Last night the Palais Stéphanie hosted the 13th annual Young Director Awards, which promotes the work of young directors in advertising, short films and music videos.
Below is the list of winners (videos included when they were available). European and non-European entries were awarded separately. Note that some categories only awarded second prize winners.
Oh if only life was full of ass like it always is in an Axe commercial. In this particular Axe commercial, Mexico appears to be facing an end of days-style disaster which has motivated a man to build an ark. Now this isn't your every day ark. No. Not at all. It's been outfitted with all the necessary features any man could want. Including room for a bevy of bodaciously bootylicious babes to keep him well occupied with round the clock sex during his excursion.
Ah, the Axe life. What's not to love?
The Sony Balls ad has been re-imagined to help hype Wimbledon...and Sony's new 3D glasses which which you can watch the finals.
If you're into automotive advertising - and by that we mean automotive brand advertising not cheesy car dealer advertising - then you just might like this YouTube channel created by Athens agency XL Advertising. The agency has selected what it thinks are the best 100 car commercials and posted them all on the channel complete with credits.
The agency selected Volkswagen's Night Drive as the top commercial followed by Honda Cog and Peugeot Sculptor.
Urging those about to lose their freedom only to face a life of imprisonment doing...wait for it...a real job, Taco Bell is asking Millennial consumers to "Take advantage of Taco Bell's Spend Less Summer - while they still can."
A new campaign introduces Mr. Responsibility, played by Daily Show correspondent Aasif Mandvi and will consist of seven different spots, each featuring a Taco Bell product while encouraging people to remain free for as long as they can.
In July, the brand roll out a social component featuring a few Taco Bell interns. Will they be hot? We have no idea but they will show Taco Bell fans how to save money through short form sketch comedies.
Laden with the immense responsibility of promoting Nivea's 100-year anniversary, DraftFCB/London decided to veer from its existing "Beauty is..." position and bring the brand to basics.
Visually, the ad favours purity and it depicts people in intimate situations of all kinds. This is clearly also a good opportunity to see skin of all kinds -- young, old, pregnant -- while reminding people that Nivea's been the trusted brand for those you touch the most. Blended in nicely is the subliminal message that it is pure and nourishing enough to support both young skin and old.
We like to make cracks about English humor, but to be truthful we love it. There's stuff that passes in the UK that just never could here, especially when it comes to advertising.
This Aldi ad is one example. Its whimsical and decidedly naughty approach to competitive pricing falls together with an equally epic tongue-in-cheek tagline: "Aldi. Like brands. Only cheaper."
This country's drowning in cowboys and glamour goths. And to show today's fashion-strapped men that it knows what the real priorities are, Old Navy's enlisted Camp + King, which in turn produced two fashion spots for two fake brands: Supar Tool and Corporado Menswear.
The ads tear a new asshole out of two douchey mainstream aesthetics: the Eurotrash vampire metrosexual and the cowboy complex.
For Call of Duty: Modern Warfare 3, TBWA\Chiat\Day Los Angeles and The Ant Farm produced four geo-specific teasers that reflect strategic Western-World locations, aired in their respective real-world counterparts and elsewhere.
The teasers ran globally offline and online, driving seething viewers who will likely never go to war -- but will fantasise about it anyway -- to watch the NBA Western Conference Finals and Champions Leagues Finals, where the :90 World Premier was aired.
Do we really need a deodorant that lasts 48 hours? This might have been a nifty feature back in the day when showers consisted of a bucket of cold water controlled by a rope but taking a daily shower is pretty common these days. Anyway, minor quibble but Mitchum definitely wants you to know it's new Advance Control will keep you stench free even if you miss that daily shower.
And it's doing so with a new Mother New York-created commercial, called Dance Machine, in which dance takes center stage...in a strange sort of way.