Shocker! Playboy Uses Sex to Sell!

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Ah, yes, the elevator. It's amazing how a little box held up by wires can conjur such elaborate fantasies. Sadly, they never happen in the real world but they do in Playboy commercials. Playboy commercial for a new line of Playboy Fragrances. Yes, the vaunted men's magazine is branching out. Hey, it has to. No one buys the magazine anymore. And who would when every last drop of sexual depravity can be had online for free?

So to promote a new line of fragrances, Playboy, unlike most other brands that use the gimmick to sell, is aligning itself closely with what it's brand stands for and is using it to sell this new product line.

In the ad, we see a man and a woman. The fantasies begin from there. Twins. Triplets. Parallel dimensions populated by 21-23 year old girls who have a fear of commitment and, well, other very weird stuff.

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by Steve Hall    May-23-12    
Topic: Commercials



Husband and Wife Battle Over Wayne Gretzky

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Sometimes commercial are so engaging you aren't really sure what's being advertised. We might be blind but we watched this entire :60 featuring a man attempting to move a cut out Wayne Gretzky while his wife tries to throw it away without realizing it was an ad for Mobile Mini. I guess the spot hit home. But in a very different way. Good job, Venables Bell & Partners. We think.

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by Steve Hall    May-14-12    
Topic: Commercials



Boob Job Now A Viable Concept to Sell Cars

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Over at his new BuzzFeed ad commentator gig, Mark Duffy asks, "How the hell this sells Fiats is a mystery." And he's right. Check out this ad from Leo Burnett Argentina that centers on what is supposedly a quintessential moment in every relationship; the boob job discussion. It's like they filmed the thing in the vein of "Honey, I'm pregnant" but went the route of cleavage instead.

Once the women in the ad tells her man she's getting a bob job, we are treated to the man's long, slow, swan dive-like fantasy into...well...just watch the spot. You'll see what happens.

But should this man really be this happy? Hey, we like deliciously gigantic wobbling breasts that burst forth from their top and wobble tantalizingly with every movement a woman makes just as much as any other guy. But fake boobs? Is that really something to get excited about? Immovable objects that, well, look totally fake? To each their own we guess. Personally, we prefer the real thing.

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by Steve Hall    May-11-12    
Topic: Commercials, Racy, Strange



Marissa Miller Attempts to Sex Up Buick Enclave

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Sports Illustrated model Marissa Miller has been tapped by Buick to lend a bit of sexiness to its Enclave. This behind the scenes look at the creation of the commercial gives us a glance at what Buick is going for. It's all about the distracting qualities of beauty. Although, if the commercial is to be taken literally, the Enclave is destined to cause disaster wherever it is seen.

What we love most about this behind the scenes look is the ceaseless verbal analogies the ad's creators spew likening the hotness of Miller to the hotness of the car. Of course their comments are politely couched and devoid of any tongue wagging that might normally coincide with the description of a supermodel.

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by Steve Hall    May-10-12    
Topic: Brands, Campaigns, Celebrity, Commercials, Racy



Pepsi Lets You Stop Time And Teleport to A Nicki Minaj Concert

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As pundits and critics argue whether or not social media is reason Pepsi recently lost market share, the brand is out with a new, global campaign that, well, leads one to believe Pepsi now causes hallucinations, stops time, allows for teleportation or just plain fucks with your mind. What other conclusion could one come to after viewing this :90 from TBWA\Chiat\Day?

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by Steve Hall    May- 8-12    
Topic: Brands, Commercials, Strange



Zales Helps People Pin Mother's Day Gifts on Pinterest

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This Mother's Day, Zales is launching "Celebrate Your SuperMom" campaign. Through Pinterest, Twitter, Facebook, TV, in-store and catalog efforts, Zales, with help from GSD&M, will invite users to share why their mom is a SuperMom for the opportunity to win a $2,500 Zales shopping spree.

Using a Pinterest board, the campaign will ask users to pin SuperMom - worthy gift ideas as well as other cool things to celebrate SuperMoms everywhere.

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by Steve Hall    May- 8-12    
Topic: Brands, Commercials, Promotions, Social, Video



Guns-n-Roses Like You've Never Heard Them Before

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You've never seen the Guns-n-Roses classic Welcome to the Jungle performed the way its performed in this commercial for Australia's The Star, a Vegas-like resort that promises, "There will be stories."

That's all we're going to say about that. Nice work from Australian shop The Monkeys.

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by Steve Hall    May- 7-12    
Topic: Commercials



No Really. We Want You to Text And Drive

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Here's that Belgian commercial from an organization called Responsible Young Drivers that urges young people to not text and drive by forcing them to text and drive. Seemingly under the guise of an new official policy, drivers are given a road test to see if they are able to text and drive. Of course, they are not and deliver the "don't text and drive" message all on their own.

Here's my question though. The work works on its own. But watch carefully at 1:36. Prior to 1:36, the instructor is wearing his seatbelt. After 1:36, he is wearing his seatbelt. But at 2:14 he is not and goes flying into the dashboard. Why the need for the added (fake) drama?

That said, we think the ad is more effective that all those scare tactic, crash-centric ads that don't resonate because it's too easy to realize they are over the top drmatizations that would "never happen to me."

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by Steve Hall    May- 7-12    
Topic: Cause, Commercials



Jimmie Johnson Trashes Techno Music Lovers

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Following up Kevin Durant's displeasure with Doodle Jump players, Sprint is out with another commercial featuring NASCAR Sprint Cup champion Jimmie Johnson who, like Durant, doesn't have much patience for those who waste precious bandwidth on questionable entertainment choices.

The campaign, created by Team Sprint (Digitas and Leo Burnett) touts Sprint's unlimited data plan. Oh and is it just me or has anyone else tired of the expression "Really?"

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by Steve Hall    May- 2-12    
Topic: Celebrity, Commercials



Frolicking Beach Hotties Sell Tires

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This is perhaps the oddest tire commercial we have ever seen. After all, we're talking about tires here and all every tire commercial focuses on is what the tire is made of, how great it grips the road and how affordable it is. It's basic price and item type stuff.

So when we stumbled upon this Kumho Tire commercial over at Who Is That Hot Ad Girl, our first thought was, "Wait, hot girls in a tire commercial? When does that ever happen?"

The ad focuses on a group of finds out having fun at the beach while a droll voiceover intones things about friends, love, life and...the weather before ending with an excitable "Let's go!"

Odd. But, hey, who really wants to see yet another same 'ol tire commercial when you can watch hot girls frolic on the beach?

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by Steve Hall    May- 1-12    
Topic: Commercials, Racy, Strange










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