With an intensely clubby feel and what appears to be a bit of exhibitionist sex, CK One is introducing a new fragrance, Shock. The video features gap-toothed hottie Lara Stone and a collection of shirtless guys with ripped abs on a dance floor clawing at each other like animals in heat. Stone engulfs a man's head with her bulging breasts as the music pulses and the epileptic quick cuts intensify the mood.
It's all a bit like an earlier Calvin Klein Jeans X commercial in which Stone appeared to be having sex with several guys on a hardtop playground.
You may recall back in March Stone appeared on a CK One billboard which some thought dropped the F-bomb with the strategic placement of a table leg. More recently, Stone appeared in a more typical ad for Calvin Klein's Naked Glamor lingerie.
Soccer mom's across America are truly going to relate to this new Mother-created, Brand New School-produced commercial for Mitchum called Dawson's Kid. In the commercial, part of the brand's Love Thy Pits campaign, the harried life of parenting is humorously conveyed complete with kid mix up and a less than pimped minivan.
Well now. If this doesn't motivate you to get off your fat ass and achieve glory in whatever it is you do, then you're just a hopeless slob. Check out this Nike spot from Argentina which aired last Sunday during Latin America's Copa America. It's called Voice of the Stadium and it was filmed during a practice at Bombonera stadium. The players were caught by surprise. Brilliant. Cannes Lion?
Read what you will into the potentially stereotypical overtones in this Persona Films-produced Ritani jewelry commercial in which men discuss the size of their...oh don't worry, we're not going down that road. But Ritani takes us down that road...all to sell engagement rings.
We're sorry but there is absolutely nothing that can be done to make a handlebar mustache - or most any mustache, for that matter - cool. Aside from Tom Selleck, no one on the planet should sport one. But that hasn't stopped Heineken from attempting to make the 'stache cool.
In a new commercial from Wieden + Kennedy, the handlebar mustache is properly noted as not being right for every occasion unless we're talking about an old timey, bare knuckle boxing match. In that case, the bearer of the handlebar mustache becomes the hero and is swooned over by hot women.
Oh wait. We get it. It's like role reversal. We've seen hundreds of beer commercials in which men's tongues fall to the floor at the sight of the vaunted beer babe. It's about time men get some drool-worthy attention too. Even if they must don a cheesy handlbar mustache to get it.
Really. What's a brand to do anymore? Every last tactic used to appear cool and hip and all connected and shit has been used. And used. And used. Over and over. And over again. And again. But, apparently, a good explosion is always worth a minute or two of your time. Or at least that what Wieden + Kennedy Amsterdamn thinks.
The agency, which hooked up with Portuguese artist Vhils, created murals of local artists on portions of the Berlin wall...and then blew them up...in, of course, slow motion.
All to sell a few pairs of jeans. Or something like that.
Model Environment, a new cause group that uses fashion models to call attention to environmental and social causes is out with a new PSA, Helene on Toilet Paper. The PSA which shows model Helene Traasavis running through the woods in search of a toilet aims to urge people to reduce the amount of toilet paper they use.
TBWA\Chiat\Day is out with a new campaign for Pepsi which calls attention to Santa's supposed deal with Coke - you know, the one where Coke (re)invented him. So Santa's on vacation in the tropics. He's dancing with Mrs. Claus when he says, I'm going to go get a soda."
The bartender presents him with two Coks but Sants says, "Make it a Pepsi." Bewildetred, the bartender says, ""But Mr Claus, I thought you had a deal with, you know" to which Santa replies, "I'm on vacation. Gonna have a little fun."
Well done, TBWA\Chiat\Day.
There's a lot of ways to sell lingerie. Wait. No there isn't. Basically you dress a hot woman - the bigger the breasts, the better - in the most revealing lingerie the particular brand carries, have her prance around in a bedroom and stare into the camera as if she's about to explode with desire for you. Batting the eyelashes is a plus too.
Lingerie is all about sex, right? After all, what woman in their right mind would wear tiny little underthings that offer no support, create dangerous risk of nipple slippage and don't do well in the washing machine unless all she wanted to make every guy nearby squirm with embarrassment as they try to conceal the growing urgency in their pants?
So when we viewed this commercial for Baltimore-based Accentuate Lingerie which hypes lingerie as if it were the latest 1994 Dodge, we were sadly, ahem, deflated and had to go running to the latest Victoria's Secret to set thing straight.
Euro RSCG London is out with new work for Peugeot UK that highlights the brand's passion for road rally racing. The ad appeals to the inner kid in all of us by looking back to our childhoods when, in out own minds, our cars could do anything we wanted them to do.
A simple voiceover intones, Remember that feeling when your car could do anything. At Peugeot, we never lost it."
We like the connection to childhood the work makes. For some of us, there truly is a strong link between that way we felt about our toy cars and the way we feel about our real cars. This work captures that.