Heineken Promotes Small Can With Pixel Guy

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Here's a strange little commercial for Heineken which has a video game character getting chased around the real world while carrying around a new, small can of Heineken.

by Steve Hall    May-19-05    
Topic: Commercials



Peugot Ad Sets Guy Free

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This visually interesting ad, which mixes live action with animation, for the Peugeot 1007 follows a guy through his day as he bypasses life's obstacles such as an over crowded elevator, a long newsstand line, a rain storm, and a traffic jam. All to show how powerfully enabling a little car like the Peugeot 1007 can be.

by Steve Hall    May-17-05    
Topic: Commercials



Banned Ad Strategy Jumps The Shark

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Clearly a sign the GoDaddy-like, too-hot-for-TV, banned commercial strategy to milk press has jumped the shark, Motts has aired a spot for its Clamato juice featuring, simply, the brand's logo, official sounding text indicating the ad was deemed too racy for broadcast and a plea to visit the Mott's Clamato juice website to, surprise, view the commercial. A tipster points out, humorously, when attempting to view the video, all one sees is "Error 509 Bandwidth limit exceeded." Apparently, the spot's too hot for the web too.

by Steve Hall    May-16-05    
Topic: Commercials



Paris Hilton Has Sex With Bentley For Carl's Jr.

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Previously thought to be too hot for TV, the Carl's Jr. commercial, featuring Paris Hilton in a revealing bathing suit, lasciviously slathering soap suds on the side of a Bentley with a big ass BBQ Six Dollar Burger to the tune of "I Love Paris in Springtime," will air nationally tomorrow night on Entertainment Tonight followed by local placement in Western states. To maximize the PR quotient of this too-hot-but-maybe-not-that-hot strategy, the company plans to release a racier, 60 second version of the spot on its website as well.

Likely to be far more popular than her recent movie, House of Wax, the ad promises to be "appealing to our demographic," said CKE Restaurants Inc. President and CEO Andrew Puzder.

UPDATE: The full spot can be viewed here.

by Steve Hall    May-16-05    
Topic: Celebrity, Commercials



'O.C.' Star Does Subway Commercial Prior to Fame

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Before becoming ultra, sultry-hot Summer Roberts on FOX's The O.C., Rachel Bilson did time smiling in Subway commercials. We know this isn't earth shattering news or anything so we offer it for the posterity archives when future generations look back and utter a collective, "Television commercials? Wasn't that when people thought they could actually get other people to buy stuff they didn't need or want? How silly." See more pictures here.

by Steve Hall    May-12-05    
Topic: Celebrity, Commercials



KFC Talks With Mouth Full, Human Race Loses Sense of Humor

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Ignoring the "don't talk with your mouth full" childhood rule, KFC is running a commercial to promote its Zinger Chicken Salads in the UK showing call center workers singing with their mouths full. Although meant as humor, the ad has garnered 1,040 complaints from people claiming the ad would cause - hold your breath - bad manners. It's the second highest number of complaints ever received for and ad. And, this, just for talking with a full mouth. Clearly, this is a sign the human race has officially lost its sense of humor

by Steve Hall    May-12-05    
Topic: Commercials



Agency Promotes Non-Client Game Release

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Formerly developed by Rockstar and now, apparently, under the roof of bam! entertainment, street violence game State of Emergency 2 will be released this Summer. Someone sent us a link to this commercial, created by a company called The Phage, promoting the game which, according to a source at The Phage who recently posted the ad, was created a year ago. The source says Rockstar is still a client of The Phage but would not go into details as to why his company appeared to be promoting a game that is no longer "owned" by their client, Rockstar. Either there's some weird politics going on or, perhaps, bam! entertainment and Rockstar are combining forces in some way. We'll let the game blogs figure that one out.

by Steve Hall    May-11-05    
Topic: Agencies, Commercials



Trident Gum Saves Chattering Teeth

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Sure to grab the attention of denture wearers, dental-phobics and kids prone to nightmares, this new commercial, one of three from Trident which feature a character called Little Mouth, will debut tonight during ABC's Lost.

In the new campaign, designed to make the 40 year old gum more contemporary, the innocent Little Mouth finds himself in precarious situations, sometimes coming into harm’s way. In each case, the heroic Trident pack always comes to the rescue. With the tagline, "Trident. A Mouth's Best Friend," Each of the three television spots will showcase the little guy in new adventures

by Steve Hall    May-11-05    
Topic: Commercials



Contextual Video Ad Network Launched

While we think Google might have some trademark name concerns over this new advertising platform, Penn Media has announced Vidsense, a program, similar to Google's AdSense for text ads, that delivers video from Penn Media's EVTV1 video portal to websites based on a site's content. To use the product, website publisher place a chunk of code on their site and Vidsense will deliver contextual video clips, each preceded with 15 to 30 second commercials. Penn Media will share ad revenue with publishers just as Google does with its AdSense advertisers. Nifty idea. There's more info on Vidsense here.

UPDATE: Penn Media CEO Jaffer Ali contacted us to clarify that Vidsense is a contextual video content network, not a contextual video ad network. Ali clarifies, "The advertising that will soon precede the content clips will be national brand advertisers. The advertising may or may not have anything to do with the website content."

by Steve Hall    May-10-05    
Topic: Commercials, Online



New Commercials Support Firefox Browser

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As the open source underdog browser, Firefox, continues to steal market share from Microsoft, it, with help from European POZZ agency, has launched three hilarious news spots that illustrate the increased joy Firefox offers people over dull and boring Internet Explorer.

by Steve Hall    May- 9-05    
Topic: Commercials










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