Nike Butchers Tiger Woods 16th Hole Moment

Money Shot, Butchered

When Tiger Woods made that famous 16th hole shot, leaving the Nike golf ball hanging on the edge of the cup, swoosh visible for two long seconds before dropping in, the ad industry speculated wildly over over how Nike would turn this moment into a commercial. Well, three weeks passed, nothing was released and the industry gave up hope. In the meantime - actually, the day the shot occurred, Joe Jaffe, pointed out this perfect opportunity for Nike and created a spec spot on his own. Simply and without un-necessary editorializing, Jaffe's version illustrated the miraculous moment and ended quietly with "Just do it." It took a fantastic sporting moment, which needed no additional explanation, and commercialized it beautifully.

While all had given up hope Nike would take advantage of this moment, a Nike-created spot finally emerged a week or so ago. It was about as timely as that Bud Light Super Bowl spot making fun the previous year's Janet Jackson nipple slip. Did it really have to take that long for client and agency to get their shit together? The spot, using the same imagery from the famous day and interspersed with black screen/white type banal messaging, closes with a lame, inside joke about how Woods should have, at least, landed the ball in a way that made the Nike logo more visible.

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by Steve Hall    May- 8-05    
Topic: Brands, Commercials, Opinion



Commercial Displays Best Use of Pixelation

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This very simple yet powerful commercial for a cause revealed at the end of the it, makes, according to adland's Ask Wappling with whom we agree, the best used of digital pixelation seen in recent memory. To view the spot, you have to register and pay ($2-3 per month). Now, don't complain. Unlike Adrants where bills get paid by ad revenue, adland derives its revenue from subscriptions. We all have to make a living somehow. Once you do sign up, you will have access to something on the order of 20,000 television commercials. About 20 new commercials are added each week.

by Steve Hall    May- 7-05    
Topic: Commercials



Stuffed Animals Hump For Blaupunkt

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In this brilliantly concepted commercial, Blaupunkt illustrates the body shaking thrust of its automotive sound systems by showing the effect it has on two stuffed animals sitting on the back shelf of a car. Of course, it could always be a brand hijack.

UPDATE: Apparently, and not surprisingly, this spot was not authorized by Blaupunkt for release. Also, downloads have killed bandwidth here so the link is dead. The commercial is available here, here and here.

by Steve Hall    May- 5-05    
Topic: Commercials



Lee And Dan Do British Political Ads

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We saw these floating around before but, for some reason, never wrote about them. Well, people keep sending links so we guess it must be important. And, it is. These three spots, one for each British political party (labor, Conservative and Liberal Democrat) were created by none other than Lee Ford and Dan Brooks of Lee and Dan VW Polo Suicide bomber fame. Each of these three spots, created for Britain's Channel 4, deliver each party's message in a very straight forward but fairly non-political manner. One of the spots, which features a woman waking up, confused, the morning after, in bed next to a stranger who claims she promised herself to him for the next for years really hits home.

by Steve Hall    May- 5-05    
Topic: Commercials



Women Tear Clothes Off in Bacardi Silver Commercial

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That's My Dress, Bitch!

All women know the most horrific experience one could ever find themselves in is to show up at a party or an event wearing the same clothing as another women. In one spot, called Times Two, for Bacardi Silver, created by davidandgoliath and highlighting social situations saved by the Bacardi Silver Manual," two women, upon seeing each has the same dress on, consult the manual and get creative with their clothing. A few rips and a tear later, the two women, pleased with their new creations, toast each other with Bacardi Silver.

Another spot features a guy stumped at the "I do" part of his wedding ceremony only to be helped out by his friends, who consult the Bacardi Silver manual, asking their friend, "Do you like nachos?" to which he replies, "I do."

by Steve Hall    May- 4-05    
Topic: Campaigns, Commercials



Aflac Duck Speaks to Melania Trump

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Debuting tonight and featuring Melania Trump, is the 22nd Aflac Duck commercial. The new spot is the third installment in a new series of Aflac television ads created to educate consumers on the specific benefits of Aflac insurance. Developed by the Kaplan Thaler Group, "Experiment" joins two ads from earlier this year, "The Broken Leg" and "Pet Shop," in showcasing the duck outside its typical one-word role.

"Following five years of saying only 'Aflac,' we believe viewers will enjoy seeing the Aflac Duck talk," said Dan Amos, chairman and CEO of Aflac. "The commercial gives the duck a voice in a very clever and entertaining way. We were pleased that Melania Trump was available to help the duck talk about the benefits of Aflac with glamorous appeal."

We are breathless with anticipation.

by Steve Hall    May- 2-05    
Topic: Campaigns, Celebrity, Commercials



Carl's Jr. Paris Hilton Spot Too Hot For TV

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Photo: The Superficial

Oh the things we do to perpetuate the publicity of marketers smart enough to realize their hot ads will never run in the first place. It's only a matter of time before this one's floating all over the web, released "by mistake." Perhaps it already has been. We're talking about a new commercial for burger chain Carl's Jr. starring Paris Hilton doing her sexy thing as we've all seen her do before. Trouble is, she's just too hot in that Rick Solomon, military green video sort of way and networks are not too happy to air it.

The ad shows plenty of Hilton washing a car with water hoses gushing forth wantonly while the heiress slathers white stuff...um...soap all over the place. Somewhere in the spot, she's eating a big ass BBQ Six Dollar Burger. It's all just the next logical step from the company that brought us the Straw Girl and the writhing mechanical bull commercial.

by Steve Hall    May- 2-05    
Topic: Celebrity, Commercials



Diago Promotes Smirnoff ICE With Quirky Russian Characters

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Yesterday, Diageo announced the launch of a new ad campaign for Smirnoff ICE and Smirnoff Twisted V, starring a guy named Uri and his friend Gorb, both of whom have horrible imitation Russian accents. The snore-inducing press release claims the two "use their street smarts and unique cultural perspective to cut through the clutter encountered in daily life." Oddly, the campaign itself is not all that snore-inducing. See the commercials after the jump.

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by Steve Hall    Apr-29-05    
Topic: Commercials, Creative Commentary



Elvis Presley Graceland Campaign Launched

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Last we heard, the Elvis estate needed a bunch of money to dig itself out of debt. Perhaps they've already done that or perhaps this new campaign urging people to visit Graceland is part of a revenue boosting strategy. Either way - and you have permission to shoot us for writing this, we never really listened to Elvis or watched his movies. We just couldn't grasp the appeal of the whole persona.

Anyway, there's other new campaigns that have launched recently which are featured in Ad Age's TV Spot of the Week including Unilever Sunlight Soap, a Cingular ad featuring Chewbacca, a strange caveman ad for British Columbia Dairy Foundation, a freak puts a fish bowl over his head for Lipton, raccoons stand in for deceased Dave and booted Mr. Wendy for Wendy's, a kooky Tony Sinclair promotes Tanqueray from the deck of a ship and Goodyear reminds us it was their tires that helped the moon rover do its thing back in 1971.

by Steve Hall    Apr-25-05    
Topic: Commercials



Roomate Sets Beer Booby Trap

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When someone really loves beer and there's only one left in the fridge, some will go to great lengths to make sure they get the beer instead of their roommate. Reminiscent of Honda Cog in a very simplistic sense, the losing roommate in this ad finds himself under a great deal of pressure after having triggered his roommate's booby (no, not that kind) trap.
by Steve Hall    Apr-24-05    
Topic: Commercials










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