Banned Ad Strategy Jumps The Shark

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Clearly a sign the GoDaddy-like, too-hot-for-TV, banned commercial strategy to milk press has jumped the shark, Motts has aired a spot for its Clamato juice featuring, simply, the brand's logo, official sounding text indicating the ad was deemed too racy for broadcast and a plea to visit the Mott's Clamato juice website to, surprise, view the commercial. A tipster points out, humorously, when attempting to view the video, all one sees is "Error 509 Bandwidth limit exceeded." Apparently, the spot's too hot for the web too.

by Steve Hall    May-16-05    
Topic: Commercials



Paris Hilton Has Sex With Bentley For Carl's Jr.

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Previously thought to be too hot for TV, the Carl's Jr. commercial, featuring Paris Hilton in a revealing bathing suit, lasciviously slathering soap suds on the side of a Bentley with a big ass BBQ Six Dollar Burger to the tune of "I Love Paris in Springtime," will air nationally tomorrow night on Entertainment Tonight followed by local placement in Western states. To maximize the PR quotient of this too-hot-but-maybe-not-that-hot strategy, the company plans to release a racier, 60 second version of the spot on its website as well.

Likely to be far more popular than her recent movie, House of Wax, the ad promises to be "appealing to our demographic," said CKE Restaurants Inc. President and CEO Andrew Puzder.

UPDATE: The full spot can be viewed here.

by Steve Hall    May-16-05    
Topic: Celebrity, Commercials



'O.C.' Star Does Subway Commercial Prior to Fame

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Before becoming ultra, sultry-hot Summer Roberts on FOX's The O.C., Rachel Bilson did time smiling in Subway commercials. We know this isn't earth shattering news or anything so we offer it for the posterity archives when future generations look back and utter a collective, "Television commercials? Wasn't that when people thought they could actually get other people to buy stuff they didn't need or want? How silly." See more pictures here.

by Steve Hall    May-12-05    
Topic: Celebrity, Commercials



KFC Talks With Mouth Full, Human Race Loses Sense of Humor

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Ignoring the "don't talk with your mouth full" childhood rule, KFC is running a commercial to promote its Zinger Chicken Salads in the UK showing call center workers singing with their mouths full. Although meant as humor, the ad has garnered 1,040 complaints from people claiming the ad would cause - hold your breath - bad manners. It's the second highest number of complaints ever received for and ad. And, this, just for talking with a full mouth. Clearly, this is a sign the human race has officially lost its sense of humor

by Steve Hall    May-12-05    
Topic: Commercials



Agency Promotes Non-Client Game Release

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Formerly developed by Rockstar and now, apparently, under the roof of bam! entertainment, street violence game State of Emergency 2 will be released this Summer. Someone sent us a link to this commercial, created by a company called The Phage, promoting the game which, according to a source at The Phage who recently posted the ad, was created a year ago. The source says Rockstar is still a client of The Phage but would not go into details as to why his company appeared to be promoting a game that is no longer "owned" by their client, Rockstar. Either there's some weird politics going on or, perhaps, bam! entertainment and Rockstar are combining forces in some way. We'll let the game blogs figure that one out.

by Steve Hall    May-11-05    
Topic: Agencies, Commercials



Trident Gum Saves Chattering Teeth

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Sure to grab the attention of denture wearers, dental-phobics and kids prone to nightmares, this new commercial, one of three from Trident which feature a character called Little Mouth, will debut tonight during ABC's Lost.

In the new campaign, designed to make the 40 year old gum more contemporary, the innocent Little Mouth finds himself in precarious situations, sometimes coming into harm’s way. In each case, the heroic Trident pack always comes to the rescue. With the tagline, "Trident. A Mouth's Best Friend," Each of the three television spots will showcase the little guy in new adventures

by Steve Hall    May-11-05    
Topic: Commercials



Contextual Video Ad Network Launched

While we think Google might have some trademark name concerns over this new advertising platform, Penn Media has announced Vidsense, a program, similar to Google's AdSense for text ads, that delivers video from Penn Media's EVTV1 video portal to websites based on a site's content. To use the product, website publisher place a chunk of code on their site and Vidsense will deliver contextual video clips, each preceded with 15 to 30 second commercials. Penn Media will share ad revenue with publishers just as Google does with its AdSense advertisers. Nifty idea. There's more info on Vidsense here.

UPDATE: Penn Media CEO Jaffer Ali contacted us to clarify that Vidsense is a contextual video content network, not a contextual video ad network. Ali clarifies, "The advertising that will soon precede the content clips will be national brand advertisers. The advertising may or may not have anything to do with the website content."

by Steve Hall    May-10-05    
Topic: Commercials, Online



New Commercials Support Firefox Browser

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As the open source underdog browser, Firefox, continues to steal market share from Microsoft, it, with help from European POZZ agency, has launched three hilarious news spots that illustrate the increased joy Firefox offers people over dull and boring Internet Explorer.

by Steve Hall    May- 9-05    
Topic: Commercials



Perfect Bodied Coal Miners Strike A Pose In New GE Campaign

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Today, GE will launch a new corporate campaign, called "ecomagination," touting its eco-friendly approach. A multimedia effort will kick-off with eight-page newspaper inserts in The New York Times, The Wall Street Journal, Washington Post and Financial Times. Thereafter, print, television and online ads will appear.

For print, there are two pools of work: one modeled after the look of the famous Audubon prints; and another that uses reflection and shadows. Both are intended to show how GE products co-exist in harmony with nature. Television commercials speak to GE's technology that claims to do the job with greater fuel efficiency, lower emissions and less noise. But, the really fun (and controversial) element of this campaign is the spot called Model Miners in which perfect bodied male and females toil, to the tune of Merle Travis' Sixteen Tons, in the depths of a coal mine while glancing seductively into the camera.

A teaser spot with a dancing elephant called "Singing in the Rain" broke last week. Additional commercials will break this week. There is also an interactive online component that was created by Atmosphere BBDO.

by Steve Hall    May- 9-05    
Topic: Campaigns, Commercials



Nike Butchers Tiger Woods 16th Hole Moment

Money Shot, Butchered

When Tiger Woods made that famous 16th hole shot, leaving the Nike golf ball hanging on the edge of the cup, swoosh visible for two long seconds before dropping in, the ad industry speculated wildly over over how Nike would turn this moment into a commercial. Well, three weeks passed, nothing was released and the industry gave up hope. In the meantime - actually, the day the shot occurred, Joe Jaffe, pointed out this perfect opportunity for Nike and created a spec spot on his own. Simply and without un-necessary editorializing, Jaffe's version illustrated the miraculous moment and ended quietly with "Just do it." It took a fantastic sporting moment, which needed no additional explanation, and commercialized it beautifully.

While all had given up hope Nike would take advantage of this moment, a Nike-created spot finally emerged a week or so ago. It was about as timely as that Bud Light Super Bowl spot making fun the previous year's Janet Jackson nipple slip. Did it really have to take that long for client and agency to get their shit together? The spot, using the same imagery from the famous day and interspersed with black screen/white type banal messaging, closes with a lame, inside joke about how Woods should have, at least, landed the ball in a way that made the Nike logo more visible.

more »

by Steve Hall    May- 8-05    
Topic: Brands, Commercials, Opinion










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