Almost a year after its release in Japan, Ad Age is featuring the McDonald's McHottie spot calling it "Ronald McDonald as you've never seen her before. Well, we have but we're glad Ad Age readers can now clue in to to what Ad Age cites as a trend "where the clothing worn by brand icons has become a fashion craze for Japanese school girls." What did Hilary Duff Say? That's so yesterday? Anyway, enjoy. We can't all be the first to discover a trend.
Other spots featured in this week's Ad Age TV Spots of the Week include Strawberry Frog's first work for Heineken which involves soccer and a lot of pigeons pooping in sync; a psycho-granny torments her son on a bed of nails to promote Universal Orlando's Halloween; a kind of stupid DDB-created Diet Pepsi spot in which a Pepsi machine is drafted as a New England Patriots player; a stirring, emotionally schmaltzy W&K-created spot for Miller High Life featuring the Moon Girl which Ad Age hated so, of course, we love; a BBDO-created iPod copy-cat spot for Cingular's new Rokr phone along with Madonna's telephone booth spot which very clearly but apparently not clearly enough for Chicago Tribune advertising columnist Lewis Lazare, explains how 100 songs can be crammed into the Rokr iTunes phone; and, finally, Kaplan Thaler created an IAG "most liked" Aflac Duck commercial in which the duck is hurled out of a hammock and into a neighboring pool.
Jossip gossipist David Hauslaib informs us Parker Posey and Jimmy Fallon were spotted, Saturday afternoon, filming a Pepsi commercial in New York City. One of our informants tells us, "Jimmy Fallon was jumping around, dancing with a Pepsi can, jumping up and down, flailing his arms around, kinda being stupid. Parker was just standing across the street from him. Jimmy was wearing junkie t-shirt and shitty looking sweatpant khakis."
Rush Hour star Chris Tucker who had agreed to do a PSA, along with Tim Robbins and John Cusack, for non-profit MoveOn.org, seems to have thrown a Hollywood hissy and bailed out on the taping session. Tucker postponed the 3PM recording session, moving it back to 5:30PM costing MoveOn needless extra studio costs, then, upon arriving in a limo, paid for by MoveOn.org, sat inside the limo talking on his cell phone. After 25 minutes of cell phone babble, Tucker drove off in the limo, never getting out to record the PSA claiming he was felling ill. Later, MoveOn.org's Matthew Bautista said Tucker, who had returned to his hotel, asked the limo driver to take him out on the town. Bautista squashed the request telling the limo driver to head home. Fame really does make fat heads.
The New York Daily News has been informed Madonna was paid $8 million by Motorola for appearing in an ad for the company's new Rokr phone. For the $8 million, which Motorola paid because it was rumored Motorola was fearful Madonna would back out, the star spent ten hours filming the ad last week in London. That's a pretty good hourly rate.
Twelve-year-old Khristiana "Tia" Parchman has written, arranged and produced a song called "Just Do It" which she, along with her co-producer father, hopes Nike will consider using in upcoming ad campaigns. We're no talent scout but we think this tune certainly has possibilities. There are no lyrics (yet) other than "do it" repeated during portions of the song. You Wieden + Kennedy folks should give it a listen. Here.
LAVA Communications, the company that recently created the Ban the Tongue Mocumentary, has seeded a humorous beer ad, created by Australia's BMF Advertising, for beer brewer Tooheys which eschews the traditional fights between humans over the great taste of beer and places the fight squarely where the action is: the refrigerator. And the vacuum cleaner. And the washing machine - which gets really pissed. And, the pool cleaner. Go figure. Watch it. It's different...which, in advertising, is a very good thing.
Following a post to the WhereSpot discussion group and a story here on Adrants, Coke has called off its lawyers, who had threatened photographer Paul Papanek with legal action over a couple of spec spots he had created, and said it's fine the spots remain in existence as long as Papanek disclaims them as unaffiliated with Coke. It all seems very logical. A creative is allowed to express himself. A brand gets additional exposure without spending a cent. Everyone's happy. Except the lawyers. After three threatening letters, Coke's legal army was, apparently, called off and sent back to the dungeon to dream up other methods of charging Coke a fortune just to type up a few simple letter.
Writing in the WheresSpot discussion group, Papanek gleefully reports Coke representative Ms. Perlstein told him "everyone at Coke is talking about it" and even the brand managers are checking the spots out. Oh, and the lawyers? They're not all bad. They contacted Papanek directly and had amicable conversations.
Next time, perhaps, Coke will realize the value of consumer created media and leave well enough alone. Or, at least, approach the situation with less legal stiffness. Unless of course the work harms the brand which, clearly, Papanek's work did not.
On this first day following the U.S. Labor Day holiday and to remind us all advertising hasn't changed one bit, we bring you this commercial from GameStop, featured in this week's Ad Age TV Spots of the Week, in which video game hotties come to life and battle the fantasizing psyche of male gamers. Creative strategy: brain-dead, video game-addled men. Hot, ass-kicking women. Done, shoot it. Let's do lunch.
In other new spots this week, HP brings back its Frame Up ads. Catholic Charities rivets with a simple but brilliantly well-executed call for donations. The Chinese government goes to elaborate lengths to get citizens to floss their teeth. Cadbury does its false teeth thing that we've seen before. Wendy's uses a tooth to sell a ranch burger. Kia trys to make its cars seem as important is winning some sort of important sporting event. And, yes, America Express helps Andy get his Mojo back.
Finally, common sense has prevailed and humor may be reborn. Adland points to an ad for UK Powerleague which shows a woman playing with a hamster in a ball until her boyfriend comes in, does some soccer moves and boots the ball out the window with the hamster still inside was not banned by the UK's Advertising Standards Authority. While one complainant said the ad could encourage animal cruelty, the ASA said it was all done in fun and is clearly not condoning animal cruelty. Humor people. It's called humor.
Television commercial director and photographer Paul Papanek who, a few years ago, directed a couple of spec spots recently received several letters from Coke's in-house and out-of-house legal councils informing him he used Coke's logo without permission. His spots have been featured on his websites as well as on The Spec Spot and Boards Magazine. Each of the three letters Papanek received were increasingly threatening with the last one, dated August 15, informing him he must remove the spots from all the sites within 14 days or suffer nastier legal ramifications.
While Coke is well within their rights to protect their logo and brand, Papanek, writing in the WheresSpot Yahoo news group, wonders about the implications of Coke's request. Papanek cites the common practice of directors and production companies producing spec spots to promote their businesses, build their freelance careers or to pitch new business and wonders how this might affect spec creative. We wonder if new businesses pitches and creative reels will now be required to have logos digitized out. The two spots in question can be seen here and here. Papanek has commented and posted Coke's letters here.
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