Tide Does Not Hate Tomboys

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When I was a kid, tomboys were just tomboys. They weren't lesbians in training wheels as some kooks would, today, have us believe if we were to give any credence to the "uproar" over Tide's Hoodies & Cargo Shorts commercial.

AdFreak calls attention to the kerfuffle that has terms such as homophobic, lesbian, stereotypes and gender norms being tossed about. It's all really very simple, people. We'll break it down in easy-to-comprehend terms. Ready? It's a fucking detergent commercial! Move on with your lives, people!

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by Steve Hall    Aug-12-11    
Topic: Brands, Commercials, Opinion



Aussies Attack Town, Eradicate Boring Furnishings

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Hmm. A bit like that Carlton Draught Big Ad, IKEA is out with new work from The Monkeys (formerly Three Drunk Monkeys) called Have A Go. In the ad, thousands of Australians line up Braveheart-style with their favorite IKEA piece and, upon command, charge down a hill towards a town to "fight boring" and add a bit of IKEA-styled fun to suburban life.

Sadly, more than a view YouTube commenters can't see the humor in this and are blaming IKEA for somehow supporting violence.

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by Steve Hall    Aug-12-11    
Topic: Brands, Commercials



Velveeta Does Hamburger Helper

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Apart from the product's similarities to Hamburger Helper and the commercial's similarities to the Old Spice campaign, we guess Wieden + Kennedy has put an acceptable new spin on selling people Liquid Coronary...uh...excuse us...Liquid Gold, otherwise known as Velveeta cheese.

In these new commercials, which pimp Velveeta Cheesy Skillets, we have a blacksmith type, played by Lost character David S. Lee, which WK has borrowed heavily from the Isiah Mustafa Old Spice character to create. The man is all knowing when it comes to the fine art of creating easy-to-prepare, horribly unhealthy meals lazy parents can serve their families.

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by Steve Hall    Aug-12-11    
Topic: Campaigns, Commercials, Creative Commentary, Strange



Danon's Oikos Makes You As Cool As John Stamos

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Only John Stamos could get away with something so lame as to show up at a party with yogurt as a gift. Up against champagne and chocolate, offering up yogurt as a party gift can only mean you're some sandal-wearing health nut or Michael Weston from Burn Notice which, upon further reflection kinda makes yogurt hot. So we guess the whole yogurt-as-party-gift isn't half bad.

Danon is touting its Oikos (yea, it's Greek but who names this stuff?) yogurt which, it claims, beat Chobani 2 to 1 in a taste test. Wanna be a hit at the next party you attend? If you're an ad savant then we know you'll show up at the next party with a crate of Oikos in hand. After all, it worked for John Stamos.

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by Steve Hall    Aug-11-11    
Topic: Celebrity, Commercials



Adidas Delivers Panty Shot in Mini Skirt Showdown

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This is pretty strange. Then again, it's from Japan. Which, with its obsession with anything and everything to do with placing cute girls in compromising positions, makes it totally normal. Here we have adizero vs. Mini Skirt, a challenge to determine, well, we really don't know what. That the wind from a guy running with Adidas sneakers can whip up a girls skirt so you can see her panties? Yes, only in Japan.

We can thanks TBWA\Hakuhodo for this oddity which, as Japanese oddities go, is pretty tame.

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by Steve Hall    Aug-10-11    
Topic: Commercials, Racy, Strange



Fosters Does Goldfinger, Drunk Monkeys Sober Up

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- Foster's Beer does the James Bond Goldfinger thing with Holly Valance. last year, Sky+HD did the same thing with Kelly Osbourne.

- The Monkeys are no longer Drunk. They're just regular Monkeys now. Australian Agency Three Drunk Monkeys will be now known simply as The Monkeys.

- Ten memorable ads that defined a generation.

- Facebook never liked breast feeding. Now they don't even like the word "breast."

- This is what Calvin Klein thinks is customers do all day long.

- American Express has launched Friends of Japan, a program that is "designed to reignite attention and support for earthquake relief efforts."

by Steve Hall    Aug- 9-11    
Topic: Agencies, Celebrity, Commercials, Social



Gratuitous Booty Ruins Graceful Finish

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We had our hopes up. Our fingers crossed. Our mind optimistic. And that happy mental state lasted all the way to :52 in this new Adidas Iconics commercial. We were like wow! An ad with Snoop Dogg, skaters, rap, hot cars, superstars...and no gratuitous booty! No booty! We thought, this breaks new ground! This is creative nirvanna! This deserves its own Cannes Lion "Assless Rap" category!

Sadly, like a first timer trying to make it to the finish line without...ahem...prematurely finishing, this ad shot it's wad with less than eight seconds to go. Bam! Pow! Booty! All up in our face! And here we thought we could finally write the headline, "Adidas Alienates Ass. Leaves Snoop Dogg Drooling."

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by Steve Hall    Aug- 9-11    
Topic: Brands, Commercials, Creative Commentary, Racy



Bundaberg Rum Still Blowing Things Up

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This is, by far, the strangest spirits ad we have ever seen. EVAR. It comes to us from none other than Bundaberg rum, the company that "blew up" an alligator and then apologized for not actually blowing up an alligator.

Created by Leo Burnett Sydney and directed by Tom Kuntz, the commercial mirrors (mocks?) an 80's music video. In the spot, we see a dweebish twenty something walk into a bar looking for a drink. As he approaches the bar, a bartender in a white tux opens up a door between his crotch and offers up a tour of the Bundaberg world. Over the top is an understatement. The fantastically goofy song was written by Leo Burnett creatives..

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by Steve Hall    Aug- 8-11    
Topic: Commercials, Strange



Ladies, Drew Will Add 'Double Whoa' to Your Boobs

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American Eagle Outfitters is the place you shop for baggy cargo shorts, rugby/polo-style short sleeved shirts or a nice sundress. A nice combination of preppy meets ripped, baggy jeans for the younger set. In 2006, though, someone at AE noticed many young girls didn't want to look so young (or preppy) any more and aerie was born. If you're unfamiliar, aerie is the place 15 year old girls go to buy lingerie so they can seduce 25 year old guys into taking them out on dates.

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by Steve Hall    Aug- 8-11    
Topic: Commercials, Racy



Lindsay Lohan Gets Free Jewelry From Air New Zealand

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For some reason this Air New Zealand Skycouch with Rico installment with Lindsay Lohan isn't as grating as the previous one with David Hasselhoff. Maybe it's Rico's pondering of Lindsay's friendship with "the bosoms of Miss Kim Kardashian" or Lohan's member ship in the "photography club" with the "papsmearazzi."or the jab at the end poking fun at her love for jewelry.

Or maybe is just that Lindsay is a whole lot better (and hotter) looking than David.

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by Steve Hall    Aug- 3-11    
Topic: Celebrity, Commercials, Video










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