Weight Watchers. You know, that company that helps you lose weight by eating whatever you want as long as you don't go over your daily allotment? Yea, that Weight Watchers. In France they're having a bit of fun in a new commercial created by Fre & Farid Paris. Entitled Treat Yourself Better, the ad features a very full-lipped woman stuffing all manner of food from healthy to junk to weight loss pills into her mouth.
The message, of course, is Weight Watchers provides a better solution by not limiting the kinds of food you eat. We think it worl. In that weird French sort of way.
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To some, Rock Paper Scissors is a serious sport. In Canada, it's taken so seriously it's become a new lottery game. And to hype the launch of the new game who better than a rock paper scissors champion to do the honors? We're not quite sure what physical rock paper scissors skills has to do with winning a lottery game called Rock Paper Scissors but this is advertising and in advertising it's all about the analogies. Due North Communications created.
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This is kind of interesting. A new TBWA Paris-created commercial for McDonald's France pits a lumberjack against a farmer in an increasingly ridiculous competition of skills including bear fighting, field plowing, rock lifting, hay bale pressing and haybine lifting. All to promote two new sandwiches. You guessed it - the McTimber and the McFarmer. Quite amusing actually. Have a look.
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After watching this promotional video for Lingerie Bowl IX we've come to the conclusion that the LFL is beginning to look a whole lot more like a real sport and a lot less like an excuse to watch women parade around a football field in their underwear. Maybe it's because we've only given the sport cursory attention come Super Bowl time. Maybe because it truly is becoming more of a real sport. Whatever the case may be, watching it seems to have become something you do in a bar...with the guys...while drinking a whole lot of ber. Instead of watching embarrassingly (excitedly?) in the privacy of your own home.
Anyway, watch the promotional video for yourself below and let us know what you think.
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Sophia Vergara is at it again for Diet Pepsi. This time, rather than creating a Twitter-fueled celebrity sighting, Vergara makes a beeline...or at least she attempts to...for a Diet Pepsi. She dances. She sashays. She smirks. She exudes. But, in the end, she gets the Pepsi. TBWA New York created.
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So everyone's covering this Marcus Thomas-created ad for Crown Condoms which touts the brand's 0.04 mm thin condoms by using the terribly tired analogy that kids, themselves, are a form of birth control. Because, God forbid, who would ever want a bunch a screaming kids in their lives? Of course, if you are a parent, you fully realize there are so many things that are remarkably positive about having kids, the occasional tantrum is well worth it.
But for those that aren't and just see children as a nuisance, this ad is right up their alley.
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Everybody loves Comcast, right? Oh wait. Didin't like thousands leave a few years ago because the service sucked and isn't that why Comcast became one of the first brands to embrace social media? Well perhaps it worked because according to these new commercials from Goodby, directed by O Positive's David Shane, people seem to be regretting ever having left.
Three new spots take three different looks at the classic "I never should have left" scenario. There's lots of emotion and hand wringing. There's even tears. Good God people, it's only cable! Get a life! Oh wait, there ain't much life without the internet so we guess Comcast Xfinity is a good thing after all.
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In a ad that's less about his ego and more about having fun, Sean Combs appears in a CIROC vodka commercial. Called The Art of Celebration, Combs appears with familiar faces Lisa Seiffert, Michael K. Williams, Jesse Williams, Dania Ramirez, Jessica White, Eva Marcille, Christine Teigen, Chad Michael Murray and Aaron Paul. The crew wanders through a Vegas casino to the tune of Frank Sinatra's version of Luck Be a Lady.
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You may remember Justine Jaro from her earlier work with footwear retailer Primitive Shoes. If not, you've been asleep at the wheel. Allow us to refresh your memory. Awake yet? We think so. Now, in what can only be summed up as hyper-sexualized Doublemint work, Justine's sister Dawn has joined the Primitive Shoes campaign for yet another deliciously racy video.
Watch in wonder as the sisters engage in every conceivable porn cliche from the feathery pillow fight (while wearing lingerie, of course) to hand bra poses atop a skyline to pleated, plaid, miniskirt school girl antics to frolicking in bed to the liquor facial to alluring candy chewing to the gratuitous booty shot to hairbrush singing. Yes, this video has got it all.
And somehow it's supposed to convince you to by sneakers.
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Harmon Kardon Europe has hired Jenifer Lopez to tell us a few things about home entertainment and how it can help create a beautiful space. In the commercial, Lopez witnesses the shabby fall away as a kick ass Harmon Kardon sound system creates beauty in its place. If only that was all it took to redecorate!
Of the campaign, Harman Kardon President and CEO Dinesh C. Paliwal said, "We have found a perfect fit in megastar Jennifer Lopez to be a global ambassador for Harman Kardon's 'Beautiful Sound' message. She personifies beauty, elegance, and style, and consistently delivers outstanding musical performances."
Created by Doner, the ad was directed by Martin Campbell who directed the James Bond film, Casino Royale.
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