Kia's Hip Hop Hamsters Win Brand Automotive Ad of the Year

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You can get with this or you get get with that. Oh how we love the Kia Hamsters. And we're not the only ones. Today, Nielsen bestowed Kia's This or That commercial with its highest honor, the Automotive Ad of the Year, the second time the brand has won the award. Check out the rapping hamsters here (or below) and their first outing, which also won the award, here.

Apparently the concept has worked for the brand which reports a year-to-date sale increase of 50.8 percent for the Kia Soul.

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by Steve Hall    Apr-20-11    
Topic: Commercials, Industry Events



Dental Ad Urges You Not to Let Things Die in Your Mouth

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Like a modern day Dark Shadows (well, at least until the midpoint reveal), this commercial for NHS Dentists in Portsmouth (that'd be England, not New Hampshire), takes issue with the sad state of a vampire's teeth as he's about to have his way with a woman...on a dark story night, of course.

Complete with biblical epicness, thunderous gloom...and a hot chick in lingerie does a wonderful job sucking us in until it slaps us in the face with the reveal which, truth be told, works quite well. Definitely not your average dentist commercial. Which, of course, is what makes it great.

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by Steve Hall    Apr-20-11    
Topic: Commercials, Strange



California Lottery Closes Rabbit Foot Factory

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Pity the poor rabbit. Proverbially suffering death and dismemberment for the increased luck of others, the lowly bunny has, for sure, made its offering to the greater karma of the universe. But now, thanks to the California Lottery's newest scratch ticket, Red Hot 7's, luck, apparently, is no longer needed.

And because luck is no longer needed, there is no longer a need for places like the Rabbit Foot Factory which, courtesy of David & Goliath, has been shut down much to the benefit of our foot-giving, fuzzy friends.

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by Steve Hall    Apr-19-11    
Topic: Commercials



Kate Moss Does Donnie Darko

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In new commercial for Chilean fashion brand Basement, Kate Moos gets it on with a very Donnie Darko-like rabbit. But, much like the movie, it's all a kind of dream. Or is it? When Moss wakes up, she's surrounded by baby rabbits. Just what did she and Donnie Darko Bunny do in that dream?

Oh and that giant phallic symbol of a building at the beginning of the commercial? That didn't go unnoticed. Just in time for Easter.

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by Steve Hall    Apr-19-11    
Topic: Celebrity, Commercials, Strange



Lack of Gravity Creates Art in Foot Locker Ad

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Well we sure wish we had a closet like footballer (soccer for us Americans) Mario Balotelli does in this 1stAveMachine directed commercial for Foot Locker in which the gravity-defying features of the Nike Lunar shoe are highlighted. We also wish we had a house like Balotelli does in which household items magically float about like aerial artwork. And we also wish we had random hot women casually saunter through our home...just like Balotelli does.

by Steve Hall    Apr-18-11    
Topic: Commercials



Skittles Expands Wacky Work to International Markets

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To support the expansion of its campaign to international markets, Skittles is out with three new commercials which are equally as whacked as recent domestic work for the brand. The new spots, created by TBWA\Ciat\Day New York will air in Western, Central and Eastern Europe, Latin America, the Caribbean and Asia.

The work is said to "have the look and feel of the current U.S. campaign, but at the same time it will rewind the clock to earlier, more elemental Skittles work."

And with man pigeons, small men in small closets and a bunch of wackos freaking out over a Skittle-spewing rainbow, we'd say the campaign is equally as whacked as any we've yet seen from the brand.

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by Steve Hall    Apr-18-11    
Topic: Campaigns, Commercials, Strange



FedEx Fast Talker Re-Surfaces to Promote JetBlue

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Pop quiz. Who is John Moschitta? If you're younger than 30, you weren't even born when this guy became a household name the the ad world. Yup. Thirty years ago Moschitta appeared as the famous fast talker in a FedX commercial (view below.) Thirty years later, Mullen unleashed Moshchitta, this time for JetBlue.

In three new commercials, Moschitta fast talks his way through the ads imparting all kinds of information about the number of JetBlue non-stop flights. It's a nice concept. Fast talking guy pimps non-stop airline. It works. We like.

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by Steve Hall    Apr-18-11    
Topic: Campaigns, Commercials



BIC Robo Razor Pokes Fun at Razor Blade Obsession

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Eschewing the "more is better" approach to razor blade marketing, BIC is out with a commercial that calls bullshit on Gillette's and Schick's apparent fixation with the ever increasing number of blades a razor seemingly must have.

In the ad, we have what can only be described as a Roomba for the Face. A device, which BIC affectionately calls Robo Razor, magically attaches itself to your face, has rotating micro blades and is guaranteed to put an end to the tedium of shaving.

Created by Crispin Porter + Bogusky, the campaign will air through May in Canada

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by Steve Hall    Apr-15-11    
Topic: Commercials



Chase Does Inception's Landscape Roll Up

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This is at least the second homage to Inception we've seen. Citroen did it here. Is the technique the new Matrix camera swing move? Who knows but the landscape roll up maneuver has been spotted quite a bit lately. Here's another rendition of it courtesy of mcgarrybowen and Psyop for JPMorgan Chase.

The works touts the fact the financial institution lent more than $10 billion to small businesses last year along with funding and donations to hospotals and schools. Points for technique. No points for originality.

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by Steve Hall    Apr-12-11    
Topic: Commercials



Strangers Scarier Than Drugs in New PSAs

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OK so what would you do if you woke your kid up in the morning and they were a total stranger? You'd freak, right? Especially if they weren't a kid but were wearing your kids clothes. And especially if they were some of the, shall we say, ugliest people you'd ever seen.

Which is is exactly what happens in these two commercial PSAs from Energy BBDO for The Partnership at DrugFree.org. Of course the message here is that a teenager's mood, personality and appearance can drastically change when they take drugs. Which, of course, is what Energy BBDO is attempting to convey here.

So maybe it's a bit more relateable than a couple of eggs being dropped into a frying pan but we just can't get past the freaskishness of the actors in this PSA to even begin to absorb the don't do drugs message here. But, perhaps, that's just us. Ugly people frighten us.

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by Steve Hall    Apr- 5-11    
Topic: Campaigns, Cause, Commercials, Strange










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