If anyone this hot strutted the hallways of the Adrants conglomerate, we'd have to shut down for a few hours just to get our breath back. One of the most unlikely marketers to use the sex sells strategy, tuna maker Chicken of the sea, is doing just that in this commercial which has a mini-skirted, midriff-baring hottie making her way to the office elevator while men do what they do when faced with females like this: they drool. While all hopped up on testosterone, the ad's ending puts a nice twist on the whole woman-as-sex-object marketing strategy and let's us in on what she really looks like. All to sell healthy tuna. Great ad. See it over at AdJab.
Likely, everyone's seen this already and we couldn't get to it yesterday since we spent the day in Times Square doing important advertising-related research but this on is just too funny to pass on. That hipper than hip big box store Target has launched a bunch of new back to school commercial, one of which, features a bunch of little kids with backpacks on dancing to the tune of that racy Baby Got Back, booty-shaking tune MTV had trouble with a while back. Of course, they've toned down the lyrics to a much tamer, "We like backpacks and we can not lie. With a cell phone pocket on the side. Those old backpacks were a fashion risk but can a cool backpack exist? Baby, I'm back...at school...etc."
Either Target has just moved to the top of the hipness pile or they have crossed into dangerous territory associating big assed babes shakin' ass with little girl's back packs. While we're on the topic of Baby Got Stuff, check out the very funny Baby Got Book which promotes church of all things.
Without her involvement or consent, Hilary Clinton is getting promoted as a candidate from president in 2008 via an ad campaign created by a Florida-based Gay rights group, called Hilary Now!, run by Bob Kunst. The campaign consists of an animated television commercial showing Hillary driving a "Bush's Mess" garbage truck. In the ad, Hillary is seen emptying into the truck trash cans in front of the White House labeled "Iraq," "War on Terror," "Health Care" and "Budget."
The campaign will air on New Hampshire cable news networks in the cities of Manchester, Portsmouth, Concord, Nashua and Salem.
This is funny. A Motorola spot promotes its Moto E815 video phone with a humorous stripping wife/conference room co-worker scenario. The spot captures what we all know to be true about video. In the hands of humans, the first thing we'll use it for is porn.
Other spots featured in this week's Ad Age TV Spots of the Week include a Hershey Kit Kay bar ad with American Idol's Carrie Underwood; a hopped up football themed ad for athletic clothing maker Under Armor; another one of those Diet Coke bubble ads; a spot from the previously featured Milwaukee's Best campaign; another goofy Dymo spot; one of those Microsoft Windows XP commercials that seem to think we will all turn into our own personal version of a super hero just by using Windows XP and a Wal-mart back to school commercial.
Thankfully, either TV Guide ended its contract or Ad Age, wisely, saw the irony in preceding a commercial with a commercial and, thankfully, ended the mind boggling, aggravating pre-roll ad practice.
Like the Blair Witch, Old Navy, in a new campaign, scares the crap out of a poor girl, enjoying a campfire with her boyfriend, with the ominous fear the sight of a school desk generates during back to school season. In another spot, Old Navy, like Jaws did in the seventies, freaks the fark out of a swimmer with a locker that bobs up behind him. As interesting commercial go, these are two of the best. Created by Deutsch, produced by Biscuit Filmworks/Reginald Pike and directed by the Perlorian Brothers, AdJab reports the ads will launch August 1.
Kosher.com has launched a little promotional cartoon, created by Dan Meth, which does a great job clearly explaining the Kosher.com offering. From mentioning the foods they carry by name and showing them to explaining where they came from to telling you how can buy them, Kosher.com makes it clear they are they place to go to when Kosher food is what's for dinner. It's not rocket science but, unfortunately, too many commercials try to be and fail. This one doesn't and, pleasantly, succeeds.
The verdict is in. No one likes the new Lee Iacocca/Jason Alexander Chrysler commercial. Well, at least no one in the ad industry that is a member of the Adrants discussion group. Even so, wondering whether bringing Iacocca back was effective, one member did an informal survey of people under 40 and found none knew who that old, gray-haired guy sitting behind the desk was. When told it was Lee Iacocca, the man who saved Chrysler from extinction, many replied, "Oh, whatever."
Again, we question the wisdom of trying to recreate a previous success. Whether it be an idea-less Hollywood remake or an attempt at mirroring the cult-like success of a previous ad campaign, rarely, if ever, does the follow up come anywhere near the success of the first effort. Having Alexander approach Iacocca from behind as he did many times the back of Steinbrenner in Seinfeld is simply layering another has been success on top of another. Iacocca should have said no to this. Alexander should have said no. Those who came up with the idea for this should have said no. In spite of these failures occurring over and over and over, it never seems to register with those who insist upon borrowing from past successes (think Hilltop/Chilltop) instead of creating something original.
Australian brewer Carlton Draught, a division of Foster's, has created and amazingly different, brilliantly funny beer ad, called "It's A Big Ad," that, while poking fun at the beer ad category, and advertising in general, gets its message across quite effectively. If anything, it gets points for just being different.
The ad was filmed in New Zealand and produced in Australia by Plaza Films. Sydney-based Animal Logic, the company that worked on the Matrix movies, did the special effects. The agency was George Patterson Partners.
Just as producers did for a poster promoting Kelly Clarkson's movie, "From Justin to Kelly," the GAP has decided Joss Stone's butt wasn't big enough and edited big butt doubles into her recent GAP commercial. Stone took it all in stride, telling the SUN, "Apparently, I need a J-Lo bum or something."
Adrants readers Steven Hirst points us to this new commercial, billed as unreleased and called "Ouch!", for Xbox which pits an ex-girlfriend and an ex-boyfriend against each other in increasingly ridiculous stunts to make the other jealous. Thankfully, Xbox Live is there to offer a healthier form of combat. The ad is served from a site that asks a few questions about the spot, asks viewers what's the most painful thing they've done and collects contact info for entry into a drawing for prizes that include an Xbox consoles with video camera and games, a Samsung TV and a Samsung MP3 player.
It's a nice tie in between the notion of X's fighting and Xbox's ability to provide a platform for the fight. Clearly, someone at LAVA Communications, the agency that created the piece, wrote a creative brief that plainly illustrated the product benefit.