Kevin Butler Returns to Sony to Pimp New Play


Wait, what? He just left! And now he's back? What the hell are we talking about? Sony's fictional VP Kevin Butler who recently left to take a job at Economy Flooring. Well, now he's back and ready to take part in the brand's new Long Live Play campaign.

The campaign reiterates a new, lower price for the PS3 as well as sets up the brand for a new position on gaming: full-on, no holds barred, unadulterated play.

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by Steve Hall    Aug-31-11    
Topic: Commercials

Willie Nelson Lends Pipes to Chipotle Pigs


We guess one must feel at least a little bit nostalgic for a time when things were simpler, purer and not so...processed when viewing this new work from Chipotle which rails against industrial farming's treatment of pigs. The work is accompanied by a Willie Nelson cover of Coldplay's The Scientist.

In the two minute video which will be shown in 5,700 movie theaters, the story of a pig farmer is told. After having second thoughts over his farming practices, he returns to his roots and unboxes, as it were, his pigs and, one assumes, kills them in a more humane manner.

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by Steve Hall    Aug-31-11    
Topic: Brands, Cause, Celebrity, Commercials

Jennifer Lopez, Marc Anthony Bring Hilarity to Kohl's Campaign


Now this is funny! It's always a crap shoot when a brand selects a celebrity to represent it in an ad campaign. Mostly because it's never believable the celebrity would actually purchase the product or service they're representing. Not that that's any different with Kohl's and Jennifer Lopez but they way these new McCann Erickson-created Kohl's commercials link Lopez and the brand, it's mostly irrelevant.

The campaign, promoting new clothing lines from Lopez and Marc Anthony was conceived prior to the couple's split. In one commercial, Lopez is blocked by a security guard from entering Kohl's headquarters because he doesn't know who she is. Thankfully Lopez doesn't throw the predictable celebrity hissy fit, rather subtly tries to remind the guard of her fame. It doesn't work. But the low key humor does.

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by Steve Hall    Aug-31-11    
Topic: Brands, Campaigns, Celebrity, Commercials, Creative Commentary

Torture Porn Used in Road Safety Ad


Jesus! Don't watch this rail safety commercial unless you are a fan of those Saw movies. While the ad doesn't go so far as display the graphic torture porn gore the movie series did, you'll still feel a apart after viewing this ad from the Government of South Australia.

In the ad, we are informed a train's engine has over 1,000 horsepower. The visuals remind us of that with a thousand horses running in four different directions building up speed to pull what's at the end of their ropes. The result will not be pretty.

The message? Think about that before you cross the tracks.

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by Steve Hall    Aug-30-11    
Topic: Commercials, Strange

Hip Hop Hamsters Jump the Shark


It's really no surprise this latest Kia Soul Hamster ad from David & Goliath is getting a bad rap. After all, sequels rarely live up to the original. The first two outings in this campaign where original and amusing. Looking back at the first spot in this campaign, you can sense the originality in the concept.

Upon viewing the second spot, you can sense the progression of the campaign and the central characters from early onset hipsters to full blown hip hop stars of the hood. Sadly, the third outing has reduced the hip hop hamsters to caricatures of themselves. They've become the comic relief in a video game.

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by Steve Hall    Aug-30-11    
Topic: Agencies, Brands, Campaigns, Commercials, Creative Commentary

Sears Still Gasping For Air With Help From The Kardashians


Is it just us or is the match up between Sears and the Kardashians a total non-sequitur? Number one, you have an extremely conservative, run-of-the-mill department store that's the last thing on anyone's mind when the word "fashion" enters the conversation. Number two, you have the Kardashian sisters who, in some circles, are the furthest thing from run-of-the-mill.

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by Steve Hall    Aug-30-11    
Topic: Brands, Celebrity, Commercials, Opinion, Trends and Culture

Idiots Opt For Beer Instead of Hot Chick


There's one indisputable fact regarding this new commercial from Lighthouse Brewing Company. The two guys in the ad are idiots. Why? Because any warm blooded male with half a brain and a pecker of any size would always opt for the hot chick over a beer. But these two morons would rather sit back and enjoy their Lighthouse beer instead of engaging in conversation - and perhaps more - with the bikini-clad hot chick right in front of them.

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by Steve Hall    Aug-24-11    
Topic: Commercials, Racy

Slow Motion Powder Fight Promotes Music Festival


It may just be us. No. It's totally just us. But this new work from Melbourne's The Drop Studio for Australian music festival Summadayze 2012 is kinda hot. Cute girls getting explosively pummeled with colored powder. What's not hot about that?

Of the video, AdWeek's Tim Nudd writes, "At almost 2 minutes long, the finished piece, epic and surreal, mimics the hallucinatory feeling - tinged with the threat of violence - of being immersed in music within a crowd."

To us it's just a really, really cool production akin to a pillow fight party except with colored powder.

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by Steve Hall    Aug-23-11    
Topic: Commercials

Your Old Car Insurance is Like A Fat Dude Dressed Like A Woman


How would you feel if you just got into your nw car and some fat, ugly, burping man dressed like a woman umped in the back seat? We're guessing you wouldn't like it too much. And that's exactly the message Comparis Insurance is hoping to deliver in this new commercial from Walker and Radical Media.

Good thing they used a fat man dressed like a woman because as we all know, all hell would break loose if an actual fat woman were used and likened to old, annoying and terrifically unsexy car insurance. Can you imagine the cause group outrage?

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by Steve Hall    Aug-22-11    
Topic: Commercials

Woody Likes Panties, Original Facebook Friends Found


- Yawn. Woody Allen's new star Lea Seydoux appeared in racy American Apparel underwear campaign.

- Orangina wants to see your originals. Your original Facebook friends, that is. And they've launched an app to make finding those original friends easy and fun.

- A new M&C Saatchi campaign the New Mexico Tourism Department aslks you to help them find Billy the Kid.

- A couple of new Footlocker commercials (one, two) re-envision the invention and creation of the sneaker.

by Steve Hall    Aug-18-11    
Topic: Celebrity, Commercials, Social

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