OK so it's not at all as witty and goofy as Old Spice but perhaps that's the point. After all, Dial is a pretty staid brand so we can't get too wild here. Oh but wait! We can. And that's just what Red Tettmer + Partners did for Dial for Men.
The agency crafted and event called Camp Dirt, a three day event where men can go and do what men...um, boys...do best: get dirty doing things like sliding down a mud pile, drag racing bulldozers, digging with dynamite and playing paintball.
Oh yes. Get these men seriously dirty and then give them some Dial to clean them up. The event will be held August 26-28 in Granby, Colorado.
- If you're into tongue, cricket and veal brain tacos, you need to hunt down the Dos Equis Feats of the Brave taco truck currently touring the streets of New York.
- A new trade association made up of media-auditing firms has formed to establish ethics and best practices for this niche of the advertising world.
- "Talk to the Bird" is a campaign for Gigaset, a German phone manufacturer, which shows the bird talking to callers from around the world. Why? We have no idea.
- DeVito/Verdi has created a caption contest for Duane Reade called New York's Least Pretentious Caption Contest. Each week New Yorkers will have the chance to enter and vote for their favorite captions. Then on June 1st, 2011, a final vote will determine the best caption among all finalists.
It's like Jame's Cameron's Terminator and his "being" from The Deep were let loose in this new commercial from Ogilvy for Castrol. While at first it's unclear what all the fancy machinery and titanium blobs are doing in this commercial but, thanks the the press release, we're made aware it's all about how agile and slippery Castol's oil is and how easily it can slip through and lubricate the necessary parts of machinery.
Behind the animation work was Psyop. Explaining the approach, Psyop Creative Director Eben Mears said, "We took the direction of total reality, in terms of shooting film and made everything appear real and possible, and blended in a hint of sci-fi to break the literal constraints of imagination. It felt a bit like a video game, where challenges arise and obstacles pop up, but it was vital that everything appear on first glance as if in a real, possible environment."
Seriously? Seriously? Who asks a chair to dance while at the beach? When do beach attendants open umbrellas in unison? When do complete strangers decide to join in and dance along? And when does it all suddenly turn into a scene from Inception, fast becoming the most tiresome and overused element in today's advertising?
When it's a silly commercial for Lipton Ice Tea...with Hugh Jackman who, by the way, actually, can dance. And because as we all know flash mob-like behavior is totally normal in advertising.
Silky. Smooth. Chocolate. And that's all you really need to know about this new work from SapientNitro for Dove Chocolate. The campaign, which is said to "showcase the emotional connection between Dove and women who enjoy its pure, silky smooth chocolate," consists of two spot.
One is pure food porn. The second acknowledges some women aren't perfect and do have flaws but when it comes to chocolate, Dove women are flawless in their dedication to hocolate.
A new campaign from Gerry Graf's new agency, BFG9000 for travel site Kayak makes it clear morons and bright people do not use Kayak when making travel plans. Why? Because only morons get to the top. And in business, getting to the top is a good thing. And, besides, when you're at the top you don't make your own travel plans anyway so trashing moronic top management, it seems, is all well and good for Kayak. Plus it makes the underlings who do use Kayak - to make travel plans for their moronic bosses - feel really good about themselves. An insightful win-win if you ask us
It's one thing to have a sexy bikini model or, in this case, a Lingerie Football League player in your commercial. It's entirely another thing to combine the use of that model with what can only be described as the kind of production crew that creates cheesy local cable commercials.
But when you do make that combination, you end up with this horror show from IT company International Enterprise Services which shot a commercial with Alisha Lucik in Las Vegas. And they couldn't even come up with their own concept opting, instead, to rip off another.
Everyone has a morning ritual. Every ritual is different. Some roll out of bed five minutes before they have to be to work. Some wake up hours earlier. Most face the work week with trepidation. Some, though, find a bit of pleasure before the business of work sets in.
The family in this DDB Sydney-created Volkswagen Passat commercial find much pleasure and enjoyment in the early hours of the morning before the responsibilities of the work and school day set in. The allegory, of course, is that the car can handle all your needs. Though how a Passat is any better at this than any other vehicle goes unexplained.
- Behind the Scenes of Angie Harmon's New "Got Milk?" Ad
- Don't blame your lazy neighbor for rising medical care costs. BCBS North Carolina wants to have a big 'ol social media-style conversation about the issue.
- Meet BMW's M Gladiators, part of a new campaign in China for the brand.
- Not to belittle but yet another domestic abuse concept which travels down the "afraid to tell" path. This one riffs on YouTube's "removed by user" screen.
- A humorous look at what the world of Out of Office email advertising could look like.
Well this is novel. Fresh. New. Different. And yet, a riff on an old favorite: the flip book. Dulcidio Caldeira from ParanoidBR sent us recent work the company did for MTV Brazil. It's really quite ingenious.
The one minute commercial tells a story using images drawn on hundreds of balloons which are then popped by a device with a camera mounted on a dolly which travels at a speed fast enough to pop and film 10 balloons each second. Caldeira tells us it took 24 hours to get the multiple shots needed to piece together the story.
If you look closely, you can see the dolly took several different trips down thr track to get the entire story told. Very cool. We like.