A reader pointed us in the direction of this TBWA\London-created commercial for Muller, a UK-based Yogurt brand. The commercial opens on a dreary skyline with a police officer given a parking ticket to Kitt. Yes, that Kitt from KinghtRider. Then a Muller truck goes all Transformers on the cop's ass, swallows him whole...and spits him put as Yogi Bear. Yogi then makes it his mission to make the city a much happier place. Mutly also shows up to help save the day. And finally a giant container of the Wunderful Stuff is used to rid the sky of clouds turning them into a gigantic rainbow.
The orchestral score, which sounds a bit like the theme to Pirates of the Caribbean in certain places, was scored by Guy Farley. We love this spot. It's akin to the Coke Happiness Factory work which, like this work, is all about making the world a happier place. Well if only the real world was just like the world portrayed in commercials, we'd all be in a better place.
Footlocker has a fetish for, well, fetishes. Remember the guy who loved being slapped on the ass by his girlfriend with a sneaker? And remember how he was so into it he could name the brand of the sneaker with which she used to spank him? Yea. It's a sneaker thing as the campaign keeps telling us.
Now it's all about people who love their sneakers so much they'll have an orgasm when they put them on. Even right in the Footlocker store. So be careful the next time you walk into a Footlocker. It could get pretty sticky and messy in their with all those people ejaculating all over the store.
In a mock documentary, TBWA tells the story of a Nissan Frontier and how it help save a plane with damaged nose landing gear land safely. Of course, if this were real, the truck your likely have been ripped to shreds causing the plane to make an even more deadly landing than if it simply slid down the runway on its nose.
Who's the best NBA team? After watching this 72andSunny-created commercial for NBA2K12, it's debatable to say the least. In the commercial, we see Michael Jordan, Mark Cuban, Drake, Brian Wilson and many others tout their team's greatness. The ad invites people to submit their vote for best team by submitting a video to NBA2KDebate ot tweeting at with the hashtag #NBA2KDebate
Here's an interesting twist on the whole objectification thing. As we all know, women are continuously objectified as sex objects in advertising and in general culture. hey, old habits die hard but some progress is being made.
While this commercial doesn't exactly fall into the Verizon Dumb Dad category, it does unabashedly position men as playthings, accessories if you will, for women. All to sell a tie to a man. Or, well, a woman buying a tie for a man...or, well, her plaything.
And honestly, does any man really care that he's being objectified as long as he's got a hot woman by his side?
Well here's a fun way to promote a brand which lives within the mundane toiletry category. Lion Corporation, a large toiletry brand in Japan, gathered together families from all over Japan and had them recreate poses from their favorite photos taken years ago. The new photos were shot in the same location at the same angle with the subjects wearing the same clothes they wore in the original photo.
The ad, called Time Slip Family, is much more enjoyable to watch than most toiletry ads which focus on the clinical aspects of the product category. Which is refreshing because who really wants to hear any more "4 out of 5 dentists recommend" crap?
In perhaps one of the most moving scenes of AMC's Mad Men, Don Draper pitches an ad campaign to Kodak for its slide projector Carousel. It's epically awesome the way he uses the emotion of life events to perfectly position the projector for Kodak. Damn. If only Kodak had Don Draper now of when they really needed him; a few years ago when they foolishly brushed off the digital photography revolution as a fad.
Anyway, Don Draper has traveled ahead a few years and is, once again, working his magic, this time for Facebook which just introduced its Timeline feature. We have to say, the pitch worked for Facebook's product just as well as it did for Kodak's
- Working in advertising really is the easiest way to make money. That is if you're Chris Evans and you're on a photo shoot kissing Evan Rachel Wood.
- JD Sports is seeking a 16 people to be The Face of JD in the brand's upcoming Fall advertising campaign.
- This got lost in the shuffle. Be sure to check out this biker/movie theater stunt created by Duval Guillaume for Carlsberg.
- Check out Famocracy, an effort by two Wharton School students who think the American Dream is still alive and well.
- Blockbuster goes Netflix: separates video rental business from popcorn sales.
- Dachis Group has unveiled Social Business Index, an index of real-time ranking, analysis and benchmarking of social media adoption within business.
Oyster.com, a travel site no one's ever heard of, has just launched its first TV campaign. And it's done it one a budget which two commercial that are all words and no pictures. Which, as they'd like to point out, is quite different from your traditional destination glamor shot approach to travel advertising.
Hey, we're a big fan of getting to the point in advertising, There's far too much distracting crap shoveled into commercial that's, as the experts claim, supposed to entertain. Well last we knew, advertising was supposed to get people off their asses to buy shit. Not sit on the couch and laugh at talking animals or sock puppets.
The spots were created by Allen Kay the man behind the 1976 Xerox Super Bowl ad and the MTA's "See Something Say Something" campaign.
Rather than instruct people how to drink a glass of its wine, Sicilian winery Tasca D'almerita decided, instead, to instruct people how to drink a glass of Sicily. The work, from agency Mosaicoon, really does make make you want to drink in all that is Sicily. It's one of those commercials that truly immerses you in the beauty of it all. Enjoy.