Cheesy Chilltop Chillers
We knew this was coming though is it just us or does anyone else think CP + B's re-creation of the classic Coke Hilltop commercial, Chilltop, is a pretentious ball of cheesiness? We most certainly love CP + B and, granted, they aren't the one doing the singing but this is really bad. Apparently, there was something OK about a bunch of semi-hippie types banding together to save the world in 1971 but it just doesn't ring true in today's ironically post-ironic, cynically jaded culture. Perhaps we just can't get past white guys trying to sound black. Or ads that throw in the token black. Or the token cutie who whose sole purpose it to look cute, bat her eyelashes and start another fan blog.
Oh, don't listen to us. Come to think of it, the 1971 version is slathered with Whiz loads of cheese too. That said, remakes of anything, especially those referred to as "classic," are rarely a good thing.
An ad, which ran earlier this month in Japan for cosmetics company Mandom, had a Chimpanzee with an afro wig/dreadlocks affixed to its head imitating a few black people as they wiped sweat from their brows with a Mandom facial wipe. Of course, the ad generated complaints and Mandom issued an apology but this article examines the very different viewpoint Japan, as well as Germany, has regarding minority races. It's not pretty.
From Axe to Altoids to Ikea to Nextel to Adidas, Ad Age has collected ten Cannes contenders from U.S. agencies for your viewing pleasure.
This is freaky. Very freaky. This spot, called Distorted Dog, another in a series for Olympus cameras, uses distorted imagery of dogs to somehow convey Olympus cameras are better than the competition. While we've never seen a camera do this to our dog, we hope we never see a dog like this one.
Hippie Goes Hip-Hop
Later this month. Coke will launch a campaign to introduce its new calorie-free drink, Zero. The centerpiece of the campaign will be a remake, created by Crispin Porter + Bogusky and shot last week in Philadelphia, of the classic "Hilltop" spot which featured the famous song, "I'd Like to Buy The World A Coke" which also introduced the tagline, "It's the Real Thing." The new commercial is being labeled "Chilltop" and the song will be sung by G. Love.
Fast Company's Ryan Underwood isn't too thrilled with the song's new lyrics which have, as he writes, "about as much personality as the mahogany table around which they were surely penned."
If advertising portrayed even a hint of reality, this is what the Paris Hilton "Spicy Paris" commercial for Carl's Jr. would look like. It was done for recruitment company Accolo. You know it was only a matter of time before the spoofs rolled in.
A MetaFilter poster points to a commercial on this Australian website for Kan Tong, maker of Asian food products and sauces. The commercial imitates and pokes fun at the stereotypical Asian television spot in which the slogans are repeated over and over and actors act wacky. One one hand, it's just plain funny. On the other, as indicated by several comments on MetaFilter, it's offensive and perpetuates Asian stereotypes as envisioned by Australians.
Where Can I Find That?
It seems the "Spicy Paris" commercial, featuring Paris Hilton, was a big hit both in generating site traffic for Carl's Jr. as well as, perhaps, influencing hamburger sales for the chain.
According to competitive intelligence service Hitwise, searches for the term "paris hilton" grew 102 percent and queries for "carls jr" grew an astounding 802 percent between the weeks ending May 21, 2005 and May 28, 2005. Comparatively, brand searches for Burger King - in the midst of its co-promotion of Star Wars: Sith Sense - increased just 52 percent during the same time period.
Hitwise Clickstream data reveal that, for the week ending May 28, 2005, a full 58.4 percent of those visiting carlsjr.com continued on to spicyparis.com, where the controversial advertisement was available for download. Perhaps more important for actual hamburger sales, 7.4 percent of visitors to www.carlsjr.com continued directly on to a Carl's Jr. store locator Web site. While Carl's hasn't released detailed sales figures for this period, indicators do point "Spicy Paris" having influence.
"By examining both search volume and clickstream data for this campaign, it is clear that the Spicy Paris campaign had two positive results for Carl's Jr.", said Hitwise VP of Research Bill Tancer. "First it raised awareness for the brand, but also prompted an immediate increase in consumer searches for local Carl's Jr. Restaurants."
Who said sex doesn't sell.
Stay Free examines the, in hindsight, cult-like advertising McDonald's did over the year. From McDonaldland to the Evil Grimace to Shamrock Shakes to Happy Face to Mayor McCheese to talking wastebaskets to Double Dutch to the Hamburgler, Stay Free writes, "Here's a mind-blower for hungry third-world countries: in America, where the soil yields healthy food in abundance, we teach our kids to fantasize about over-processed crap with the nutritional value of the inside of a York Peppermint Patty growing in the wild." Revel in the history of McDonald's television fantasy land. After viewing the commercials, you can understand why intelligent life forms visiting this planet don't stay for long.
TVGasm points to a craigslist posting looking for a new Quiznos "Baby Bob," which, by the way, is actually a girl. TVGasm laments the continuation of this campaign even though it has been highly rated by IAG and Advertising Age.
While the baby thing has been done over and over and over it seems the public will always be gullible for a cute baby face.