OK, forget Citroen's robot dance or its many spoofs. Sony has latched on to the trend and applied the concept to an ad which promotes its product line of various electronic gadgets from compact stereos to TVs to laptops to cameras to its new PSP. Are there any new ideas out there, folks?
UPDATE: We screwed up. According to Engadget, this is a spec spot created by an 18 year old. On the upside, this is a great example of consumer created advertising.
Why we haven't seen this before we do not know - or perhaps we did and filed it aways with the other 300 ads we see every day - but in July Danish director Nicolai Fuglsig, working for Fallon, filmed 250,000 multi-colored balls being dropped from huge cranes and shot out of cannons creating an avalanche of color streaming down the streets of San Francisco to promote Sony's bravia LCD TV. It's exquisitely beautiful. Thanks to Emily over at Eatmail, there's a behind the scenes video of the shoot.
To promote its new electric razor that automatically dispenses Nivea cream while using the razor, Phillips, has launched an ad, created by Tribal DDB, in the UK which pokes fun at the razor wars with a freakish razor called the Quintippio, a 15-bladed razor that's so large it would be impossible to use. Funny. And not far off the mark. After all, if Gillette and Schick already have four blades, what's to stop them from one-upping to five, then six, then...well...insanity.
Closely following the Lugz/Apple story in which an Apple commercial featuring Eminem was called similar to a 2002 Lugz footwear commercial, AdFreak reports it has been told by Lugz the company has sent Apple a cease and desist letter asking Apple to stop running the Eminem spot. Stay tuned. We're sure there will be more to this story.
We don't really understand the whole Bad Hair Day thing but, apparently, for women, it's a big deal. The trip home from the hairdresser can be a very traumatic experience causing grief and distress. Adjab tells us Tetly Tea understands that not all change is good so that's why they've limited their changes to package design and not the flavor of its tea.
Recently, Geico launched Golden Gecko, an effort to encourage people to submit their own 15 second ads for the insurance company. Here's one that's fairly funny an employs the usual "you idiot" payoff at the end.
There's always been something seriously off putting about scenes in which people are tied to a bed for sexual purposes. While some freaks think it's erotic to be completely under the control of another, we think it's just plain stupid to put oneself in such a position of helplessness. That said, the power of sex always outweighs common sense as it does in this ad for U.K footwear and clothing maker Base. The poor guys in this ad thinks he's going to get lucky with the red-lipped, dark-haired, thong-clad hottie as she drops her bra and panties to the floor until he realizes what she puts on. How this sells shoes, we have no idea but it was interesting to watch.
New Yorkers are having fun with currently running New York Rangers television campaign, called "Bobby Granger's Guide to the Rangers," in which a fan named Bobby Granger interacts with new York Ranger players to, among other things, explain this season's new rules.
One spot's got Ville Nieminen doing what he does best, swearing. One has Bobby trying to teach the non-New York players how to speak "new yawk" which doesn't go over too well with Canadian Dominic Moore. Another has Booby getting Russian language lessons from Jaromir Jager which gets him into trouble with Petr Prucha.
New York doggy daycare center, Biscuits & Bath, is running a series of well...very dog-like commercials for its services. The ads help dogs use their god-given behavior to its fullest to obtain human friendship.
Maybe its our jaded eye or maybe its the plethora of Hollywood movies, with their stunning photography and seemingly impossible camera/post-production trickery that has dulled our senses when it comes to getting excited about beautifully shot commercials but this new campaign for Lexus from Team One and shot by Francois Vogel is, well, beautiful. The camera work is great. The effects are fun to watch. And, thankfully, the car is featured. Vogel was the guy who shot the HP campaign in which much camera trickery and digital manipulation gave us those amazing images of people pulling picture frames off their head which turned into actual photos. See the campaign here.