Finding Travel Deals Isn't Brain Surgery

kayak_brain_surgeon.jpg

Here's hoping none of us ever experience a brain surgeon like the one in this Barton F. Graf-created commercial for Kayak. It's the next installment in the agency's Search On And Done campaign.

more »

by Steve Hall    Feb-15-12    
Topic: Commercials, Strange



Winning the California Lottery is As Easy As Finding Gold

old_prospector.jpg

California and the Gold Rush. They go hand in hand like a "social media guru" and an unsuspecting brand manager. Leveraging this intimate relationship, David&Goliath are your with new, gold rush-themed work for the California Lottery. Along with OOH and digital, a new TV commercial, Old Prospector, promotes the Lottery's Hot Streak Scratchers. in the ad we see a prospector riverside finding increasing bigger and more amazing pieces of gold.

Hmm. If only it were this easy.

more »

by Steve Hall    Feb-15-12    
Topic: Commercials



Breckenridge Brewery Gives Us The Least Interesting Man

breckenridge_least_interesting_man.jpg

What took so long? After all, Dos Equis Most Interesting Man has been out there for quite some time. But it seems it's taken a couple of years for the campaign to get spoofed...by another brewer. Check out Breckenridge Brewery's Least Interesting Man created by Cultivator Advertising and Design. He will bore you to death. But he does drink good beer.

Will Dos Equis have anything to say about this homage?

more »

by Steve Hall    Feb-13-12    
Topic: Campaigns, Commercials, Spoofs



Progressive's 'Save It Forward' Campaign Offers Free Concert Tickets

progressive_the_messenger_concert.jpg

A new Progressive commercial featuring The Messenger began airing yesterday. In the ad, The Messenger, a customer-turned-brand-ambassador, offers free tickets to people in line for a sold out concert in Portland. Hey, who doesn't love free tickets?

more »

by Steve Hall    Feb-13-12    
Topic: Commercials



James Franco Films Hot Hipsters For Jeans Campaign

james_franco_jeans.jpg

In what seems mildly akin to a bunch of 60's hipsters frolicking in LSD-infused splendor while hippy dippy music with shades of The Good, The Bad and the Ugly plays in the background, James Franco films his first ad campaign. Shooting for 7 For All Mankind Jeans, Franco, along with ad agency Lipman have released a teaser that will ultimately end with a full feature length film to debut in May.

The campaign will feature print and digital and will culminate with the full-length feature film. The campaign will feature Henry Hopper (son of the late actor Dennis Hopper), Lily Donaldson, and Nathalie Love (daughter of Teen Vogue's editor Lisa Love).

So go grab your favorite mild-altering substance and give this thing a view. You might actually feel yourself right there on the beach with birds flying overhead.

more »

by Steve Hall    Feb- 8-12    
Topic: Campaigns, Celebrity, Commercials



E*Trade Baby's Friend Bobby Speed Dates in Nursery

etrade_sb_2012.jpg

E*Trade has unveiled its 30-second "Talking Baby" Super Bowl ad. The spot, entitled "Fatherhood," features the E*Trade Baby reassuring a nervous new dad about planning for his newborn daughter's future. The pair are interrupted by Bobby who's having his way with the newborns in the nursery.

Are the baby's tired yet? Or do they have more years left?

more »

by Steve Hall    Feb- 3-12    
Topic: Commercials, Super Bowl 2012



Danon to Air First Ever Yogurt Commercial During Super Bowl

john_stamos_jessica_blackmore_danon_oikos_sb_2012.jpg

Called The Tease, this Danon Oikos Super Bowl commercial features John Stamos and Jessica Blackmore. In the ad Blackmore feeds Stamos some yogurt. But when it's Stamos' turn to feed Blackmore, he becomes a tease making Blackhorn work hard for her bite of Oikos. This being a Super Bowl ad, it's got an ending that, perhaps, won't surprise you. Although if we were John Stamos sitting across the table from Jessica Blackmore, we'd certainly want it to end differently.

Jessica Blackmore has made Who Is That Hot Ad Girl status. You can read all about her here and, yes, see her in her underwear. And at 5' 8" and 116 pounds, she's definitely a stunner. Stamos, 49, should be quite happy he's still qualified to appear in an ad as "significant other" to a woman half his age. Blackmore is 25.

Reportedly, this will be the first yogurt ad ever to air during a Super Bowl. And with perhaps another first, the commercial was directed by 21 year old Remy Neymarc, said to possibly be the youngest person to have ever directed a Super Bowl commercial.

more »

by Steve Hall    Feb- 1-12    
Topic: Celebrity, Commercials, Super Bowl 2012



Volkswagen Debuts Follow Up to 'The Force'

vw_dog_strikes_back.jpg

We think Volkswagen's follow up to last year's The Force is OK. It's certainly not as good. Follow ups rarely are. But we like the direction they took with this follow up which continues the Star Wars theme.

In an extended version of the spot, called The Dog Strikes Back, we see a dog who really, really wants to be able to run after the new VW Beetle but is too fat and too out of shape. So he goes to work training until he's lean enough for the chase.

more »

by Steve Hall    Feb- 1-12    
Topic: Commercials, Super Bowl 2012



Beckham is No Beer Babe But the Ladies Might Like Him

david_beckham_hm_sb_2012.jpg

Hey we're supposed to want to ogle hot women wearing bikinis in Super Bowl ads but we imagine that might get quite boring for women after a while. So maybe they'll like this ad from H&M which slow pans David Beckham's briefs-clad body to hype the footballer's new line of underwear.

more »

by Steve Hall    Jan-31-12    
Topic: Celebrity, Commercials, Super Bowl 2012



Honda Behind Matthew Broderick Super Bowl Teaser

honda_broderick_sb_2012.jpg

Mirroring the movie Ferris Bueller's Day Off, this long version of a RPA-created Honda CR-V commercial that will air during the Super Bowl follows Matthew Broderick throughout his day as he, like his character did in the movie, calls in sick and has a day of adventure.

The 2:20 video, directed by Todd Philips, has a couple dozen Easter egg references to the movie including a reference to Rooney's secretary Grace. See if you can count them all.

The video ties into Honda's ongoing "Leap List" campaign for the 2012 CR-V, which encourages people to do things they've always wanted to do before they make the next big leap in life.

A :10 teaser was released last week and all manner of speculation surrounded the shirt clip but Jalopnick got it right reporting late last week Honda was behind the tease.

more »

by Steve Hall    Jan-30-12    
Topic: Celebrity, Commercials, Super Bowl 2012










Featured FREE Resource: