Honda Behind Matthew Broderick Super Bowl Teaser

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Mirroring the movie Ferris Bueller's Day Off, this long version of a RPA-created Honda CR-V commercial that will air during the Super Bowl follows Matthew Broderick throughout his day as he, like his character did in the movie, calls in sick and has a day of adventure.

The 2:20 video, directed by Todd Philips, has a couple dozen Easter egg references to the movie including a reference to Rooney's secretary Grace. See if you can count them all.

The video ties into Honda's ongoing "Leap List" campaign for the 2012 CR-V, which encourages people to do things they've always wanted to do before they make the next big leap in life.

A :10 teaser was released last week and all manner of speculation surrounded the shirt clip but Jalopnick got it right reporting late last week Honda was behind the tease.

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by Steve Hall    Jan-30-12    
Topic: Celebrity, Commercials, Super Bowl 2012



Toyota Invents Baby That Doesn't Poop

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Toyota is out with an extended version of its Saatchi & Saatchi LA-created commercial for the Super Bowl. Called Reinvention, the ad takes a look at what things might be like if Toyota didn't stop reinventing after it reinvented the Camry.

From a reinvented couch made of bikini-clad hotties or male Chippendale types to a baby that doesn't poop and can time travel to a blender that plays Lionel Richie to curtains...made of pizza, the world would be a very different place if cars weren't the only thing Toyota reinvented.

Witty stuff. We like.

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by Steve Hall    Jan-30-12    
Topic: Agencies, Brands, Commercials, Strange, Super Bowl 2012



Go Daddy Makes Every Geek's Dream Come True

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Well...here's yet another Go Daddy Super Bowl spot. This one's called Cloud and it features an angelic, leggy Danica Patrick along with a trio of Pussycat Dolls. In the ad, two tech heads are whisked away to "heaven" where Patrick tells them all about "making your internet dreams come true" while they drool like two highs school boys in heat.

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by Steve Hall    Jan-27-12    
Topic: Commercials, Racy, Super Bowl 2012



Endless Supply of Megan Fox Promised to English Speaking Brazilians

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This is too weird to pass over. It's been floating around for a few days. And it features Megan Fox! How could we not feature, well, just about any ad that Megan Fox touches. She was way hotter in the first Transformers movie but still. Anyway, in this ad for CCCAA, a Brazilian school that teaches English, two guys are shipwrecked and they end up on an island populated by hundreds of Megan Foxes.

Any man's heaven, right? Well, as these two quickly find out, the Foxes, who apparently have been waiting a very long time for a man to show up, want men who can speak English. These two can't and they are quickly banished to another island. One populated by far less sexy Mike Tyson clones. Now that's a prison.

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by Steve Hall    Jan-26-12    
Topic: Celebrity, Commercials, Racy



Shayk Sheds Top, Teese Teases Again, Timberlake Golfs

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- Russian model Irina Shayk sheds her top for a new Replay Jeans campaign.

- Dita Von Teese is teasing again. This time for Target Australia which is launching a new line of lingerie.

- Asics, which used air blown ping pong balls to create a sneaker has now moved on to balloons.
- Skechers, after parting ways with Kim Kardashian for this year's Super Boiwl has decided to, instead...hire a dog.

- This is awesome. Put all kinds of different things in a microwave and film them blowing up all to suggest eating at Moe's Southwest Grill is a much better place to get your food.

- Amazing new Italian commercial for Fiat.

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by Steve Hall    Jan-25-12    
Topic: Campaigns, Celebrity, Celebrity, Commercials, Racy



Go Daddy Girls Paint Hot Model in Super Bowl Ad

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Perennial purveyor of prurient predilections GoDaddy has release the first of two spots it will air during this year's Super Bowl. The ad, which promotes the brand's dot-CO domain, is called Body Paint and features Go Daddy Girls Danica Patrick and Jillian Michaels who, together, paint the naked body of a model while talking about the benefits of a dot-CO domain.

It's pretty tame compared to previous efforts from the brand. As always, there will be a web-only version of the commercial available Super Bowl Sunday for viewers to check out. The second commercial, Cloud, will feature Danica Patrick and the Pussycay Dolls. That one may be a bit more interesting.

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by Steve Hall    Jan-23-12    
Topic: Celebrity, Commercials, Racy



Doritos Saves Hot Model From Elevator Fart

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Although the title of this YouTube video screams, "NFL Bans Super Bowl Ad Starring Sexy Lingerie Model," we're not quite sure anyone over at the NFL actually saw this ad. It appears to be part of the Doritos Crash the Super Bowl challenge but a search fort the name of the video or its director, Max August, finds nothing.

But who really cares about all that. It's got a hot model with bulging cleavage and a fart joke. What's not to love? After all, hasn't most recent advertising gone for the lowest common denominator anyway?

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by Steve Hall    Jan-22-12    
Topic: Commercials, Consumer Created, Super Bowl 2012, Video



Chevrolet Selects Rote 66 Ad Contest Winner

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So chevrolet, much like Doritos, did the whole consumer-created commercial thing this year for the Super Bowl. Launched in September last year, the contest collected 198 entries which were narrowed to 33 in December. This week, Chevrolet announced the winner; Florham Park, NY resident Zach Borst. Borst will receive $25,000 and his commercial will air during the Super Bowl.

Borst, who looks like he's 30, went with the classic high school graduation scenario whereby parents buy a car for their recent grad. But in this case, it's not a new car that was gifted. It was a fridge for the "kid's" dorm room.

Anyway, it's amusing enough. If you can get over the fact these high school grads look like they're well past the quarter life.

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by Steve Hall    Jan-20-12    
Topic: Brands, Commercials, Super Bowl 2012



Priceline Says Goodbye to William Shatner

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After 14 years, Pricline has decided it's time for a new direction and in a spot that will debut Monday, Shatner's Negotiator character will plunge to his death in a bus after telling a couple to "save yourselves...some money!" Shatner, in the bus, then tumbles off a cliff and dies an explosive death. Shatner's Captain Kirk character died in the 1994 film Star Trek: Generations.

Of the decision, Shatner said, "I'm in grief mode. It's not the first time I've had an iconic character die off. It was a great run. If the management says this is the end, this is the end." Better to go out on top then be seen as a hanger on.

The move is part of a planned new direction for Priceline which will have less to do with the site's well known price negotiation feature and more to do with its newer fixed price, discount-booking focused approach. There may even be a spot in this year's Super Bowl.

Shatner will be missed but things change, companies change and that means their ad campaigns have to as well. Can we get a ceremonial "Khaaaaaaaaan!" ?

by Steve Hall    Jan-19-12    
Topic: Brands, Celebrity, Commercials



Volkswagen Hints at Super Bowl Spot With Barking Dog Chorus

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Ah yes. This year, Volkswagen must find a way to reprise the greatness of The Force which it debuted during last year's Super Bowl. It'll be a hard act to follow but VW wants us all to know their trying really really hard not to let us down.

This Deutsch LA-created teaser, while not indicative of the actual content planned for this year's Super Bowl, is called The Bark Side and hopes to peak interest in what the automotive manufacturer has in store. Here's hoping they don't fall flat.

The teaser points to a microsite on which a full-blown, Star Wars-themed invite urges people to invite all their friends to a virtual Big Game party to be held January 27.

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by Steve Hall    Jan-19-12    
Topic: Brands, Commercials, Super Bowl 2012










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