Cataphiles Replace Parkour Practitioners As Latest Ad Trend

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Forget old school raves in undisclosed warehouse locations. That's so yesterday. Wait...even saying "so yesterday" is, well...so yesterday. Anyway, moving on, Sapient Nitro is out with new work for Footlocker that touts the Padded Collar Loopback from Converse. And, apparently, the fact that the only place hipsters party now is underground. Literally.

Yes. Cataphiles, as they are known, are urban explorers who traverse the catacombs of Paris and, according to this work from Foot Locker, have a really great time doing it. Who knew a few dank, dark, underground passageways could be filled with so much hipsteresque frivolity?

Previously in the strange land of Foot Locker advertising: Fetishistic Spanking.

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by Steve Hall    Apr- 5-11    
Topic: Campaigns, Commercials, Trends and Culture



The Wonderbra 20, New Zealand Air Says Goodbye to Rico

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- Perhaps in honor of Eva Herzigova's Hello Boys Wonderbra ad, Creative Criminals put together a collection of the best 20 Wonderbra ads.

- Possibly the most interesting cell phone ad you will ever see. Well, at least the most impressive.

- AdKeeper, a service that lets people bookmark online ads for later viewing, is now working on 30,000 site.

- Katy Perry and Chelsea FC team up for Adidas ad campaign.

- Hot Wheels has a very cool outdoor installation in Columbia which transformed a bridge into a giant loop the loop track.

- In Wyoming, you can roam free. Even if you're not a horse.

- Rico and Snoop Dog's final outing for New Zealand Air.

by Steve Hall    Apr- 5-11    
Topic: Celebrity, Commercials, Outdoor, Racy, Research



Frozen Food Never Looked So Good

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For those of you who are into food porn - and who isn't these days with what seems to be every other TV show covering some form of cooking - you might like this new campaign from McCann Erickson for P.F. Chang's Home Menu from Unilever, a line of frozen entrees. A frozen entree never looked so good. And it will never look this good in your home either because, as you know, it takes great effort and skill to film and photograph food without it looking like it was just barfed up by your dog.

So enjoy the ads and just pretend you have your own food stylist at home when you open the package and a big hunk of freezer-burned food-like stuff falls into your fry pan. Launching today, the campaign will include :15's as well as online efforts.

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by Steve Hall    Apr- 4-11    
Topic: Campaigns, Commercials



Skittles Gives Girl Facial

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All we can say about this Skittles video featuring a cute girl with Skittles all over her face is it's a good thing those Skittles are Skittles and not zits. Because zits would be gross. And zits would be a reason to point at this girl and make fun of the way she looks.

Wait. What message is this commercial sending? We're confused. Are we supposed to think a girl is hot because she's covered with Skittles? Or ugly? Or we should only love her for her beauty...or Skittles-covered face? Or are we supposed to...eat her face?

Please help. Thanks for confusing us, BBDO Toronto.

by Steve Hall    Mar-30-11    
Topic: Campaigns, Commercials, Strange



Grabbed Nuts and Anal Insertion Sell Power Equipment

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With some of the strangest ads for power equipment we've seen in a long time, you'll never look at airport security or a visit to the doctor the same again. Created by Cramer-Krasselt, these ads, out since January, for ECHO power equipment take a decidedly different approach to letting us know just ho important it is to buy professional grade equipment.

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by Steve Hall    Mar-30-11    
Topic: Campaigns, Commercials, Strange



Three Olives Walk Into A Bar

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A new campaign for Three Olives Vodka from M&C Saatchi LA settles upon the age old opening line of the classic "three guys walk into a bar..." joke. Each of the three commercials are animated and eschew the usual upscaling approach to advertising.

Explaining the campaign's approach, Proximo (parent company to Three Olives) Senior Vice President of Marketing Elwyn Gladstone said, "It seems that all the fun has been taken out of vodka with virtually all brands scrambling for the same crowded, so-called 'luxury' positioning. The Three Olives brand is set apart from that stuffy niche because while we're seriously premium, we're also seriously fun."

Well said and these spots are, indeed, fun. Our favorite is Three Sugar Daddies Walk Into a Bar. Why? Because we love twisted humor like that.

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by Steve Hall    Mar-29-11    
Topic: Brands, Campaigns, Commercials



Crispin Porter + Bogusky Delivers Four InstaAds for Kraft

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Yesterday we told you Crispin Porter + Bogusky was converting tweets mentioning Kraft Mac & Cheese into commercials that would air within 24 hours. Currently, there are four commercials on the brand's Facebook page. One of the commercial aired last night during Conan and Lopez Tonight. See them all below.

On the company's Twitter page, the brand is reaching out to more who tweeted about the product notifying them their tweet may become a commercial as well.

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by Steve Hall    Mar-29-11    
Topic: Commercials



Citroen Does Inception

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While the agency, Agence H in Paris, would have us believe this concept is based on the domino effect - and it is - we can't help but read a whole lot of Inception into this Citroen commercial. The ad takes a twist on the tried and true (i.e. boring) winding mountain road car commercial concept and injects some dominoes-style special effects.

As the car traverses the winding mountain road, the landscape unfolds in front of it as if the land were a collection of interchangeable dominoes. It's not a bad effect. After all, anything is better that the winding mountain road snooze-fest.

Psyop handled the direction and special effects.

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by Steve Hall    Mar-25-11    
Topic: Commercials



I Am Epic Win

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DirecTV is out with another commercial featuring the opulent life of Gregor, the Russian who loves the easy life and the easy life DirecTV provides him. In this new ad, we see Gregor, who, in the midst of a grueling workout, dubs himself, "I am epic win."

And the secret to Gregor's awesome epic winningness? "No pain, no pain."

Gotta love the pet giraffe.

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by Steve Hall    Mar-24-11    
Topic: Commercials



Muscle Milk Will Make Your Body Awesome!

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Pereira & O'Dell is out with some sublimely goofy work for Muscle Milk. Super Bowl champion Clay Matthews and All-Star Left Fielder Ryan Braun star in the fictitious "You, Your Awesome Body, and You, Show" with a crazed host who can't keep his shirt on or stop freaking out about the athletes.

The spots will run though April 7 on ESPN, ESPN2, Fuel, Fuse, G4, MTV2, Versus and others. Radio and online will support the television effort.

Whacked.

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by Steve Hall    Mar-22-11    
Topic: Campaigns, Commercials, Strange










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