'Chevy Runs Deep' Finally Makes Sense

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For the most part, Chevy's tagline "Chevy Runs Deep" wasn't well received. But after you watch this commercial (and the extended version) you'll have a better understanding of and respect for the meaning behind Chevy Runs Deep.

Goodby, Silverstein & Partners created a commercial and long-form video that tells the story of two sons who found the 1965 Chevrolet Impala SS their dad owned for twenty years but had to sell. The sons searched for five years but finally found the car and bought it back for their dad.

It's a heartwarming story. And, yes, this sort of heartwarming story can be applied to any vehicle because no car brand has exclusive right to what a piece of metal means to a person and their life. It's just that Chevy's leveraging that nostalgia and, perhaps, for the first time the Chevy Runs Deep tagline actually makes sense.

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by Steve Hall    Nov-17-11    
Topic: Brands, Commercials, Video



Nissan Qashqai Has Its Way With LA

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"Let's blow some shit up and digitally mess with the urban landscape!"

That's the sort of thinking we imagine was running through the minds of the creative geniuses over at TBWA\G1 when they created this commercial for the Nissan Qashqai which they've dubbed "the ultimate urban car."

In the ad we see urban murals and fixtures reacting to the car as it drives by. We can't imagine any city would want too many of these vehicles in their midst lest they're cool with their city being destroyed.

Luckily it's just a bunch of creatives exercising their skills in an attempt to sell a car.

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by Steve Hall    Nov-17-11    
Topic: Commercials



Coconut Saves Man From Inappropriate Bikini Comment

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Here's a funny one. Ever been in that painful situation in which you say something to your significant other you wish you could take back? Well, Fallsview Casino Resort understands and is leveraging that notion in its ongoing campaign. The latest entry takes us to the beach where a man doesn't quite respond appropriately to his wife/girlfriend's statement, "I can't believe this bikini still fits me."

But thanks to a little luck and a coconut, our man is rescued from having his nuts handed to him on a platter. Toronto-based Blammo Worldwide created the campaign.

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by Steve Hall    Nov-16-11    
Topic: Commercials, Racy



Taman Whisky Bluntly and Brilliantly Mixes Messaging

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Well now. Here's a "liquor ad' that takes an unexpected turn. We've seen many alcohol brands - out of public and political pressure, of course - urge people not to abuse alcohol in a way that results in harm to oneself or to others. But we've never seen a brand do it so honestly and abruptly in the middle of a commercial that lulls you into the beauty and elegance of the brand.

The ad calls attention to the fact one in five parents in Sweden drink too much causing their children to suffer, eight out of ten acts of violence in public places are alcohol related and more than 325,000 Swedes are addicted to alcohol. It's just a good thing that the country has rehab centers where alcohol Addicts can get help from when they need it.

And in a twist on it's own tagline, the commercial closes asking, "How smooth is that?"

We love the ads honesty. We love its fearless deliverance of a sales and safety message all in one. We love the blunt, sudden, mid-commercial shift from the sales message to the safety message. And we love the fact it tricked us into thinking Taman was an actual liquor brand.

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by Steve Hall    Nov-16-11    
Topic: Best, Commercials, Creative Commentary



H&M Lets Donatella Versace Get Weird For New Clothing Line

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In this wacky Johan Renck-directed video, the unbelievably freaky looking Donatella Versace has her way with a collection of automaton hotties, played by Lindsey Wixson and Daphne Groeneveld, who Versace controls with stings and levers. Appropriately gap-toothed and puffy-lipped, the pair are guided through the machinations of Versace's inner freakishness as they model fashions for the brand's new line of affordable clothing.

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by Steve Hall    Nov-15-11    
Topic: Celebrity, Commercials, Strange



McDonald's Gets It All Wrong...Uh...Right in Fishing Ad

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Hey this is a cute McDonald's commercial but let's analyze all that's wrong and odd with this spot. If a boy is out fishing in the middle of nowhere with his father/grandfather, how likely is it they'd have McDonald's take out? It'd be pretty cold by the time they got to the fishing hole. How wrong is it the boy uses a french fry as bait knowing even if the fish bit it, it'd kill it. Oh wait. strike that. And how likely would it be a crowd of crazed kids would come crashing out of the middle of nowhere at the mere sniff of a McDonald's french fry? Oh wait. Strike that too.

Apparently, we are completely wrong on this one. The power of the McDonald's french fry is so overpowering most people would do anything to get their hands on one. Guess Leo Burnett is a lot smarter than we thought.

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by Steve Hall    Nov-15-11    
Topic: Brands, Commercials, Creative Commentary



Air Guitar Becomes Air Cello With xBox Kinect

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A week or so ago, Microsoft debuted a xBox Kinect spot. And apparently all that hand waving has moved beyond simple game play. Now musicians are using the technology as well as doctors and bomb squads. But one commenter summed up the work interestingly, writing, "Thanks goodness! I've been waiting for something to replace the cello for years! Now here it is... electronic air cello. Seriously though, why doesn't anyone consider whether or not these types of ends are valuable? It seems like all we do anymore is make fancy crap to replace things we already had ... just new consumer products, making old things (that were perfectly fine i.e. the cello) obsolete for the sake of selling the new thing."

Welcome to the capitalistic world of marketing my friend. Where consumer needs aren't always at the top of the list.

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by Steve Hall    Nov-14-11    
Topic: Commercials



Kevin Spacey Says American Airlines Will Treat You Like An Individual

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In an effort highlight its "celebrated brand philosophy of understanding the individual flyer," American Airlines tapped Kevin Spacey to play three roles as well as himself in a new commercial. In the UK ad we see three different versions of Kevin getting ready for a flight. Once the Kevins arrive at the airport, Kevin provides a voice over that touches upon the importance of understanding everyone is an individual, a notion Spacey says every good actor understands but, unfortunately, not every airline...except, of course, American Airlines.

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by Steve Hall    Nov-14-11    
Topic: Celebrity, Commercials



Bombardier Says Your...Um...Manhood is All You Need to Fish

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This has to be the most overly long, weird, twisted, strange beer commercial we've seen in a while. But we're not surprised by it. After all, it comes to us from the folks who are obsessed with banging. Yea, that kind of banging. this time around the Bombardier tells us all about fishing and why catching fish is really all about the tackle in your pants.

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by Steve Hall    Nov- 8-11    
Topic: Commercials, Strange



Animated Story Aims to Sell Some Tissues

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Everyone's lovin' on this Publicis London/ilm Club Productions-created ad for Tempo tissue today. And rightfully so. It's a beautifully animated story about a boy, a girl and a box of tissues. And, sometimes, that's all it really takes to get a little noteriety for a tissue brand.

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by Steve Hall    Nov- 8-11    
Topic: Commercials








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