Like a fart joke told at a church dinner, ConocoPhillips 66's decision to go with the new tagline, "Experts in gas since 1927," is questionable at best. It's like a fifth grade boy asking a classmate to pull his finger. Which is probably why the brand's agency, Venables Bell & Partners, decided to cast Pee Wee football players in one of the campaign's ads.
Awkward connotations aside, the brand would like us to understand the new approach is supposed to celebrate the company's "unique heritage and long standing history of striving to bring consumers the best in performance gasoline." Way to bring eloquence to gas.
Following the logic of this BBDO Berlin-created, Shilo-shot commercial for the smart fortwo vehicle, bigger is definitely not always better. But from the dawn of time, man wanted more. Bigger. Better. More comforting. Which probably explains the obsession with big breasts but we're getting off topic here.
The point this commercial makes is that sometimes progress in a certain direction is not always progress at all. Sometimes it's time to think differently and more simply. SO go buy yourself a toy car that will probably flip over the nice time you drive it on a windy day.
Flipping the table on the notion "nude beaches are gross" because, well, they are since the fantasy of seeing hot naked naked men and women is usually slapped down with the harsh reality most people aren't hot and should never take their clothes off at the beach...is this new work for Club La Senza.
We open on a nude beach filled with saggy, hairy people. Then, all of a sudden, six hot chicks emerge from the ocean and, to the horror of the nudist, are wearing bikinis. The sight is just too much for them to take. It's like...well...looking in the mirror.
Anyway, mild hilarity ensues. And the work has something for the ladies too. A hunky, six-packed lifeguard. Something for everyone to enjoy here.
There's strange commercials and then there's this commercial from production company OPC Detroit for Poker Wingman, a site which promises to be your wing man as you gamble your life savings away.
Every once in a while we need some luck. Every once in a while we believe rabbits feet will bring us that luck. And every once in a very great while that rabbit comes calling. And he wants his feet back.
We all know some people can get pretty crazy over the cars they love. But all this Audi commercial does is illustrate how idiotic its customers are. In the ad, people risk life and limb to jump out of their BMW's, Luxus' and Mercedes' - while on the highway - and hop into the seat of a brand new Audi atop a car carrier.
Yes, the ad is meant to illustrate the "extraordinary" things people will do to get their hands on an Audi but really? It's much easier - and far less dangerous and stupid - to walk around an Audi car dealer lot to check out a new vehicle. But, of course, that would be a really boring ad so idiotic stupidity will always reign supreme in advertising.
We missed this one when it came out a couple of weeks ago but thanks to Copyranter, who published it today, we can share it with you now. We all know Stride gum has done some interesting work over the years, most notably, the work it did with Matt Harding who traveled around the globe to do his strange and contagious dance with the people of the world...all sponsored by Stride. Seriously fun and moving stuff.
This time, the brand, working with JWT which, sadly, just made staff cuts today, is going a bit darker. In a commercial that centers on a woman who just lost her husband and travels home with his ashes only to have them fall to the floor to discover...well...just watch the commercial to find out.
It's no feel-good Matt Harding video but it does smack you with the brand's message; Stride gum lasts a very long time.
Perhaps during the last week or so while fast forwarding through commercials, you may have caught a peek at the odd combination of Rachel Bilson and a box of condoms. You think to yourself, "condom ads on TV...no big deal. After all, TV is rife with penile stiffening products, why not condoms too?"
Had you paused and rewound to watch the commercial, you would have seen Bilson who, stuck in a traffic jam, decides to hop out of her car, run over the tops of other cars to chase an 18 wheeler filled with condoms.
Oh wait. Had you actually paid attention while watching the commercial you would have realized it wasn't a commercial for condoms at all. Rather it was Unilever's U.S. introduction of the very questionably (for this country) named Magnum ice cream.
From the moment it starts, you can tell exactly what's going to happen in this Glass And A Half Full Productions/Ogilvy Johannesburg work for Cadbury. It follows the classic unexpected - except in advertising - behavioral shift a group not known for the unexpected suddenly displays as if they were magically set free from the bonds that confine them to their routine.
In this particular case, it's reclusive monks who spend their entire day is respectful silence and study. That is until a balloon falls from the ceiling, helium hilarity ensues and a monastery transforms into a dance club with monks raving to Flo Rida's Low.
And of the monks, Director Erik Van Wyk, speaking in classic adver-babble, said, "What this endearing group does so beautifully and simply, is reflect humanity back to us. The part of humanity we like." Um...maybe they were just glad to get up off their asses for a while.
Snark aside, we like the work. After all, who doesn't love seeing a group do something fun and uncommon?
- Young & Laramore is out with a continuation of its work for Stanley Steemer which focuses on the heroic aspect of a carpet cleaner.
- Another blow your computer campaign. This time it's for Zorlu Energy Group in Turkey which makes wind farms.
- Cheil North America CEO Buz Sawyer has hired veteran strategist Dave Weaver to lead Cheil-owned One Agency.
- To make the most of a trip to Stockholm to visit ad agencies, 23-year-old Russian copywriter Stepa Mitaki created a site on which the agencies can request items only available in Russia which Mitaki will deliver when he visits the agencies on his trip.
- Coldwell Banker leverages fame of house Home Alone was filmed in to sell the property.
- San Francisco-based ATTIK has launched an interactive in-app game for Scion which will appear within the new iPad edition of The Onion. The game now appears as an interstitial ad in the June iPad edition of The Onion through Scion's month-long sponsorship program.
There's really only one thing that needs to be said about this new Bartle Bogle Hegarty-created, Sam Brown- directed commercial for the Audi A1. It wasn't filmed on a winding mountain road.
And that makes it awesome in our book. That and the cool music. And the rabbits. And the acoustically-launched styrofoam. And the tiny parachutes. And, yea, the rabbits.