Ever the witty marketer, Carlton Draught, following the debut of its brilliant Big Ad, has launched another inward-looking commercial. This one pokes fun at brewers' fixation with their brewing ingredients, brewing methods and, in the case of Budweiser, its reliance on the Clydesdales.
UPDATE: In Comments, "Bill Gates" dishes on us for occasionally crapping on Ad Age by pointing out we are in error and that this ad was out well before the Big Ad. Remorsefully, we will crap all over our staff for this inexcusable transgression and force them all to bow to the feet of the Ad Age Gods.
To launch its new 2006 Jeep Commander, Jeep enlisted Missy Elliot and MAkinE Studios to create a pimped out, hip-hop spot which merges vehicle with music video in a very cool manner. It's certainly much better than most other lame-ass car commercials out there today. Originally designed as a teaser, which aired during MTV’s VMAs, the spots were selected by Jeep to be the primary on-air promotional spot for audiences nationwide. View the commercial here.
Ad Age has done two things of note today in its TV Spots of the Week column, First, it features a Toyota Prius ad that is unauthorized by the car maker and was created by Area 51 Films and distributed by New York PR firm Juice to highlight director Theodore Melfi. The second, months after the ad raced through the Internet, Ad Age has finally decided to include Carlton Draught's Big Ad. Why the wait?
Other spots this week include a great spot for Cincinnati Bell, created by GJP Advertising, which shows a guy using dial up and as the camera zooms out, we realize he an exhibit in a museum...next to a cave man exhibit. Quite brilliant actually. Unless, of course, you're the loser still using dial up. Dockers does a love connection with San Francisco street cars. Canada's CHUM Television has a spot, created by Mitchell Gabourie, for the Buck Calder experience, a comedy series that follows an American director working in Canada making a fool of himself.
An ad, unveiled Wednesday night, promoting the upcoming NHL season which opens with a Chinese philosopher's quote, a bare-chested player and a woman in a bra and robe has been called offensive by Chairwoman of the National Council of Women's Organizations Martha Burk, the woman who led an unsuccessful attempt three years ago to get the Augusta National golf club to admit women. Responding to NHL spokeswoman Bernadette Mansur's assessment the spot simply portrays the woman as the man's spiritual trainer, Burk said, "That's a major stretch. The woman is a sexual ornament, in my view. It's appealing to adult men while trying to masquerade as something for kids."
The ad, which is hardly gratuitous and carries the tagline, "My NHL," was directed by MTV Video Music Awards winner Sam Bayer. Conductor, a California-based ad agency, produced the spots, which were filmed in British Columbia. The campaign, which break Monday, September 26, is set to air on NBC, Outdoor Life Network, and Canada's TSN. The ad can be viewed on the homepage of NHL.com.
Rick Bruner has pointed us to this very cool commercial for the recently unveiled and soon to be released Nintendo Revolution game controller which, as the name indicates, intends to revolutionize the game control. The Revolution has done away with wires and now looks like a television remote. It transmits the player's every hand motion, wirelessly to a receiver which is connected to the TV. The ad does a great job demonstrating the units use and the freedom it gives to gamers.
It appears the National Organization for the Reform of Marijuana Laws is hopping on the consumer-created advertising wagon as indicated by this post in the group's Yahoo Group. The organization plans to launch a contest October 3 which offers a $5,000 prize for the person who submits the best, we assume, pro-marijuana video. Maybe the groups should also shoot for some product placement action on the now-popular Showtime series Weeds.
Almost a year after its release in Japan, Ad Age is featuring the McDonald's McHottie spot calling it "Ronald McDonald as you've never seen her before. Well, we have but we're glad Ad Age readers can now clue in to to what Ad Age cites as a trend "where the clothing worn by brand icons has become a fashion craze for Japanese school girls." What did Hilary Duff Say? That's so yesterday? Anyway, enjoy. We can't all be the first to discover a trend.
Other spots featured in this week's Ad Age TV Spots of the Week include Strawberry Frog's first work for Heineken which involves soccer and a lot of pigeons pooping in sync; a psycho-granny torments her son on a bed of nails to promote Universal Orlando's Halloween; a kind of stupid DDB-created Diet Pepsi spot in which a Pepsi machine is drafted as a New England Patriots player; a stirring, emotionally schmaltzy W&K-created spot for Miller High Life featuring the Moon Girl which Ad Age hated so, of course, we love; a BBDO-created iPod copy-cat spot for Cingular's new Rokr phone along with Madonna's telephone booth spot which very clearly but apparently not clearly enough for Chicago Tribune advertising columnist Lewis Lazare, explains how 100 songs can be crammed into the Rokr iTunes phone; and, finally, Kaplan Thaler created an IAG "most liked" Aflac Duck commercial in which the duck is hurled out of a hammock and into a neighboring pool.
Jossip gossipist David Hauslaib informs us Parker Posey and Jimmy Fallon were spotted, Saturday afternoon, filming a Pepsi commercial in New York City. One of our informants tells us, "Jimmy Fallon was jumping around, dancing with a Pepsi can, jumping up and down, flailing his arms around, kinda being stupid. Parker was just standing across the street from him. Jimmy was wearing junkie t-shirt and shitty looking sweatpant khakis."
Rush Hour star Chris Tucker who had agreed to do a PSA, along with Tim Robbins and John Cusack, for non-profit MoveOn.org, seems to have thrown a Hollywood hissy and bailed out on the taping session. Tucker postponed the 3PM recording session, moving it back to 5:30PM costing MoveOn needless extra studio costs, then, upon arriving in a limo, paid for by MoveOn.org, sat inside the limo talking on his cell phone. After 25 minutes of cell phone babble, Tucker drove off in the limo, never getting out to record the PSA claiming he was felling ill. Later, MoveOn.org's Matthew Bautista said Tucker, who had returned to his hotel, asked the limo driver to take him out on the town. Bautista squashed the request telling the limo driver to head home. Fame really does make fat heads.
The New York Daily News has been informed Madonna was paid $8 million by Motorola for appearing in an ad for the company's new Rokr phone. For the $8 million, which Motorola paid because it was rumored Motorola was fearful Madonna would back out, the star spent ten hours filming the ad last week in London. That's a pretty good hourly rate.