The Horror! Men Objectified to Sell Soda

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Here's one for the ladies. And this is a good thing. Because 999,999,999 out of a billion commercials with a sexual theme are created for men. Why? For the same reason the porn industry is centered almost entirely around the needs of men. It's just the way it is.

But that doesn't mean a woman doesn't enjoy ogling a hot dude once in a while and that's exactly what this Jillz commercial gives the ladies.

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by Steve Hall    May- 2-11    
Topic: Commercials, Racy



Paltrow Does Coach, R/GA Copied, Dick Travels

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- As part of its 70th anniversary celebrations, Coach has tapped Gwyneth Paltrow as the face of its Fall 2011 and Spring 2012 international campaigns.

- The cheesiest lingerie ad you will ever see.

- R/GA thinks it's been ripped off by StarGroup. What do you think?

- Nautica is hyping its summer Nautica Concert Series with all manner of social media including a presence on Facebook.

- Mullen is out with new work for the Barnes & Noble Nook Color.

- Traveling dick urges us to have safe sex.

- Ogilvy has some fun with the Royal Wedding.

by Steve Hall    Apr-27-11    
Topic: Celebrity, Commercials, Social, Strange



The Perfect Man is...A Teddy Bear

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Wow. This would have to be like Heaven for the ladies. What woman wouldn't want an actual teddy bear for a mate? That's the premise of this Lowe & Partners Madrid-created commercial for Unilever's Cornetto Enigma ice cream treat.

Ice cream. A Teddy Bear. What's not to love?

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by Steve Hall    Apr-27-11    
Topic: Commercials



Saucony Debuts First-Ever Television Commercial

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We have mixed feelings about this new Mechanica-created television commercial for Saucony, the brand's first-ever television outing. Of course we understand the concept of the ad which is to find your inner string strong. And it is inner. It's more than just muscles and vigorous training. It's a mindset.

But the concept plays out like an overwrought Nike wannabe commercial. Which, of course, doesn't necessarily make it bad. But there is an upside. It features a hot guy. And that's a rarity in advertising these days so we must say this commercial isn't all bad.

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by Steve Hall    Apr-27-11    
Topic: Commercials, Creative Commentary



Miller Liteguards Insure Men Drink the Right Beer

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What's a woman's place in this world? According to Miller Lite, it's to make sure men are properly satisfied with the right light beer. And they have to be properly trained to do so which is why there's Miller Liteguard Training Academy, a rigorous, military-style school were hot women in bathing suits where women are instructed in the proper methods of male beer consumption management.

The Liteguards will be ready for summer deployment so if you see a hot woman running down the beach in slow motion, boob bouncing, Baywatch-style, you had better be drinking the right beer. Well, if you really want to have some fun, you should be drinking he wrong beer. That way you'll be assured of receiving some quality, one-on-one training from some hot bouncing boob beer babe. We hear their boobs bounce even when standing still.

The commercial, created by Draftfcb was released at the end of March.

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by Steve Hall    Apr-27-11    
Topic: Commercials, Racy



Is Budweiser Afraid of Gay Soldiers?

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We'd like to know your thoughts on this one. A recent Budweiser ad centers on the story of a soldier returning home. In the ad, he first calls a friend and then his parents. When he finally gets home he is first hugged by his friend and then his family and other friends.

Some are calling this ad gay-themed. We say it is. We also say who gives a shit? Anyone, gay or straight, can shoot a gun and kill the enemy. But what we do give a shit about is the way Budweiser crafted this ad. Nebulous is a good word to describe the way the ad plays out.

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by Steve Hall    Apr-27-11    
Topic: Brands, Commercials, Opinion



Severing the Apron Strings Never Looked So Painful

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This is just gross! Really, really gross! It hurts just to watch. It's an ad for Toyota Aygo and it's all about breaking the apron strings...so to speak. Ouch. Gross. Painful. But, of course, way too good not to share!

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by Steve Hall    Apr-21-11    
Topic: Commercials, Strange



Pepsi Allows Sophia Vergara's Boobs Out to Play

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Perhaps in reaction to an initial ad Pepsi did with Sophia Vergara for the brand's Diet Pepsi Skinny Can in which her curvaceousness was no where to be found, the brand decided, afterall, to share Vergara's good with us.

In a new ad, she appears along with David Beckham on a beach. While laying on the beach in her bathing suit she suddenly realizes she'd love a Diet Pepsi. Too bad the concession stand line is so long. Her solution? she tweets that she saw Beckham at the pier. Of course, all the ladies run to see Beckham leaving the concession stand empty so Vergara doesn't have to wait in line for her Diet Pepsi.

But there's an additional bonus for Vergara. Beckham isn't actually at the pier.

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by Steve Hall    Apr-20-11    
Topic: Celebrity, Commercials



Kia's Hip Hop Hamsters Win Brand Automotive Ad of the Year

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You can get with this or you get get with that. Oh how we love the Kia Hamsters. And we're not the only ones. Today, Nielsen bestowed Kia's This or That commercial with its highest honor, the Automotive Ad of the Year, the second time the brand has won the award. Check out the rapping hamsters here (or below) and their first outing, which also won the award, here.

Apparently the concept has worked for the brand which reports a year-to-date sale increase of 50.8 percent for the Kia Soul.

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by Steve Hall    Apr-20-11    
Topic: Commercials, Industry Events



Dental Ad Urges You Not to Let Things Die in Your Mouth

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Like a modern day Dark Shadows (well, at least until the midpoint reveal), this commercial for NHS Dentists in Portsmouth (that'd be England, not New Hampshire), takes issue with the sad state of a vampire's teeth as he's about to have his way with a woman...on a dark story night, of course.

Complete with biblical epicness, thunderous gloom...and a hot chick in lingerie does a wonderful job sucking us in until it slaps us in the face with the reveal which, truth be told, works quite well. Definitely not your average dentist commercial. Which, of course, is what makes it great.

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by Steve Hall    Apr-20-11    
Topic: Commercials, Strange










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