emily over at Eatmail, there's a behind the scenes video of the shoot.

by Steve Hall    Nov-11-05    
Topic: Commercials, Creative Commentary










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