Helium-Fueled Monks Capture Joy of Cadbury


From the moment it starts, you can tell exactly what's going to happen in this Glass And A Half Full Productions/Ogilvy Johannesburg work for Cadbury. It follows the classic unexpected - except in advertising - behavioral shift a group not known for the unexpected suddenly displays as if they were magically set free from the bonds that confine them to their routine.

In this particular case, it's reclusive monks who spend their entire day is respectful silence and study. That is until a balloon falls from the ceiling, helium hilarity ensues and a monastery transforms into a dance club with monks raving to Flo Rida's Low.

And of the monks, Director Erik Van Wyk, speaking in classic adver-babble, said, "What this endearing group does so beautifully and simply, is reflect humanity back to us. The part of humanity we like." Um...maybe they were just glad to get up off their asses for a while.

Snark aside, we like the work. After all, who doesn't love seeing a group do something fun and uncommon?

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by Steve Hall    May-16-11    
Topic: Commercials, Creative Commentary

Energy Groups Wants You to Blow Your Computer


- Young & Laramore is out with a continuation of its work for Stanley Steemer which focuses on the heroic aspect of a carpet cleaner.

- Another blow your computer campaign. This time it's for Zorlu Energy Group in Turkey which makes wind farms.

- Cheil North America CEO Buz Sawyer has hired veteran strategist Dave Weaver to lead Cheil-owned One Agency.

- To make the most of a trip to Stockholm to visit ad agencies, 23-year-old Russian copywriter Stepa Mitaki created a site on which the agencies can request items only available in Russia which Mitaki will deliver when he visits the agencies on his trip.

- Coldwell Banker leverages fame of house Home Alone was filmed in to sell the property.

- San Francisco-based ATTIK has launched an interactive in-app game for Scion which will appear within the new iPad edition of The Onion. The game now appears as an interstitial ad in the June iPad edition of The Onion through Scion's month-long sponsorship program.

by Steve Hall    May-11-11    
Topic: Commercials

Audi Packs Oomp Into A1


There's really only one thing that needs to be said about this new Bartle Bogle Hegarty-created, Sam Brown- directed commercial for the Audi A1. It wasn't filmed on a winding mountain road.

And that makes it awesome in our book. That and the cool music. And the rabbits. And the acoustically-launched styrofoam. And the tiny parachutes. And, yea, the rabbits.

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by Steve Hall    May-11-11    
Topic: Commercials

Famous Footwear Helps People Imagine Their Awesomeness


While Reebok is all about helping women tone their ass into stunningly tight, bootylicious deliciousness, Famous Footwear, which, of course, sells Reeboks, is all bout helping it customers daydream about situations they'd never find themselves in...just because they are pondering the purchase of a new pair of kicks.

Three new commercials from Campbell Mithun for the brand help a woman imagine besting a group of female Kenyan runners, help another envision herself kicking but in a martial arts battle and pump up a guy's ego by helping him imagine himself as a cop chasing after a criminal on a rooftop Parkour-style.

It's all very silly. But so are most of the things we all imagine so we guess that makes this campaign dead on target.

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by Steve Hall    May-10-11    
Topic: Campaigns, Commercials

Newcastle Targets Criminals and Loan Defaulters


In a new campaign from Vitro for Newcastle Brown ale, difficult situations are somewhat alleviated with a sip of Newscastle which brings about the lighter side of dark. Which, of course, is a very good thing because no one wants to lose two ankles when they can lose just one or have to pay a lawyer a lot of money to get you out of jail.

As with all beer commercials, we're not quite sure how this sells beer. Unless, of course, the brand is trying to target loan defaulters and criminals. Which, come to think of it, may not be a bad approach. After all, people in such situations are under a lot of stress and alcohol is well known to, at least temporarily, alleviate stress. Right. Makes perfect sense now.

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by Steve Hall    May- 9-11    
Topic: Campaigns, Commercials, Strange

You Don't Have to Take Your Clothes Off to Have A Good Time


OK. This is just fun. Or really annoying. Because who can't get this song out of their head once they hear it? Go on. Give it a listen. See how long it sticks with you. If you can't get rid of it for a few hours, you can blame A Glass and a Half Full Productions which used it in a new Cadbury commercial. Love the dancing clothes.

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by Steve Hall    May- 6-11    
Topic: Commercials

CityCents Launches Daily Deal Service For Morons


The best part of this CityCents commercial which lets us know the eighth commandment has been repealed and stealing is now perfectly OK is the disclaimer which reads, "Stealing is illegal. Don't actually steal anything, Thanks." You know. Just in case some moron thinks the eighth commandment actually was repealed and it's now OK to go rob your local convenience store.

The commercial was created by MGH for the Baltimore-based daily deal site which claims it's nothing like Groupon because it allows people to claim deals without putting any money down.

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by Steve Hall    May- 6-11    
Topic: Commercials, Strange

Dial Gets Men Dirty. Then Cleans Them Up


OK so it's not at all as witty and goofy as Old Spice but perhaps that's the point. After all, Dial is a pretty staid brand so we can't get too wild here. Oh but wait! We can. And that's just what Red Tettmer + Partners did for Dial for Men.

The agency crafted and event called Camp Dirt, a three day event where men can go and do what men...um, boys...do best: get dirty doing things like sliding down a mud pile, drag racing bulldozers, digging with dynamite and playing paintball.

Oh yes. Get these men seriously dirty and then give them some Dial to clean them up. The event will be held August 26-28 in Granby, Colorado.

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by Steve Hall    May- 5-11    
Topic: Brands, Commercials, Promotions

Dos Equis Challenges New Yorkers to Eat Strange Tacos


- If you're into tongue, cricket and veal brain tacos, you need to hunt down the Dos Equis Feats of the Brave taco truck currently touring the streets of New York.

- A new trade association made up of media-auditing firms has formed to establish ethics and best practices for this niche of the advertising world.

- "Talk to the Bird" is a campaign for Gigaset, a German phone manufacturer, which shows the bird talking to callers from around the world. Why? We have no idea.

- DeVito/Verdi has created a caption contest for Duane Reade called New York's Least Pretentious Caption Contest. Each week New Yorkers will have the chance to enter and vote for their favorite captions. Then on June 1st, 2011, a final vote will determine the best caption among all finalists.

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by Steve Hall    May- 4-11    
Topic: Agencies, Cause, Celebrity, Commercials, Guerilla, Promotions, Social, Tools

Castrol 'Terminates' Mechanical Challenges


It's like Jame's Cameron's Terminator and his "being" from The Deep were let loose in this new commercial from Ogilvy for Castrol. While at first it's unclear what all the fancy machinery and titanium blobs are doing in this commercial but, thanks the the press release, we're made aware it's all about how agile and slippery Castol's oil is and how easily it can slip through and lubricate the necessary parts of machinery.

Behind the animation work was Psyop. Explaining the approach, Psyop Creative Director Eben Mears said, "We took the direction of total reality, in terms of shooting film and made everything appear real and possible, and blended in a hint of sci-fi to break the literal constraints of imagination. It felt a bit like a video game, where challenges arise and obstacles pop up, but it was vital that everything appear on first glance as if in a real, possible environment."

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by Steve Hall    May- 4-11    
Topic: Commercials

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