Our Money is on 'Bird of Prey' For Doritos Crash the Super Bowl

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So Doritos has selected its top five contenders for its Crash the Super Bowl contest. Here's one from Joby Harris called Bird of Prey. Joby won $25,000 and a trip to the Super Bowl for his efforts. If you ask us, his work is right in line with what Super Bowl viewers love to see: cute girls, office antics and people smashing into things because they think they can fly.

Nice job on the multiracial inclusion thing too, Joby. So what do you think? Should Joby's entry take the top spot and air during the Super Bowl? You can check out all the finalists here. We're partial to the cleavage-laden Hot Wild Girls but that's been done a million times before. Sling Baby? Funny but it'll get complaints like the HomeAway ad did. Man's Best Friend? Yawn. Dog Park? Nah. Yea, we're going with Bird of Prey.

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by Steve Hall    Jan-18-12    
Topic: Commercials, Opinion, Super Bowl 2012



Ten Best Insurance Commercials

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Business Insurance Quotes has put together a list of what they consider ten of the best insurance commercials. We'd have to concur. Most are excellent. We particularly like the wry humor of the Australian 1st For Women commercial and it's commentary on why it doesn't insure men. And the "can I get a hot tub" State Farm ad. And, of course, the classic Kevin Federline commercial for Nationwide. See all the ads here.

by Steve Hall    Jan-18-12    
Topic: Commercials



Full Lips Say Treat Yourself Better With Weight Watchers

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Weight Watchers. You know, that company that helps you lose weight by eating whatever you want as long as you don't go over your daily allotment? Yea, that Weight Watchers. In France they're having a bit of fun in a new commercial created by Fre & Farid Paris. Entitled Treat Yourself Better, the ad features a very full-lipped woman stuffing all manner of food from healthy to junk to weight loss pills into her mouth.

The message, of course, is Weight Watchers provides a better solution by not limiting the kinds of food you eat. We think it worl. In that weird French sort of way.

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by Steve Hall    Jan-18-12    
Topic: Commercials



Rock Paper Scissors Champ Hypes New Lottery Game

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To some, Rock Paper Scissors is a serious sport. In Canada, it's taken so seriously it's become a new lottery game. And to hype the launch of the new game who better than a rock paper scissors champion to do the honors? We're not quite sure what physical rock paper scissors skills has to do with winning a lottery game called Rock Paper Scissors but this is advertising and in advertising it's all about the analogies. Due North Communications created.

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by Steve Hall    Jan-17-12    
Topic: Commercials



McDonald's Pits Lumberjack Against Farmer in Sandwich Showdown

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This is kind of interesting. A new TBWA Paris-created commercial for McDonald's France pits a lumberjack against a farmer in an increasingly ridiculous competition of skills including bear fighting, field plowing, rock lifting, hay bale pressing and haybine lifting. All to promote two new sandwiches. You guessed it - the McTimber and the McFarmer. Quite amusing actually. Have a look.

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by Steve Hall    Jan-17-12    
Topic: Brands, Commercials



Lingerie Bowl Less Sexy, More Like A Real Sport

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After watching this promotional video for Lingerie Bowl IX we've come to the conclusion that the LFL is beginning to look a whole lot more like a real sport and a lot less like an excuse to watch women parade around a football field in their underwear. Maybe it's because we've only given the sport cursory attention come Super Bowl time. Maybe because it truly is becoming more of a real sport. Whatever the case may be, watching it seems to have become something you do in a bar...with the guys...while drinking a whole lot of ber. Instead of watching embarrassingly (excitedly?) in the privacy of your own home.

Anyway, watch the promotional video for yourself below and let us know what you think.

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by Steve Hall    Jan-17-12    
Topic: Commercials, Racy, Super Bowl 2012



Sophia Vergara Dances Her Way to Pepsi Pleasure

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Sophia Vergara is at it again for Diet Pepsi. This time, rather than creating a Twitter-fueled celebrity sighting, Vergara makes a beeline...or at least she attempts to...for a Diet Pepsi. She dances. She sashays. She smirks. She exudes. But, in the end, she gets the Pepsi. TBWA New York created.

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by Steve Hall    Jan-16-12    
Topic: Celebrity, Commercials



Yawn. Condom Maker Hates Kids

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So everyone's covering this Marcus Thomas-created ad for Crown Condoms which touts the brand's 0.04 mm thin condoms by using the terribly tired analogy that kids, themselves, are a form of birth control. Because, God forbid, who would ever want a bunch a screaming kids in their lives? Of course, if you are a parent, you fully realize there are so many things that are remarkably positive about having kids, the occasional tantrum is well worth it.

But for those that aren't and just see children as a nuisance, this ad is right up their alley.

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by Steve Hall    Jan-12-12    
Topic: Commercials



People Come Crying Back to Comcast Xfinity

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Everybody loves Comcast, right? Oh wait. Didin't like thousands leave a few years ago because the service sucked and isn't that why Comcast became one of the first brands to embrace social media? Well perhaps it worked because according to these new commercials from Goodby, directed by O Positive's David Shane, people seem to be regretting ever having left.

Three new spots take three different looks at the classic "I never should have left" scenario. There's lots of emotion and hand wringing. There's even tears. Good God people, it's only cable! Get a life! Oh wait, there ain't much life without the internet so we guess Comcast Xfinity is a good thing after all.

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by Steve Hall    Jan- 4-12    
Topic: Campaigns, Commercials



Sean Combs And Crew Drink Ciroc in Vegas

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In a ad that's less about his ego and more about having fun, Sean Combs appears in a CIROC vodka commercial. Called The Art of Celebration, Combs appears with familiar faces Lisa Seiffert, Michael K. Williams, Jesse Williams, Dania Ramirez, Jessica White, Eva Marcille, Christine Teigen, Chad Michael Murray and Aaron Paul. The crew wanders through a Vegas casino to the tune of Frank Sinatra's version of Luck Be a Lady.

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by Steve Hall    Dec-15-11    
Topic: Campaigns, Celebrity, Commercials










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