These Geico 'Everybody Knows' Ads Are Getting Boring

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When Geico first came out with its collection of ads in which people were put down for not realizing that, of course, everyone knows 15 minutes could save you 15 percent, they were funny. The retorts were witty, amusing and awkward enough to entertain.

Now they just feel contrived and stale.

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by Steve Hall    Feb-20-14    
Topic: Commercials



That Cadillac Ad Everyone Hates? They're Not Supposed to Like It

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You do understand that the new Cadillac commercial with Neal McDonough extolling the virtues of good old-fashioned, America-style hard work is a bit of a parody, right? Granted, there are asshats like this in America who make you want to take a shit on the hood of their brand new Cadillac but consider this, those are the people who can afford to buy a Cadillac.

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by Steve Hall    Feb-13-14    
Topic: Commercials



The Ending of This Beautiful Valentine's Day Ad Will Bring Tears to Your Eyes

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In any relationship, there are pros and cons, ups and downs, likes and dislikes, adorations and annoyances. But in any good relationship -- one that truly works -- each must take the good with the bad.

This Valentines Day-themed commercial created by BBDO Germany for Schwarzkopf Nectra Color celebrates this truism beautifully. It avoids cliche anc cheese and simply delivers wonder. Via.

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by Steve Hall    Feb-12-14    
Topic: Commercials



This Dramatic Sochi Paralympics Ad Asks Us to Focus on Skills, Not Disabilities

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In celebration of the Sochi Paralympic Games, BBDO Toronto has crafted a dramatic ad that steers viewers towards the celebration of the athlete's skills and to look past their disabilities.

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by Steve Hall    Feb-11-14    
Topic: Commercials



This Personal Lubricant Ad Celebrates Same-Sex Marriage and Military Service

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Well this one might slap you upside the head. After this ad eases you in with its soft lighting, somber tone and soothing voiceover, you're all relaxed and ready for some sort of innocuous, heartfelt message to be delivered.

But no. What you get is an ad for Gun Oil personal lubricant. Yup, the stuff that makes it easier to slide in and out when you, well, want to slide in and out.

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by Steve Hall    Feb-11-14    
Topic: Commercials



This Acura Ad That Pits Mechanical Horses Against A Real One Makes No Sense

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OK, 45 seconds into this minute-long, Mullen-created ad for Acura that has us viewing a race between four mechanical horses and one real horse and I'm like, "How the hell is this going to become a car ad?"

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by Steve Hall    Feb- 7-14    
Topic: Commercials



Diet Mountain Dew Turns Dale Earnhardt Into Nature's Worst Enemy

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Oh yea. Here's a great concept for a Diet Mountain Dew ad. Let's get Dale Earnhardt Jr. to tear the crap out of nature when he's called into action by a hunter's "Dale Call." That about sums up the Mountain Dew brand: Drink us and you, too, can become a lunatic to whom the term "tread lightly" has no meaning.

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by Steve Hall    Feb- 6-14    
Topic: Bad, Celebrity, Commercials



These 'Bobslide' Boys Makes Girls Drool in Funky Carnival Ad

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To tout its association with the Sochi Olympics, Carnival is out with an amusing and fun, Arnold-created ad which has a band of boys slowmo-ing their way to a Carnival water slide to bobsled their way down as a star-struck girl looks on.

And that's really al there is to sat about that. Enjoy.

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by Steve Hall    Feb- 6-14    
Topic: Commercials



This Strange 'Water Porn' Ad Promotes Debt Relief

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With "striking underwater visuals" this ad from Reason Partner and Untitled Films for Credit Canada has a simple message. Credit Canada is there to get you out from under. We love the analogy between drowning and facing financial difficulty. Because the two often feel the same.

Well, it's nice to know Canadians are just as in debt as Americans.

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by Steve Hall    Feb- 5-14    
Topic: Commercials



Would You Go This Far For Kraft Macaroni & Cheese?

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To quickly answer the question posed in the headline, perhaps not if you knew exactly what it was made of. But let's not get burdened by a few trivial nutrition details. No. Let's just wallow in the craziness these people go to in this CP+B-created commercial for Kraft Macaroni & Cheese.

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by Steve Hall    Jan-29-14    
Topic: Commercials










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