What good is a newspaper these days? Well, according to the Providence Journal, it's pretty much the only thing regular consumers have any more when it comes to the truth. As this new commercial for the paper informs, big companies have 597 lobbyists at the Rhode Island State House. Who does the average consumer have to represent them? A Providence Journal staff writer who, as the ad states, is all about providing and fighting for the truth.
Unavoidable biases aside, we like this approach. After all, the good 'ol newspaper doesn't have much to hang its hat on any more.
To illustrate the wonders of its new thermal imaging and night vision assist technology, Audi created a Halloween-themed video showing just how the technology works. In the video, we see trick or treaters walking across the street. As the camera pans back, we realize we are looking at these children from a screen located within the Audi A6.
We suppose a feature like this is cool and all but there's another really cool feature on cars that helps drivers see at night. They're called headlights and they're really, really cool. They light things up. They make it easy to see at night. And, one assumes, they're probably a hell of a lot cheaper to make, install and maintain than a dashboard-installed computer screen which actually requires the driver to take his eyes off the road to use.
BooneOakley is out with a new campaign for Bojangles Restaurants promoting the chain's Big Bo Box, a case of beer-sized box of "chicken, biscuits, fixin's and iced tea." And the ice tea seems to be the most important feature of the box since it's pitted against such oddities as a trophy wife who's actually a trophy, a surgeon who performs a miraculous surgery on himself and a water cooler that's actuality a fountain of youth. But, in the end, it's the tea that's more important. Funny stuff.
It's Halloween, right? Well that, of course, means it's time for spoofing horror classics. All of them. Most primarily, though, the hot chick fleeing a demented serial killer scenario. But this being a commercial, there's a happy ending and it's bought to us by Axe.
David&Goliath is out with a new spot for Kia Optima featuring Blake Griffin, power forward for the Los Angeles Clippers. Following the Kia Motors' 2011 Sprite Slam Dunk Contest, the two are teaming up once again in the form of a new :30 commercial that features Blake as the official spokesman of the vehicle he dunked over, the Kia Optima.
Of the work, D&G copywriter Dan Kelly said, "The creative was inspired by two things: the highly-publicized Kia Optima Dunk and Blake Griffin's off-court personality. After researching Blake and meeting with him in person, we soon came to realize how funny he really is. He has a very dry sense of humor and is extremely comfortable in front of the camera. We got to work right away creating a campaign that utilized both his personality and Kia's."
The spot is impressively goofy and over-the-top absurd which is why it's so much fun.
- Scarlett Johansson spews ridiculous platitudes in new Dolce & Gabbana commercial.
- Siri stars in the newest Apple iPhone commercial.
- Woman loves her bank so much she has an orgasm.
- When it comes to condoms, it's not size that matters, it's technique.
- Like fire? Like skateboarding? Then you love the new film Never Extinguish. See the trailer here.
- Dude gets bored at work. Doodles. Launches Doodle cards via Kickstarter.
- Yet another building projection. This one, for Bacardi, is actually pretty cool.
- Interactive store window display helps launch My Starbucks Rewards program.
A new campaign from fashion brand Kenneth Cole has wise words for men who are completely disconnected from all manner of reality when it comes to interacting with the opposite sex. And it's got a new fragrance for these idiots too. Way to portray your customer as a buffoon. And, by association, make everyone realize the only people who will purchase your brand are blithering idiots.
Here is some very impressive work from Grey London and Spy Films for Sony's 3D World. The commercial, which is backed by Leonard Cohen's reading of his poem "Thats What I heard You Say" is infused with the music of Clint Mansell who did the soundtrack to Black Swan and Requiem For A Dream. It's all very intense and entrancing. Give it a watch.
Yea, we'll agree with Copyranter on this one. It's moving. It's touching. It sends a powerful message. And it's just plain touching. It's for Pro Infirmis, a Swiss organization that helps those with disabilities. Go ahead, Watch it. How does it make you feel. Thank you Jung von Matt for this wonderful work.
This is like tobacco companies spending all kinds of money telling people smoking is bad for them and then at the same time doing everything they can to get people to buy as many packs of cigarettes as possible. While like like the message in the Thailand-based dtac commercial which shows what life would be like if all you had was your phone, we question the duplicity of it all.
Yea, people are way to obsessed with their phones these day, present company included, but does a phone company really want people to use their phones less?