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It's not Jennifer Love Hewitt and this isn't the movie I Know What You Did Last night but the girl is pretty hot and the fisherman does look menacing. In this Axe Body Spray ad, we have a woman in a bikini sleeping on her boyfriend's lap. A fisherman approaches and pulls the blanket off her. The boyfriends, feeling a bit of modesty for his sleeping girlfriend's curvaceous hotness, pulls the blanket back up. The fisherman insists, pulling the blanket off again. He then pulls out a can of Axe body spray and gives it to the guys who then uses it. Miraculously, as with all Axe commercials, the woman...and her deliciousness...is, once again, uncovered.
Didn't you know? What? You didn't? Well let us let you in on a little secret. If you want to have hot passionate sex with that hunk you've been drooling over, ladies, all you have to do is slap on some Gucci Guilty and the man of your dreams will miraculous appear and ravage you to completion.
Actually, that's a lie. Why? Because it was in a commercial. No. In the real world, men don't need much motivation at all when it comes to that particular activity. You barely have to smile and the guy already wants to hop on. But this is Gucci we're taking about so that line of thinking is a bit crass here.
There's a few ways to sell auto glass replacement. Most are boring and forgetful. While this Apple Auto Glass campaign from Jan Kelly Marketing may not end up becoming the most memorable, it gets points for being one of the strangest. By associating meticulousness, safety conscious behavior with a dented windshield, Apple Auto Glass gives us reason to remember. That or we'll just be continuously reminded there are just a lot of weird people in this world.
You know when you see some street freak or maybe it's even your friend acting so beyond weird that you blurt out, "what planet are you from?" Well, Planet Fitness has tapped into that sentiment and in its first commercial for the client, Mullen gives as yet another example of the "what planet are you from" scenario.
In the ad, we see a a guy signing up to join Planet Fitness. But, he's just not any guy. He's a bit off. He's a bit full of himself. He's a bit in need of the guys in white coats with a strait jacket. But the cute Planet Fitness employee doesn't freak out. She just sits quietly as this man does, apparently, what he needs to do to make himself feel he's the man he really is.
While there's absolutely nothing wrong with the female nipple, it would seem their presence will usher in the demise of society. It's as if civilization as we know it would end at even the slightest hint of nipple protruding from under a woman's clothing. Which, it seems, is why Bali is out with a new line of "concealer" bras with "revolutionary concealing petals for complete modesty." Because, God forbid, we'd never want any human to see what the human body actually looks like.
So ladies, if society has put so much pressure on you that you feel you have to perpetuate the charade nipples don't exist or if you're just shy or you just think your nipples are way too big, Bali has come to your aid. Need to conceal? Bali is for you.
Who knew? The Television Bureau of Canada (TVB) and john st., Toronto has just revealed that a 5-week campaign featuring the virtues of broccoli, was not for broccoli at all. Instead, it was to prove that television advertising can sell anything.
Back in January 2010, a TV campaign aired for broccoli pitting its "miraculous" health benefits against other so-called miracles. After just five weeks on air, without any other form of communication or marketing efforts, the "Miracle Food" TV campaign garnered some serious attention. Fan-created Facebook pages attracted over 20,000 followers and broccoli sales were up 8% over the previous year. The most rewarding metric of all was the extra 188,574 pounds of broccoli that went into grocery carts across Canada the month.
The TVB's "Miracle Food" campaign, via john st., Toronto, consisted of three broadcast spots, directed by OPC's Brian Lee Hughes, which point to TheMiracleFood.ca and a post-campaign print ad revealing the campaign.
See one of the three commercials here or below.
- Here's a new commercial for Nike Italy that goes from action to stop motion and back.
- Mark Zuckerberg gets his revenge for The Social Network.
- Can you have a kids and a great advertising career?
- An interesting story involving politics, social security, cows and 310 million tits.
Thanks to Copyranter who subjected us to watching a less than tight ass wobble for twenty seconds...in slow motion...after having been kicked by a Diesel sneaker, we have no choice but to share the jiggle with you. If only to help remove the imagery from our mind.
that said, you've got to love a brand that comes right out and says what it's products are good for. In this case, Deisel's sneakers are no good for running. But they are very good for kicking asses.
For more ass kicking, see Diesel's giant sneaker on wheels kick a giant ass on wheels.
Be Stupid. Be Very, Very Stupid.
Video blogger Jill Hanner is in a few commercials for Tri-State area Dana Ford car dealer. In one, looking all 1-900 dial-a-date sultry-like, she seductively coos, "Wanna save even more? Text the word 'fusion' to me, Jill at 50123. I'm waiting for your text."
Of course some creep called the car dealer asking if he could have Jill's phone number so he could call her.
Hanner was an "agent" for Ford's Fiesta Movement campaign which gave Ford Fiestas to 100 social media elite so they could record their every experience with the car during a 6 month period.
From Duncan/Channon comes a new commercial for StubHub which makes the argument improper ticket purchasing could result in the use of high powered binoculars because you'll be sitting in the nose bleed seats.
That and the binoculars will need to be so powerful that, well, they might take a bit of extra effort to carry.