This week's Ad Age TV Spots of the Week highlights two, among others, great commercial. The first, for Levis and part of their Uncomplicated campaign features the insanity of metrosexualism and how a nice pair of 501's can bring one back to reality. The second, for the Michael J. Fox Foundation, features Fox in a commercial that appears to be falling apart until Fox utters, "With your help, we can make it stop." Very effective.
Working with Lowe, New York City-based creative shop, Psyop, developed a commercial, called "Bubble Girl," for Aero Chocolate that used live action shots of a woman eating chocolate to create this animated bubble-fest set to the beat of a Henry Mancini score.
Opening against a creamy, parchment-colored background, a growing number of the milk chocolate bubbles appear to the staccato beat of the score. Comprising all sizes and shades of brown, a random cluster of bubbles begins to form a familiar shape: a woman eating a piece of chocolate. In concert with lush string music, the woman's bubbly profile turns to face the camera, her eyes closed in chocolate-induced bliss.
Catering to the ever dwindling attention span and capitalizing on its name, One Second breath freshener has placed a once second commercial during every commercial break on every TV station in Belgium yesterday. The ad shows a woman placing the gel on her tongue followed, quickly, of course, by a shot of the product. Other versions of the ad are set to launch in France, the U.K. and the Netherlands. The ad was created by Antwerp-based Duval Guillaume.
Here's a strange little commercial for Heineken which has a video game character getting chased around the real world while carrying around a new, small can of Heineken.
This visually interesting ad, which mixes live action with animation, for the Peugeot 1007 follows a guy through his day as he bypasses life's obstacles such as an over crowded elevator, a long newsstand line, a rain storm, and a traffic jam. All to show how powerfully enabling a little car like the Peugeot 1007 can be.
Clearly a sign the GoDaddy-like, too-hot-for-TV, banned commercial strategy to milk press has jumped the shark, Motts has aired a spot for its Clamato juice featuring, simply, the brand's logo, official sounding text indicating the ad was deemed too racy for broadcast and a plea to visit the Mott's Clamato juice website to, surprise, view the commercial. A tipster points out, humorously, when attempting to view the video, all one sees is "Error 509 Bandwidth limit exceeded." Apparently, the spot's too hot for the web too.
Previously thought to be too hot for TV, the Carl's Jr. commercial, featuring Paris Hilton in a revealing bathing suit, lasciviously slathering soap suds on the side of a Bentley with a big ass BBQ Six Dollar Burger to the tune of "I Love Paris in Springtime," will air nationally tomorrow night on Entertainment Tonight followed by local placement in Western states. To maximize the PR quotient of this too-hot-but-maybe-not-that-hot strategy, the company plans to release a racier, 60 second version of the spot on its website as well.
Likely to be far more popular than her recent movie, House of Wax, the ad promises to be "appealing to our demographic," said CKE Restaurants Inc. President and CEO Andrew Puzder.
UPDATE: The full spot can be viewed here.
Before becoming ultra, sultry-hot Summer Roberts on FOX's The O.C., Rachel Bilson did time smiling in Subway commercials. We know this isn't earth shattering news or anything so we offer it for the posterity archives when future generations look back and utter a collective, "Television commercials? Wasn't that when people thought they could actually get other people to buy stuff they didn't need or want? How silly." See more pictures here.
Ignoring the "don't talk with your mouth full" childhood rule, KFC is running a commercial to promote its Zinger Chicken Salads in the UK showing call center workers singing with their mouths full. Although meant as humor, the ad has garnered 1,040 complaints from people claiming the ad would cause - hold your breath - bad manners. It's the second highest number of complaints ever received for and ad. And, this, just for talking with a full mouth. Clearly, this is a sign the human race has officially lost its sense of humor
Formerly developed by Rockstar and now, apparently, under the roof of bam! entertainment, street violence game State of Emergency 2 will be released this Summer. Someone sent us a link to this commercial, created by a company called The Phage, promoting the game which, according to a source at The Phage who recently posted the ad, was created a year ago. The source says Rockstar is still a client of The Phage but would not go into details as to why his company appeared to be promoting a game that is no longer "owned" by their client, Rockstar. Either there's some weird politics going on or, perhaps, bam! entertainment and Rockstar are combining forces in some way. We'll let the game blogs figure that one out.