A new campaign for Three Olives Vodka from M&C Saatchi LA settles upon the age old opening line of the classic "three guys walk into a bar..." joke. Each of the three commercials are animated and eschew the usual upscaling approach to advertising.
Explaining the campaign's approach, Proximo (parent company to Three Olives) Senior Vice President of Marketing Elwyn Gladstone said, "It seems that all the fun has been taken out of vodka with virtually all brands scrambling for the same crowded, so-called 'luxury' positioning. The Three Olives brand is set apart from that stuffy niche because while we're seriously premium, we're also seriously fun."
Well said and these spots are, indeed, fun. Our favorite is Three Sugar Daddies Walk Into a Bar. Why? Because we love twisted humor like that.
Yesterday we told you Crispin Porter + Bogusky was converting tweets mentioning Kraft Mac & Cheese into commercials that would air within 24 hours. Currently, there are four commercials on the brand's Facebook page. One of the commercial aired last night during Conan and Lopez Tonight. See them all below.
On the company's Twitter page, the brand is reaching out to more who tweeted about the product notifying them their tweet may become a commercial as well.
While the agency, Agence H in Paris, would have us believe this concept is based on the domino effect - and it is - we can't help but read a whole lot of Inception into this Citroen commercial. The ad takes a twist on the tried and true (i.e. boring) winding mountain road car commercial concept and injects some dominoes-style special effects.
As the car traverses the winding mountain road, the landscape unfolds in front of it as if the land were a collection of interchangeable dominoes. It's not a bad effect. After all, anything is better that the winding mountain road snooze-fest.
Psyop handled the direction and special effects.
DirecTV is out with another commercial featuring the opulent life of Gregor, the Russian who loves the easy life and the easy life DirecTV provides him. In this new ad, we see Gregor, who, in the midst of a grueling workout, dubs himself, "I am epic win."
And the secret to Gregor's awesome epic winningness? "No pain, no pain."
Gotta love the pet giraffe.
Pereira & O'Dell is out with some sublimely goofy work for Muscle Milk. Super Bowl champion Clay Matthews and All-Star Left Fielder Ryan Braun star in the fictitious "You, Your Awesome Body, and You, Show" with a crazed host who can't keep his shirt on or stop freaking out about the athletes.
The spots will run though April 7 on ESPN, ESPN2, Fuel, Fuse, G4, MTV2, Versus and others. Radio and online will support the television effort.
When you think of termites you don't normally think about giant, flying monsters with huge fangs and the ability to dive bomb your home. But you should. Because that's the message this Publicis Dallas-created, Blacklist-produced commercial for Terminex. Termites might be small but they can do significant damage and, unlike the creatures in this commercial, they can do it without you even realizing. Because once you do, it's too late.
The message? Understand that though termites are small, they are just as damaging as the ficticious creatures in this commercial. The work does a nice job bringing to life the initially hidden damage termites can do to your home.
This one may not be up for long. A new ad for 2K Sports' game Top Spin 4 features Serena Williams - billed as the world's sexiest tennis player - and Rileah Vanderbilt - billed as the world's sexiest tennis gamer served up as a delicious meal of lingerie-clad slow motion boobs, in-your-face butt and orgasmic moans.
Though the ad did emanate from 2K Sports, the brand is distancing itself from the work telling Joystiq, "As part of the process for creating marketing campaigns to support our titles, we pursue a variety of creative avenues. This video is not part of the title's final marketing campaign and its distribution was unauthorized."
We have no idea what's being said in the DDB Brussels-created commercial for Volkswagen but we like it. We like it a lot. Perhaps you French speaking readers can translate for us. It is French, right? Anyway, we like the creative concept here. Well, at least we think we do. Who knows what we'd think if we actually understood the commercial.
With big names like Katy Perry and David Beckham along with athletes Lionel Messi and Derrick Rose, Adidas is out with a new, two minute long video, part of the brand's All Adidas ad campaign. According to Adidas Global Brands Executive Board member Erich Stamminger, the campaign's concept, "brings together the diversity of the brand under one strong roof. From the court to the catwalk, the stadium to the street, we are giving an authentic statement with credibility that only Adidas has."
From the two minute video which features a new track from Justice called Civilization, :30's and :60's will be cut to air on television and in cinemas.
Mr. Field of Dreams himself, Kevin Costner, is the voice behind new work from Wieden + Kennedy for ESPN touting opening day and the kick off of the 2011 Major League Baseball season. In the ad, everything baseball can be found: painted faces, Presidential ball tosses, gigantic flags, screaming fans, flyovers and, of course, sponsorship messages.