Gone are the days of advertising when the same character played spokesperson for years at a time, sometimes decades. Recall the Maytag man, the Dunkin' Donuts guy or Mr. Whipple. So it shouldn't be surprising that Old Spice is dabbling with other characters for its ad campaign. No, Isiah Mustafah isn't gone for good but other characters will be brought into the mix.
A new commercial features a man who looks like a "well decorated sea captain who battles monsters on a large nautical vessel." But, thanks to Old Spice, he smells like one. Not exactly sure that a good thing but the commercial does carry the same wacky tone of the original Isiah Mustafah spot.
Other ads will feature a billionaire jet pilot and a rock star.
Farmers take notice. Actually, don't. Why? Because it's a rare farmer these days who actually milks a cow by hand. For you city folk, most cows are now milked by a machine that connects to the cow's teats (yes, that's what cow nipples are called) then automatically disconnects when the cow is finished giving milk. Anyway, that doesn't seem to be relevant to Zippo and its agency, Pittsburgh-based Brunner, which advocate the use of the Zippo hand warmer prior to hand milking a cow.
Aww, how cute. Those Harley Davidson riders. Who knew they were such sweet, caring, animal-loving softies? Who knew they'd take it upon themselves to free the world's caged animals so they, too, can roam free as if they were straddling a Harley?
Seriously though. We have to wonder what true, die-hard Harley lovers are going to think of this namby pamby portrayal of their usual tough guy image.
This is the work of Victor & Spoils. Which actually explains a few things. The work will debut tonight on Sons of Anarchy.
Here's some more Agent Provocateur hotness for you. This work features Paz De La Huerta (who sounds like she must be a distant cousin of Oscar De La Hoya) who is touting the brand's Fall and Winter lineup. The 1:30 video, which is really a collection of a few shorter videos, depicts Huerta in scenarios realistic only in the minds of creative directors and fashion aficionados.
Huerta, who is seen arriving in a vehicle, dropping her purse and, finally, leaving in a vehicle simply cannot keep her undergarments covered allowing drooling paparazzi to capture full on crotch and cleavage shots.
One YouTube commenter sums it up perfectly, writing, "LOL okay, so what I'm getting from this commercial is a 'lady' acts like a drunk skeeze and shows her underwear off to everyone with a crotch-flashing crouch to pick up her keys. Cool, got it."
Yea, that about sums up this work. And if you simply can't get enough Agent Provocateur hotness, we've collected quite a bit of it over the years for you.
This is kind of stupid. Would a grown adult actually dump coffee over the head of someone they just took off their inner circle cell phone calling list? That seems to be the assumption Comparis is making in this new commercial for its circle of friends feature which allows for the inclusion of more than five friends.
Idiocy can be funny, of course. After all, we love to look down our noses at buffoons who would actually do this sort of thing thereby making us feel superior and intelligent in comparison. But why is it that so many brands have to stoop to this level of idiocy just to move product? Are people simply not capable of consuming information delivered in a straight forward fashion? Especially when said information is clearly - and without need for embellishment - compelling enough all by itself such as is the case in this commercial?
You tell us.
Aiming to "change the face of luxury motoring across Europe," this new Infiniti Europe campaign from TBWA changes the face of nothing when it comes to car advertising. With the tagline "Since now, the perfect line is a curve" - whatever the hell that means - the campaign is said to help position the brand as a viable alternative to Mercedes, Audi and BMW.
Explaining the campaign, TBWA European Creative Director MacGregor Hastie said, "With the launch of this campaign we are more than certain of having given Infiniti its proper place in the world of high-end luxury car brands and have found an extraordinary and distinguishing big idea that will allow us to create ever stronger and more creative campaigns in the future. Because, as every one knows, the perfect line, is a curve."
Wait, what? He just left! And now he's back? What the hell are we talking about? Sony's fictional VP Kevin Butler who recently left to take a job at Economy Flooring. Well, now he's back and ready to take part in the brand's new Long Live Play campaign.
The campaign reiterates a new, lower price for the PS3 as well as sets up the brand for a new position on gaming: full-on, no holds barred, unadulterated play.
We guess one must feel at least a little bit nostalgic for a time when things were simpler, purer and not so...processed when viewing this new work from Chipotle which rails against industrial farming's treatment of pigs. The work is accompanied by a Willie Nelson cover of Coldplay's The Scientist.
In the two minute video which will be shown in 5,700 movie theaters, the story of a pig farmer is told. After having second thoughts over his farming practices, he returns to his roots and unboxes, as it were, his pigs and, one assumes, kills them in a more humane manner.
Now this is funny! It's always a crap shoot when a brand selects a celebrity to represent it in an ad campaign. Mostly because it's never believable the celebrity would actually purchase the product or service they're representing. Not that that's any different with Kohl's and Jennifer Lopez but they way these new McCann Erickson-created Kohl's commercials link Lopez and the brand, it's mostly irrelevant.
The campaign, promoting new clothing lines from Lopez and Marc Anthony was conceived prior to the couple's split. In one commercial, Lopez is blocked by a security guard from entering Kohl's headquarters because he doesn't know who she is. Thankfully Lopez doesn't throw the predictable celebrity hissy fit, rather subtly tries to remind the guard of her fame. It doesn't work. But the low key humor does.
Jesus! Don't watch this rail safety commercial unless you are a fan of those Saw movies. While the ad doesn't go so far as display the graphic torture porn gore the movie series did, you'll still feel a bit...um...torn apart after viewing this ad from the Government of South Australia.
In the ad, we are informed a train's engine has over 1,000 horsepower. The visuals remind us of that with a thousand horses running in four different directions building up speed to pull what's at the end of their ropes. The result will not be pretty.
The message? Think about that before you cross the tracks.