We've seen this cut-through-the-silliness approach to feminine hygiene before but this one's different. It has a cheerleader! Yes, a cheerleader. A cheerleader whose Tampons hold 97 percent more and have German engineered, trickle-proof technology.
This bit of light-hearted silliness comes to us courtesy of Ogilvy New York.
Sometimes a double entendre is so blunt it reaches out, grabs you by the hair, shakes you into submission and forces you to laugh. Other times, such as in this ReThink Canada-created commercial for Mr. Lube, they just slowly reach over, wink, nod and utter, "See? We can be funny without falling into the gutter."
Called Dear John, the spot, as described by the agency is a "classic girl-meets-guy, girl-buys-car-from-guy, girl-ditches-guy-for-Mr.-Lube-because-guy-is-too-clingy-and-demanding...and too hairy."
Yea, that describes it quite well.
So here's the Chevy commercial the cast of Glee did during its post-Super Bowl broadcast last night. Very much in style with the show's many performances, the commercial was a grand production with the entire cast dressed in white and doing what they do best: singing and dancing.
And in other news, Lea Michelle had all her clothes on for the entire length of the commercial.
With an ad that's part 2001, part Jerry Bruckheimer movie trailer and part Michael Bay extravaganza, Verizon is gleefully celebrating the iPhone's availability on their network. After heaping accolades upon the device, the ad asks, "But does your deive work?"
That question is happily answered, "Yes. I can hear you know," by good 'ol Verizon Guy who we haven't seen in a while.
We love this spot. We have no idea how Verizon will fair once millions of iPhone users trample the network with their data hogging behavior but this ad is quite convincing. Quite convincing, indeed.
Robert Downey Jr. is voicing Mr. Peanut again in a new mini-western commercial called Alejandro. Created by TBWA's Being NY, we see Downey introducing Alejandro, a character who is a lady killer, bull fighter and a general annoyance to Mr. Peanut. The spot was directed by Ringan Ledwidge of Smuggler and Mark Gustafson of Laika.
Hopefully this GM commercial isn't indicative of what we'll see on Sunday when the brand airs no less than eight ads, five within the game. One commercial mocks dealer ads and steals a bit from all those "transformer" commercials of yore. Of course, that's perfectly fine because the ad is also an ad for this summer's third Transformers movie.
We hope the other ads, all from Goodby Silverstein & Partners, are a bit more creative than this one.
GoDady has released one of the two commercials it will air during the Super Bowl. The one that won't be released in advance is the one that will reveal the new GoDaddyGirl. The released commercial features Jillian Michaels and Danica Patrick and is called The Contract.
The ad calls attention to GoDaddy's history of history of foisting racy commercials upon Super Bowl viewers. In the ad, Jillian and Danica refuse to shoot a commercial which Danica refers to as "over the top" and Jillian dubs a "crazy stunt."
Heated bus shelters, stupid banned Super Bowl commercials, Canada's love for truth in advertising, Advertising Age's hissy fit over banned Super Bowl commercials, Yahoo's undying commitment to survival, GoDaddy's nw GoDaddy Girl, hot office management staff, Subway oddities, sites that make it easy to quit your job and movie trailers that take over the Super Bowl are front and center in this week's top stories here on Adrants.
1. Caribou Coffee Bus Shelter Oven Warms Commuters
2. FOX Says No to Ashley Madison Super Bowl Ad
3. Canada Calls For Truth in Advertising
Geico, with help from The Martin Agency, is out with two new commercial which feature the Gecko character front and center. In the first, the first, the Gecko attempts to answer a serious question from a girl while a second announcer who looks like he's still in high school tells the girl she'd look great in a blue car.
In a second commercial, the Gecko takes a look at how fast people can get a quote on Geico.com while the high school-er checks the records book to see who got the quickest quote.
As Geico commercials go, they're fairly standard. Not that we don't like Mr. Gecko but we wish the brand would bring back the Kash character. Now that character was quirky and fun. And the song was infectious.
The Bruins Bear is back again. This time he's following guys into the men's room and gicing them swirlies for disobeying the restroom code. Not that there was ever such a thing as a bathroom code to dictate through which you enter the bathroom but every once in a while you wish that bear was around when people in crowds get impatient and do stupid things.
If you're going to be a Bruins fan, you had better obey the rules. This ongoing campaign comes to us from Mullen.