Chevrolet Selects Rote 66 Ad Contest Winner

chevy_route_66_winner.jpg

So chevrolet, much like Doritos, did the whole consumer-created commercial thing this year for the Super Bowl. Launched in September last year, the contest collected 198 entries which were narrowed to 33 in December. This week, Chevrolet announced the winner; Florham Park, NY resident Zach Borst. Borst will receive $25,000 and his commercial will air during the Super Bowl.

Borst, who looks like he's 30, went with the classic high school graduation scenario whereby parents buy a car for their recent grad. But in this case, it's not a new car that was gifted. It was a fridge for the "kid's" dorm room.

Anyway, it's amusing enough. If you can get over the fact these high school grads look like they're well past the quarter life.

more »

by Steve Hall    Jan-20-12    
Topic: Brands, Commercials, Super Bowl 2012



Priceline Says Goodbye to William Shatner

shatner_priceline-goodbye.jpg

After 14 years, Pricline has decided it's time for a new direction and in a spot that will debut Monday, Shatner's Negotiator character will plunge to his death in a bus after telling a couple to "save yourselves...some money!" Shatner, in the bus, then tumbles off a cliff and dies an explosive death. Shatner's Captain Kirk character died in the 1994 film Star Trek: Generations.

Of the decision, Shatner said, "I'm in grief mode. It's not the first time I've had an iconic character die off. It was a great run. If the management says this is the end, this is the end." Better to go out on top then be seen as a hanger on.

The move is part of a planned new direction for Priceline which will have less to do with the site's well known price negotiation feature and more to do with its newer fixed price, discount-booking focused approach. There may even be a spot in this year's Super Bowl.

Shatner will be missed but things change, companies change and that means their ad campaigns have to as well. Can we get a ceremonial "Khaaaaaaaaan!" ?

by Steve Hall    Jan-19-12    
Topic: Brands, Celebrity, Commercials



Volkswagen Hints at Super Bowl Spot With Barking Dog Chorus

vw_the_bark_side.jpg

Ah yes. This year, Volkswagen must find a way to reprise the greatness of The Force which it debuted during last year's Super Bowl. It'll be a hard act to follow but VW wants us all to know their trying really really hard not to let us down.

This Deutsch LA-created teaser, while not indicative of the actual content planned for this year's Super Bowl, is called The Bark Side and hopes to peak interest in what the automotive manufacturer has in store. Here's hoping they don't fall flat.

The teaser points to a microsite on which a full-blown, Star Wars-themed invite urges people to invite all their friends to a virtual Big Game party to be held January 27.

more »

by Steve Hall    Jan-19-12    
Topic: Brands, Commercials, Super Bowl 2012



Our Money is on 'Bird of Prey' For Doritos Crash the Super Bowl

doritos_bird_of_prey.jpg

So Doritos has selected its top five contenders for its Crash the Super Bowl contest. Here's one from Joby Harris called Bird of Prey. Joby won $25,000 and a trip to the Super Bowl for his efforts. If you ask us, his work is right in line with what Super Bowl viewers love to see: cute girls, office antics and people smashing into things because they think they can fly.

Nice job on the multiracial inclusion thing too, Joby. So what do you think? Should Joby's entry take the top spot and air during the Super Bowl? You can check out all the finalists here. We're partial to the cleavage-laden Hot Wild Girls but that's been done a million times before. Sling Baby? Funny but it'll get complaints like the HomeAway ad did. Man's Best Friend? Yawn. Dog Park? Nah. Yea, we're going with Bird of Prey.

more »

by Steve Hall    Jan-18-12    
Topic: Commercials, Opinion, Super Bowl 2012



Ten Best Insurance Commercials

state_farm_magic_jingle_hot_tub_1.jpg

Business Insurance Quotes has put together a list of what they consider ten of the best insurance commercials. We'd have to concur. Most are excellent. We particularly like the wry humor of the Australian 1st For Women commercial and it's commentary on why it doesn't insure men. And the "can I get a hot tub" State Farm ad. And, of course, the classic Kevin Federline commercial for Nationwide. See all the ads here.

by Steve Hall    Jan-18-12    
Topic: Commercials



Full Lips Say Treat Yourself Better With Weight Watchers

weight_watchers_treat_yourself_better.jpg

Weight Watchers. You know, that company that helps you lose weight by eating whatever you want as long as you don't go over your daily allotment? Yea, that Weight Watchers. In France they're having a bit of fun in a new commercial created by Fre & Farid Paris. Entitled Treat Yourself Better, the ad features a very full-lipped woman stuffing all manner of food from healthy to junk to weight loss pills into her mouth.

The message, of course, is Weight Watchers provides a better solution by not limiting the kinds of food you eat. We think it worl. In that weird French sort of way.

more »

by Steve Hall    Jan-18-12    
Topic: Commercials



Rock Paper Scissors Champ Hypes New Lottery Game

rock_paper_scissors_lottery.jpg

To some, Rock Paper Scissors is a serious sport. In Canada, it's taken so seriously it's become a new lottery game. And to hype the launch of the new game who better than a rock paper scissors champion to do the honors? We're not quite sure what physical rock paper scissors skills has to do with winning a lottery game called Rock Paper Scissors but this is advertising and in advertising it's all about the analogies. Due North Communications created.

more »

by Steve Hall    Jan-17-12    
Topic: Commercials



McDonald's Pits Lumberjack Against Farmer in Sandwich Showdown

mctimber_mcfarmer.jpg

This is kind of interesting. A new TBWA Paris-created commercial for McDonald's France pits a lumberjack against a farmer in an increasingly ridiculous competition of skills including bear fighting, field plowing, rock lifting, hay bale pressing and haybine lifting. All to promote two new sandwiches. You guessed it - the McTimber and the McFarmer. Quite amusing actually. Have a look.

more »

by Steve Hall    Jan-17-12    
Topic: Brands, Commercials



Lingerie Bowl Less Sexy, More Like A Real Sport

lingerie_bowl_IX.jpg

After watching this promotional video for Lingerie Bowl IX we've come to the conclusion that the LFL is beginning to look a whole lot more like a real sport and a lot less like an excuse to watch women parade around a football field in their underwear. Maybe it's because we've only given the sport cursory attention come Super Bowl time. Maybe because it truly is becoming more of a real sport. Whatever the case may be, watching it seems to have become something you do in a bar...with the guys...while drinking a whole lot of ber. Instead of watching embarrassingly (excitedly?) in the privacy of your own home.

Anyway, watch the promotional video for yourself below and let us know what you think.

more »

by Steve Hall    Jan-17-12    
Topic: Commercials, Racy, Super Bowl 2012



Sophia Vergara Dances Her Way to Pepsi Pleasure

sophia_vergara_pepsi_salsa.jpg

Sophia Vergara is at it again for Diet Pepsi. This time, rather than creating a Twitter-fueled celebrity sighting, Vergara makes a beeline...or at least she attempts to...for a Diet Pepsi. She dances. She sashays. She smirks. She exudes. But, in the end, she gets the Pepsi. TBWA New York created.

more »

by Steve Hall    Jan-16-12    
Topic: Celebrity, Commercials










Featured FREE Resource: