Idiocy Still Front and Center in Most Advertising

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This is kind of stupid. Would a grown adult actually dump coffee over the head of someone they just took off their inner circle cell phone calling list? That seems to be the assumption Comparis is making in this new commercial for its circle of friends feature which allows for the inclusion of more than five friends.

Idiocy can be funny, of course. After all, we love to look down our noses at buffoons who would actually do this sort of thing thereby making us feel superior and intelligent in comparison. But why is it that so many brands have to stoop to this level of idiocy just to move product? Are people simply not capable of consuming information delivered in a straight forward fashion? Especially when said information is clearly - and without need for embellishment - compelling enough all by itself such as is the case in this commercial?

You tell us.

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by Steve Hall    Sep- 6-11    
Topic: Commercials, Creative Commentary



Infiniti Europe Fails to Set Itself Apart From Competition

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Aiming to "change the face of luxury motoring across Europe," this new Infiniti Europe campaign from TBWA changes the face of nothing when it comes to car advertising. With the tagline "Since now, the perfect line is a curve" - whatever the hell that means - the campaign is said to help position the brand as a viable alternative to Mercedes, Audi and BMW.

Explaining the campaign, TBWA European Creative Director MacGregor Hastie said, "With the launch of this campaign we are more than certain of having given Infiniti its proper place in the world of high-end luxury car brands and have found an extraordinary and distinguishing big idea that will allow us to create ever stronger and more creative campaigns in the future. Because, as every one knows, the perfect line, is a curve."

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by Steve Hall    Sep- 6-11    
Topic: Brands, Campaigns, Commercials, Creative Commentary, Opinion



Kevin Butler Returns to Sony to Pimp New Play

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Wait, what? He just left! And now he's back? What the hell are we talking about? Sony's fictional VP Kevin Butler who recently left to take a job at Economy Flooring. Well, now he's back and ready to take part in the brand's new Long Live Play campaign.

The campaign reiterates a new, lower price for the PS3 as well as sets up the brand for a new position on gaming: full-on, no holds barred, unadulterated play.

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by Steve Hall    Aug-31-11    
Topic: Commercials



Willie Nelson Lends Pipes to Chipotle Pigs

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We guess one must feel at least a little bit nostalgic for a time when things were simpler, purer and not so...processed when viewing this new work from Chipotle which rails against industrial farming's treatment of pigs. The work is accompanied by a Willie Nelson cover of Coldplay's The Scientist.

In the two minute video which will be shown in 5,700 movie theaters, the story of a pig farmer is told. After having second thoughts over his farming practices, he returns to his roots and unboxes, as it were, his pigs and, one assumes, kills them in a more humane manner.

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by Steve Hall    Aug-31-11    
Topic: Brands, Cause, Celebrity, Commercials



Jennifer Lopez, Marc Anthony Bring Hilarity to Kohl's Campaign

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Now this is funny! It's always a crap shoot when a brand selects a celebrity to represent it in an ad campaign. Mostly because it's never believable the celebrity would actually purchase the product or service they're representing. Not that that's any different with Kohl's and Jennifer Lopez but they way these new McCann Erickson-created Kohl's commercials link Lopez and the brand, it's mostly irrelevant.

The campaign, promoting new clothing lines from Lopez and Marc Anthony was conceived prior to the couple's split. In one commercial, Lopez is blocked by a security guard from entering Kohl's headquarters because he doesn't know who she is. Thankfully Lopez doesn't throw the predictable celebrity hissy fit, rather subtly tries to remind the guard of her fame. It doesn't work. But the low key humor does.

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by Steve Hall    Aug-31-11    
Topic: Brands, Campaigns, Celebrity, Commercials, Creative Commentary



Torture Porn Used in Road Safety Ad

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Jesus! Don't watch this rail safety commercial unless you are a fan of those Saw movies. While the ad doesn't go so far as display the graphic torture porn gore the movie series did, you'll still feel a bit...um...torn apart after viewing this ad from the Government of South Australia.

In the ad, we are informed a train's engine has over 1,000 horsepower. The visuals remind us of that with a thousand horses running in four different directions building up speed to pull what's at the end of their ropes. The result will not be pretty.

The message? Think about that before you cross the tracks.

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by Steve Hall    Aug-30-11    
Topic: Commercials, Strange



Hip Hop Hamsters Jump the Shark

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It's really no surprise this latest Kia Soul Hamster ad from David & Goliath is getting a bad rap. After all, sequels rarely live up to the original. The first two outings in this campaign where original and amusing. Looking back at the first spot in this campaign, you can sense the originality in the concept.

Upon viewing the second spot, you can sense the progression of the campaign and the central characters from early onset hipsters to full blown hip hop stars of the hood. Sadly, the third outing has reduced the hip hop hamsters to caricatures of themselves. They've become the comic relief in a video game.

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by Steve Hall    Aug-30-11    
Topic: Agencies, Brands, Campaigns, Commercials, Creative Commentary



Sears Still Gasping For Air With Help From The Kardashians

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Is it just us or is the match up between Sears and the Kardashians a total non-sequitur? Number one, you have an extremely conservative, run-of-the-mill department store that's the last thing on anyone's mind when the word "fashion" enters the conversation. Number two, you have the Kardashian sisters who, in some circles, are the furthest thing from run-of-the-mill.

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by Steve Hall    Aug-30-11    
Topic: Brands, Celebrity, Commercials, Opinion, Trends and Culture



Idiots Opt For Beer Instead of Hot Chick

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There's one indisputable fact regarding this new commercial from Lighthouse Brewing Company. The two guys in the ad are idiots. Why? Because any warm blooded male with half a brain and a pecker of any size would always opt for the hot chick over a beer. But these two morons would rather sit back and enjoy their Lighthouse beer instead of engaging in conversation - and perhaps more - with the bikini-clad hot chick right in front of them.

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by Steve Hall    Aug-24-11    
Topic: Commercials, Racy



Slow Motion Powder Fight Promotes Music Festival

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It may just be us. No. It's totally just us. But this new work from Melbourne's The Drop Studio for Australian music festival Summadayze 2012 is kinda hot. Cute girls getting explosively pummeled with colored powder. What's not hot about that?

Of the video, AdWeek's Tim Nudd writes, "At almost 2 minutes long, the finished piece, epic and surreal, mimics the hallucinatory feeling - tinged with the threat of violence - of being immersed in music within a crowd."

To us...well...to us it's just a really, really cool production akin to a pillow fight party except with colored powder.

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by Steve Hall    Aug-23-11    
Topic: Commercials










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