So the whole choose who who sit next to on a plane thing has been around for a while. In fact, Peter Shankman (of HARO fame) invented it with AirTroductions back in 2005. Currently, KLM is touting their own version, Meet & Seat, with three videos that feature Dutch celebrities Yfke Sturm, Armin Van Buuren and Ruud Gullit.
In the videos, each of the celebrities swipe their mobile device which causes the seat next to them to spin up like a slot machine. Hilarity, of course, ensues as oddity after oddity flip by until the perfect match is found.
As part of the campaign, travelers can with a trip sitting next to one of six Dutch icons. Who would you choose? For us? Tough choice. Having been a DJ, sharing stories with Armin Van Buuren would be amazing. Having been (and always and forever to be) a fan of hot women, Yfke Sturm would be a solid choice as well.
Are there any men that surf any more? You'd never know if it you relied on advertisers for comment. Now, it seems, it's only hot, young women in string bikinis who surf. Check out this commercial for Tribord which lovingly caresses hot, young surfers and they become one with the water.
Created by Fred & Farid, it's beautifully shot and a pleasure to watch. And it makes you wish you surfed. So you could hang with these beautiful girls.
Ah, yes, the elevator. It's amazing how a little box held up by wires can conjur such elaborate fantasies. Sadly, they never happen in the real world but they do in Playboy commercials. Playboy commercial for a new line of Playboy Fragrances. Yes, the vaunted men's magazine is branching out. Hey, it has to. No one buys the magazine anymore. And who would when every last drop of sexual depravity can be had online for free?
So to promote a new line of fragrances, Playboy, unlike most other brands that use the gimmick to sell, is aligning itself closely with what it's brand stands for and is using it to sell this new product line.
In the ad, we see a man and a woman. The fantasies begin from there. Twins. Triplets. Parallel dimensions populated by 21-23 year old girls who have a fear of commitment and, well, other very weird stuff.
Sometimes commercial are so engaging you aren't really sure what's being advertised. We might be blind but we watched this entire :60 featuring a man attempting to move a cut out Wayne Gretzky while his wife tries to throw it away without realizing it was an ad for Mobile Mini. I guess the spot hit home. But in a very different way. Good job, Venables Bell & Partners. We think.
Over at his new BuzzFeed ad commentator gig, Mark Duffy asks, "How the hell this sells Fiats is a mystery." And he's right. Check out this ad from Leo Burnett Argentina that centers on what is supposedly a quintessential moment in every relationship; the boob job discussion. It's like they filmed the thing in the vein of "Honey, I'm pregnant" but went the route of cleavage instead.
Once the women in the ad tells her man she's getting a bob job, we are treated to the man's long, slow, swan dive-like fantasy into...well...just watch the spot. You'll see what happens.
But should this man really be this happy? Hey, we like deliciously gigantic wobbling breasts that burst forth from their top and wobble tantalizingly with every movement a woman makes just as much as any other guy. But fake boobs? Is that really something to get excited about? Immovable objects that, well, look totally fake? To each their own we guess. Personally, we prefer the real thing.
Sports Illustrated model Marissa Miller has been tapped by Buick to lend a bit of sexiness to its Enclave. This behind the scenes look at the creation of the commercial gives us a glance at what Buick is going for. It's all about the distracting qualities of beauty. Although, if the commercial is to be taken literally, the Enclave is destined to cause disaster wherever it is seen.
What we love most about this behind the scenes look is the ceaseless verbal analogies the ad's creators spew likening the hotness of Miller to the hotness of the car. Of course their comments are politely couched and devoid of any tongue wagging that might normally coincide with the description of a supermodel.
As pundits and critics argue whether or not social media is reason Pepsi recently lost market share, the brand is out with a new, global campaign that, well, leads one to believe Pepsi now causes hallucinations, stops time, allows for teleportation or just plain fucks with your mind. What other conclusion could one come to after viewing this :90 from TBWA\Chiat\Day?
This Mother's Day, Zales is launching "Celebrate Your SuperMom" campaign. Through Pinterest, Twitter, Facebook, TV, in-store and catalog efforts, Zales, with help from GSD&M, will invite users to share why their mom is a SuperMom for the opportunity to win a $2,500 Zales shopping spree.
Using a Pinterest board, the campaign will ask users to pin SuperMom - worthy gift ideas as well as other cool things to celebrate SuperMoms everywhere.
You've never seen the Guns-n-Roses classic Welcome to the Jungle performed the way its performed in this commercial for Australia's The Star, a Vegas-like resort that promises, "There will be stories."
That's all we're going to say about that. Nice work from Australian shop The Monkeys.
Here's that Belgian commercial from an organization called Responsible Young Drivers that urges young people to not text and drive by forcing them to text and drive. Seemingly under the guise of an new official policy, drivers are given a road test to see if they are able to text and drive. Of course, they are not and deliver the "don't text and drive" message all on their own.
Here's my question though. The work works on its own. But watch carefully at 1:36. Prior to 1:36, the instructor is wearing his seatbelt. After 1:36, he is wearing his seatbelt. But at 2:14 he is not and goes flying into the dashboard. Why the need for the added (fake) drama?
That said, we think the ad is more effective that all those scare tactic, crash-centric ads that don't resonate because it's too easy to realize they are over the top drmatizations that would "never happen to me."