Pity the poor rabbit. Proverbially suffering death and dismemberment for the increased luck of others, the lowly bunny has, for sure, made its offering to the greater karma of the universe. But now, thanks to the California Lottery's newest scratch ticket, Red Hot 7's, luck, apparently, is no longer needed.
And because luck is no longer needed, there is no longer a need for places like the Rabbit Foot Factory which, courtesy of David & Goliath, has been shut down much to the benefit of our foot-giving, fuzzy friends.
In new commercial for Chilean fashion brand Basement, Kate Moos gets it on with a very Donnie Darko-like rabbit. But, much like the movie, it's all a kind of dream. Or is it? When Moss wakes up, she's surrounded by baby rabbits. Just what did she and Donnie Darko Bunny do in that dream?
Oh and that giant phallic symbol of a building at the beginning of the commercial? That didn't go unnoticed. Just in time for Easter.
Well we sure wish we had a closet like footballer (soccer for us Americans) Mario Balotelli does in this 1stAveMachine directed commercial for Foot Locker in which the gravity-defying features of the Nike Lunar shoe are highlighted. We also wish we had a house like Balotelli does in which household items magically float about like aerial artwork. And we also wish we had random hot women casually saunter through our home...just like Balotelli does.
To support the expansion of its campaign to international markets, Skittles is out with three new commercials which are equally as whacked as recent domestic work for the brand. The new spots, created by TBWA\Ciat\Day New York will air in Western, Central and Eastern Europe, Latin America, the Caribbean and Asia.
The work is said to "have the look and feel of the current U.S. campaign, but at the same time it will rewind the clock to earlier, more elemental Skittles work."
And with man pigeons, small men in small closets and a bunch of wackos freaking out over a Skittle-spewing rainbow, we'd say the campaign is equally as whacked as any we've yet seen from the brand.
Pop quiz. Who is John Moschitta? If you're younger than 30, you weren't even born when this guy became a household name the the ad world. Yup. Thirty years ago Moschitta appeared as the famous fast talker in a FedX commercial (view below.) Thirty years later, Mullen unleashed Moshchitta, this time for JetBlue.
In three new commercials, Moschitta fast talks his way through the ads imparting all kinds of information about the number of JetBlue non-stop flights. It's a nice concept. Fast talking guy pimps non-stop airline. It works. We like.
Eschewing the "more is better" approach to razor blade marketing, BIC is out with a commercial that calls bullshit on Gillette's and Schick's apparent fixation with the ever increasing number of blades a razor seemingly must have.
In the ad, we have what can only be described as a Roomba for the Face. A device, which BIC affectionately calls Robo Razor, magically attaches itself to your face, has rotating micro blades and is guaranteed to put an end to the tedium of shaving.
Created by Crispin Porter + Bogusky, the campaign will air through May in Canada
This is at least the second homage to Inception we've seen. Citroen did it here. Is the technique the new Matrix camera swing move? Who knows but the landscape roll up maneuver has been spotted quite a bit lately. Here's another rendition of it courtesy of mcgarrybowen and Psyop for JPMorgan Chase.
The works touts the fact the financial institution lent more than $10 billion to small businesses last year along with funding and donations to hospotals and schools. Points for technique. No points for originality.
OK so what would you do if you woke your kid up in the morning and they were a total stranger? You'd freak, right? Especially if they weren't a kid but were wearing your kids clothes. And especially if they were some of the, shall we say, ugliest people you'd ever seen.
Which is is exactly what happens in these two commercial PSAs from Energy BBDO for The Partnership at DrugFree.org. Of course the message here is that a teenager's mood, personality and appearance can drastically change when they take drugs. Which, of course, is what Energy BBDO is attempting to convey here.
So maybe it's a bit more relateable than a couple of eggs being dropped into a frying pan but we just can't get past the freaskishness of the actors in this PSA to even begin to absorb the don't do drugs message here. But, perhaps, that's just us. Ugly people frighten us.
Forget old school raves in undisclosed warehouse locations. That's so yesterday. Wait...even saying "so yesterday" is, well...so yesterday. Anyway, moving on, Sapient Nitro is out with new work for Footlocker that touts the Padded Collar Loopback from Converse. And, apparently, the fact that the only place hipsters party now is underground. Literally.
Yes. Cataphiles, as they are known, are urban explorers who traverse the catacombs of Paris and, according to this work from Foot Locker, have a really great time doing it. Who knew a few dank, dark, underground passageways could be filled with so much hipsteresque frivolity?
Previously in the strange land of Foot Locker advertising: Fetishistic Spanking.
- Perhaps in honor of Eva Herzigova's Hello Boys Wonderbra ad, Creative Criminals put together a collection of the best 20 Wonderbra ads.
- Possibly the most interesting cell phone ad you will ever see. Well, at least the most impressive.
- AdKeeper, a service that lets people bookmark online ads for later viewing, is now working on 30,000 site.
- Katy Perry and Chelsea FC team up for Adidas ad campaign.
- Hot Wheels has a very cool outdoor installation in Columbia which transformed a bridge into a giant loop the loop track.
- In Wyoming, you can roam free. Even if you're not a horse.
- Rico and Snoop Dog's final outing for New Zealand Air.