Mitchum Advanced Control Lets You Dance Longer


Do we really need a deodorant that lasts 48 hours? This might have been a nifty feature back in the day when showers consisted of a bucket of cold water controlled by a rope but taking a daily shower is pretty common these days. Anyway, minor quibble but Mitchum definitely wants you to know it's new Advance Control will keep you stench free even if you miss that daily shower.

And it's doing so with a new Mother New York-created commercial, called Dance Machine, in which dance takes center a strange sort of way.

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by Steve Hall    Jun- 3-11    
Topic: Commercials

This Beer Commercial is Awesome!


Thanks to Copyranter for spotting this. It is, indeed, the manliest beer commercial ever produced. In the ad, for Australia's Hahn Super Dry beer, we see just how manly the brewing process is for this particular brew. Imbued with everything from manly television programming to hotrod mixology to drum-infused processing to trophy washing and other manly oddities...all set to the tune of Knight Rider, this beer gets "manned" like no other brew ever has. Publicis Mojo Sydney created.

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by Steve Hall    Jun- 3-11    
Topic: Commercials

Nokia Decapitates Barbie to Sell Phone


Looks like Nokia is doing whatever it can to stay alive and the brand has enlisted Barbie to help. In a new ad, called Freedom, for the very girly Nokia N8 Pink phone, director Dave Wilson tells us he wanted to "celebrate the world of hot pink and the glamor that goes with it." You can check out both the making-of video and the actual ad below.

Of the music in the commercial, Wison said, "Being able to work with the Sugarbabes' Freedom as a soundtrack for the piece lent itself to the empowered personas that we'd created for the dolls." Good God what a load of ad blather! But, hey, the ad is kind of fun. Except for the fact Wilson gleefully twists Barbie's head all the way around as if she were Linda Blair in The Exorcist.

All to sell a phone. From a company that isn't doing so well financially and is rumored to be in talks with Microsoft over selling itself to the software giant. But hey, pink is the new success. Or success is the new pink. Or whatever...

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by Steve Hall    Jun- 2-11    
Topic: Brands, Commercials, Creative Commentary, Racy, Strange

Nissan LEAF's 'Green' Commercial Makes No Sense


Here's the issue we have with "green" commercials like this one from TBWA\Chiat\Day for the Nissan Leaf: they make no sense. In this commercial, a world is envisioned in which everything is powered by a gasoline engine. Except at the end when Robert Downey Jr. wonders what it would be like if everything didn't because we call drove a Nissan Leaf.

Uh, where the hell do people think the energy comes from to generate the electricity needed to charge the Nissan LEAF's batteries? Currently, mostly fossil fuels which power the electric plants. have you seen an electric plant? They have smokestacks. Which emit fumes. Which harm the atmosphere.

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by Steve Hall    May-31-11    
Topic: Brands, Campaigns, Commercials, Creative Commentary, Opinion

Reynolds Touts Smokeless Cigs, Country Tricked, Tweets Power Mercedes Benz


- With the recent expansion of anti-smoking laws in New York City, Reynolds is out with a new print campaign touting the smokeless Camel Snus.

- Prague agency Loosers tricked an entire country with a fake campaign just to call attention to the prevalence of website hijacking.

- Oakland A's make the argument peripheral vision is key to playing great baseball

- Mercedes Benz...powered by Tweets.

- T-Mobile seeks social media shop.

by Steve Hall    May-23-11    
Topic: Commercials, Guerilla, Policy, Social

Hot Wheels Come to Life at Secret Test Facility


In conjunction with the upcoming Hot Wheels Indy 500 promotion, here's the first of several global brand commercials from Mistress Creative and the Bandito Brothers which will tell the story of a secret Hot Wheels test facility where supposedly life sized representations of the childhood toy will be built.

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by Steve Hall    May-23-11    
Topic: Campaigns, Commercials

Once Again, Sense of Humor Takes a Blow


We're getting sick of writing headlines like this one. With increasing frequency, the ability of the human race to appreciate humor is dwindling and will soon be very much like the planet Vulcan crossed with some kind of politically correct self-esteem club; emotionless. overly logical and devoid of the ability to rib or poke fun at one another.

The Postal Service has reached a settlement with Burger King over an ad that depicted a mail carrier becoming distracted by Burger King breakfast food. The Post Office didn't take kindly to the ad and, in particular, copy with read, "With pancakes and eggs on my plate, the mail has to wait."

The Postal Service claimed Burger King used the brand's logo and uniform without permission and portrayed the mail carries in a less than positive light. while Burger King admits no wrong doing, it has agreed to revise the ad so that the uniform is generic and does not use the Postal Service logo.

It's amazing comedians are still employed.

by Steve Hall    May-23-11    
Topic: Brands, Commercials, Opinion, Policy

Man Emaciated to Sell Insurance


As with any significant purchase, it always pays to shop around a bit before committing. That's the key message in this French commercial for JeChange insurance. However, the way they go about making the shop around analogy is, shall we say, a bit out of the norm for an insurance agency. But, this is France we're talking about and if stereotypical legends are to be believed, they are keenly attuned to the importance of sex...even if it doesn't end up being a deciding factor.

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by Steve Hall    May-23-11    
Topic: Commercials, Strange

ConocoPhillips Tagline A Good Fart Joke


Like a fart joke told at a church dinner, ConocoPhillips 66's decision to go with the new tagline, "Experts in gas since 1927," is questionable at best. It's like a fifth grade boy asking a classmate to pull his finger. Which is probably why the brand's agency, Venables Bell & Partners, decided to cast Pee Wee football players in one of the campaign's ads.

Awkward connotations aside, the brand would like us to understand the new approach is supposed to celebrate the company's "unique heritage and long standing history of striving to bring consumers the best in performance gasoline." Way to bring eloquence to gas.

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by Steve Hall    May-19-11    
Topic: Campaigns, Commercials, Creative Commentary

Bigger is Not Always Better


Following the logic of this BBDO Berlin-created, Shilo-shot commercial for the smart fortwo vehicle, bigger is definitely not always better. But from the dawn of time, man wanted more. Bigger. Better. More comforting. Which probably explains the obsession with big breasts but we're getting off topic here.

The point this commercial makes is that sometimes progress in a certain direction is not always progress at all. Sometimes it's time to think differently and more simply. SO go buy yourself a toy car that will probably flip over the nice time you drive it on a windy day.

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by Steve Hall    May-19-11    
Topic: Commercials

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