Old Spice Transforms Fat Dude Into Buff Biker

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Continuing its Smell Better Than Yourself campaign, Wieden + Kennedy is out with its second commercial. In the ad we see the true power and transformative qualities of Old Spice Swagger. After a pudgy fellow in a locker room takes a wiff of some Swagger, his porcelain-like exterior cracks away revealing a buff biker.

But he's not alone. His fellow locker roommates, an even fatter dude and some old guy also loose their not so attractive exterior yielding...a bear...and, of course...a babe.All of which is to prove that while Axe/Lynx may attract every single hottie on the planet, Old Spice will actually make you, yourself hot.

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by Steve Hall    Nov-22-11    
Topic: Commercials



How About Some Synchronized Golf?

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You've all probably seen synchronized swimming, right? How about synchronized golfing? Check out this Japanese commercial for Bridgestone golf clubs. Kind of cool.

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by Steve Hall    Nov-21-11    
Topic: Commercials



Duck Sends Hockey Stick to Puppy Using Dominoes

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So how does a goose in Montreal send a FedEx package to a puppy in Florida? Why with a BBDO Toronto-created, Rube Goldberg-like FedEx boz dominoes extravaganza, of course. Watch as hundreds of FedEx boxes, arranged to mirror the trip the package takes, cascade perfectly with Honda Cog-like precision until the packages contents, a hockey stick, are finally delivered to the puppy on the other end.

It's all to promote the brand's multi-day shopping options. Very nice work.

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by Steve Hall    Nov-18-11    
Topic: Commercials



Fiat Nails Men's Relationship to Women and Cars Perfectly

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So that supposedly offensive (to whom we aren't quite sure) Fiat ad in which a nerd is approached by an Italian woman after she catches him staring at her as she adjusts her shoe? Here's what we have to say about that.

The ad, created by The Richards Group, just funny. That's all. It's not offensive in an way, shape or form. It's just a true statement of fact: men are perplexed, dumbfounded and all out distracted when in the presence of a hot woman or a hot car. The ad is a dead on depiction of men and their relationship to women and cars. And that's just the way it is.

OK. Can we all move on now? Oh and thanks to Who is That Hot Ad Girl, here is all the background you'd ever need on the woman in the ad, Catrinel Menghia.

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by Steve Hall    Nov-18-11    
Topic: Commercials, Creative Commentary, Opinion, Racy



'Chevy Runs Deep' Finally Makes Sense

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For the most part, Chevy's tagline "Chevy Runs Deep" wasn't well received. But after you watch this commercial (and the extended version) you'll have a better understanding of and respect for the meaning behind Chevy Runs Deep.

Goodby, Silverstein & Partners created a commercial and long-form video that tells the story of two sons who found the 1965 Chevrolet Impala SS their dad owned for twenty years but had to sell. The sons searched for five years but finally found the car and bought it back for their dad.

It's a heartwarming story. And, yes, this sort of heartwarming story can be applied to any vehicle because no car brand has exclusive right to what a piece of metal means to a person and their life. It's just that Chevy's leveraging that nostalgia and, perhaps, for the first time the Chevy Runs Deep tagline actually makes sense.

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by Steve Hall    Nov-17-11    
Topic: Brands, Commercials, Video



Nissan Qashqai Has Its Way With LA

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"Let's blow some shit up and digitally mess with the urban landscape!"

That's the sort of thinking we imagine was running through the minds of the creative geniuses over at TBWA\G1 when they created this commercial for the Nissan Qashqai which they've dubbed "the ultimate urban car."

In the ad we see urban murals and fixtures reacting to the car as it drives by. We can't imagine any city would want too many of these vehicles in their midst lest they're cool with their city being destroyed.

Luckily it's just a bunch of creatives exercising their skills in an attempt to sell a car.

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by Steve Hall    Nov-17-11    
Topic: Commercials



Coconut Saves Man From Inappropriate Bikini Comment

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Here's a funny one. Ever been in that painful situation in which you say something to your significant other you wish you could take back? Well, Fallsview Casino Resort understands and is leveraging that notion in its ongoing campaign. The latest entry takes us to the beach where a man doesn't quite respond appropriately to his wife/girlfriend's statement, "I can't believe this bikini still fits me."

But thanks to a little luck and a coconut, our man is rescued from having his nuts handed to him on a platter. Toronto-based Blammo Worldwide created the campaign.

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by Steve Hall    Nov-16-11    
Topic: Commercials, Racy



Taman Whisky Bluntly and Brilliantly Mixes Messaging

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Well now. Here's a "liquor ad' that takes an unexpected turn. We've seen many alcohol brands - out of public and political pressure, of course - urge people not to abuse alcohol in a way that results in harm to oneself or to others. But we've never seen a brand do it so honestly and abruptly in the middle of a commercial that lulls you into the beauty and elegance of the brand.

The ad calls attention to the fact one in five parents in Sweden drink too much causing their children to suffer, eight out of ten acts of violence in public places are alcohol related and more than 325,000 Swedes are addicted to alcohol. It's just a good thing that the country has rehab centers where alcohol Addicts can get help from when they need it.

And in a twist on it's own tagline, the commercial closes asking, "How smooth is that?"

We love the ads honesty. We love its fearless deliverance of a sales and safety message all in one. We love the blunt, sudden, mid-commercial shift from the sales message to the safety message. And we love the fact it tricked us into thinking Taman was an actual liquor brand.

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by Steve Hall    Nov-16-11    
Topic: Best, Commercials, Creative Commentary



H&M Lets Donatella Versace Get Weird For New Clothing Line

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In this wacky Johan Renck-directed video, the unbelievably freaky looking Donatella Versace has her way with a collection of automaton hotties, played by Lindsey Wixson and Daphne Groeneveld, who Versace controls with stings and levers. Appropriately gap-toothed and puffy-lipped, the pair are guided through the machinations of Versace's inner freakishness as they model fashions for the brand's new line of affordable clothing.

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by Steve Hall    Nov-15-11    
Topic: Celebrity, Commercials, Strange



McDonald's Gets It All Wrong...Uh...Right in Fishing Ad

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Hey this is a cute McDonald's commercial but let's analyze all that's wrong and odd with this spot. If a boy is out fishing in the middle of nowhere with his father/grandfather, how likely is it they'd have McDonald's take out? It'd be pretty cold by the time they got to the fishing hole. How wrong is it the boy uses a french fry as bait knowing even if the fish bit it, it'd kill it. Oh wait. strike that. And how likely would it be a crowd of crazed kids would come crashing out of the middle of nowhere at the mere sniff of a McDonald's french fry? Oh wait. Strike that too.

Apparently, we are completely wrong on this one. The power of the McDonald's french fry is so overpowering most people would do anything to get their hands on one. Guess Leo Burnett is a lot smarter than we thought.

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by Steve Hall    Nov-15-11    
Topic: Brands, Commercials, Creative Commentary










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