Well what do you think we'd choose as a headline after viewing this new work from Solve and Whitehouse Post for Optum Pro Cycling? But it's not only a crotch cam that powers this gripping work which pulls you inside the life of a pro biker on the race course. It's a water bottle cam, a wheel hub cam, a handlebar cam, a crossbar cam and several other angles we can't quite figure out.
Intensity is probably not a powerful enough word to describe what Solve was going for with this but whatever the word, it works.
There's always a moment in your life when you experience obsessive infatuation for another. It could be your first love. It could be your last love. It could be that new classmate who moved to town in 4th grade who you pined for year after year until you worked up enough courage to invite her to prom. Or it could just be that cute redhead who walks back into your life while you're sitting in a coffee shop.
Wieden + Kennedy London captures that very moment in a new Stride Chewing Gum commercial that's filled with the usual things that run through a guy's mind when he's figuring out exactly how to approach the love of his life without making a fool of himself.
Thankfully in this ad the guy does the right thing. Ever so simple. But right.
- Now this is how you market surfer girl swimwear.
- Watch Kevin Durant in a bit of Gap-style (OK, Matrix) freeze and pan camera action for Champs Sports.
- Nissan Juke goes slip and slide all over the ice in Norway.
- TSA would never appreciate this.
- See Pepsi MAX's Uncle Drew. Yea, you and 4,522,237 other people.
- Evian wants you to...reawaken your senses.
Pop quiz. What happens when a super hot woman uses Samsung's new Motion Control Smart TV with her blinds open? A hoard of horny men...including Old Spice guy Isiaah Mustafa (we think) come calling. And, of course, hilarity ensues.
Nice touch having the chick live in apartment number 69.
So the whole choose who who sit next to on a plane thing has been around for a while. In fact, Peter Shankman (of HARO fame) invented it with AirTroductions back in 2005. Currently, KLM is touting their own version, Meet & Seat, with three videos that feature Dutch celebrities Yfke Sturm, Armin Van Buuren and Ruud Gullit.
In the videos, each of the celebrities swipe their mobile device which causes the seat next to them to spin up like a slot machine. Hilarity, of course, ensues as oddity after oddity flip by until the perfect match is found.
As part of the campaign, travelers can with a trip sitting next to one of six Dutch icons. Who would you choose? For us? Tough choice. Having been a DJ, sharing stories with Armin Van Buuren would be amazing. Having been (and always and forever to be) a fan of hot women, Yfke Sturm would be a solid choice as well.
Are there any men that surf any more? You'd never know if it you relied on advertisers for comment. Now, it seems, it's only hot, young women in string bikinis who surf. Check out this commercial for Tribord which lovingly caresses hot, young surfers and they become one with the water.
Created by Fred & Farid, it's beautifully shot and a pleasure to watch. And it makes you wish you surfed. So you could hang with these beautiful girls.
Ah, yes, the elevator. It's amazing how a little box held up by wires can conjur such elaborate fantasies. Sadly, they never happen in the real world but they do in Playboy commercials. Playboy commercial for a new line of Playboy Fragrances. Yes, the vaunted men's magazine is branching out. Hey, it has to. No one buys the magazine anymore. And who would when every last drop of sexual depravity can be had online for free?
So to promote a new line of fragrances, Playboy, unlike most other brands that use the gimmick to sell, is aligning itself closely with what it's brand stands for and is using it to sell this new product line.
In the ad, we see a man and a woman. The fantasies begin from there. Twins. Triplets. Parallel dimensions populated by 21-23 year old girls who have a fear of commitment and, well, other very weird stuff.
Sometimes commercial are so engaging you aren't really sure what's being advertised. We might be blind but we watched this entire :60 featuring a man attempting to move a cut out Wayne Gretzky while his wife tries to throw it away without realizing it was an ad for Mobile Mini. I guess the spot hit home. But in a very different way. Good job, Venables Bell & Partners. We think.
Over at his new BuzzFeed ad commentator gig, Mark Duffy asks, "How the hell this sells Fiats is a mystery." And he's right. Check out this ad from Leo Burnett Argentina that centers on what is supposedly a quintessential moment in every relationship; the boob job discussion. It's like they filmed the thing in the vein of "Honey, I'm pregnant" but went the route of cleavage instead.
Once the women in the ad tells her man she's getting a bob job, we are treated to the man's long, slow, swan dive-like fantasy into...well...just watch the spot. You'll see what happens.
But should this man really be this happy? Hey, we like deliciously gigantic wobbling breasts that burst forth from their top and wobble tantalizingly with every movement a woman makes just as much as any other guy. But fake boobs? Is that really something to get excited about? Immovable objects that, well, look totally fake? To each their own we guess. Personally, we prefer the real thing.
Sports Illustrated model Marissa Miller has been tapped by Buick to lend a bit of sexiness to its Enclave. This behind the scenes look at the creation of the commercial gives us a glance at what Buick is going for. It's all about the distracting qualities of beauty. Although, if the commercial is to be taken literally, the Enclave is destined to cause disaster wherever it is seen.
What we love most about this behind the scenes look is the ceaseless verbal analogies the ad's creators spew likening the hotness of Miller to the hotness of the car. Of course their comments are politely couched and devoid of any tongue wagging that might normally coincide with the description of a supermodel.