David&Goliath is out with a new spot for Kia Optima featuring Blake Griffin, power forward for the Los Angeles Clippers. Following the Kia Motors' 2011 Sprite Slam Dunk Contest, the two are teaming up once again in the form of a new :30 commercial that features Blake as the official spokesman of the vehicle he dunked over, the Kia Optima.
Of the work, D&G copywriter Dan Kelly said, "The creative was inspired by two things: the highly-publicized Kia Optima Dunk and Blake Griffin's off-court personality. After researching Blake and meeting with him in person, we soon came to realize how funny he really is. He has a very dry sense of humor and is extremely comfortable in front of the camera. We got to work right away creating a campaign that utilized both his personality and Kia's."
The spot is impressively goofy and over-the-top absurd which is why it's so much fun.
- Scarlett Johansson spews ridiculous platitudes in new Dolce & Gabbana commercial.
- Siri stars in the newest Apple iPhone commercial.
- Woman loves her bank so much she has an orgasm.
- When it comes to condoms, it's not size that matters, it's technique.
- Like fire? Like skateboarding? Then you love the new film Never Extinguish. See the trailer here.
- Dude gets bored at work. Doodles. Launches Doodle cards via Kickstarter.
- Yet another building projection. This one, for Bacardi, is actually pretty cool.
- Interactive store window display helps launch My Starbucks Rewards program.
A new campaign from fashion brand Kenneth Cole has wise words for men who are completely disconnected from all manner of reality when it comes to interacting with the opposite sex. And it's got a new fragrance for these idiots too. Way to portray your customer as a buffoon. And, by association, make everyone realize the only people who will purchase your brand are blithering idiots.
Here is some very impressive work from Grey London and Spy Films for Sony's 3D World. The commercial, which is backed by Leonard Cohen's reading of his poem "Thats What I heard You Say" is infused with the music of Clint Mansell who did the soundtrack to Black Swan and Requiem For A Dream. It's all very intense and entrancing. Give it a watch.
Yea, we'll agree with Copyranter on this one. It's moving. It's touching. It sends a powerful message. And it's just plain touching. It's for Pro Infirmis, a Swiss organization that helps those with disabilities. Go ahead, Watch it. How does it make you feel. Thank you Jung von Matt for this wonderful work.
This is like tobacco companies spending all kinds of money telling people smoking is bad for them and then at the same time doing everything they can to get people to buy as many packs of cigarettes as possible. While like like the message in the Thailand-based dtac commercial which shows what life would be like if all you had was your phone, we question the duplicity of it all.
Yea, people are way to obsessed with their phones these day, present company included, but does a phone company really want people to use their phones less?
Online Colleges, a site that writes about, well, online college, news has put together a list of that they're calling The 10 Most Creative College Commercials. While we'd beg to differ on their use of the word "creative" in some cases, many of the highlighted commercials, are, in fact, apart from the usual pack of boring college recruitment ads.
Take the long form Yale commercial which after a very dull first couple of minutes breaks into song, Broadway musical-style. Yea, we know. Corny. But it's just strane and interesting enough to keep your attention for a bit. Check them all out here.
Audi is out with Untitled Jersey City Project, an eight episode video series about Jersey City real estate developer Larry Tyerman, architects Frank George and Ray Rahne and The Ledger Reporter Jane Kaplan. It's the story of Waterfront Field and the people involved in building it. There's canoodling between Frank and Jane, there's murder, pending bankruptcy, clandestine political arrangements and all other kinds of nefarious behavior.
So here's the latest condom marketing idiocy. Durex is out with Digital Love, a site on which, so they say, you can have sex without actually coming into contact with a partner. Which, of course, is likely the best way not to get pregnant or contract a sexually transmitted disease. However, the site offers no such thing.
You get a slow loading site, a webcam experience (if you have one) and the chance to stare at a hot woman or man who will coo sexual innuendo in your ears until, surprise, you are told you are an idiot for actually thinking you could have sex without touching.
This is one of those commercials that falls in the "epic" category. Epic for its creativity. Epic for its execution. Epic for what it represents. OK, now that we have the platitudes out of the way, we can get down to the details.
Hoping to align itself with Brazil's impending awakening as a global giant, Neogama/BBH, which handles Johnnie Walker in Brazil, came up with Rock Giant. Out of the mountain known as Sugar Loaf slowly arises a gigantic rock man who, by the commercial's end, is off walking the Johnnie Walker Walk.
The commercial closes with the copy, The giant is no longer asleep. Keep walking, Brazil." Post-production for the spot was handled by The Mill which haad its work cut out for it giving life to the towering Rock Giant.