Man Objectified As 'Accessory' In Tie Ad


Here's an interesting twist on the whole objectification thing. As we all know, women are continuously objectified as sex objects in advertising and in general culture. hey, old habits die hard but some progress is being made.

While this commercial doesn't exactly fall into the Verizon Dumb Dad category, it does unabashedly position men as playthings, accessories if you will, for women. All to sell a tie to a man. Or, well, a woman buying a tie for a man...or, well, her plaything.

Brilliant, actually.

And honestly, does any man really care that he's being objectified as long as he's got a hot woman by his side?

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by Steve Hall    Oct- 7-11    
Topic: Commercials, Opinion, Racy

Japanese Toiletry Brand Has Fun With Family Photos


Well here's a fun way to promote a brand which lives within the mundane toiletry category. Lion Corporation, a large toiletry brand in Japan, gathered together families from all over Japan and had them recreate poses from their favorite photos taken years ago. The new photos were shot in the same location at the same angle with the subjects wearing the same clothes they wore in the original photo.

The ad, called Time Slip Family, is much more enjoyable to watch than most toiletry ads which focus on the clinical aspects of the product category. Which is refreshing because who really wants to hear any more "4 out of 5 dentists recommend" crap?

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by Steve Hall    Sep-30-11    
Topic: Commercials

Facebook Timeline Gets Don Draper's Kodak Carousel Treatment


In perhaps one of the most moving scenes of AMC's Mad Men, Don Draper pitches an ad campaign to Kodak for its slide projector Carousel. It's epically awesome the way he uses the emotion of life events to perfectly position the projector for Kodak. Damn. If only Kodak had Don Draper now of when they really needed him; a few years ago when they foolishly brushed off the digital photography revolution as a fad.

Anyway, Don Draper has traveled ahead a few years and is, once again, working his magic, this time for Facebook which just introduced its Timeline feature. We have to say, the pitch worked for Facebook's product just as well as it did for Kodak's

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by Steve Hall    Sep-28-11    
Topic: Brands, Celebrity, Commercials, Spoofs

Guuci Pays, Bikers Intimidate, JD Sports Faced


- Working in advertising really is the easiest way to make money. That is if you're Chris Evans and you're on a photo shoot kissing Evan Rachel Wood.

- JD Sports is seeking a 16 people to be The Face of JD in the brand's upcoming Fall advertising campaign.

- This got lost in the shuffle. Be sure to check out this biker/movie theater stunt created by Duval Guillaume for Carlsberg.

- Check out Famocracy, an effort by two Wharton School students who think the American Dream is still alive and well.

- Blockbuster goes Netflix: separates video rental business from popcorn sales.

- Dachis Group has unveiled Social Business Index, an index of real-time ranking, analysis and benchmarking of social media adoption within business.

by Steve Hall    Sep-27-11    
Topic: Agencies, Campaigns, Celebrity, Commercials, Spoofs

Ain't No Pictures in This Travel Campaign

oyster_com.jpg, a travel site no one's ever heard of, has just launched its first TV campaign. And it's done it one a budget which two commercial that are all words and no pictures. Which, as they'd like to point out, is quite different from your traditional destination glamor shot approach to travel advertising.

Hey, we're a big fan of getting to the point in advertising, There's far too much distracting crap shoveled into commercial that's, as the experts claim, supposed to entertain. Well last we knew, advertising was supposed to get people off their asses to buy shit. Not sit on the couch and laugh at talking animals or sock puppets.

The spots were created by Allen Kay the man behind the 1976 Xerox Super Bowl ad and the MTA's "See Something Say Something" campaign.

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by Steve Hall    Sep-22-11    
Topic: Campaigns, Commercials

How to Drink A Glass of Sicily


Rather than instruct people how to drink a glass of its wine, Sicilian winery Tasca D'almerita decided, instead, to instruct people how to drink a glass of Sicily. The work, from agency Mosaicoon, really does make make you want to drink in all that is Sicily. It's one of those commercials that truly immerses you in the beauty of it all. Enjoy.

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by Steve Hall    Sep-20-11    
Topic: Commercials

Not Every Woman is Excited About Marrying George Clooney


This Norwegian DnB NOR bank ad is strange. Really, really strange. It's like one of those Las Vegas nightmares when you wake up and can't remember a thing about the night before. The only hint you have of what went down is the giant rock on your finger and a canoodling George Clooney who emerges from the bathroom. Oh, and then there's the picture of you with Clooney wearing the head of a horse. You don't see bank ads like this in America.

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by Steve Hall    Sep-19-11    
Topic: Celebrity, Commercials, Strange

The Most Shocking Testicular Cancer Awareness Ad You Will Ever See


Many would classify this as NSFW so be warned. JWT London has created a PSA for the Male Cancer Awareness Campaign. The ad, which features The Sun Page Three girl Rhian Sugden, aims to urge men 18-35 to make sure they check themselves for testicular cancer on a regular basis. Be warned. It's a bit of a Crying Game reveal. That's all we're going to say about this one.

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by Steve Hall    Sep-19-11    
Topic: Cause, Celebrity, Commercials, Racy

Skechers Takes Sneaker Sexification to New Heights


Who is That Hot Ad Girl made a goof and got the identity of the woman in a Skechers ad incorrect. Hey, it happens. But the error has been corrected and we can move the fact that this whole category of sneakers that make your ass firm is getting pretty hot. This Skechers ad from Spring 2011 makes the Reebok Retone ads look tame by comparison.

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by Steve Hall    Sep-19-11    
Topic: Commercials, Opinion, Racy

Kayak Is Not For Dummies


Here's some amusing work from Barton F. Graf 9000 or kayak which illustrates just how easy Kayak makes searching multiple travel sites at the same time. It's definitely better than asking four of your closets friends...or Herby Hancock-like help you do the search. search one and done as they say. Nice work.

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by Steve Hall    Sep-15-11    
Topic: Commercials

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