Audi's Branded 'Untitled Jersey City Project' Well-Acted, Suspenseful

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Audi is out with Untitled Jersey City Project, an eight episode video series about Jersey City real estate developer Larry Tyerman, architects Frank George and Ray Rahne and The Ledger Reporter Jane Kaplan. It's the story of Waterfront Field and the people involved in building it. There's canoodling between Frank and Jane, there's murder, pending bankruptcy, clandestine political arrangements and all other kinds of nefarious behavior.

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by Steve Hall    Oct-12-11    
Topic: Brands, Campaigns, Commercials



Have Great Sex Without All the Mess

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So here's the latest condom marketing idiocy. Durex is out with Digital Love, a site on which, so they say, you can have sex without actually coming into contact with a partner. Which, of course, is likely the best way not to get pregnant or contract a sexually transmitted disease. However, the site offers no such thing.

You get a slow loading site, a webcam experience (if you have one) and the chance to stare at a hot woman or man who will coo sexual innuendo in your ears until, surprise, you are told you are an idiot for actually thinking you could have sex without touching.

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by Steve Hall    Oct-11-11    
Topic: Commercials, Creative Commentary, Online, Opinion



Johnnie Walker Helps Awaken Brazil

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This is one of those commercials that falls in the "epic" category. Epic for its creativity. Epic for its execution. Epic for what it represents. OK, now that we have the platitudes out of the way, we can get down to the details.

Hoping to align itself with Brazil's impending awakening as a global giant, Neogama/BBH, which handles Johnnie Walker in Brazil, came up with Rock Giant. Out of the mountain known as Sugar Loaf slowly arises a gigantic rock man who, by the commercial's end, is off walking the Johnnie Walker Walk.

The commercial closes with the copy, The giant is no longer asleep. Keep walking, Brazil." Post-production for the spot was handled by The Mill which haad its work cut out for it giving life to the towering Rock Giant.

by Steve Hall    Oct-10-11    
Topic: Commercials



Wunderful Stuff Brings Happiness to Dreary City

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A reader pointed us in the direction of this TBWA\London-created commercial for Muller, a UK-based Yogurt brand. The commercial opens on a dreary skyline with a police officer given a parking ticket to Kitt. Yes, that Kitt from KinghtRider. Then a Muller truck goes all Transformers on the cop's ass, swallows him whole...and spits him put as Yogi Bear. Yogi then makes it his mission to make the city a much happier place. Mutly also shows up to help save the day. And finally a giant container of the Wunderful Stuff is used to rid the sky of clouds turning them into a gigantic rainbow.

The orchestral score, which sounds a bit like the theme to Pirates of the Caribbean in certain places, was scored by Guy Farley. We love this spot. It's akin to the Coke Happiness Factory work which, like this work, is all about making the world a happier place. Well if only the real world was just like the world portrayed in commercials, we'd all be in a better place.

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by Steve Hall    Oct-10-11    
Topic: Commercials



Do Your Sneakers Give You An Orgasm?

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Footlocker has a fetish for, well, fetishes. Remember the guy who loved being slapped on the ass by his girlfriend with a sneaker? And remember how he was so into it he could name the brand of the sneaker with which she used to spank him? Yea. It's a sneaker thing as the campaign keeps telling us.

Now it's all about people who love their sneakers so much they'll have an orgasm when they put them on. Even right in the Footlocker store. So be careful the next time you walk into a Footlocker. It could get pretty sticky and messy in their with all those people ejaculating all over the store.

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by Steve Hall    Oct-10-11    
Topic: Brands, Commercials, Racy



Nissan Frontier Saves Plane From Crashing

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In a mock documentary, TBWA tells the story of a Nissan Frontier and how it help save a plane with damaged nose landing gear land safely. Of course, if this were real, the truck your likely have been ripped to shreds causing the plane to make an even more deadly landing than if it simply slid down the runway on its nose.

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by Steve Hall    Oct- 7-11    
Topic: Commercials



NBA2K12 Wants to Know Which NBA Team is the Best

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Who's the best NBA team? After watching this 72andSunny-created commercial for NBA2K12, it's debatable to say the least. In the commercial, we see Michael Jordan, Mark Cuban, Drake, Brian Wilson and many others tout their team's greatness. The ad invites people to submit their vote for best team by submitting a video to NBA2KDebate ot tweeting at with the hashtag #NBA2KDebate

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by Steve Hall    Oct- 7-11    
Topic: Celebrity, Commercials



Man Objectified As 'Accessory' In Tie Ad

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Here's an interesting twist on the whole objectification thing. As we all know, women are continuously objectified as sex objects in advertising and in general culture. hey, old habits die hard but some progress is being made.

While this commercial doesn't exactly fall into the Verizon Dumb Dad category, it does unabashedly position men as playthings, accessories if you will, for women. All to sell a tie to a man. Or, well, a woman buying a tie for a man...or, well, her plaything.

Brilliant, actually.

And honestly, does any man really care that he's being objectified as long as he's got a hot woman by his side?

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by Steve Hall    Oct- 7-11    
Topic: Commercials, Opinion, Racy



Japanese Toiletry Brand Has Fun With Family Photos

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Well here's a fun way to promote a brand which lives within the mundane toiletry category. Lion Corporation, a large toiletry brand in Japan, gathered together families from all over Japan and had them recreate poses from their favorite photos taken years ago. The new photos were shot in the same location at the same angle with the subjects wearing the same clothes they wore in the original photo.

The ad, called Time Slip Family, is much more enjoyable to watch than most toiletry ads which focus on the clinical aspects of the product category. Which is refreshing because who really wants to hear any more "4 out of 5 dentists recommend" crap?

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by Steve Hall    Sep-30-11    
Topic: Commercials



Facebook Timeline Gets Don Draper's Kodak Carousel Treatment

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In perhaps one of the most moving scenes of AMC's Mad Men, Don Draper pitches an ad campaign to Kodak for its slide projector Carousel. It's epically awesome the way he uses the emotion of life events to perfectly position the projector for Kodak. Damn. If only Kodak had Don Draper now of when they really needed him; a few years ago when they foolishly brushed off the digital photography revolution as a fad.

Anyway, Don Draper has traveled ahead a few years and is, once again, working his magic, this time for Facebook which just introduced its Timeline feature. We have to say, the pitch worked for Facebook's product just as well as it did for Kodak's

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by Steve Hall    Sep-28-11    
Topic: Brands, Celebrity, Commercials, Spoofs










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