AXE Repels Women. OK, Not Really

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Here's an interesting twist on the whole notion that AXE actually has something to do with whether or not a woman finds a man attractive. This South African :60 at first pleasantly leads us to believe that in fact, no, Axe does not attract women. It actually repels them. That is until we realize what's actually repelling the hundreds of bikini-clad women running away from the guy showering on this beach. Hilarious, actually.

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by Steve Hall    Mar-30-12    
Topic: Commercials, Racy, Strange



How to Kill Hunger And Thirst All at Once

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Some ads are weird. And then there's this one from Australia's The Monkeys for Oak, a drink that apparently is so fulfilling it's like drinking and eating at the same time. With the tagline Kill HungryThirsty Dead, a carnival worker rambles on semi-logically about hunger, thirst, his broither and his son.

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by Steve Hall    Mar-27-12    
Topic: Commercials, Strange



Dockers Mourns Death of the Phone Booth

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This is really some beautiful work. Glorious shots of the dying phone booth. You get the sense it's all leading up to something amazing. Sadly, it's just an ad for Dockers. Beautiful work, DraftFCB but you really should have saved it for a more worthy client.

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by Steve Hall    Mar-26-12    
Topic: Commercials



The Real Reason Kelly Brook's Boobs Are So Big? Socks.

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"You could have a pair like Kelly's" if you just pick up a pair of official Sports Relief Socks at your local (if you're in England) Sainsbury today. Yes. Breasts truly can sell anything we ask them to.

So wait, Kelly's been stuffing all these years?

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by Steve Hall    Mar-26-12    
Topic: Commercials, Racy, Strange



Hitler Sells Shampoo on Turkish TV

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An actual shampoo brand, Biomen, is using imagery of Hitler in a Turkish TV ad. It's not a spoof. It's not a joke. It's an actual ad currently airing in Turkey. The ad's translation reads, "If you're not wearing women's clothes, you shouldn't be using women's shampoo either. Here it is. A real man's shampoo. Biomen. Real men use Biomen."

If there's one constant in this twisted business we call advertising it's that every once in a while we are witness to some of the strangest, most inconceivable happenings. Though the use of Hitler in an ad will unlikely be topped.

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by Steve Hall    Mar-26-12    
Topic: Brands, Campaigns, Commercials, Strange



Three Reasons Why Sexual Fantasies Never Happen in Real Life

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Now here's an interesting one. Canadian telecom brand Manitoba Telecom Services just launched a Dare Vancouver-created campaign to promote its Amour pay per view porn service. With three spots that appear at first to be your typical porny encounter, the campaign reminds viewers that "Fantasies happen but only on Amour Adult TV." It's quite ingenious actually. To see just how easily a fantasy can be shot down. Much like it always happens in real life. Which, of course, is why we have porn so we don't have to be shot down when we're really in the mood to be...ahem...up..

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by Steve Hall    Mar-22-12    
Topic: Campaigns, Commercials, Racy



What to Do After Your Tennis Career Ends

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I don't know. Not all that excited about this Head Tennis video featuring Andy Murray who imagines what sort of career he'd have if he wasn't playing tennis. I mean it's funny and all but there's something nonsensical about it. And the tie in to the raquet isn't very string. But hey, if you're a tennis fan or just like Andy then maybe you'll like it.

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by Steve Hall    Mar-19-12    
Topic: Commercials



Why Cats Love Columbia Sportswear

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Here's a collection of some of the strangest ads we've seen in a long time. To put it's outerwear through a series of tests, the brand has employed the use of hot dog buns, a five bean salad and a cat. Watch as the oddity permeates your soul and you wonder why you aren't running out to buy a Columbia jacket right this very moment.

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by Steve Hall    Mar-19-12    
Topic: Campaigns, Commercials, Strange



Miller 64 Revives the Sea Shanty

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We don't drink beer very often but when we do...oh wait. Actually we really don't drink beer that often which is probably why we are not familiar with Miller 64. What's the 64 all about anyway? The year it was brewed? The number of calories it contains?

Anyway, we're not here to analyze the actual product. Only to comment on the product's advertising. And after the attention-grabbing camera slide up the hot body of a beautiful, bikini-clad woman, the ad had our full attention.

The ad features a sea shanty-style song that hypes the glory of a fit and trim lifestyle as well as celebrates the usual camaraderie found in the perfect life known as a beer commercial.

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by Steve Hall    Mar-19-12    
Topic: Commercials



PUMA Advocates Actual Reality Over Televised Reality

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It's hard not to appreciate the message in this Droga5-created commercial for Puma entitled Better Out Than In. The ad celebrates and encourages the living of one's own reality instead of living vicariously through televised trash otherwise known as reality TV.

The work follows a couple of similar approaches, one of which, After Hours Athlete, won the Film Craft Grand Prix at Cannes last year.

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by Steve Hall    Mar-19-12    
Topic: Commercials










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