While we think Google might have some trademark name concerns over this new advertising platform, Penn Media has announced Vidsense, a program, similar to Google's AdSense for text ads, that delivers video from Penn Media's EVTV1 video portal to websites based on a site's content. To use the product, website publisher place a chunk of code on their site and Vidsense will deliver contextual video clips, each preceded with 15 to 30 second commercials. Penn Media will share ad revenue with publishers just as Google does with its AdSense advertisers. Nifty idea. There's more info on Vidsense here.
UPDATE: Penn Media CEO Jaffer Ali contacted us to clarify that Vidsense is a contextual video content network, not a contextual video ad network. Ali clarifies, "The advertising that will soon precede the content clips will be national brand advertisers. The advertising may or may not have anything to do with the website content."
As the open source underdog browser, Firefox, continues to steal market share from Microsoft, it, with help from European POZZ agency, has launched three hilarious news spots that illustrate the increased joy Firefox offers people over dull and boring Internet Explorer.
Today, GE will launch a new corporate campaign, called "ecomagination," touting its eco-friendly approach. A multimedia effort will kick-off with eight-page newspaper inserts in The New York Times, The Wall Street Journal, Washington Post and Financial Times. Thereafter, print, television and online ads will appear.
For print, there are two pools of work: one modeled after the look of the famous Audubon prints; and another that uses reflection and shadows. Both are intended to show how GE products co-exist in harmony with nature. Television commercials speak to GE's technology that claims to do the job with greater fuel efficiency, lower emissions and less noise. But, the really fun (and controversial) element of this campaign is the spot called Model Miners in which perfect bodied male and females toil, to the tune of Merle Travis' Sixteen Tons, in the depths of a coal mine while glancing seductively into the camera.
A teaser spot with a dancing elephant called "Singing in the Rain" broke last week. Additional commercials will break this week. There is also an interactive online component that was created by Atmosphere BBDO.
Money Shot, Butchered
When Tiger Woods made that famous 16th hole shot, leaving the Nike golf ball hanging on the edge of the cup, swoosh visible for two long seconds before dropping in, the ad industry speculated wildly over over how Nike would turn this moment into a commercial. Well, three weeks passed, nothing was released and the industry gave up hope. In the meantime - actually, the day the shot occurred, Joe Jaffe, pointed out this perfect opportunity for Nike and created a spec spot on his own. Simply and without un-necessary editorializing, Jaffe's version illustrated the miraculous moment and ended quietly with "Just do it." It took a fantastic sporting moment, which needed no additional explanation, and commercialized it beautifully.
While all had given up hope Nike would take advantage of this moment, a Nike-created spot finally emerged a week or so ago. It was about as timely as that Bud Light Super Bowl spot making fun the previous year's Janet Jackson nipple slip. Did it really have to take that long for client and agency to get their shit together? The spot, using the same imagery from the famous day and interspersed with black screen/white type banal messaging, closes with a lame, inside joke about how Woods should have, at least, landed the ball in a way that made the Nike logo more visible.
This very simple yet powerful commercial for a cause revealed at the end of the it, makes, according to adland's Ask Wappling with whom we agree, the best used of digital pixelation seen in recent memory. To view the spot, you have to register and pay ($2-3 per month). Now, don't complain. Unlike Adrants where bills get paid by ad revenue, adland derives its revenue from subscriptions. We all have to make a living somehow. Once you do sign up, you will have access to something on the order of 20,000 television commercials. About 20 new commercials are added each week.
In this brilliantly concepted commercial, Blaupunkt illustrates the body shaking thrust of its automotive sound systems by showing the effect it has on two stuffed animals sitting on the back shelf of a car. Of course, it could always be a brand hijack.
UPDATE: Apparently, and not surprisingly, this spot was not authorized by Blaupunkt for release. Also, downloads have killed bandwidth here so the link is dead. The commercial is available here, here and here.
We saw these floating around before but, for some reason, never wrote about them. Well, people keep sending links so we guess it must be important. And, it is. These three spots, one for each British political party (labor, Conservative and Liberal Democrat) were created by none other than Lee Ford and Dan Brooks of Lee and Dan VW Polo Suicide bomber fame. Each of these three spots, created for Britain's Channel 4, deliver each party's message in a very straight forward but fairly non-political manner. One of the spots, which features a woman waking up, confused, the morning after, in bed next to a stranger who claims she promised herself to him for the next for years really hits home.
That's My Dress, Bitch!
All women know the most horrific experience one could ever find themselves in is to show up at a party or an event wearing the same clothing as another women. In one spot, called Times Two, for Bacardi Silver, created by davidandgoliath and highlighting social situations saved by the Bacardi Silver Manual," two women, upon seeing each has the same dress on, consult the manual and get creative with their clothing. A few rips and a tear later, the two women, pleased with their new creations, toast each other with Bacardi Silver.
Another spot features a guy stumped at the "I do" part of his wedding ceremony only to be helped out by his friends, who consult the Bacardi Silver manual, asking their friend, "Do you like nachos?" to which he replies, "I do."
Debuting tonight and featuring Melania Trump, is the 22nd Aflac Duck commercial. The new spot is the third installment in a new series of Aflac television ads created to educate consumers on the specific benefits of Aflac insurance. Developed by the Kaplan Thaler Group, "Experiment" joins two ads from earlier this year, "The Broken Leg" and "Pet Shop," in showcasing the duck outside its typical one-word role.
"Following five years of saying only 'Aflac,' we believe viewers will enjoy seeing the Aflac Duck talk," said Dan Amos, chairman and CEO of Aflac. "The commercial gives the duck a voice in a very clever and entertaining way. We were pleased that Melania Trump was available to help the duck talk about the benefits of Aflac with glamorous appeal."
We are breathless with anticipation.
Photo: The Superficial
Oh the things we do to perpetuate the publicity of marketers smart enough to realize their hot ads will never run in the first place. It's only a matter of time before this one's floating all over the web, released "by mistake." Perhaps it already has been. We're talking about a new commercial for burger chain Carl's Jr. starring Paris Hilton doing her sexy thing as we've all seen her do before. Trouble is, she's just too hot in that Rick Solomon, military green video sort of way and networks are not too happy to air it.
The ad shows plenty of Hilton washing a car with water hoses gushing forth wantonly while the heiress slathers white stuff...um...soap all over the place. Somewhere in the spot, she's eating a big ass BBQ Six Dollar Burger. It's all just the next logical step from the company that brought us the Straw Girl and the writhing mechanical bull commercial.