This Dramatic Sochi Paralympics Ad Asks Us to Focus on Skills, Not Disabilities

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In celebration of the Sochi Paralympic Games, BBDO Toronto has crafted a dramatic ad that steers viewers towards the celebration of the athlete's skills and to look past their disabilities.

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by Steve Hall    Feb-11-14    
Topic: Commercials



This Personal Lubricant Ad Celebrates Same-Sex Marriage and Military Service

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Well this one might slap you upside the head. After this ad eases you in with its soft lighting, somber tone and soothing voiceover, you're all relaxed and ready for some sort of innocuous, heartfelt message to be delivered.

But no. What you get is an ad for Gun Oil personal lubricant. Yup, the stuff that makes it easier to slide in and out when you, well, want to slide in and out.

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by Steve Hall    Feb-11-14    
Topic: Commercials



This Acura Ad That Pits Mechanical Horses Against A Real One Makes No Sense

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OK, 45 seconds into this minute-long, Mullen-created ad for Acura that has us viewing a race between four mechanical horses and one real horse and I'm like, "How the hell is this going to become a car ad?"

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by Steve Hall    Feb- 7-14    
Topic: Commercials



Diet Mountain Dew Turns Dale Earnhardt Into Nature's Worst Enemy

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Oh yea. Here's a great concept for a Diet Mountain Dew ad. Let's get Dale Earnhardt Jr. to tear the crap out of nature when he's called into action by a hunter's "Dale Call." That about sums up the Mountain Dew brand: Drink us and you, too, can become a lunatic to whom the term "tread lightly" has no meaning.

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by Steve Hall    Feb- 6-14    
Topic: Bad, Celebrity, Commercials



These 'Bobslide' Boys Makes Girls Drool in Funky Carnival Ad

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To tout its association with the Sochi Olympics, Carnival is out with an amusing and fun, Arnold-created ad which has a band of boys slowmo-ing their way to a Carnival water slide to bobsled their way down as a star-struck girl looks on.

And that's really al there is to sat about that. Enjoy.

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by Steve Hall    Feb- 6-14    
Topic: Commercials



This Strange 'Water Porn' Ad Promotes Debt Relief

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With "striking underwater visuals" this ad from Reason Partner and Untitled Films for Credit Canada has a simple message. Credit Canada is there to get you out from under. We love the analogy between drowning and facing financial difficulty. Because the two often feel the same.

Well, it's nice to know Canadians are just as in debt as Americans.

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by Steve Hall    Feb- 5-14    
Topic: Commercials



Would You Go This Far For Kraft Macaroni & Cheese?

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To quickly answer the question posed in the headline, perhaps not if you knew exactly what it was made of. But let's not get burdened by a few trivial nutrition details. No. Let's just wallow in the craziness these people go to in this CP+B-created commercial for Kraft Macaroni & Cheese.

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by Steve Hall    Jan-29-14    
Topic: Commercials



Barton F. Graf 9000 Masters the Non-Sequitur For Little Caesers

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We love Barton F. Graf 9000's current for for Little Caesars. Why? Because it's so off the wall and the scenarios are so random. It's most recent commercial, a couple of guys get swallowed up by giant bean bag chairs when all they want to do is go get a $5 pizza.

It's not as awesome as the High 85 but we still love its randomness.

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by Steve Hall    Jan-16-14    
Topic: Commercials



P&G's Thank You Mom Sequel Will Tear You Up Just Like the Original

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Wieden + Kennedy has accomplished greatness again for P&G with its sequel to the 2012 "Best Job" which paid homage to all the hard work moms do for their children. The sequel, entitled "Pick Them Back Up," again, pays homage to moms, this time with a focus on the 2014 Sochi Winter Olympics.

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by Steve Hall    Jan- 6-14    
Topic: Commercials



Beautiful Toshiba Encore Ad Makes Us Hate Digital Devices

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The press release for this wonderfully created and produced work, by McCann and Psyop, for Toshiba tells us "it will leave you asking for an encore." Well, perhaps, but not necessarily for the Toshiba Encore which the work promotes.

After watching this "experience" -- in which fractal zoom is employed to place viewers in the the middle of the action using using 3D cameras, symbolic elements and matte painting environments that add depth and dimension to the shots -- you are left with the feeling that technology has let you down. Because, really, does any device give you the glorious experience depicted in this work?

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by Steve Hall    Dec-10-13    
Topic: Commercials, Creative Commentary, Good










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