Kevin Costner Voices Opening Day Spot

Opening%20Day_2.jpg

Mr. Field of Dreams himself, Kevin Costner, is the voice behind new work from Wieden + Kennedy for ESPN touting opening day and the kick off of the 2011 Major League Baseball season. In the ad, everything baseball can be found: painted faces, Presidential ball tosses, gigantic flags, screaming fans, flyovers and, of course, sponsorship messages.

more »

by Steve Hall    Mar-18-11    
Topic: Celebrity, Commercials



Whacky Lottery Promotion Benefits Comic Relief

jackpotjoy.jpg

London-based creative agency (Beta) - yes, the parentheses are part of their name - is set to launch a series of TV ads for online bingo site Jackpotjoy.com, in support of Comic Relief's Red Nose Day.

English actress Barbara Windsor appears as the 'Queen of Bingo' to encourage people to play specially created Red Nose Day games. This is the first year Jackpotjoy.com is an official supporting partner of Comic Relief, with all profits raised donated to Comic Relief.

Breaking March on ITV, a series of commercials will feature Windsor at home surprising a host of celebrity callers including her Carry On co-star Leslie Phillips and old Eastenders enemy Larry Lamb. New celebrities will be revealed in different ads leading up to Red Nose Day on March 18.

All we can say is that this is some very weird and wacky work.

more »

by Steve Hall    Mar- 9-11    
Topic: Campaigns, Celebrity, Commercials, Strange



Volume is More Important Than Cup Size

shin_se_kyung_vivien.jpg

You've got to love those crazy Asians. Of course, to be fair, when they look at American culture, it's quite likely they think we're just as crazy. But in how many countries is it OK to hold a contest to determine which girl is the best "bagel face?"

In Korea, a girl who is a bagel face is described as having the best combination of baby face and hot body. And actress Shin Se Kyung, with her "innocent" yet "curvy in all the right places" figure has scored the top spot.

Currently, Shin Se Kyung can be seen in a series of commercials and print ads for lingerie brand Vivien. And the commercials, which broke February 21, are just as crazy as the whole bagel face thing.

more »

by Steve Hall    Feb-25-11    
Topic: Commercials, Racy, Strange



Is That Necklace Talking to Me?

colorado_lottery_talking_animal.jpg

We suppose there's a lot of ways to sell jewelry. Oh wait, there's not. It has to be one of the most boring ad categories ever to have sucked the life out of creativity. But that's not what we're talking about right now. No. We're talking lottery.

Yes, lottery. Lottery with jewelry. And not just any jewelry. Talking jewelry. And not just any talking jewelry. Take a look at this Cactus-created Colorado Lottery Cool Millions ad and ask yourself why you didn't think of it first.

more »

by Steve Hall    Feb-24-11    
Topic: Commercials, Strange



Silly, Hipsteresque Kindle Ad Thinks People Read While Running

kindle_coffee_shop.jpg

Yea, we all do this, right? We grab our Kindle and decided to read a book while running around the city and hanging out with our friends. AdFreak's David Gianatasio aptly describes the people in this ad ad, "refugees from a sitcom so vapid, even Fox wouldn't put it on the air."

And he's right. The over-the-top silliness distracts from the positive attributes of the product. Yea, it's glare-free. Yea, it's light. Yea, it's battery lasts forever. But does anyone want to run out and buy one of these so they can look like the annoying primadonnas in this ad?

We'll stick with our iPad and a glare-reducing screen protector thank you very much. And we simply must disagree with David one point. While the characters in this ad don't hold a candle to the hotness of the bikini-clad woman in the poolside Kindle ad, you've got to admit the woman sitting at the coffee table in this ad is exponentially cute.

more »

by Steve Hall    Feb-24-11    
Topic: Commercials, Creative Commentary



Sophia Vergara Pimps Fitness, Bennett's Seeks Biker Babes

sofia-vergara-bally-fitness.jpg

- You just saw her in that controversial ad for Diet Pepsi's new skinny can. Now you can see Sophia Vergara in all her delicious glory in an old ad for Bally Fitness.

- Bennetts insurance company is seeking a collection of new Bennetts Babes with a new video featuring Jennifer Metcalfe.

- Here's the story behind the fake shaving helmut stunt that was developed to promote a real shaving device specifically designed for the head.

- Boston University Adlab students talk about their work for Zipcar and Converse.

- F5, a two day creative conference held April 15-16 at the Roseland Ballroom in New York will explore the intersection of art, design and entertainment.

more »

by Steve Hall    Feb-17-11    
Topic: Celebrity, Commercials, Industry Events, Racy, Video, Viral



esurance Gets Goofy With Disco References and Dating Profile Hijacking

esurance_discount.jpg

The approach behind two new commercials in esurance's Techie/Feely campaign is described thusly, "Sometimes you just want to hop online and make a quick adjustment to your policy. Other times you need a smart, helpful person on the phone to help you."

The commercials, which break February 28, were created by Duncan/Channon and are some of the weirdest insurance commercials we've seen. We thought the Progressive commercials with Stephanie Courtney were weird. They're nothing compared to these.

We get cringe inducing disco references, dating profile hijacks and awkward hand/mouth gestures. But...the point is made. esurance is all about getting people a discount. And that point is made loudly and clearly.

more »

by Steve Hall    Feb-17-11    
Topic: Campaigns, Commercials, Strange



Laphroaig Scotch Whisky Will Tip Your World Sideways

Laphroaig.jpg

Here's the weirdest liquor commercial we've ever seen. A weary traveler on a brink winter day stops into a tavern and has a glass of Laphroaig Scotch Whisky. And when he does, an alternate, surreal world reveals itself. A world that's controlled by how much the man tips his glass.

OK, nothing like promoting just how trashed whiskey can get you. That aside, we do like the nod to that momentary sensation and wandering thought which comes over you when you do consumer a glass of fine scotch whiskey.

more »

by Steve Hall    Feb-15-11    
Topic: Commercials, Strange



Cheerleaders Wears Tampons With German Engineered Trickle-Proof Technology

kotex_tampon_field.jpg

We've seen this cut-through-the-silliness approach to feminine hygiene before but this one's different. It has a cheerleader! Yes, a cheerleader. A cheerleader whose Tampons hold 97 percent more and have German engineered, trickle-proof technology.

This bit of light-hearted silliness comes to us courtesy of Ogilvy New York.

more »

by Steve Hall    Feb-11-11    
Topic: Commercials, Strange



Smarmy Car Dealer Too Clingy, Mr. Lube More Flexible

Dear_John_mr_lube.jpg

Sometimes a double entendre is so blunt it reaches out, grabs you by the hair, shakes you into submission and forces you to laugh. Other times, such as in this ReThink Canada-created commercial for Mr. Lube, they just slowly reach over, wink, nod and utter, "See? We can be funny without falling into the gutter."

Called Dear John, the spot, as described by the agency is a "classic girl-meets-guy, girl-buys-car-from-guy, girl-ditches-guy-for-Mr.-Lube-because-guy-is-too-clingy-and-demanding...and too hairy."

Yea, that describes it quite well.

more »

by Steve Hall    Feb- 9-11    
Topic: Commercials










Featured FREE Resource: