Bud Light, perhaps in a nod to what we can expect from them during the Super Bow, has launched Ted Ferguson: Under the Helmet, a website featuring a slice of life look at Ted Ferguson, Bud Light daredevil, an every-man's stunt man. You never know where these things are going to go but, well, this doesn't seem that interesting. That said, it is pretty comical watching the guy treat listening to his girlfriend as an excruciatingly difficult stunt to accomplish. Perhaps this is one of those campaigns that needs to be "given legs" upon which to "blossom."
For the third time in ten years, the California Milk Processor Board has teamed with Kraft Food's Oreo brand promote milk and Oreo in a new Got Milk spot called Triplets. In the ad, three identical young "ballerinas" are seated at the kitchen table. One of the triplets serves milk in tall narrow glasses for herself and her sisters and they prepare to dunk their Oreo cookies in unison. When the Oreo cookies won't reach the small amount of milk in the bottom of each tall glass, the triplets decide working together is the only way to go and they combine their milk into one glass and easily dunk their Oreos. The ad closes not with the original Oreo tag line, but with the now-universal question, "Got Milk?" It's cute.
Bringing together two talking cars and a talking gas pump, Mazda is praising its new, fuel-efficient Mazda5 with Mazda5GasBuddy, a website that lets visitors search for the lowest gas prices in their area.
We had no idea government groups could be so creative with advertising but we'll surely give a nod to a current Belgian Kafka.be campaign for illustrating how it can make administration easier.
After Art Director Stuart Wilson and Producer Mike Connolly had a discussion about extreme weather this planet has experienced in the last 12 months, the two created a simple spot with a powerful message called SkyOpener and partnered with the U.K.'s Green Party to promote their cause. In the face of declining travel costs, the spot puts forth the notion there's no such thing as cheap air fare as it costs the earth by affecting the ozone layer.
It seems our story about the house that explodes with an audio-visual Holiday spectacular which we thought had nothing to do with advertising actually, as pointed out by Charley Brough, does. The house, which is decked out with 25,000 lights and computer-programmed to synchronize with Trans-Siberian Orchestra's "Wizards in Winter", had a visit from a Miller Brewing film crew which spent seven hours last Thursday filming this year's version of the spectacular to be included in an upcoming commercial.
The house, located in Deerfield Township, Ohio, is owned by the Williams family. Carson Williams, an electrical engineer for Cincinnati Bell Technology, spent three hours on each minute of music programming the lights to move in sync with "Wizards of Winter" and broadcasts the music with low power FM transmitter so that passersby can listen on their car radios while they watch the lights. In addition to the video of last year's spectacular in the original story, you can view the slightly bigger video here.
UPDATE: Unfortunately, some gawkers got in a car accident and, as promised, Williams has shut down his light show indefinitely.
Renault in France has launched a website that does nothing but feature the company's ad campaigns, old and new. Called, On reclame la pub!, which is hard to translate wordplay hard the loosely means both "we want ads" and an old school version of "We advertise ads," the site appeases what the car maker dubs "brand fans and advertising addicts." Well, that would be us but not sure about the rest of the world. The site also has a newsletter that announces new campaign launches, screensavers and wallpapers. So if you love Renault, this site is for you. You just better be able to read French.
This is just not that exciting but we give kudos to Sony Europe for rehashing the cheesy Saturday morning cartoon commercial style for the 72 billionth time.
Now here's a Hyundai commercial that's just funny enough it doesn't matter whether or not you can understand what language it's in. The idea is clear: reclining seats are a very important feature and one that can save a marriage. Painfully, it's in Real Video. Thanks, Rick.
Sling Media is promoting its Slingbox, a device that connects to cable, satellite and DVR devices and allows for watching TV on a remote, Internet-connected computer anywhere in the world or in the next room, with a humorous spot, created by Hub Strategy, set in a church. While watching a football game during a funeral, the comments made by the guy in the spot don't quite mix with the tone of the service until all the other church goers chime in thinking the guy is commenting on the deceased rather than the game he's watching on his laptop.
Commercial aside, this Slingbox is very, very cool. For $250 and no monthly fee, you can view and control your home TV from anywhere in the world.