Yea, we all do this, right? We grab our Kindle and decided to read a book while running around the city and hanging out with our friends. AdFreak's David Gianatasio aptly describes the people in this ad ad, "refugees from a sitcom so vapid, even Fox wouldn't put it on the air."
And he's right. The over-the-top silliness distracts from the positive attributes of the product. Yea, it's glare-free. Yea, it's light. Yea, it's battery lasts forever. But does anyone want to run out and buy one of these so they can look like the annoying primadonnas in this ad?
We'll stick with our iPad and a glare-reducing screen protector thank you very much. And we simply must disagree with David one point. While the characters in this ad don't hold a candle to the hotness of the bikini-clad woman in the poolside Kindle ad, you've got to admit the woman sitting at the coffee table in this ad is exponentially cute.
- You just saw her in that controversial ad for Diet Pepsi's new skinny can. Now you can see Sophia Vergara in all her delicious glory in an old ad for Bally Fitness.
- Bennetts insurance company is seeking a collection of new Bennetts Babes with a new video featuring Jennifer Metcalfe.
- Here's the story behind the fake shaving helmut stunt that was developed to promote a real shaving device specifically designed for the head.
- Boston University Adlab students talk about their work for Zipcar and Converse.
- F5, a two day creative conference held April 15-16 at the Roseland Ballroom in New York will explore the intersection of art, design and entertainment.
The approach behind two new commercials in esurance's Techie/Feely campaign is described thusly, "Sometimes you just want to hop online and make a quick adjustment to your policy. Other times you need a smart, helpful person on the phone to help you."
The commercials, which break February 28, were created by Duncan/Channon and are some of the weirdest insurance commercials we've seen. We thought the Progressive commercials with Stephanie Courtney were weird. They're nothing compared to these.
We get cringe inducing disco references, dating profile hijacks and awkward hand/mouth gestures. But...the point is made. esurance is all about getting people a discount. And that point is made loudly and clearly.
Here's the weirdest liquor commercial we've ever seen. A weary traveler on a brink winter day stops into a tavern and has a glass of Laphroaig Scotch Whisky. And when he does, an alternate, surreal world reveals itself. A world that's controlled by how much the man tips his glass.
OK, nothing like promoting just how trashed whiskey can get you. That aside, we do like the nod to that momentary sensation and wandering thought which comes over you when you do consumer a glass of fine scotch whiskey.
We've seen this cut-through-the-silliness approach to feminine hygiene before but this one's different. It has a cheerleader! Yes, a cheerleader. A cheerleader whose Tampons hold 97 percent more and have German engineered, trickle-proof technology.
This bit of light-hearted silliness comes to us courtesy of Ogilvy New York.
Sometimes a double entendre is so blunt it reaches out, grabs you by the hair, shakes you into submission and forces you to laugh. Other times, such as in this ReThink Canada-created commercial for Mr. Lube, they just slowly reach over, wink, nod and utter, "See? We can be funny without falling into the gutter."
Called Dear John, the spot, as described by the agency is a "classic girl-meets-guy, girl-buys-car-from-guy, girl-ditches-guy-for-Mr.-Lube-because-guy-is-too-clingy-and-demanding...and too hairy."
Yea, that describes it quite well.
So here's the Chevy commercial the cast of Glee did during its post-Super Bowl broadcast last night. Very much in style with the show's many performances, the commercial was a grand production with the entire cast dressed in white and doing what they do best: singing and dancing.
And in other news, Lea Michelle had all her clothes on for the entire length of the commercial.
With an ad that's part 2001, part Jerry Bruckheimer movie trailer and part Michael Bay extravaganza, Verizon is gleefully celebrating the iPhone's availability on their network. After heaping accolades upon the device, the ad asks, "But does your deive work?"
That question is happily answered, "Yes. I can hear you know," by good 'ol Verizon Guy who we haven't seen in a while.
We love this spot. We have no idea how Verizon will fair once millions of iPhone users trample the network with their data hogging behavior but this ad is quite convincing. Quite convincing, indeed.
Robert Downey Jr. is voicing Mr. Peanut again in a new mini-western commercial called Alejandro. Created by TBWA's Being NY, we see Downey introducing Alejandro, a character who is a lady killer, bull fighter and a general annoyance to Mr. Peanut. The spot was directed by Ringan Ledwidge of Smuggler and Mark Gustafson of Laika.
Hopefully this GM commercial isn't indicative of what we'll see on Sunday when the brand airs no less than eight ads, five within the game. One commercial mocks dealer ads and steals a bit from all those "transformer" commercials of yore. Of course, that's perfectly fine because the ad is also an ad for this summer's third Transformers movie.
We hope the other ads, all from Goodby Silverstein & Partners, are a bit more creative than this one.