Eschewing the "more is better" approach to razor blade marketing, BIC is out with a commercial that calls bullshit on Gillette's and Schick's apparent fixation with the ever increasing number of blades a razor seemingly must have.
In the ad, we have what can only be described as a Roomba for the Face. A device, which BIC affectionately calls Robo Razor, magically attaches itself to your face, has rotating micro blades and is guaranteed to put an end to the tedium of shaving.
Created by Crispin Porter + Bogusky, the campaign will air through May in Canada
This is at least the second homage to Inception we've seen. Citroen did it here. Is the technique the new Matrix camera swing move? Who knows but the landscape roll up maneuver has been spotted quite a bit lately. Here's another rendition of it courtesy of mcgarrybowen and Psyop for JPMorgan Chase.
The works touts the fact the financial institution lent more than $10 billion to small businesses last year along with funding and donations to hospotals and schools. Points for technique. No points for originality.
OK so what would you do if you woke your kid up in the morning and they were a total stranger? You'd freak, right? Especially if they weren't a kid but were wearing your kids clothes. And especially if they were some of the, shall we say, ugliest people you'd ever seen.
Which is is exactly what happens in these two commercial PSAs from Energy BBDO for The Partnership at DrugFree.org. Of course the message here is that a teenager's mood, personality and appearance can drastically change when they take drugs. Which, of course, is what Energy BBDO is attempting to convey here.
So maybe it's a bit more relateable than a couple of eggs being dropped into a frying pan but we just can't get past the freaskishness of the actors in this PSA to even begin to absorb the don't do drugs message here. But, perhaps, that's just us. Ugly people frighten us.
Forget old school raves in undisclosed warehouse locations. That's so yesterday. Wait...even saying "so yesterday" is, well...so yesterday. Anyway, moving on, Sapient Nitro is out with new work for Footlocker that touts the Padded Collar Loopback from Converse. And, apparently, the fact that the only place hipsters party now is underground. Literally.
Yes. Cataphiles, as they are known, are urban explorers who traverse the catacombs of Paris and, according to this work from Foot Locker, have a really great time doing it. Who knew a few dank, dark, underground passageways could be filled with so much hipsteresque frivolity?
Previously in the strange land of Foot Locker advertising: Fetishistic Spanking.
- Perhaps in honor of Eva Herzigova's Hello Boys Wonderbra ad, Creative Criminals put together a collection of the best 20 Wonderbra ads.
- Possibly the most interesting cell phone ad you will ever see. Well, at least the most impressive.
- AdKeeper, a service that lets people bookmark online ads for later viewing, is now working on 30,000 site.
- Katy Perry and Chelsea FC team up for Adidas ad campaign.
- Hot Wheels has a very cool outdoor installation in Columbia which transformed a bridge into a giant loop the loop track.
- In Wyoming, you can roam free. Even if you're not a horse.
- Rico and Snoop Dog's final outing for New Zealand Air.
For those of you who are into food porn - and who isn't these days with what seems to be every other TV show covering some form of cooking - you might like this new campaign from McCann Erickson for P.F. Chang's Home Menu from Unilever, a line of frozen entrees. A frozen entree never looked so good. And it will never look this good in your home either because, as you know, it takes great effort and skill to film and photograph food without it looking like it was just barfed up by your dog.
So enjoy the ads and just pretend you have your own food stylist at home when you open the package and a big hunk of freezer-burned food-like stuff falls into your fry pan. Launching today, the campaign will include :15's as well as online efforts.
All we can say about this Skittles video featuring a cute girl with Skittles all over her face is it's a good thing those Skittles are Skittles and not zits. Because zits would be gross. And zits would be a reason to point at this girl and make fun of the way she looks.
Wait. What message is this commercial sending? We're confused. Are we supposed to think a girl is hot because she's covered with Skittles? Or ugly? Or we should only love her for her beauty...or Skittles-covered face? Or are we supposed to...eat her face?
Please help. Thanks for confusing us, BBDO Toronto.
With some of the strangest ads for power equipment we've seen in a long time, you'll never look at airport security or a visit to the doctor the same again. Created by Cramer-Krasselt, these ads, out since January, for ECHO power equipment take a decidedly different approach to letting us know just ho important it is to buy professional grade equipment.
A new campaign for Three Olives Vodka from M&C Saatchi LA settles upon the age old opening line of the classic "three guys walk into a bar..." joke. Each of the three commercials are animated and eschew the usual upscaling approach to advertising.
Explaining the campaign's approach, Proximo (parent company to Three Olives) Senior Vice President of Marketing Elwyn Gladstone said, "It seems that all the fun has been taken out of vodka with virtually all brands scrambling for the same crowded, so-called 'luxury' positioning. The Three Olives brand is set apart from that stuffy niche because while we're seriously premium, we're also seriously fun."
Well said and these spots are, indeed, fun. Our favorite is Three Sugar Daddies Walk Into a Bar. Why? Because we love twisted humor like that.
Yesterday we told you Crispin Porter + Bogusky was converting tweets mentioning Kraft Mac & Cheese into commercials that would air within 24 hours. Currently, there are four commercials on the brand's Facebook page. One of the commercial aired last night during Conan and Lopez Tonight. See them all below.
On the company's Twitter page, the brand is reaching out to more who tweeted about the product notifying them their tweet may become a commercial as well.