Well here's what we had to say about that. After viewing Volkswagen's new Red Urban-created Passat commercial over at AdFreak and the complaints it's generated, we simply could not hold our tongue and left this comment in answer to David Gianatasio's question, "Sexist or just sily?"
"Definitely just silly. Good God, people need to lighten up! Hysteria over such innocuous issue as a silly car commercial who's primary fault (if it even has one) is highlighting the sometimes distractive qualities of a new car is just stupid. There are far more important things to focus on in this world than stupid car ads."
OK? Can we all move on to more important issues now? There's more small towns to Occupy, right? Oh wait...
- Apparently if you wear the right brand of fashion, the walk of shame is much less shameful. In fact, it becomes the Stride of Pride.
- Oh what would December be without a Victoria's Secret holiday commercial?
- And on the same theme of hot women with little to no clothes on, we are happy to share this odd little gem from Doutzen Kroes.
- Scarlett Johansson does her best to promote Ofam Gifts but doesn't like "animator boy" transforming her outerwear into a Santa mini-dress.
No doubt, we've all been caught in compromising positions from time to time and with the rise of digital devices and the preponderance of social media, getting caught with your proverbial pants down has become even more of a risk.
But thanks to Norte Beer's Photoblocker, you might escape such labels as cheater, floozy, loser, photo bomber, dirty old man and a host of other less than admirable labels. So make sure you grab a Norte the next time you're out at a club during a conference or on a random weekend when you're supposed to be home behaving.
In a shocking development, Carl's Jr., aka, the brand with the "that's the just the way it is" response to people's concern's about it using sex to sell, has launched a new campaign that's devoid of boobs, branded bikinis and famous socialites washing a Bentley while clad in a bikini.
Yes. There is no cleavage, no gratuitous shots of bootylicious gyrating ass and no slow motion slithering of the camera's eye across the curvaceousness of Audrina Patridge. Nope.None whatsoever.
In this David & Goliath-created ad we have the far from bootylicious Harold, a retired ice cream man with a long history in the business of scooping ice cream. One night, Harold suddenly wakes up and realizes there's something very different about the ice cream business. Yes, Carl's Jr. is out with it hand-scooped Oreo Ice Cream Sandwich.
Continuing its Smell Better Than Yourself campaign, Wieden + Kennedy is out with its second commercial. In the ad we see the true power and transformative qualities of Old Spice Swagger. After a pudgy fellow in a locker room takes a wiff of some Swagger, his porcelain-like exterior cracks away revealing a buff biker.
But he's not alone. His fellow locker roommates, an even fatter dude and some old guy also loose their not so attractive exterior yielding...a bear...and, of course...a babe.All of which is to prove that while Axe/Lynx may attract every single hottie on the planet, Old Spice will actually make you, yourself hot.
You've all probably seen synchronized swimming, right? How about synchronized golfing? Check out this Japanese commercial for Bridgestone golf clubs. Kind of cool.
So how does a goose in Montreal send a FedEx package to a puppy in Florida? Why with a BBDO Toronto-created, Rube Goldberg-like FedEx boz dominoes extravaganza, of course. Watch as hundreds of FedEx boxes, arranged to mirror the trip the package takes, cascade perfectly with Honda Cog-like precision until the packages contents, a hockey stick, are finally delivered to the puppy on the other end.
It's all to promote the brand's multi-day shopping options. Very nice work.
So that supposedly offensive (to whom we aren't quite sure) Fiat ad in which a nerd is approached by an Italian woman after she catches him staring at her as she adjusts her shoe? Here's what we have to say about that.
The ad, created by The Richards Group, just funny. That's all. It's not offensive in an way, shape or form. It's just a true statement of fact: men are perplexed, dumbfounded and all out distracted when in the presence of a hot woman or a hot car. The ad is a dead on depiction of men and their relationship to women and cars. And that's just the way it is.
OK. Can we all move on now? Oh and thanks to Who is That Hot Ad Girl, here is all the background you'd ever need on the woman in the ad, Catrinel Menghia.
For the most part, Chevy's tagline "Chevy Runs Deep" wasn't well received. But after you watch this commercial (and the extended version) you'll have a better understanding of and respect for the meaning behind Chevy Runs Deep.
Goodby, Silverstein & Partners created a commercial and long-form video that tells the story of two sons who found the 1965 Chevrolet Impala SS their dad owned for twenty years but had to sell. The sons searched for five years but finally found the car and bought it back for their dad.
It's a heartwarming story. And, yes, this sort of heartwarming story can be applied to any vehicle because no car brand has exclusive right to what a piece of metal means to a person and their life. It's just that Chevy's leveraging that nostalgia and, perhaps, for the first time the Chevy Runs Deep tagline actually makes sense.
"Let's blow some shit up and digitally mess with the urban landscape!"
That's the sort of thinking we imagine was running through the minds of the creative geniuses over at TBWA\G1 when they created this commercial for the Nissan Qashqai which they've dubbed "the ultimate urban car."
In the ad we see urban murals and fixtures reacting to the car as it drives by. We can't imagine any city would want too many of these vehicles in their midst lest they're cool with their city being destroyed.
Luckily it's just a bunch of creatives exercising their skills in an attempt to sell a car.