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There's nothing like cleavage to distract from a message. Well, that along with a MacGyver wannabe and a foreign language to cause one to wonder what the hell is going on in this Volkswagen commercial. Something needs fixing and MacGyver is there to do it...or screw it up totally. That or it's also a Home Depot commercial. Anyway...that's for pointing us to this, AdFreak.
When you write about advertising every day, suffering de ja vu every once in a while comes with the job. Today, Julia Stiles is the cause of our ailment. She's in a new Stoli commercial in which she talks to herself and debates the merits of going commercial versus staying indi.
Though the ad is new, we could swear we've seen it before. Maybe it's because we couldn't stand watching Hugh Hefner talk to himself and we conjured Julia instead.Anyway, anytime we can see Julia Stiles is a good time so we're not going to complain.
Sequels. Most of the time they're never as good as the original. Yes, there are exceptions but those exceptions are the exception to the rule. We're not clear whether or not this new Old Spice commercial with Isaiah Mustafa is an exception but we do wish he ended the commercial with a sly, "I'm on a bike." Without that catchphrase, it's kind of like an Arnold Schwarzenegger movie in which he doesn't intone, "I'll be back."
Yes, Old Spice is back with Isaiah Mustapha but something's missing. As is usually the case with sequels. Yes, it's a one shot (?) wonder. Yes, it's snarky. But it's just missing that "two tickets to that thing you like" joie de vivre. We can't quite put or finger on it. We still like it. But, alas, it's a sequel.
You can interpret this Lynx commercial with Jessica Jane Clement in two different ways. First, the guy is just an absolute clueless idiot. Over and over, he kills his chances at having a continuing relationship with one of the hottest women in the world. And the fact he and his idiocy are even remotely associated with Lynx would cause one to avoid the product at all costs.
Second, they guy is still an absolute clueless idiot but so is every potential Lynx users because, according to this commercial, they have to be hit over the head again and again and again before they realize all they need to do is use Lynx to get one of the world's hottest women. Which, of course, is one of the most idiotic notions in the world.
Either way, the entire thing is an idiotic premise. Of course, that doesn't make it unfunny. Not at all.
Do you ever feel like your just a widget on a production line when you're in the hospital? Fauquier Health wants you to know you'll never feel that way if you come to them when you're ill. Even though some hospitals can be of lesser quality than others, the approach is a bit drastic. But the ad, from last fall, is funny and it does drive home the point. Now all Fauquier Health has to do is live up to the promise.
And yes, we're well aware the hospital name sounds like fuck your health but it's a real organization. That said, we still feel like there's a remote possibility we're going to be taken for a ride on this one despite telephone confirmation the place is real.
Awww. There's always room for kitties in advertising, right? LA's Lake Street Creamery knows this and they are unapologetically leveraging that cuddly goodness.
Oh my cuteness!
This is, by far, the worst car commercial brand partnership ever. Suburban yuppie-mobile Volvo and teen/tween sensation Twilight Eclipse. Yea. Seriously. It's as if someone placed a Jack and Jill Went over the Hill soundtrack on top of a Rob Zombie movie. Yea, it's that's odd.
OK, so yea, the Twilight character's parents might drive a Volvo but just watch this commercial and marvel at how bad the pairing is. Actually, it's the comparison between raging hormonal desire, lust, love...and a piece of metal. OK, so yea, we equate emotion to automobiles all the time but just watch this ad and watch how bad the pairing is. Yea, we wrote that twice. Because this commercial is twice as bad as any car commercial we've seen in a long time.
We blame Arnold, EuroRSCG 4D.
Leo Burnett is out with a few teaser ads for Allstate. And they're good. With a character who takes on various personas such as "the key against your side door" and "a typical teenage girl," the ads make us keenly aware of typical automotive mishaps and make us aware Allstate is there when mayhem arrives.
A third ad beautifully captures lone motorcycle crashes in slow motion...with no drivers...only to drive home the point that motorcycles don't crash alone and Allstate is there to protect not only the bike but the driver as well. Very nice work. Click "more" to see the ads.
Hmm. In a cross between an amoebae video you'd see in biology class and a Cheese Doodle, Cadbury attempts to illustrate the...um...beauty of their Flake candy bar. This wisp of tasty beauty was brought to us by Fallon London and was directed by Baillie Walsh.
It's with pleasure today that I discovered I lied in my last piece - that depressing waiting room-looking area isn't the only spot for screening ads in Cannes this week. A real-life theatre in Level 1 of the Festival screened a bunch of body care ads this afternoon.
I'm gonna spare you more starry-eyed harping about how OLD SPICE BRINGS JOY TO ALL THE UNIVERSE. Here's other stuff that stuck out, and at the end, a reflection on Axe.