Yet Another Marketer Comes Up With Yet Another Name For the Commercial

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Ha! Well here's some new "positioning speak" we'd never heard before. We all know how marketers love to rename crap to make it sound cooler or more important or just, well, new. Alas, all they're doing is putting a stupid label on something that's been around forever.

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by Steve Hall    May- 1-14    
Topic: Commercials



Newsflash! Corona Light Ad Acknowledges All Men Aren't Beer Swilling Idiots

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Working towards identifying with the few members of the male species who do actually grow up and appreciate the finer things in life, Goodby Silverstein & Partners is out with a new ad for Corona Light that takes a decidedly different approach to beer marketing.

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by Steve Hall    Apr-29-14    
Topic: Commercials



Booking.com Celebrates Women Who Love to Vacation Without Their Men

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Hmm. Celebrating the notion that loving couples don't truly love absolutely everything about their partners, Booking.com, with help from Wieden + Kennedy, is out with a wacky commercial that celebrates the enjoyment of taking a vacation alone.

The work is based on findings from the brand's own Solo Travel Report which revealed that 50% of female solo travel enthusiasts are now more likely to holiday alone than they were five years ago, with two thirds (65%) saying they actually feel more confident when taking a trip by themselves.

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by Steve Hall    Apr-28-14    
Topic: Commercials



Watch These Kids Build an Airport in Touching Turkish Airlines Ad

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On the innocence of childhood. And the power of that innocence as leverage marketers can use to get people to buy stuff. Phrased that way, it makes ads featuring kids seem crass. But thankfully, most ads featuring kids are simply beautiful. Like this one for Turkish Airlines.

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by Steve Hall    Apr-28-14    
Topic: Commercials



HBO's True Detective Villain Narrates Kipling's Law of the Jungle for Bruins Playoff Ads

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Here's some decidedly different NHL advertising from Arnold Worldwide. To steer clear of the usual hockey advertising trope that's usually filled with "rampant heavy metal, distressed footage and highlight orgy's," Arnold Worldwide crafted a couple of beautifully serene spots that capture an entirely different side of the game.

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by Steve Hall    Apr-21-14    
Topic: Commercials



Why You Really Are An Idiot If You Wear Google Glass

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No, this isn't another item about Robert Scoble taking a showers while wearing Google Glass. But it's most certainly the same idea taken to extremes. It's bad enough we're all glued to our phones when we could be interacting with those around us but check out what happens during dinner with this four-eyed family.

It's all to tout mobile banking from First Bank. The ad, created by TDA_Boulder, illustrates the idiocy of dealing with Google Glass-like technology and signs off with, "The FirstBank Mobile App. Technology has never been so easy."

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by Steve Hall    Apr-21-14    
Topic: Commercials



You Won't Understand A Word of This Moving Japanese Ad But It Will Make You Cry

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This three minute opus for Tosando Music company presents us with a scene of a father performing on the piano at his daughter's wedding. Interspersed with the music are memories of the man's life and a wife who is no longer in the picture.

You don't need to understand Japanese to sense the emotions experienced here and how wedding always bring out the deepest, most intense emotions buried deep inside a family.

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by Steve Hall    Apr-17-14    
Topic: Commercials



This is the Dumbest Shoe Ad You Will Ever See

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Ignited is out with an ad for Sanuk Shoes that envisions why simply wearing the brand's shoes will maintain your comfort even in life's most uncomfortable situations, like sitting in front of a kid who won't stop kicking your seat on a nine hour flight.

So why is this ad dumb? First of all, not even the most comfortable shoes will assuage the antics of a crazed kid on a plane. And second, if you're going to imply that only the guy in the middle is bothered by the kid. and not those sitting next to the guy, you might want to detach the seats from each other before you shoot the commercial.

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by Steve Hall    Apr-16-14    
Topic: Commercials



Only America Would Say the Hot Dog Is America's Greatest Invention Ever

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Who knew? Better than the cotton gin? More important the discovery of electricity? Yup, the hot dog. America's contribution to the world's quinine. And Ball Park, with help from Y&R New York, would like us to meet the brand's Park's Finest hot dogs, made with 100% beef, no nitrates and "infused with bold premium seasonings."

Let's be honest. Hot dogs taste awesome. But let's also be honest. They aren't really food. They are a collections of scraps that were trimmed off actual pieces of meat with a bunch of chemicals added then formed by machinery into a phallic symbol and sold off as perfectly healthy summertime cookout fare.

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by Steve Hall    Apr-15-14    
Topic: Commercials



Jim Beam Has Mila Kunis But Woodstock Bourbon Has 'Barellel Parking'

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While Jim Beam is having a grand old time with Mila Kunis touting its bourbon and the brand's heritage, the folks over at Woodstock Bourbon have eschewed anything and everything but straight on stereotype.

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by Steve Hall    Feb-25-14    
Topic: Commercials










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