I Am Epic Win

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DirecTV is out with another commercial featuring the opulent life of Gregor, the Russian who loves the easy life and the easy life DirecTV provides him. In this new ad, we see Gregor, who, in the midst of a grueling workout, dubs himself, "I am epic win."

And the secret to Gregor's awesome epic winningness? "No pain, no pain."

Gotta love the pet giraffe.

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by Steve Hall    Mar-24-11    
Topic: Commercials



Muscle Milk Will Make Your Body Awesome!

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Pereira & O'Dell is out with some sublimely goofy work for Muscle Milk. Super Bowl champion Clay Matthews and All-Star Left Fielder Ryan Braun star in the fictitious "You, Your Awesome Body, and You, Show" with a crazed host who can't keep his shirt on or stop freaking out about the athletes.

The spots will run though April 7 on ESPN, ESPN2, Fuel, Fuse, G4, MTV2, Versus and others. Radio and online will support the television effort.

Whacked.

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by Steve Hall    Mar-22-11    
Topic: Campaigns, Commercials, Strange



Giant Flying Monsters Just as Bad as Termites

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When you think of termites you don't normally think about giant, flying monsters with huge fangs and the ability to dive bomb your home. But you should. Because that's the message this Publicis Dallas-created, Blacklist-produced commercial for Terminex. Termites might be small but they can do significant damage and, unlike the creatures in this commercial, they can do it without you even realizing. Because once you do, it's too late.

The message? Understand that though termites are small, they are just as damaging as the ficticious creatures in this commercial. The work does a nice job bringing to life the initially hidden damage termites can do to your home.

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by Steve Hall    Mar-22-11    
Topic: Commercials



Boobs and Butts Front and Center in 'Unauthorized' Top Spin 4 Ad

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This one may not be up for long. A new ad for 2K Sports' game Top Spin 4 features Serena Williams - billed as the world's sexiest tennis player - and Rileah Vanderbilt - billed as the world's sexiest tennis gamer served up as a delicious meal of lingerie-clad slow motion boobs, in-your-face butt and orgasmic moans.

Though the ad did emanate from 2K Sports, the brand is distancing itself from the work telling Joystiq, "As part of the process for creating marketing campaigns to support our titles, we pursue a variety of creative avenues. This video is not part of the title's final marketing campaign and its distribution was unauthorized."

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by Steve Hall    Mar-22-11    
Topic: Celebrity, Commercials, Racy, Video



VW Touts BlueMotion With Etch -A-Sketchy Commercial

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We have no idea what's being said in the DDB Brussels-created commercial for Volkswagen but we like it. We like it a lot. Perhaps you French speaking readers can translate for us. It is French, right? Anyway, we like the creative concept here. Well, at least we think we do. Who knows what we'd think if we actually understood the commercial.

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by Steve Hall    Mar-21-11    
Topic: Commercials



Katy Perry, David Beckham Front New Adidas Campaign

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With big names like Katy Perry and David Beckham along with athletes Lionel Messi and Derrick Rose, Adidas is out with a new, two minute long video, part of the brand's All Adidas ad campaign. According to Adidas Global Brands Executive Board member Erich Stamminger, the campaign's concept, "brings together the diversity of the brand under one strong roof. From the court to the catwalk, the stadium to the street, we are giving an authentic statement with credibility that only Adidas has."

From the two minute video which features a new track from Justice called Civilization, :30's and :60's will be cut to air on television and in cinemas.

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by Steve Hall    Mar-18-11    
Topic: Brands, Celebrity, Commercials, Video



Kevin Costner Voices Opening Day Spot

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Mr. Field of Dreams himself, Kevin Costner, is the voice behind new work from Wieden + Kennedy for ESPN touting opening day and the kick off of the 2011 Major League Baseball season. In the ad, everything baseball can be found: painted faces, Presidential ball tosses, gigantic flags, screaming fans, flyovers and, of course, sponsorship messages.

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by Steve Hall    Mar-18-11    
Topic: Celebrity, Commercials



Whacky Lottery Promotion Benefits Comic Relief

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London-based creative agency (Beta) - yes, the parentheses are part of their name - is set to launch a series of TV ads for online bingo site Jackpotjoy.com, in support of Comic Relief's Red Nose Day.

English actress Barbara Windsor appears as the 'Queen of Bingo' to encourage people to play specially created Red Nose Day games. This is the first year Jackpotjoy.com is an official supporting partner of Comic Relief, with all profits raised donated to Comic Relief.

Breaking March on ITV, a series of commercials will feature Windsor at home surprising a host of celebrity callers including her Carry On co-star Leslie Phillips and old Eastenders enemy Larry Lamb. New celebrities will be revealed in different ads leading up to Red Nose Day on March 18.

All we can say is that this is some very weird and wacky work.

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by Steve Hall    Mar- 9-11    
Topic: Campaigns, Celebrity, Commercials, Strange



Volume is More Important Than Cup Size

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You've got to love those crazy Asians. Of course, to be fair, when they look at American culture, it's quite likely they think we're just as crazy. But in how many countries is it OK to hold a contest to determine which girl is the best "bagel face?"

In Korea, a girl who is a bagel face is described as having the best combination of baby face and hot body. And actress Shin Se Kyung, with her "innocent" yet "curvy in all the right places" figure has scored the top spot.

Currently, Shin Se Kyung can be seen in a series of commercials and print ads for lingerie brand Vivien. And the commercials, which broke February 21, are just as crazy as the whole bagel face thing.

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by Steve Hall    Feb-25-11    
Topic: Commercials, Racy, Strange



Is That Necklace Talking to Me?

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We suppose there's a lot of ways to sell jewelry. Oh wait, there's not. It has to be one of the most boring ad categories ever to have sucked the life out of creativity. But that's not what we're talking about right now. No. We're talking lottery.

Yes, lottery. Lottery with jewelry. And not just any jewelry. Talking jewelry. And not just any talking jewelry. Take a look at this Cactus-created Colorado Lottery Cool Millions ad and ask yourself why you didn't think of it first.

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by Steve Hall    Feb-24-11    
Topic: Commercials, Strange








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