Kenneth Cole Reaction Launches Fragrance For Idiots

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A new campaign from fashion brand Kenneth Cole has wise words for men who are completely disconnected from all manner of reality when it comes to interacting with the opposite sex. And it's got a new fragrance for these idiots too. Way to portray your customer as a buffoon. And, by association, make everyone realize the only people who will purchase your brand are blithering idiots.

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by Steve Hall    Oct-21-11    
Topic: Campaigns, Commercials



Sony Encapsulates 3D With Poetic Beauty

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Here is some very impressive work from Grey London and Spy Films for Sony's 3D World. The commercial, which is backed by Leonard Cohen's reading of his poem "Thats What I heard You Say" is infused with the music of Clint Mansell who did the soundtrack to Black Swan and Requiem For A Dream. It's all very intense and entrancing. Give it a watch.

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by Steve Hall    Oct-20-11    
Topic: Commercials



No One With A Disability Should Have to Hide

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Yea, we'll agree with Copyranter on this one. It's moving. It's touching. It sends a powerful message. And it's just plain touching. It's for Pro Infirmis, a Swiss organization that helps those with disabilities. Go ahead, Watch it. How does it make you feel. Thank you Jung von Matt for this wonderful work.

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by Steve Hall    Oct-13-11    
Topic: Cause, Commercials



Phone Company Urges World to Put Phones Down And Enjoy Life

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This is like tobacco companies spending all kinds of money telling people smoking is bad for them and then at the same time doing everything they can to get people to buy as many packs of cigarettes as possible. While like like the message in the Thailand-based dtac commercial which shows what life would be like if all you had was your phone, we question the duplicity of it all.

Yea, people are way to obsessed with their phones these day, present company included, but does a phone company really want people to use their phones less?

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by Steve Hall    Oct-13-11    
Topic: Commercials, Strange



Ten Really Good College Commercials

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Online Colleges, a site that writes about, well, online college, news has put together a list of that they're calling The 10 Most Creative College Commercials. While we'd beg to differ on their use of the word "creative" in some cases, many of the highlighted commercials, are, in fact, apart from the usual pack of boring college recruitment ads.

Take the long form Yale commercial which after a very dull first couple of minutes breaks into song, Broadway musical-style. Yea, we know. Corny. But it's just strane and interesting enough to keep your attention for a bit. Check them all out here.

by Steve Hall    Oct-13-11    
Topic: Commercials



Audi's Branded 'Untitled Jersey City Project' Well-Acted, Suspenseful

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Audi is out with Untitled Jersey City Project, an eight episode video series about Jersey City real estate developer Larry Tyerman, architects Frank George and Ray Rahne and The Ledger Reporter Jane Kaplan. It's the story of Waterfront Field and the people involved in building it. There's canoodling between Frank and Jane, there's murder, pending bankruptcy, clandestine political arrangements and all other kinds of nefarious behavior.

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by Steve Hall    Oct-12-11    
Topic: Brands, Campaigns, Commercials



Have Great Sex Without All the Mess

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So here's the latest condom marketing idiocy. Durex is out with Digital Love, a site on which, so they say, you can have sex without actually coming into contact with a partner. Which, of course, is likely the best way not to get pregnant or contract a sexually transmitted disease. However, the site offers no such thing.

You get a slow loading site, a webcam experience (if you have one) and the chance to stare at a hot woman or man who will coo sexual innuendo in your ears until, surprise, you are told you are an idiot for actually thinking you could have sex without touching.

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by Steve Hall    Oct-11-11    
Topic: Commercials, Creative Commentary, Online, Opinion



Johnnie Walker Helps Awaken Brazil

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This is one of those commercials that falls in the "epic" category. Epic for its creativity. Epic for its execution. Epic for what it represents. OK, now that we have the platitudes out of the way, we can get down to the details.

Hoping to align itself with Brazil's impending awakening as a global giant, Neogama/BBH, which handles Johnnie Walker in Brazil, came up with Rock Giant. Out of the mountain known as Sugar Loaf slowly arises a gigantic rock man who, by the commercial's end, is off walking the Johnnie Walker Walk.

The commercial closes with the copy, The giant is no longer asleep. Keep walking, Brazil." Post-production for the spot was handled by The Mill which haad its work cut out for it giving life to the towering Rock Giant.

by Steve Hall    Oct-10-11    
Topic: Commercials



Wunderful Stuff Brings Happiness to Dreary City

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A reader pointed us in the direction of this TBWA\London-created commercial for Muller, a UK-based Yogurt brand. The commercial opens on a dreary skyline with a police officer given a parking ticket to Kitt. Yes, that Kitt from KinghtRider. Then a Muller truck goes all Transformers on the cop's ass, swallows him whole...and spits him put as Yogi Bear. Yogi then makes it his mission to make the city a much happier place. Mutly also shows up to help save the day. And finally a giant container of the Wunderful Stuff is used to rid the sky of clouds turning them into a gigantic rainbow.

The orchestral score, which sounds a bit like the theme to Pirates of the Caribbean in certain places, was scored by Guy Farley. We love this spot. It's akin to the Coke Happiness Factory work which, like this work, is all about making the world a happier place. Well if only the real world was just like the world portrayed in commercials, we'd all be in a better place.

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by Steve Hall    Oct-10-11    
Topic: Commercials



Do Your Sneakers Give You An Orgasm?

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Footlocker has a fetish for, well, fetishes. Remember the guy who loved being slapped on the ass by his girlfriend with a sneaker? And remember how he was so into it he could name the brand of the sneaker with which she used to spank him? Yea. It's a sneaker thing as the campaign keeps telling us.

Now it's all about people who love their sneakers so much they'll have an orgasm when they put them on. Even right in the Footlocker store. So be careful the next time you walk into a Footlocker. It could get pretty sticky and messy in their with all those people ejaculating all over the store.

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by Steve Hall    Oct-10-11    
Topic: Brands, Commercials, Racy










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