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Kona Brewing Suggests Multi-Taskers Try Some 'Single-Tasking'
Delightfully toying with the ridiculousness of multi-tasking that has devoured the lives of "mainlanders," Kona Brewing is out with a new spot, Dear Mainland, featuring two Hawaiian brothers who think sitting in a meeting sending texts about another meeting where you'll send emails about the first meeting is, well, not so great. See John Lewis Time Travel Through 150 Years of English History
While nowhere near as moving as its Christmas ad last year, John Lewis' 150th anniversary ad is a nostalgia-laden look at 150 years of life in England presented in one flowing long shot that shifts from one era to the next. With the tagline, "For 150 years you've never stood still. Neither have we," it would seem John Lewis wants everyone to know its changed to meet the changing needs of everyone's changing needs over the changing years. Gunshots, Explosions, Angry Mobs Make This Vacation One to Remember
Taking an out of context, you-had-to-be-there approach to promoting Colonial Williamsburg, The Martin Agency is out with two new commercials which aim to highlight the destination's many attractions which, when explained out of context, can be a bit off putting. Yet Another Marketer Comes Up With Yet Another Name For the Commercial
Ha! Well here's some new "positioning speak" we'd never heard before. We all know how marketers love to rename crap to make it sound cooler or more important or just, well, new. Alas, all they're doing is putting a stupid label on something that's been around forever. Newsflash! Corona Light Ad Acknowledges All Men Aren't Beer Swilling Idiots
Working towards identifying with the few members of the male species who do actually grow up and appreciate the finer things in life, Goodby Silverstein & Partners is out with a new ad for Corona Light that takes a decidedly different approach to beer marketing. Booking.com Celebrates Women Who Love to Vacation Without Their Men
Hmm. Celebrating the notion that loving couples don't truly love absolutely everything about their partners, Booking.com, with help from Wieden + Kennedy, is out with a wacky commercial that celebrates the enjoyment of taking a vacation alone. The work is based on findings from the brand's own Solo Travel Report which revealed that 50% of female solo travel enthusiasts are now more likely to holiday alone than they were five years ago, with two thirds (65%) saying they actually feel more confident when taking a trip by themselves. Watch These Kids Build an Airport in Touching Turkish Airlines Ad
On the innocence of childhood. And the power of that innocence as leverage marketers can use to get people to buy stuff. Phrased that way, it makes ads featuring kids seem crass. But thankfully, most ads featuring kids are simply beautiful. Like this one for Turkish Airlines. HBO's True Detective Villain Narrates Kipling's Law of the Jungle for Bruins Playoff Ads
Here's some decidedly different NHL advertising from Arnold Worldwide. To steer clear of the usual hockey advertising trope that's usually filled with "rampant heavy metal, distressed footage and highlight orgy's," Arnold Worldwide crafted a couple of beautifully serene spots that capture an entirely different side of the game. Why You Really Are An Idiot If You Wear Google Glass
No, this isn't another item about Robert Scoble taking a showers while wearing Google Glass. But it's most certainly the same idea taken to extremes. It's bad enough we're all glued to our phones when we could be interacting with those around us but check out what happens during dinner with this four-eyed family. It's all to tout mobile banking from First Bank. The ad, created by TDA_Boulder, illustrates the idiocy of dealing with Google Glass-like technology and signs off with, "The FirstBank Mobile App. Technology has never been so easy." You Won't Understand A Word of This Moving Japanese Ad But It Will Make You Cry
This three minute opus for Tosando Music company presents us with a scene of a father performing on the piano at his daughter's wedding. Interspersed with the music are memories of the man's life and a wife who is no longer in the picture. You don't need to understand Japanese to sense the emotions experienced here and how wedding always bring out the deepest, most intense emotions buried deep inside a family. 
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Source: Viral Video Chart
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