Isn't story telling a key component of any good advertising effort? Yes, it's ultimately all about selling a product but if you can't keep your viewer at least mildly interested in the channel through which you are passing that sales message then what's the point of even trying?
We'd argue this new work from TBWA Madrid does a beautiful job at story telling and an admirable job at keeping the viewer interested in the storyline. Entitled "Writer," this :90 commercial tells the story of a writer and a boy who works at the MsDonald's she frequents. GIve it a watch and let us know if you think it's effective advertising.
Did roller skating go out of style? Is it back in style? Was it ever in style? Who knows. All we know is that for about a year or two during highschool it was a fad and it was fun. Apparently it's back. Well, maybe it never went away. Anyway, check out this twisted "commercial" for Roller Kingdom in Reno Nevada. Not many familay friendly places would associate themselves with drugs as a selling point. But this guy does.
We'll just let the press release do the talking for this one: "The campaign is targeted towards the post-college young male. As a young graduate, they start to realize how routine their life is becoming. Because they are going in an endless cycle, nothing out of the ordinary happens. A routine beer for this demographic to order would be a "Light" beer in a brown bottle. A break from tradition would be something different - like ordering a Corona Light. When you break your traditions, the possibilities for the rest of your night are endless."
The result? Odd. Weird. Interesting. Right on target, actually. From Goodby Silverstein & Partners.
Well here's a first. An Australian Suziki Swift Sport ad was banned not because it showed some hot chick's sweaty cleavage but because...wait for it...it promoted "reckless or unsafe driving." Really? How...oddly logical.
The ad in question has a couple racing through a parking garage in the Suzuki. Apparently, the car is so hot, it causes the fire sprinklers to go off and, of course, allow for a gratuitous shot of sweaty boob cleavage.
Oh the shitstorm we could incite with this one. Suffice to say, are we the only ones who are sick of certain people acting (stereotypically) like they are other certain people? Oh yea, this is America and anyone can be anyone they want. But sometimes, well, it just seems like some people are trying way to hard to be something they are not.
OK, send the hate mail now.
Check out the new iPhone Siri ads featuring Samuel L. Jackson and Zoey Deschanel. Jackson's is called Date Night and shows him preparing for the evening. Deschanel's is called Rainy Day and shows New Girl figuring out what she's going to do on a rainy day.
If this doesn't bring a little tear to your eye, you're not a parent. But that's OK. Because when you become one, you'll understand. There's really no way to explain until you, yourself, get there. Then, you'll understand.
Or you could watch this two minute P&G ad that touts the brand's sponsorship of the London 2012 Olympics and you can try to empathize.
Over time we've grown to like T-Mobile Girl Carly Foulkes. Even to the point where we looked forward to seeing her prance about in her pink dresses in the latest T-Mobile ad. Not that she showed all kinds of skin or anything but because she had an attractive, feminine demeanor about her when she spoke to the benefits of T-Mobile's 4G awesomeness.
We're not so sure we're going to love her as much now that she's become the "bad girl" and, accordingly to T-Mobile's latest commercial, will be clad in black leather biker gear. We're sure (we hope) she'll still utter T-Mobile's messaging with the same girlishness but we're not so sure about her total transformation to "bad girl."
As Charlie Sheen climbs out from under his rock of shame, advertising is helping him rise from the ashes. Recently, Sheen could be seen in ads for DirecTV and Fiat. Now, Sheen can be seen in a Bavaria beer commercial that pokes fun at his recent sobriety.
On his way home from rehab, Sheen can't seem to go anywhere without seeing people drink beer. Even when he gets home and sees his entire backyard filled with welcome home revelers. Ah, but this beer is non-alcoholic. Clever spot from Amsterdam-based Selmore.
You've got to love car dealer commercials. Why? Because they are the epitome of so-bad-it's-good. There's a certain quality - perhaps born out of years of being hit over the head with it - that we have all come to expect from car dealer ads. A quality that, in any other kind of advertising, would be immediately trounced.
Here's another entry into the pantheon of car dealer advertising silliness. This one, from John Keating Chevrolet in Crosby Texas, is called I Am The Finnisher. And, no, Finnisher isn't spelled incorrectly. At least by us (We know. It's hard to believe). It's spelled that way because the man in the ad, Rik Melartin, owner of John Keating Chevrolet, is from Finland.
But not so silly is the fact Melartin, who is a resident of Bellaire, Texas has, over the past 15 years, caught three robbers at gunpoint.