This Strange 'Water Porn' Ad Promotes Debt Relief

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With "striking underwater visuals" this ad from Reason Partner and Untitled Films for Credit Canada has a simple message. Credit Canada is there to get you out from under. We love the analogy between drowning and facing financial difficulty. Because the two often feel the same.

Well, it's nice to know Canadians are just as in debt as Americans.

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by Steve Hall    Feb- 5-14    
Topic: Commercials



Would You Go This Far For Kraft Macaroni & Cheese?

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To quickly answer the question posed in the headline, perhaps not if you knew exactly what it was made of. But let's not get burdened by a few trivial nutrition details. No. Let's just wallow in the craziness these people go to in this CP+B-created commercial for Kraft Macaroni & Cheese.

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by Steve Hall    Jan-29-14    
Topic: Commercials



Barton F. Graf 9000 Masters the Non-Sequitur For Little Caesers

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We love Barton F. Graf 9000's current for for Little Caesars. Why? Because it's so off the wall and the scenarios are so random. It's most recent commercial, a couple of guys get swallowed up by giant bean bag chairs when all they want to do is go get a $5 pizza.

It's not as awesome as the High 85 but we still love its randomness.

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by Steve Hall    Jan-16-14    
Topic: Commercials



P&G's Thank You Mom Sequel Will Tear You Up Just Like the Original

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Wieden + Kennedy has accomplished greatness again for P&G with its sequel to the 2012 "Best Job" which paid homage to all the hard work moms do for their children. The sequel, entitled "Pick Them Back Up," again, pays homage to moms, this time with a focus on the 2014 Sochi Winter Olympics.

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by Steve Hall    Jan- 6-14    
Topic: Commercials



Beautiful Toshiba Encore Ad Makes Us Hate Digital Devices

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The press release for this wonderfully created and produced work, by McCann and Psyop, for Toshiba tells us "it will leave you asking for an encore." Well, perhaps, but not necessarily for the Toshiba Encore which the work promotes.

After watching this "experience" -- in which fractal zoom is employed to place viewers in the the middle of the action using using 3D cameras, symbolic elements and matte painting environments that add depth and dimension to the shots -- you are left with the feeling that technology has let you down. Because, really, does any device give you the glorious experience depicted in this work?

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by Steve Hall    Dec-10-13    
Topic: Commercials, Creative Commentary, Good



Chocolate Milk Makes Better Hockey Players

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Hmm. The Paleo people would likely disagree but, hey, the milk lobby isn't an easy one to knock down. The chocolate milk lobby...now that's another thing. In a new black and white spot for chocolate milk, Greenpoint Pictures' directors, The Hudson Dusters, along with Deutsch New York, work with the NHL's Zach Parise. The spot aims to illustrate how "chocolate milk is the fuel that powers Parise's drive to be the best of the best."

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by Steve Hall    Dec- 2-13    
Topic: Commercials



Mike's Golf Shop Ad - Shot on A Camera Phone -Brings Simplicity Back to Advertising

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Perhaps summing up this Mike's Golf Club Shop ad the owner, Mike Mixson, shot with his camera phone, YouTube commenter, VicInNocal wrote, "That's what all ads should be - just something quick that describes what it is you do or what service you offer, and where people can find you. Not some forced & lame attempt at being funny or groveling for customers like most modern day commercials do. This ad reminds me of "Head On, apply directly to the forehead. Head On, apply directly to the forehead."

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by Steve Hall    Nov-21-13    
Topic: Commercials, Strange



Watch This Ad Business Insider Says Will Make A Nation Cry

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I'm not sure this Business Insider headline, "All Of Britain Has Waited An Entire Year So It Can Burst Into Tears In Front Of This One TV Commercial," accurately captures the story but it will certainly get you to read the story.

While the commercial in question, British retailer John Lewis' annual Christmas commercial, The Hare & The Bear, is certainly sweet, we think it's more likely to bring a smile than a tear. But to each his own. We aren't judging. We do like the commercial. Which, to be fair, is, in fact, judging when's all said and done.

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by Steve Hall    Nov- 8-13    
Topic: Commercials



In Thailand, Vacuuming is an Art Form

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When we think of vacuum advertising, our minds are often filled with images of mom rushing to clean up after her children have run through the house with thier muddy boots on. Or James Dyson intoning some feat of technical wizardry. But in Thialand, it's an art form.

Well, at least when Saatchi & Saatchi Thailand hook up with Thai artist Chalit Nakpawan. In the ad, we see Nakpawan seeming create art with vacuum. Of course, you will come to realize the whole thing was shot in reverse and he's actually vacuuming up a masterpiece he created previous. All to demonstrate the fact this particular Electrolux vacuum is some kind of dirt trash compactor. Which is just weird.

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by Steve Hall    Nov- 8-13    
Topic: Commercials



If You Eat This Taco Bell Triple Steak Stack, You Will Be 'Three Times the Man'...In Bed

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Guys, answer me this. I mean really. If Taco Bell said you would be three times the man if you ate its Triple Steak Stack would you waste that increase in manhood on a pick up basketball game or would you immediately make a booty call to your favorite lady and share with her your triple-sized manhood?

I mean, really. The answer is simple, isn't it? Be honest.

Props to Deutsch LA.

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by Steve Hall    Nov- 8-13    
Topic: Commercials










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