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We've seen this approach many times before. The dry, witty, wise-ass humor approach to selling stuff. Filled with self-deprecation and pithy insults, this new commercial from Sapient Nitro for Healthy Choice hypes the brand's new steamed lunches.
Directed by O Positive's David Shane, two bank tellers go head to head in a battle of wry wit as a woman with low self esteem waits her turn in line. It sort of works in that odd, "you're a fucking idiot but I'm going to be polite about it" sort of manner.
Well, first of all, girls have been wearing pajamas to class for years. But, we're not talking about that style of pajama. No. We're talking Pajama Jeans, a pair of pants that's supposed to look like jeans but feel as comfortable as your favorite pajamas.
And what's a goofy product like that without a goofy infomercial to go along with it? Well, that's what we have for you here. The new pajama sensation! That look like designer jeans! With smooth butt-lifting design! They're like a sexy second skin!
Yes, ladies, don't struggle trying to pull your inflexible jeans up over your curvaceous ass. Run right over to the Pajama Jeans website and snag yourself a pair of forgiving Pajama Jeans. Your ass will thank you.
Online since October, a RKCR/Y&R + Wunderman-created :30 touting the land Rover Freelander 2 launched yesterday in the United Kingdom. While the commercial is full of the usual metaphors found on winding mountain roads and inner city streets, it was created within a Gumby-like plasticine environment which, well, makes it just different enough not to be boring.
Dorian Leroy, Global Communications Manager, Land Rover said: "We chose the animation theme for the campaign for its unique celebration of the overall versatility of the vehicle whilst showcasing the optimistic and active lifestyles of Freelander owners. This film is a departure for Land Rover. The Freelander 2, Land Rover's biggest-seller, is a supremely capable vehicle used the world over. We wanted to encapsulate this in a leading-edge global campaign."
We just say thanks for giving us something interesting to look at.
Cats, breasts, little girls, Tehmeena Afzal, Twilight, SEO, law school, cheerleaders, stewardesses, time travel, guns, Christina Aguilera, men who smell like you want your man to smell like, Lindsay Lohan, thongs, six packs, cup sizes and, surprise, the use of sell to sell in advertising. That's the list of topics that top the top stories here at Adrants for 2010. Relive all this and more with our list of the top twenty stories of the year below:
1. Cat Unleashes Ample Breasts in Public Market
2. Should Marketers Eliminate Sex As An Advertising Strategy?
3. Tehmeena Afzal Lends Her Giants to the New York Giants
4. Little Girl Spawns Dance Craze For Samsung
5. Near Naked Twilight Star Ashley Greene Fronts Drool-Worthy SoBe Campaign
We predict over the next year the proportional number of MINI's involved in car accidents will far outweigh that of any other vehicle. Why? Because MINI has deemed it worthy to provide access to popular social networks directly from the dashboard. We all know people can't text and drive so why would anyone think doing a very similar thing interacting with the dashboard would be any different? Yes, interacting with the dashboard is probably easier than interacting with a phone but it's still a diversion.
We saw this video months ago, could have sworn we wrote about it but can't find evidence of it anywhere. So...we'll write about it now. Because that's what we do. The video is for Forrester & Bob Underwear and, yes, like all lingerie commercials, it's salacious, sexy and filled with hotness. And a tiny bit of nudity too so beware if you or your boss are afraid of such things.
Here's a couple of twisted holiday spots SapientNitro created for Footlocker. In one, a son, who looks way too old to still be living at home, is holding one of Santa's reindeers for ransom unless he gets his favorite pair of kicks from Footlocker. In another, Sanata is chastised for lusting after a pair of sneakers under the tree. He's asked to leave without getting his milk and cookies.
Both spots are a welcome distraction from the cutely overloaded annual pantheon of sicky sweet advertising we see each year.
Remember when you were a kid and you couldn't wait for your parents to wake Christmas morning so you could rip open all your presents? Or how about when you had kids who used to jump on you in the morning in an attempt to get you to wake up so you could witness their happiness while still half asleep?
This new commercial from Walmart captures all that happiness in one :30.
This round of last week's top stories brings us one of the funniest commercials we've seen in a long time; Kevin Bacon playing Kevin Bacon's biggest fan for Logitech. He nails it perfectly. In other popular stories this week, AT&T very humorously attempts to tell us it has the best 3G service, Ian McKellen is seduced by Marion Cotillard, Dirdle-dressed hotties dance to promote Bavarian tourist destination, members of the Lingerie Football League support PETA and Dr. Ashley proves only the Old Spice guy can be the Man You Wish Your Man Smelled Like.
1. Kevin Bacon is Kevin Bacon's Biggest Fan
2. Worst Bra Commercial Ever!
3. Marion Cotillard Helps Crippled Ian McKellen Walk
4. AT&T Has the Fastest Mobile Broadband. Um....Hahahahahaha!
5. You're an Asshat for Calling 'Dibs' on That Parking Space
6. Hip Hop Hotties Hype Bavarian-Themed Tourist Destination
7. Lingerie Football League Hotties Save Rabbits, Elephants
8. HBO Programming Crowdsourced
9. Sometimes All You Need is a Logo
10. Dr. Ashley is Not the Man You Wish You Could Smell Like
We love the tagline of this new David&Goliath-created Kia commercial, "No one ever dreamt of driving a mid-sized sedan. Until now." This tagline follows the mystical adventure of a boy whose bed turns into a moving vehicle that takes him on a magical tour into the night towards a very dreamy looking San Francisco.
As he crosses the Golden Gate, he's accompanied by a white horse, a couple of knights and a very Hogwarts Express looking train...filed with animals and a very cute looking little girl.
The boy and his bed then zoom through a tunnel and reappear as Kia Optima and grown man.
Hey, it's just a car commercial but it's far more engaging than most of the other automotive crap out there today. Thanks, David&Goliath...who had wondrous production assistance from Beacon Street Studios and director Lance Accord.