Nissan LEAF's 'Green' Commercial Makes No Sense

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Here's the issue we have with "green" commercials like this one from TBWA\Chiat\Day for the Nissan Leaf: they make no sense. In this commercial, a world is envisioned in which everything is powered by a gasoline engine. Except at the end when Robert Downey Jr. wonders what it would be like if everything didn't because we call drove a Nissan Leaf.

Uh, where the hell do people think the energy comes from to generate the electricity needed to charge the Nissan LEAF's batteries? Currently, mostly fossil fuels which power the electric plants. have you seen an electric plant? They have smokestacks. Which emit fumes. Which harm the atmosphere.

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by Steve Hall    May-31-11    
Topic: Brands, Campaigns, Commercials, Creative Commentary, Opinion



Reynolds Touts Smokeless Cigs, Country Tricked, Tweets Power Mercedes Benz

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- With the recent expansion of anti-smoking laws in New York City, Reynolds is out with a new print campaign touting the smokeless Camel Snus.

- Prague agency Loosers tricked an entire country with a fake campaign just to call attention to the prevalence of website hijacking.

- Oakland A's make the argument peripheral vision is key to playing great baseball

- Mercedes Benz...powered by Tweets.

- T-Mobile seeks social media shop.

by Steve Hall    May-23-11    
Topic: Commercials, Guerilla, Policy, Social



Hot Wheels Come to Life at Secret Test Facility

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In conjunction with the upcoming Hot Wheels Indy 500 promotion, here's the first of several global brand commercials from Mistress Creative and the Bandito Brothers which will tell the story of a secret Hot Wheels test facility where supposedly life sized representations of the childhood toy will be built.

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by Steve Hall    May-23-11    
Topic: Campaigns, Commercials



Once Again, Sense of Humor Takes a Blow

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We're getting sick of writing headlines like this one. With increasing frequency, the ability of the human race to appreciate humor is dwindling and will soon be very much like the planet Vulcan crossed with some kind of politically correct self-esteem club; emotionless. overly logical and devoid of the ability to rib or poke fun at one another.

The Postal Service has reached a settlement with Burger King over an ad that depicted a mail carrier becoming distracted by Burger King breakfast food. The Post Office didn't take kindly to the ad and, in particular, copy with read, "With pancakes and eggs on my plate, the mail has to wait."

The Postal Service claimed Burger King used the brand's logo and uniform without permission and portrayed the mail carries in a less than positive light. while Burger King admits no wrong doing, it has agreed to revise the ad so that the uniform is generic and does not use the Postal Service logo.

It's amazing comedians are still employed.

by Steve Hall    May-23-11    
Topic: Brands, Commercials, Opinion, Policy



Man Emaciated to Sell Insurance

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As with any significant purchase, it always pays to shop around a bit before committing. That's the key message in this French commercial for JeChange insurance. However, the way they go about making the shop around analogy is, shall we say, a bit out of the norm for an insurance agency. But, this is France we're talking about and if stereotypical legends are to be believed, they are keenly attuned to the importance of sex...even if it doesn't end up being a deciding factor.

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by Steve Hall    May-23-11    
Topic: Commercials, Strange



ConocoPhillips Tagline A Good Fart Joke

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Like a fart joke told at a church dinner, ConocoPhillips 66's decision to go with the new tagline, "Experts in gas since 1927," is questionable at best. It's like a fifth grade boy asking a classmate to pull his finger. Which is probably why the brand's agency, Venables Bell & Partners, decided to cast Pee Wee football players in one of the campaign's ads.

Awkward connotations aside, the brand would like us to understand the new approach is supposed to celebrate the company's "unique heritage and long standing history of striving to bring consumers the best in performance gasoline." Way to bring eloquence to gas.

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by Steve Hall    May-19-11    
Topic: Campaigns, Commercials, Creative Commentary



Bigger is Not Always Better

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Following the logic of this BBDO Berlin-created, Shilo-shot commercial for the smart fortwo vehicle, bigger is definitely not always better. But from the dawn of time, man wanted more. Bigger. Better. More comforting. Which probably explains the obsession with big breasts but we're getting off topic here.

The point this commercial makes is that sometimes progress in a certain direction is not always progress at all. Sometimes it's time to think differently and more simply. SO go buy yourself a toy car that will probably flip over the nice time you drive it on a windy day.

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by Steve Hall    May-19-11    
Topic: Commercials



Nudists Horrified by Bikini-Clad Hotties

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Flipping the table on the notion "nude beaches are gross" because, well, they are since the fantasy of seeing hot naked naked men and women is usually slapped down with the harsh reality most people aren't hot and should never take their clothes off at the beach...is this new work for Club La Senza.

We open on a nude beach filled with saggy, hairy people. Then, all of a sudden, six hot chicks emerge from the ocean and, to the horror of the nudist, are wearing bikinis. The sight is just too much for them to take. It's like...well...looking in the mirror.

Anyway, mild hilarity ensues. And the work has something for the ladies too. A hunky, six-packed lifeguard. Something for everyone to enjoy here.

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by Steve Hall    May-19-11    
Topic: Commercials, Racy



Peg-Legged Rabbit Wants Its Feet Back

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There's strange commercials and then there's this commercial from production company OPC Detroit for Poker Wingman, a site which promises to be your wing man as you gamble your life savings away.

Every once in a while we need some luck. Every once in a while we believe rabbits feet will bring us that luck. And every once in a very great while that rabbit comes calling. And he wants his feet back.

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by Steve Hall    May-18-11    
Topic: Commercials, Strange



Audi Owners Are Crazy!

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We all know some people can get pretty crazy over the cars they love. But all this Audi commercial does is illustrate how idiotic its customers are. In the ad, people risk life and limb to jump out of their BMW's, Luxus' and Mercedes' - while on the highway - and hop into the seat of a brand new Audi atop a car carrier.

Yes, the ad is meant to illustrate the "extraordinary" things people will do to get their hands on an Audi but really? It's much easier - and far less dangerous and stupid - to walk around an Audi car dealer lot to check out a new vehicle. But, of course, that would be a really boring ad so idiotic stupidity will always reign supreme in advertising.

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by Steve Hall    May-18-11    
Topic: Brands, Commercials, Creative Commentary










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