While Reebok is all about helping women tone their ass into stunningly tight, bootylicious deliciousness, Famous Footwear, which, of course, sells Reeboks, is all bout helping it customers daydream about situations they'd never find themselves in...just because they are pondering the purchase of a new pair of kicks.
Three new commercials from Campbell Mithun for the brand help a woman imagine besting a group of female Kenyan runners, help another envision herself kicking but in a martial arts battle and pump up a guy's ego by helping him imagine himself as a cop chasing after a criminal on a rooftop Parkour-style.
It's all very silly. But so are most of the things we all imagine so we guess that makes this campaign dead on target.
In a new campaign from Vitro for Newcastle Brown ale, difficult situations are somewhat alleviated with a sip of Newscastle which brings about the lighter side of dark. Which, of course, is a very good thing because no one wants to lose two ankles when they can lose just one or have to pay a lawyer a lot of money to get you out of jail.
As with all beer commercials, we're not quite sure how this sells beer. Unless, of course, the brand is trying to target loan defaulters and criminals. Which, come to think of it, may not be a bad approach. After all, people in such situations are under a lot of stress and alcohol is well known to, at least temporarily, alleviate stress. Right. Makes perfect sense now.
OK. This is just fun. Or really annoying. Because who can't get this song out of their head once they hear it? Go on. Give it a listen. See how long it sticks with you. If you can't get rid of it for a few hours, you can blame A Glass and a Half Full Productions which used it in a new Cadbury commercial. Love the dancing clothes.
The best part of this CityCents commercial which lets us know the eighth commandment has been repealed and stealing is now perfectly OK is the disclaimer which reads, "Stealing is illegal. Don't actually steal anything, Thanks." You know. Just in case some moron thinks the eighth commandment actually was repealed and it's now OK to go rob your local convenience store.
The commercial was created by MGH for the Baltimore-based daily deal site which claims it's nothing like Groupon because it allows people to claim deals without putting any money down.
OK so it's not at all as witty and goofy as Old Spice but perhaps that's the point. After all, Dial is a pretty staid brand so we can't get too wild here. Oh but wait! We can. And that's just what Red Tettmer + Partners did for Dial for Men.
The agency crafted and event called Camp Dirt, a three day event where men can go and do what men...um, boys...do best: get dirty doing things like sliding down a mud pile, drag racing bulldozers, digging with dynamite and playing paintball.
Oh yes. Get these men seriously dirty and then give them some Dial to clean them up. The event will be held August 26-28 in Granby, Colorado.
- If you're into tongue, cricket and veal brain tacos, you need to hunt down the Dos Equis Feats of the Brave taco truck currently touring the streets of New York.
- A new trade association made up of media-auditing firms has formed to establish ethics and best practices for this niche of the advertising world.
- "Talk to the Bird" is a campaign for Gigaset, a German phone manufacturer, which shows the bird talking to callers from around the world. Why? We have no idea.
- DeVito/Verdi has created a caption contest for Duane Reade called New York's Least Pretentious Caption Contest. Each week New Yorkers will have the chance to enter and vote for their favorite captions. Then on June 1st, 2011, a final vote will determine the best caption among all finalists.
It's like Jame's Cameron's Terminator and his "being" from The Deep were let loose in this new commercial from Ogilvy for Castrol. While at first it's unclear what all the fancy machinery and titanium blobs are doing in this commercial but, thanks the the press release, we're made aware it's all about how agile and slippery Castol's oil is and how easily it can slip through and lubricate the necessary parts of machinery.
Behind the animation work was Psyop. Explaining the approach, Psyop Creative Director Eben Mears said, "We took the direction of total reality, in terms of shooting film and made everything appear real and possible, and blended in a hint of sci-fi to break the literal constraints of imagination. It felt a bit like a video game, where challenges arise and obstacles pop up, but it was vital that everything appear on first glance as if in a real, possible environment."
Seriously? Seriously? Who asks a chair to dance while at the beach? When do beach attendants open umbrellas in unison? When do complete strangers decide to join in and dance along? And when does it all suddenly turn into a scene from Inception, fast becoming the most tiresome and overused element in today's advertising?
When it's a silly commercial for Lipton Ice Tea...with Hugh Jackman who, by the way, actually, can dance. And because as we all know flash mob-like behavior is totally normal in advertising.
Silky. Smooth. Chocolate. And that's all you really need to know about this new work from SapientNitro for Dove Chocolate. The campaign, which is said to "showcase the emotional connection between Dove and women who enjoy its pure, silky smooth chocolate," consists of two spot.
One is pure food porn. The second acknowledges some women aren't perfect and do have flaws but when it comes to chocolate, Dove women are flawless in their dedication to hocolate.
A new campaign from Gerry Graf's new agency, BFG9000 for travel site Kayak makes it clear morons and bright people do not use Kayak when making travel plans. Why? Because only morons get to the top. And in business, getting to the top is a good thing. And, besides, when you're at the top you don't make your own travel plans anyway so trashing moronic top management, it seems, is all well and good for Kayak. Plus it makes the underlings who do use Kayak - to make travel plans for their moronic bosses - feel really good about themselves. An insightful win-win if you ask us