There's a lot of ways to sell lingerie. Wait. No there isn't. Basically you dress a hot woman - the bigger the breasts, the better - in the most revealing lingerie the particular brand carries, have her prance around in a bedroom and stare into the camera as if she's about to explode with desire for you. Batting the eyelashes is a plus too.
Lingerie is all about sex, right? After all, what woman in their right mind would wear tiny little underthings that offer no support, create dangerous risk of nipple slippage and don't do well in the washing machine unless all she wanted to make every guy nearby squirm with embarrassment as they try to conceal the growing urgency in their pants?
So when we viewed this commercial for Baltimore-based Accentuate Lingerie which hypes lingerie as if it were the latest 1994 Dodge, we were sadly, ahem, deflated and had to go running to the latest Victoria's Secret to set thing straight.
Euro RSCG London is out with new work for Peugeot UK that highlights the brand's passion for road rally racing. The ad appeals to the inner kid in all of us by looking back to our childhoods when, in out own minds, our cars could do anything we wanted them to do.
A simple voiceover intones, Remember that feeling when your car could do anything. At Peugeot, we never lost it."
We like the connection to childhood the work makes. For some of us, there truly is a strong link between that way we felt about our toy cars and the way we feel about our real cars. This work captures that.
Last night the Palais Stéphanie hosted the 13th annual Young Director Awards, which promotes the work of young directors in advertising, short films and music videos.
Below is the list of winners (videos included when they were available). European and non-European entries were awarded separately. Note that some categories only awarded second prize winners.
Oh if only life was full of ass like it always is in an Axe commercial. In this particular Axe commercial, Mexico appears to be facing an end of days-style disaster which has motivated a man to build an ark. Now this isn't your every day ark. No. Not at all. It's been outfitted with all the necessary features any man could want. Including room for a bevy of bodaciously bootylicious babes to keep him well occupied with round the clock sex during his excursion.
Ah, the Axe life. What's not to love?
The Sony Balls ad has been re-imagined to help hype Wimbledon...and Sony's new 3D glasses which which you can watch the finals.
If you're into automotive advertising - and by that we mean automotive brand advertising not cheesy car dealer advertising - then you just might like this YouTube channel created by Athens agency XL Advertising. The agency has selected what it thinks are the best 100 car commercials and posted them all on the channel complete with credits.
The agency selected Volkswagen's Night Drive as the top commercial followed by Honda Cog and Peugeot Sculptor.
Urging those about to lose their freedom only to face a life of imprisonment doing...wait for it...a real job, Taco Bell is asking Millennial consumers to "Take advantage of Taco Bell's Spend Less Summer - while they still can."
A new campaign introduces Mr. Responsibility, played by Daily Show correspondent Aasif Mandvi and will consist of seven different spots, each featuring a Taco Bell product while encouraging people to remain free for as long as they can.
In July, the brand roll out a social component featuring a few Taco Bell interns. Will they be hot? We have no idea but they will show Taco Bell fans how to save money through short form sketch comedies.
Laden with the immense responsibility of promoting Nivea's 100-year anniversary, DraftFCB/London decided to veer from its existing "Beauty is..." position and bring the brand to basics.
Visually, the ad favours purity and it depicts people in intimate situations of all kinds. This is clearly also a good opportunity to see skin of all kinds -- young, old, pregnant -- while reminding people that Nivea's been the trusted brand for those you touch the most. Blended in nicely is the subliminal message that it is pure and nourishing enough to support both young skin and old.
We like to make cracks about English humor, but to be truthful we love it. There's stuff that passes in the UK that just never could here, especially when it comes to advertising.
This Aldi ad is one example. Its whimsical and decidedly naughty approach to competitive pricing falls together with an equally epic tongue-in-cheek tagline: "Aldi. Like brands. Only cheaper."
This country's drowning in cowboys and glamour goths. And to show today's fashion-strapped men that it knows what the real priorities are, Old Navy's enlisted Camp + King, which in turn produced two fashion spots for two fake brands: Supar Tool and Corporado Menswear.
The ads tear a new asshole out of two douchey mainstream aesthetics: the Eurotrash vampire metrosexual and the cowboy complex.