Taco Bell Gets Irresponsible With Mr. Responsibility

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Urging those about to lose their freedom only to face a life of imprisonment doing...wait for it...a real job, Taco Bell is asking Millennial consumers to "Take advantage of Taco Bell's Spend Less Summer - while they still can."

A new campaign introduces Mr. Responsibility, played by Daily Show correspondent Aasif Mandvi and will consist of seven different spots, each featuring a Taco Bell product while encouraging people to remain free for as long as they can.

In July, the brand roll out a social component featuring a few Taco Bell interns. Will they be hot? We have no idea but they will show Taco Bell fans how to save money through short form sketch comedies.

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by Steve Hall    Jun-11-11    
Topic: Campaigns, Commercials



Nivea Fetes 100 Years of Skincare with Pure Reliability Message

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Laden with the immense responsibility of promoting Nivea's 100-year anniversary, DraftFCB/London decided to veer from its existing "Beauty is..." position and bring the brand to basics.

Visually, the ad favours purity and it depicts people in intimate situations of all kinds. This is clearly also a good opportunity to see skin of all kinds -- young, old, pregnant -- while reminding people that Nivea's been the trusted brand for those you touch the most. Blended in nicely is the subliminal message that it is pure and nourishing enough to support both young skin and old.

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by Angela Natividad    Jun-10-11    
Topic: Brands, Campaigns, Commercials, Television



Aldi Tea Will Float Hubby's Boat, Even If You Get Your Happy Elsewhere

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We like to make cracks about English humor, but to be truthful we love it. There's stuff that passes in the UK that just never could here, especially when it comes to advertising.

This Aldi ad is one example. Its whimsical and decidedly naughty approach to competitive pricing falls together with an equally epic tongue-in-cheek tagline: "Aldi. Like brands. Only cheaper."

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by Angela Natividad    Jun- 9-11    
Topic: Brands, Campaigns, Commercials, Good, Television



Because Guys Should Dress Like Guys, Not *That* Guy.

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This country's drowning in cowboys and glamour goths. And to show today's fashion-strapped men that it knows what the real priorities are, Old Navy's enlisted Camp + King, which in turn produced two fashion spots for two fake brands: Supar Tool and Corporado Menswear.

The ads tear a new asshole out of two douchey mainstream aesthetics: the Eurotrash vampire metrosexual and the cowboy complex.

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by Angela Natividad    Jun- 8-11    
Topic: Brands, Campaigns, Commercials



Global Chaos, Gunmetal Violence, Power Ballads Collide in Call of Duty: Modern Warfare 3

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For Call of Duty: Modern Warfare 3, TBWA\Chiat\Day Los Angeles and The Ant Farm produced four geo-specific teasers that reflect strategic Western-World locations, aired in their respective real-world counterparts and elsewhere.

The teasers ran globally offline and online, driving seething viewers who will likely never go to war -- but will fantasise about it anyway -- to watch the NBA Western Conference Finals and Champions Leagues Finals, where the :90 World Premier was aired.

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by Angela Natividad    Jun- 6-11    
Topic: Campaigns, Commercials, Games, Good, Online, Television



Mitchum Advanced Control Lets You Dance Longer

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Do we really need a deodorant that lasts 48 hours? This might have been a nifty feature back in the day when showers consisted of a bucket of cold water controlled by a rope but taking a daily shower is pretty common these days. Anyway, minor quibble but Mitchum definitely wants you to know it's new Advance Control will keep you stench free even if you miss that daily shower.

And it's doing so with a new Mother New York-created commercial, called Dance Machine, in which dance takes center stage...in a strange sort of way.

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by Steve Hall    Jun- 3-11    
Topic: Commercials



This Beer Commercial is Awesome!

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Thanks to Copyranter for spotting this. It is, indeed, the manliest beer commercial ever produced. In the ad, for Australia's Hahn Super Dry beer, we see just how manly the brewing process is for this particular brew. Imbued with everything from manly television programming to hotrod mixology to drum-infused processing to trophy washing and other manly oddities...all set to the tune of Knight Rider, this beer gets "manned" like no other brew ever has. Publicis Mojo Sydney created.

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by Steve Hall    Jun- 3-11    
Topic: Commercials



Nokia Decapitates Barbie to Sell Phone

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Looks like Nokia is doing whatever it can to stay alive and the brand has enlisted Barbie to help. In a new ad, called Freedom, for the very girly Nokia N8 Pink phone, director Dave Wilson tells us he wanted to "celebrate the world of hot pink and the glamor that goes with it." You can check out both the making-of video and the actual ad below.

Of the music in the commercial, Wison said, "Being able to work with the Sugarbabes' Freedom as a soundtrack for the piece lent itself to the empowered personas that we'd created for the dolls." Good God what a load of ad blather! But, hey, the ad is kind of fun. Except for the fact Wilson gleefully twists Barbie's head all the way around as if she were Linda Blair in The Exorcist.

All to sell a phone. From a company that isn't doing so well financially and is rumored to be in talks with Microsoft over selling itself to the software giant. But hey, pink is the new success. Or success is the new pink. Or whatever...

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by Steve Hall    Jun- 2-11    
Topic: Brands, Commercials, Creative Commentary, Racy, Strange



Nissan LEAF's 'Green' Commercial Makes No Sense

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Here's the issue we have with "green" commercials like this one from TBWA\Chiat\Day for the Nissan Leaf: they make no sense. In this commercial, a world is envisioned in which everything is powered by a gasoline engine. Except at the end when Robert Downey Jr. wonders what it would be like if everything didn't because we call drove a Nissan Leaf.

Uh, where the hell do people think the energy comes from to generate the electricity needed to charge the Nissan LEAF's batteries? Currently, mostly fossil fuels which power the electric plants. have you seen an electric plant? They have smokestacks. Which emit fumes. Which harm the atmosphere.

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by Steve Hall    May-31-11    
Topic: Brands, Campaigns, Commercials, Creative Commentary, Opinion



Reynolds Touts Smokeless Cigs, Country Tricked, Tweets Power Mercedes Benz

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- With the recent expansion of anti-smoking laws in New York City, Reynolds is out with a new print campaign touting the smokeless Camel Snus.

- Prague agency Loosers tricked an entire country with a fake campaign just to call attention to the prevalence of website hijacking.

- Oakland A's make the argument peripheral vision is key to playing great baseball

- Mercedes Benz...powered by Tweets.

- T-Mobile seeks social media shop.

by Steve Hall    May-23-11    
Topic: Commercials, Guerilla, Policy, Social










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