Possibly the Best Ad For A Newspaper Ever

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Adscam's George Parker brings to our attention an amazing ad for The Guardian created by BBH, London. The ad tells the well known story of the Three Little Pigs but with a modern twist. As the story unfolds, we see how it changes and how readers become intimately involved with the story through social media.

Parker writes, "A beautifully executed illustration of the power and interaction possible between traditional and digital media, and how this can rapidly and decisively change the public's perception and interpretation of the story."

Indeed. The ad truly captures how media works now and positions the paper (yea, an old school newspaper) as an important element in both telling the story and enabling other angles of the story to arise.

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by Steve Hall    Mar- 5-12    
Topic: Commercials, Newspaper, Online



Jim Beam Devil's Cut Causes Angel to Fall

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Did you know that when bourbon ages, the portion that's lost to evaporation is called the Angel's Share? Did you know the portion that stays trapped in the wood when the barrel is emptied is called the Devil's Cut? Well, at least according to Jim Beam it is.

The brand is out with a new commercial touting their Devil's Cut bourbon. And it's the story of Angel falling for Devil. But what's this ad really saying? Angels will always fall? Guys will always go for the hot girl? Bourbon will make you drunk and lose common sense? All voiceovers must sound like old school movie trailers?

Who knows.

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by Steve Hall    Mar- 2-12    
Topic: Commercials



Doodle Jump Trumps Stellar NBA Play

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Man, that's messed up. That's how Oklahoma City Thunder player Kevin Durant feels after he finds out you missed his winning shot...because you were downloading Doodle Jump instead of streaming the game.

This new commercial from Digitas (technically Team Sprint which is Digitas and Leo Burnett) for Sprint humorously touts the carrier's unlimited data plan. Although the concept's logic is a bit twisted.

If a person wants to stream the game, they're going to stream the game. If they want to download Doodle Jump, they're going to download Doodle Jump. One doesn't preclude the other even if that person may be on a limited or throttled plan. Granted, streaming a game while throttled isn't going to be a great experience. But that's not the reason a person downloads Doodle Jump instead of watching the game.

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by Steve Hall    Mar- 2-12    
Topic: Commercials



The Oscars: Brought to You by Kate Upton's Cleavage and J. Lo's Nipple

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So the Oscars happened last night. And, yes, Twitter was all...um...a twitter about the event. From Angelina Jolie's right leg to Billy Crystal's performance to the annoying sound quality to J. Lo's nipple, there was much to talk about last night other than the actual awards.

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by Steve Hall    Feb-26-12    
Topic: Brands, Celebrity, Commercials, Racy, Television



Salma Hayek Frantically Searches For Milk

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There's a joke to be made here about Salma Hayek and milk but we're not going to make it. Nope. But we are going to share with you her recent work for the Got Milk campaign. In a new commercial created by Deutsch Hayek frantically searches for milk only to discover it's not so easy to find. Which, in and of itself, is a bit of a stretch since when was the last time you went anywhere and couldn't find milk?

Anyway, Hayek finally finds her milk...from a milk man, of course...and returns home only to find out she needs to go out and buy cereal.

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by Steve Hall    Feb-24-12    
Topic: Campaigns, Celebrity, Commercials



Fallon Brilliantly Re-Works Bohemian Rhapsody For Cosmopolitan

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If only the Cosmopolitan's actual guests were as cosmopolitan as the guests in this new commercial for the Las Vegas casino. Hyping the resort is this brilliant reworking of Queen's Bohemian Rhapsody by Fallon. The agency turned the song into a spoken word act that does, eventually burst into song. The campaign declares "just the right amount of wrong." Brilliant.

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by Steve Hall    Feb-22-12    
Topic: Commercials



Woman Cracks Nut With Ass, Then Eats It

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This is gross. It's one thing for a woman to have a fit, hot ass that is capable of doing many things. But to stick a walnut between her cheeks, crack it and then eat it ...all to promote a gym is, well, disgusting.

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by Steve Hall    Feb-20-12    
Topic: Commercials



Kate Upton Gives Young Hungry Guys What They Want

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Earlier this month we noted new "it girl" Kate Upton would be front and center in a new Carl's Jr. commercial. Well, here's a two minute, behind-the-scenes look at the shoot. Kate talks about how she "brings the lingerie" and 72andSunny CCO Glenn Cole talks about how Kate Upton and Carl's Jr. gives young hungry guys what they want. What we want to know is just exactly what these young guys are hungry for.

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by Steve Hall    Feb-17-12    
Topic: Brands, Campaigns, Celebrity, Commercials, Racy



I'm Here to Snake Your Drain...And Flush Your Pipe

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Ladies, what would you do if a hunky plumber showed up at your door and said, "I'm here to snake your drain"? How about if another appeared and said, "I'm here to flush your pipe"? And how about if a Barry White-ish voiceover intoned something about a long snake?

Would you invite them into your bedroom and have your way with them? Or would you suddenly realize standing in a grocery store next to Liquid Plumber and fantasizing the whole thing?

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by Steve Hall    Feb-16-12    
Topic: Commercials, Racy



Target Gets Colorful With Parkour

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We all know Target is the cool place to shop for discounted stuff. And we all know injecting parkour into your advertising is cool too, right? Well perhaps not for much longer. Is anyone sensing this meme is about to jump the shark? We're not faulting the ad. It's actually quite playful and fun. And, as we all know, those of us in the industry get tired of things before the rest of the world even knows they exist. So shall we just sit back and expect to see another year's worth of parkour-powered ads before the industry moves on to something else?

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by Steve Hall    Feb-16-12    
Topic: Commercials










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