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When this new Coke Zero "Video Games" commercial, part of the brand's "It's Not Your Fault" campaign, airs during tonight's Louisville-Michigan NCAA game on CBS, it will be funny. Guys will laugh. Girlfriends will chuckle knowingly. Inlaws will smirk.
But if everyone stops to think for a minute, they will soon realize all this commercial does is urge guy gamers to continue being useless couch potatoes with nothing better to do than forget the commitments they have made and, generally, hoist a giant middle finger to the world.
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That's the only conclusion we can come to after viewing this Facebook Home commercial, Airplane. We know what Wieden + Kennedy was going for here -- bringing your social life to, well, life -- but who in their right mind would want to admit they had a social life like this guy?
Granted, we all have crazy elements of our social lives but do we really want to share them all? It's bad enough we have our phones stuck to our faces most of the day now and all this ad does is reiterate how bored we all are with our "real" lives and that we have to indulge in a collection of digital oddities to keep ourselves amused.
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So you walk into a college career fair wandering what the hell you are interested in. You pause, notice an ice bucket and, rather than soak your head in it, reach in and pull out a bottle of Nestea.
Suddenly you are...just as confused as you were when you walked in but you can at least spin the bottle to help you decide what you want to do.
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In what for the first 15 seconds appears to be your every-day, run-of-the-mill skinny jeans ad, this new American Eagle commercial turns out to be something a bit more daring.
The ad, released on YouTube two days a go has been seen by about 300,000 peoplel so far. In the 30-second ad, young people can be seen doing and saying young people things -- skateboarding, "if it's your passion, it isn't really work," "I love the feeling you get when you make something all on your own," "I don't want to be put in a box," etc.
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Hmm. Never saw this coming. Memac Ogilvy in Dubai has latched onto the the now dead Harlem Shake trend and incorporated it into an ad for the Volkswagen Passat. The ad begins as you would expect and follows the format. The ending, however, is a little bit different and not half bad...if we weren't all ready to pull out hair out the next time we see/hear a Harlem Shake video.
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We absolutely love the approach Cake New York took when creating this Volvo XC60 and XC90 ad. The agency recruited some of the automotive world's toughest critics, kids. They placed the kids, not child actors, in the back seat and had them talk about the vehicle.
Of course the kids were prompted to highlight certain things but the presentation is very natural and who doesn't love a few cute kids talking about stuff? Not you? If you don't you're not ready. And you're not ready for this vehicle. Which, of course, is perfectly fine because Volvo doesn't want you. Yet.
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Here's a simple concept. Beer cans sweat when removed from the refrigerator. When they sweat, condensation forms on the outside of the can. When condensation forms, droplets of water form. When droplets of water form, gravity takes over and the droplets slide down the side of the can.
When droplets of water form and slide down the side of the can, creatives at M&C Saatchi Stockholm get busy making an ad for Carlsberg 33cl which, by the way, is not 33 calories. It's 33 centiliters which is 11.16 ounces. I'm not even going to tell you the shame my non-metric American brain experienced coming to that conclusion.
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New work from agency Fi for Microsoft touts Explore Touch, a site that lets consumers use touch gestures to mix audio files and create original sound tracks with the swipe of their fingers. The experience centers on an original sound track from singer, song-writer, and producer Blake Lewis. Watch the :60 spot. And also check out the agency demo'ing this site itself.
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This week, McCann London released a new ad for the Sony Xperia Z smartphone. The ad, shot by director Tarsem and accompanied by David Bowie's Sound and Vision, aims to recall how Sony has been a part of people's lives for a very long time.
The ad opens on a group of people watching the moon landing on a Sony TV. Next, it cuts to a shot of two rollerblading beauties in LA listening to the original Sony Walkman. The Sony Handycam is the focus of the next shot as it records the fall of the Berlin wall. Then the shot depicts two teenagers deep in concentration playing the first PlayStation console and finally, the viewer is left with a vivid explosion of colour as we see a couple experiencing the Festival of Holi in India through their Sony smartphone.
It's really quite beautiful.
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Apparently, parking a car can be much like having sex. At least according to this TMW-created ad for Durex Ulta Thins condoms. The ad is entitled Intensely Close which, of course, is a rif on just how close you can get to your partner because the condom is so thin. Of course, nothing gets you closer than a vasectomy!
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