Well this is kind of a stretch. In an effort to convince us life can be so much better if you can get a handle on what you need to do to insure you will be able to retire comfortably, Swedish pension company SPP handed a starving musician an audience.
Now, we have nothing against starving musicians making it in the brutally difficult world of commercial music and the notion of a corporation helping an individual achieve success is laudable but corporations can't do this for every single individual.
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Oh somehow we'll get in trouble again for this one but what the hell. Young women in Australia are angered over a CougarLife ad which features porn star Julia Ann trashing "immature girls who think they're all that."
In the ad, she stuffs a hamburger in one girl's face saying, "you need a sandwich." She tells another catty lady "you fold sweaters for a living" after the girl spitefully says to her date, "oh, so you're a computer geek." Finally, after a third freeloader says "buy me a drink" to her date, Ann shoves the girl out of her chair and says to the guy, "How about I buy you a drink."
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Hmm. All this just to sell a car. Well, this is advertising after all and not car salesmanship. With car salesmanship the goal is to move metal. With car advertising, well, the goal isn't always so clear. Sure, car brands want the sales needle to move but as with most advertising, there seems to be a lot of shenanigans on the way to that sale.
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You've seen it before. You know what to expect. It usually comes from brands with a long history. And the concept is always the same. That said, somehow, this Young & Rubicam-created, MassMarket-effected commercial for Valvoline works well enough.
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While this chainsaw massacre-themed ad for Star Tron Enzyme Fuel Treatment may certainly be offensive to women it's also offensive on another level. It's a terrible ad. How do these things get made? Who creates them? Who approves them? What were these people thinking?
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Heeding the fact that one in eight people will get into an auto accident this year and that, following those accidents, vehicles are in the shop for an average of 13 days resulting in vehicle owners borrowing family cars, hitching rides, or paying out-of-pocket rental fees of up to $400, Enterprise Rent-A-Car is highlighting the importance of rental reimbursement coverage.
Why? Well, because they want you to rent from them instead of using your daughter's pink car like the frustrated father in this hilarious new commercial.
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What the hell? Who gets this excited about their mobile carrier? No matter how many free WiFi spots, 4G upgrades or big data plans, no one is going to go frolic through the woods like a hipster exploring Alice in Wonderland's back yard as if it were Burning Man.
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It's a forgone conclusion that men are idiots, right? Think of it this way. If an alien ship were to orbit the planet and take a look at the plethora of beer commercials floating around the interwebs, they could only come to one conclusion. Men, when consuming -- or even just thinking about consuming -- beer, are blithering buffoons who have no socially redeeming qualities.
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None of you under the age of, say, 35, will understand the freakishly odd appeal of the Human League's 1981 hit "Don't You Want Me." It was the number one song on the Billboard 100 in July 1982 for three weeks when a place called "Brothers 4" in Falmouth Heights on Cape Cod was the place to be seen. OK, the place to be seen if you were a college kid toiling in the Cape Cod restaurant scene and you choice of nighttime activity was slightly limited.
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Oh what men (and advertising copywriters) will do to get a beer. Tapping the fairly tail-ish "cry wolf" scenario coupled with the old-timey trustworthiness of Lassie, New Zealand-based Colenso BBDO have crafted a witty commercial that cuts to a man's truism; he would rather be having a beer with friends than, well, do just about anything else. And, he'll do just about anything to get that beer with friends. Just watch any non-Clydesdale Budweiser Super Bowl commercial.
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