Beautiful Toshiba Encore Ad Makes Us Hate Digital Devices

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The press release for this wonderfully created and produced work, by McCann and Psyop, for Toshiba tells us "it will leave you asking for an encore." Well, perhaps, but not necessarily for the Toshiba Encore which the work promotes.

After watching this "experience" -- in which fractal zoom is employed to place viewers in the the middle of the action using using 3D cameras, symbolic elements and matte painting environments that add depth and dimension to the shots -- you are left with the feeling that technology has let you down. Because, really, does any device give you the glorious experience depicted in this work?

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by Steve Hall    Dec-10-13    
Topic: Commercials, Creative Commentary, Good



Chocolate Milk Makes Better Hockey Players

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Hmm. The Paleo people would likely disagree but, hey, the milk lobby isn't an easy one to knock down. The chocolate milk lobby...now that's another thing. In a new black and white spot for chocolate milk, Greenpoint Pictures' directors, The Hudson Dusters, along with Deutsch New York, work with the NHL's Zach Parise. The spot aims to illustrate how "chocolate milk is the fuel that powers Parise's drive to be the best of the best."

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by Steve Hall    Dec- 2-13    
Topic: Commercials



Mike's Golf Shop Ad - Shot on A Camera Phone -Brings Simplicity Back to Advertising

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Perhaps summing up this Mike's Golf Club Shop ad the owner, Mike Mixson, shot with his camera phone, YouTube commenter, VicInNocal wrote, "That's what all ads should be - just something quick that describes what it is you do or what service you offer, and where people can find you. Not some forced & lame attempt at being funny or groveling for customers like most modern day commercials do. This ad reminds me of "Head On, apply directly to the forehead. Head On, apply directly to the forehead."

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by Steve Hall    Nov-21-13    
Topic: Commercials, Strange



Watch This Ad Business Insider Says Will Make A Nation Cry

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I'm not sure this Business Insider headline, "All Of Britain Has Waited An Entire Year So It Can Burst Into Tears In Front Of This One TV Commercial," accurately captures the story but it will certainly get you to read the story.

While the commercial in question, British retailer John Lewis' annual Christmas commercial, The Hare & The Bear, is certainly sweet, we think it's more likely to bring a smile than a tear. But to each his own. We aren't judging. We do like the commercial. Which, to be fair, is, in fact, judging when's all said and done.

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by Steve Hall    Nov- 8-13    
Topic: Commercials



In Thailand, Vacuuming is an Art Form

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When we think of vacuum advertising, our minds are often filled with images of mom rushing to clean up after her children have run through the house with thier muddy boots on. Or James Dyson intoning some feat of technical wizardry. But in Thialand, it's an art form.

Well, at least when Saatchi & Saatchi Thailand hook up with Thai artist Chalit Nakpawan. In the ad, we see Nakpawan seeming create art with vacuum. Of course, you will come to realize the whole thing was shot in reverse and he's actually vacuuming up a masterpiece he created previous. All to demonstrate the fact this particular Electrolux vacuum is some kind of dirt trash compactor. Which is just weird.

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by Steve Hall    Nov- 8-13    
Topic: Commercials



If You Eat This Taco Bell Triple Steak Stack, You Will Be 'Three Times the Man'...In Bed

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Guys, answer me this. I mean really. If Taco Bell said you would be three times the man if you ate its Triple Steak Stack would you waste that increase in manhood on a pick up basketball game or would you immediately make a booty call to your favorite lady and share with her your triple-sized manhood?

I mean, really. The answer is simple, isn't it? Be honest.

Props to Deutsch LA.

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by Steve Hall    Nov- 8-13    
Topic: Commercials



Fallon London Probably Didn't Want to Clean Up After This 'Messy' Cadbury Ad

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Fallon London created a beautiful holiday-themed ad for Cadbury Dairy Milk in which an entire neighborhood is neatly clad in wrapping paper. On Christmas morning, all the kids come out and go crazy unwrapping the neighborhood. After tossing paper all over the place, they finally tackle a snowman figure which is wrapped and filled with Cadbury bars.

Awesome. But we sure wouldn't want to clean up after this mess. Or after that Sony Bravia Balls ad. Or any Sony Bravia ad for that matter. Maybe we should dub this not-so-new form of advertising wastevertising?

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by Steve Hall    Nov- 8-13    
Topic: Commercials



The Simplicity of This Zales Wedding Proposal Ad Makes It A Winner

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As jewelry store wedding proposal commercials go, this one from Zales is sweet and low key steering clear of cheesiness and metaphor. Created by GSD&M, the campaign is called Let Love Shine and features the track, Ends of the Earth, by Lord Huron.

The jeweler has, for the past two years, partnered with up and coming bands including The Black Keys, Alabama Shakes and Various Cruelties.

The simplicity of this ad is what makes it work so well.

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by Steve Hall    Nov- 4-13    
Topic: Commercials



Lowe Tackles India's View of Widowed and Divorced Women

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To those of us in America, this ad seems sweet and innocuous. To those in India, it raises eyebrows. The ad, created by Lowe Lintas for Tanishq jeweler, takes on the historical belief in India widowed or divorced women are somehow less than acceptable to mainstream society.

Of the work, Lowe Lintas Creative Director Arun Iyer said,"It had to look like a marriage of equals, not something that was done out of pity." And Lowe accomplished that beautifully. The ad does take on the issue but not in a way that throws it in people's faces.

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by Steve Hall    Oct-30-13    
Topic: Commercials



Sadly, No Kids Puke in This Halloween-Themed AT&T Ad

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Everyone seems to love the AT&T Not Complicated campaign. We're indifferent. But that's not going to stop us from sharing with you (like you haven't seen it already), BBDO's latest entry to the campaign. It, of course, is Halloween-themed and is all about candy. Sadly, there is no Crest/Oral B-style puking.

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by Steve Hall    Oct-30-13    
Topic: Commercials










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