In these new Poland Springs commercials from McCann New York and Elastic, wildlife work hard to get humans hooked on something that's much better for them than soda and hunting if we're interpreting the fairly ethereal, slightly hallucinatory work properly.
The campaign is touting the brand's six sparkling water flavors and the three natural ingredients it's made from; spring water, fruit essence and bubbles.
The television campaign will be supported with an online presence on Facebook and banner ads on Yahoo, MSN, The Knot and Monster.com with search efforts on Google, Yahoo and Bing.
Remember the good 'ol days when Poland Springs all about "what it means to be from Maine?"
Highlighting the fact over 100,000 miles of bridges and roadways are in disrepair, roadside and driver distractions increasingly challenge drivers, millions of "ill-equipped vehicles pose danger, half a million cubic yards of debris are scattered all over the country's roads and the fact 38 million drivers are said to be unable to pass a drivers exam, Audi is out with new work for the A6.
The ad touts the new A6's ability to analyze real-time information, read a driver's handwriting and makes 2,000 decisions every second, all of which is to say...nothing at all. A safe driver in a shitbox is far more desirable than a driver who has to rely on a car's technology to make it from point A to point B without crashing. Just saying.
Girls (and guys) you'll be able to relate to the scenario in this Andes beer commercial. No doubt at one point or another you've returned home with very devastating personal news about yourself that you want to share with your boyfriend or husband. You are hurt, You are sad. You need love, understanding and want to be consoled.
You do not want your boyfriend to open a beer and ask, "want one?"
This twisted concept which aligns the inability of a man to understand when it's appropriate to open a beer with the brand's bottle-mounted temperature sensor is a bit of a stretch. But it is funny. And relate-able. Because you all know you've been in a similar position and acted like an insensitive idiot when you should have offered all the love and support you could have mustered.
- This is just too funny. World Championship Nose Cleansing. All to promote a nasal spray.
- Having trouble getting started on a creative brief? There's an app for that. Brief Buddy.
- Wonderful Pistachios is out with a slew of new ads featuring the Facebook-slighted Winklevoss Twins, gooy Mr. Bill, crazy Crystal the Monkey, the angry...Angry Birds and the bootylicious Khloe Kardashian.
- Sony Ericsson partnered with artists, intellectuals, and other artists from around the world, provided each with a Sony Xperia phone and asked them to see what they could make with it. Then they documented the project.
You've gotta love the new-found freedom the Russians have expressed over the past few years and, especially, how its made its way into advertising. Of course, it was totally predictable. You see, the easiest way to make a splash with anything you do is to...wait for it...employ a scantily clad woman. And that's exactly what the Russians have recently done in much of their advertising including in this ad for a fruit drink.
But, this ad has a twist. While this ad does go to salacious levels just to sell juice, it also sends a kind of message. When a woman with a shotgun approaches a hottie who is cavorting in a field and, seemingly, making mad passionate love to a strawberry...and scares her off with a shotgun, you know you're getting a completely different message.
Sex may have a place in advertising but certainly not in an ad for a children's drink. And the woman with the shotgun isn't going to have any scantily-clad hotties frolicking in her strawberry field to sell some juice. Nope. Not on her watch.
As you all know, we're a sucker for any commercial that manipulates the heartstrings. Just as it did ten years ago, this remake of the famed Budweiser 9/11 commercial (aired during the Super Bowl in February 2002) which featured the Clydesdales paying their respect to New York City is as powerful as the original.
The new commercial is nearly identical to the original except for one small change. When the horses kneel in respect, the skyline now shows One World Trade Center under construction. Oh and the snow has been turned to grass.
You can view the new one and the original below.
Not everyone liked the remake. Hill Holiday CEO Mike Sheehan, whose agency created the original, voiced his opinion on the agency's blog.
There are so many urban myths (or truths if you choose) about the origin of KFC chicken. Everything from headless chickens to genetic mutation has been speculated. Seems everyone is getting a kick out of the latest KFC commercial which says, "What part of the chicken is nugget? We're KFC. Our cooks don't make nuggets. They make Popcorn Chicken."
Seems there's some concern over the definition of a nugget versus the definition of popcorn chicken. Though KFC's definition of popcorn chicken is quite clear: "100 percent off the bone premium breast meat" which is claimed to be better than "pressed, formed nuggets."
Of course, if one wanted to be a stickler for detail, one could call attention to the fact the word "chicken" is no where to be found in KFC's definition of popcorn chicken. Then again, that would just make one a person with way too much time on their hands.
So...this is what the kids are doing in their rooms these days. Well, at least nine-year-old UK street dance whiz kid, Arizona Snow who locks and pops her way around her bedroom to the stunned amazement of her three friends. The stuffed animals join in and a feather pillow is exploded for special effect. What's it all for? Well, according to the commercial, any nine-year-old can dance just like Arizona Snow as long as they eat a bowl of Wheatabiz Chocolate cereal every morning.
Thanks for bringing this to our attention, David Griner.
Why anyone would think a 430 calorie, 29 grams of fat, 740 milligrams of sodium-laden breakfast sandwich would help a low lying cloud to float upward is a mystery. But Jimmy Dean does and that's the scenario offered in this new TBWA\Chiat\Day\LA-created commercial for the the Jimmy Dean Sausage, Egg & Cheese Croissant which breaks today.
The spot marks the first time the Jimmy Dean Sun character has ventured beyoind the confines of his home and office. Now traveling in a Jimmy Dean branded food truck, Sun will now deliver happiness to anyone who's feeling a bit down.
Gone are the days of advertising when the same character played spokesperson for years at a time, sometimes decades. Recall the Maytag man, the Dunkin' Donuts guy or Mr. Whipple. So it shouldn't be surprising that Old Spice is dabbling with other characters for its ad campaign. No, Isiah Mustafah isn't gone for good but other characters will be brought into the mix.
A new commercial features a man who looks like a "well decorated sea captain who battles monsters on a large nautical vessel." But, thanks to Old Spice, he smells like one. Not exactly sure that a good thing but the commercial does carry the same wacky tone of the original Isiah Mustafah spot.
Other ads will feature a billionaire jet pilot and a rock star.