We're sorry but there is absolutely nothing that can be done to make a handlebar mustache - or most any mustache, for that matter - cool. Aside from Tom Selleck, no one on the planet should sport one. But that hasn't stopped Heineken from attempting to make the 'stache cool.
In a new commercial from Wieden + Kennedy, the handlebar mustache is properly noted as not being right for every occasion unless we're talking about an old timey, bare knuckle boxing match. In that case, the bearer of the handlebar mustache becomes the hero and is swooned over by hot women.
Oh wait. We get it. It's like role reversal. We've seen hundreds of beer commercials in which men's tongues fall to the floor at the sight of the vaunted beer babe. It's about time men get some drool-worthy attention too. Even if they must don a cheesy handlbar mustache to get it.
Really. What's a brand to do anymore? Every last tactic used to appear cool and hip and all connected and shit has been used. And used. And used. Over and over. And over again. And again. But, apparently, a good explosion is always worth a minute or two of your time. Or at least that what Wieden + Kennedy Amsterdamn thinks.
The agency, which hooked up with Portuguese artist Vhils, created murals of local artists on portions of the Berlin wall...and then blew them up...in, of course, slow motion.
All to sell a few pairs of jeans. Or something like that.
Model Environment, a new cause group that uses fashion models to call attention to environmental and social causes is out with a new PSA, Helene on Toilet Paper. The PSA which shows model Helene Traasavis running through the woods in search of a toilet aims to urge people to reduce the amount of toilet paper they use.
TBWA\Chiat\Day is out with a new campaign for Pepsi which calls attention to Santa's supposed deal with Coke - you know, the one where Coke (re)invented him. So Santa's on vacation in the tropics. He's dancing with Mrs. Claus when he says, I'm going to go get a soda."
The bartender presents him with two Coks but Sants says, "Make it a Pepsi." Bewildetred, the bartender says, ""But Mr Claus, I thought you had a deal with, you know" to which Santa replies, "I'm on vacation. Gonna have a little fun."
Well done, TBWA\Chiat\Day.
There's a lot of ways to sell lingerie. Wait. No there isn't. Basically you dress a hot woman - the bigger the breasts, the better - in the most revealing lingerie the particular brand carries, have her prance around in a bedroom and stare into the camera as if she's about to explode with desire for you. Batting the eyelashes is a plus too.
Lingerie is all about sex, right? After all, what woman in their right mind would wear tiny little underthings that offer no support, create dangerous risk of nipple slippage and don't do well in the washing machine unless all she wanted to make every guy nearby squirm with embarrassment as they try to conceal the growing urgency in their pants?
So when we viewed this commercial for Baltimore-based Accentuate Lingerie which hypes lingerie as if it were the latest 1994 Dodge, we were sadly, ahem, deflated and had to go running to the latest Victoria's Secret to set thing straight.
Euro RSCG London is out with new work for Peugeot UK that highlights the brand's passion for road rally racing. The ad appeals to the inner kid in all of us by looking back to our childhoods when, in out own minds, our cars could do anything we wanted them to do.
A simple voiceover intones, Remember that feeling when your car could do anything. At Peugeot, we never lost it."
We like the connection to childhood the work makes. For some of us, there truly is a strong link between that way we felt about our toy cars and the way we feel about our real cars. This work captures that.
Last night the Palais Stéphanie hosted the 13th annual Young Director Awards, which promotes the work of young directors in advertising, short films and music videos.
Below is the list of winners (videos included when they were available). European and non-European entries were awarded separately. Note that some categories only awarded second prize winners.
Oh if only life was full of ass like it always is in an Axe commercial. In this particular Axe commercial, Mexico appears to be facing an end of days-style disaster which has motivated a man to build an ark. Now this isn't your every day ark. No. Not at all. It's been outfitted with all the necessary features any man could want. Including room for a bevy of bodaciously bootylicious babes to keep him well occupied with round the clock sex during his excursion.
Ah, the Axe life. What's not to love?
The Sony Balls ad has been re-imagined to help hype Wimbledon...and Sony's new 3D glasses which which you can watch the finals.
If you're into automotive advertising - and by that we mean automotive brand advertising not cheesy car dealer advertising - then you just might like this YouTube channel created by Athens agency XL Advertising. The agency has selected what it thinks are the best 100 car commercials and posted them all on the channel complete with credits.
The agency selected Volkswagen's Night Drive as the top commercial followed by Honda Cog and Peugeot Sculptor.