Guns-n-Roses Like You've Never Heard Them Before

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You've never seen the Guns-n-Roses classic Welcome to the Jungle performed the way its performed in this commercial for Australia's The Star, a Vegas-like resort that promises, "There will be stories."

That's all we're going to say about that. Nice work from Australian shop The Monkeys.

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by Steve Hall    May- 7-12    
Topic: Commercials



No Really. We Want You to Text And Drive

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Here's that Belgian commercial from an organization called Responsible Young Drivers that urges young people to not text and drive by forcing them to text and drive. Seemingly under the guise of an new official policy, drivers are given a road test to see if they are able to text and drive. Of course, they are not and deliver the "don't text and drive" message all on their own.

Here's my question though. The work works on its own. But watch carefully at 1:36. Prior to 1:36, the instructor is wearing his seatbelt. After 1:36, he is wearing his seatbelt. But at 2:14 he is not and goes flying into the dashboard. Why the need for the added (fake) drama?

That said, we think the ad is more effective that all those scare tactic, crash-centric ads that don't resonate because it's too easy to realize they are over the top drmatizations that would "never happen to me."

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by Steve Hall    May- 7-12    
Topic: Cause, Commercials



Jimmie Johnson Trashes Techno Music Lovers

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Following up Kevin Durant's displeasure with Doodle Jump players, Sprint is out with another commercial featuring NASCAR Sprint Cup champion Jimmie Johnson who, like Durant, doesn't have much patience for those who waste precious bandwidth on questionable entertainment choices.

The campaign, created by Team Sprint (Digitas and Leo Burnett) touts Sprint's unlimited data plan. Oh and is it just me or has anyone else tired of the expression "Really?"

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by Steve Hall    May- 2-12    
Topic: Celebrity, Commercials



Frolicking Beach Hotties Sell Tires

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This is perhaps the oddest tire commercial we have ever seen. After all, we're talking about tires here and all every tire commercial focuses on is what the tire is made of, how great it grips the road and how affordable it is. It's basic price and item type stuff.

So when we stumbled upon this Kumho Tire commercial over at Who Is That Hot Ad Girl, our first thought was, "Wait, hot girls in a tire commercial? When does that ever happen?"

The ad focuses on a group of finds out having fun at the beach while a droll voiceover intones things about friends, love, life and...the weather before ending with an excitable "Let's go!"

Odd. But, hey, who really wants to see yet another same 'ol tire commercial when you can watch hot girls frolic on the beach?

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by Steve Hall    May- 1-12    
Topic: Commercials, Racy, Strange



Wild Turkey Flips People the Bird

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This Wild Turkey ad, the first in the brand's 157 year history, is as cheesy as the characters who, apparently, drink the stuff. Except, of course, for the hottie with the gigantic breasts that completely distracts for the first few seconds of the commercial.

The ads, debuting today, play up on the brand's name with the tagline, "Give 'Em The Bird." Spots will air on ESPN, Comedy Central, Spike, TNT and TBS.

Believe it or not, the spot, created by Fly Communications, is directed by Bob Giraldi who directed Michael Jackson's Beat It and Jackson's 1984 Pepsi commercials.

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by Steve Hall    May- 1-12    
Topic: Commercials



Stop Killing Your Grandmother And Get A Better Job

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Don't do this to your grandmother. It's just cruel. Man up and stop using your grandmother's death as an excuse not to go into the office for a job you hate. It's just wrong. Do the right thing. Get a better job on Zonajobs. An intriguing piece of work from DraftFCB Buenos Aires

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by Steve Hall    Apr-30-12    
Topic: Commercials, Strange



TBWA Madrid Captures the Art of Storytelling in McDonald's Ad

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Isn't story telling a key component of any good advertising effort? Yes, it's ultimately all about selling a product but if you can't keep your viewer at least mildly interested in the channel through which you are passing that sales message then what's the point of even trying?

We'd argue this new work from TBWA Madrid does a beautiful job at story telling and an admirable job at keeping the viewer interested in the storyline. Entitled "Writer," this :90 commercial tells the story of a writer and a boy who works at the MsDonald's she frequents. GIve it a watch and let us know if you think it's effective advertising.

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by Steve Hall    Apr-26-12    
Topic: Brands, Commercials



Roller Skating Will Keep Your Kids Off Drugs

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Did roller skating go out of style? Is it back in style? Was it ever in style? Who knows. All we know is that for about a year or two during highschool it was a fad and it was fun. Apparently it's back. Well, maybe it never went away. Anyway, check out this twisted "commercial" for Roller Kingdom in Reno Nevada. Not many familay friendly places would associate themselves with drugs as a selling point. But this guy does.

by Steve Hall    Apr-25-12    
Topic: Commercials



Corona Light Rescues Man From Monotonous Boredom

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We'll just let the press release do the talking for this one: "The campaign is targeted towards the post-college young male. As a young graduate, they start to realize how routine their life is becoming. Because they are going in an endless cycle, nothing out of the ordinary happens. A routine beer for this demographic to order would be a "Light" beer in a brown bottle. A break from tradition would be something different - like ordering a Corona Light. When you break your traditions, the possibilities for the rest of your night are endless."

The result? Odd. Weird. Interesting. Right on target, actually. From Goodby Silverstein & Partners.

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by Steve Hall    Apr-24-12    
Topic: Commercials, Strange



Fast Driving, Not Sweaty Cleavage, Gets Ad Banned

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Well here's a first. An Australian Suziki Swift Sport ad was banned not because it showed some hot chick's sweaty cleavage but because...wait for it...it promoted "reckless or unsafe driving." Really? How...oddly logical.

The ad in question has a couple racing through a parking garage in the Suzuki. Apparently, the car is so hot, it causes the fire sprinklers to go off and, of course, allow for a gratuitous shot of sweaty boob cleavage.

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by Steve Hall    Apr-19-12    
Topic: Commercials, Policy, Racy










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