How to Drink A Glass of Sicily

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Rather than instruct people how to drink a glass of its wine, Sicilian winery Tasca D'almerita decided, instead, to instruct people how to drink a glass of Sicily. The work, from agency Mosaicoon, really does make make you want to drink in all that is Sicily. It's one of those commercials that truly immerses you in the beauty of it all. Enjoy.

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by Steve Hall    Sep-20-11    
Topic: Commercials



Not Every Woman is Excited About Marrying George Clooney

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This Norwegian DnB NOR bank ad is strange. Really, really strange. It's like one of those Las Vegas nightmares when you wake up and can't remember a thing about the night before. The only hint you have of what went down is the giant rock on your finger and a canoodling George Clooney who emerges from the bathroom. Oh, and then there's the picture of you with Clooney wearing the head of a horse. You don't see bank ads like this in America.

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by Steve Hall    Sep-19-11    
Topic: Celebrity, Commercials, Strange



The Most Shocking Testicular Cancer Awareness Ad You Will Ever See

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Many would classify this as NSFW so be warned. JWT London has created a PSA for the Male Cancer Awareness Campaign. The ad, which features The Sun Page Three girl Rhian Sugden, aims to urge men 18-35 to make sure they check themselves for testicular cancer on a regular basis. Be warned. It's a bit of a Crying Game reveal. That's all we're going to say about this one.

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by Steve Hall    Sep-19-11    
Topic: Cause, Celebrity, Commercials, Racy



Skechers Takes Sneaker Sexification to New Heights

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Who is That Hot Ad Girl made a goof and got the identity of the woman in a Skechers ad incorrect. Hey, it happens. But the error has been corrected and we can move on...to the fact that this whole category of sneakers that make your ass firm is getting pretty hot. This Skechers ad from Spring 2011 makes the Reebok Retone ads look tame by comparison.

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by Steve Hall    Sep-19-11    
Topic: Commercials, Opinion, Racy



Kayak Is Not For Dummies

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Here's some amusing work from Barton F. Graf 9000 or kayak which illustrates just how easy Kayak makes searching multiple travel sites at the same time. It's definitely better than asking four of your closets friends...or Herby Hancock-like dummies...to help you do the search. search one and done as they say. Nice work.

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by Steve Hall    Sep-15-11    
Topic: Commercials



Animated Animals Shill Spring Water

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In these new Poland Springs commercials from McCann New York and Elastic, wildlife work hard to get humans hooked on something that's much better for them than soda and hunting if we're interpreting the fairly ethereal, slightly hallucinatory work properly.

The campaign is touting the brand's six sparkling water flavors and the three natural ingredients it's made from; spring water, fruit essence and bubbles.

The television campaign will be supported with an online presence on Facebook and banner ads on Yahoo, MSN, The Knot and Monster.com with search efforts on Google, Yahoo and Bing.

Remember the good 'ol days when Poland Springs all about "what it means to be from Maine?"

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by Steve Hall    Sep-15-11    
Topic: Campaigns, Commercials



Audi Thinks Technology Makes Better Drivers

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Highlighting the fact over 100,000 miles of bridges and roadways are in disrepair, roadside and driver distractions increasingly challenge drivers, millions of "ill-equipped vehicles pose danger, half a million cubic yards of debris are scattered all over the country's roads and the fact 38 million drivers are said to be unable to pass a drivers exam, Audi is out with new work for the A6.

The ad touts the new A6's ability to analyze real-time information, read a driver's handwriting and makes 2,000 decisions every second, all of which is to say...nothing at all. A safe driver in a shitbox is far more desirable than a driver who has to rely on a car's technology to make it from point A to point B without crashing. Just saying.

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by Steve Hall    Sep-15-11    
Topic: Commercials



Andes Beer Gives Guys Sensitivity Training

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Girls (and guys) you'll be able to relate to the scenario in this Andes beer commercial. No doubt at one point or another you've returned home with very devastating personal news about yourself that you want to share with your boyfriend or husband. You are hurt, You are sad. You need love, understanding and want to be consoled.

You do not want your boyfriend to open a beer and ask, "want one?"

This twisted concept which aligns the inability of a man to understand when it's appropriate to open a beer with the brand's bottle-mounted temperature sensor is a bit of a stretch. But it is funny. And relate-able. Because you all know you've been in a similar position and acted like an insensitive idiot when you should have offered all the love and support you could have mustered.

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by Steve Hall    Sep-15-11    
Topic: Commercials, Strange



Noses Cleaned, Brief Simplified, Pistachios Pimped

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- This is just too funny. World Championship Nose Cleansing. All to promote a nasal spray.

- Having trouble getting started on a creative brief? There's an app for that. Brief Buddy.

- Wonderful Pistachios is out with a slew of new ads featuring the Facebook-slighted Winklevoss Twins, gooy Mr. Bill, crazy Crystal the Monkey, the angry...Angry Birds and the bootylicious Khloe Kardashian.

- Sony Ericsson partnered with artists, intellectuals, and other artists from around the world, provided each with a Sony Xperia phone and asked them to see what they could make with it. Then they documented the project.

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by Steve Hall    Sep-14-11    
Topic: Agencies, Campaigns, Celebrity, Commercials, Research, Social



Lingerie-Clad Hotties Not Allowed to Sell Juice in Russia

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You've gotta love the new-found freedom the Russians have expressed over the past few years and, especially, how its made its way into advertising. Of course, it was totally predictable. You see, the easiest way to make a splash with anything you do is to...wait for it...employ a scantily clad woman. And that's exactly what the Russians have recently done in much of their advertising including in this ad for a fruit drink.

But, this ad has a twist. While this ad does go to salacious levels just to sell juice, it also sends a kind of message. When a woman with a shotgun approaches a hottie who is cavorting in a field and, seemingly, making mad passionate love to a strawberry...and scares her off with a shotgun, you know you're getting a completely different message.

Sex may have a place in advertising but certainly not in an ad for a children's drink. And the woman with the shotgun isn't going to have any scantily-clad hotties frolicking in her strawberry field to sell some juice. Nope. Not on her watch.

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by Steve Hall    Sep-14-11    
Topic: Commercials, Racy










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