Um...wow? We really don't know how to react after viewing this Michael Maxxis-directed spot for GlaxoSmithKline's Cervarix entitled tatoo Punch which calls attention to a cervical cancer vaccine. Let's break it down.
Up to four to five women...every six hours a woman is diagnosed...everyday one off us dies...
All in slow motion
Cut to really pissed off woman.
Cue Apple's 1984 commercial
Show tough ass broad punch a hole through a glass wall.
Breathe sigh of relief you didn't create this commercial.
For his part, Maxxis comments, "We are dealing with a product that will save lives. Nothing is more important, therefore we must deliver the message with fire, poignancy, and impact. I want the viewer to get goose-bumps and tingles this spot must overwhelm everyone in the audience with hard emotion. The overall tone is both serious and heavy, but also inspiring and uplifting. We want to empower women and motivate them to live healthy, productive, and meaningful lives. As much as this spot will make a woman want to get the vaccine, it will empower her to be strong and optimistic."
So here's Mother's new work for Dell. Basically, it's a Meet Cute all played out with help from Dell's new Streak pocket tablet. It's the first part of a global rebranding campaign. We could nitpick but it's nice to see anything at all from Dell these days. Now out from under the Enfaticao disaster, the brand just might have a chance at repositioning itself.
What are your thoughts? Is this a viable direction or Dell?
If you recall a week or so ago Bundaberg Run ran a commercial in which a crocodile was blown up at the conclusion of the spot. For some inexplicable reason, apparently a few people thought the commercial was a bit more than just a stunt and thought the crocodile actually was blown up.
While we weren't aware of any outcry over the spot, the brand saw fit to send us an apology video clarifying the crocodile was not killed. At least during the filming of the commercial.
- Anja Rubik in the new Fendi Fall/Winter ad campaign.
- The American Catfish industry has launched a new ad campaign to curtail the import of cheaper, Chinese catfish.
- Cutwater is out with a collection of videos for Ubisoft's Assassin's Creed: Brotherhood.
- The Boot Girls ask Americans to put on a pair of boots to raise awareness of the work of those in the military. Even Rick Dees is wearing boots.
- People who come up with a new Bruins Hockey Rule can win the chance to have their rule shown during a Bruins Game on Garden HDX and get a ride on the Zamboni.
So that sticker that's affixed to every new car on the dealer's lot? You know, the one that lists the price along with a lot of silly "accessories" like...oh...an armrest and other things that should be standard and aren't worth listing? It's front and center and...well...everywhere in a new Volkswagen Jetta commercial (or below) from Red Urban and 1stAvemachine.
That's one interpretation of the commercial. Another, and the one the brand and agency would prefer to be understood, is that the paper represents the detailed design work which went into creating the new vehicle...right along with the design of a new, lower price.
Either way, that's a lot of paper to be flying off a vehicle while making a trip over Winding Mountain Road. But there's no reason for anti-litter cause groups to get their panties in a bunch or for The Indian to cry. Nope. This baby is all digital and the paper miraculously disappears once it falls off the vehicle.
As Winding Mountain Road commercials go, this one isn't bad.
- We really like Lacta Chocolates previous work, especially the long-form video, but this new commercial we're not liking so much. Most likely because it is a commercial and not a more involved, long form video.
- Microsoft has redesigned its MSN Games channel and has added new advertising opportunities to reach casual gamers.
- Halloween webcam fun from Alfred Ritter GmbH & Co KG for RITTER SPORT Chocolate. Scary monster Halloween cards.
- If you haven't already heard, JLo has enlisted the help of her twin children to appear in a Gucci campaign aimed at raising money for UNICEF's schools in Africa.
- Mr. T has signed a deal with Gold Promise, a gold-buying service which aims to get people a better deal.
- Boston agency Winsper received four Hatch Awards for work it did for its client, STIHL, a hand-held power tool brand.
OK so blowing up kids in a classroom didn't go over so well but when it comes to using menacing alligators to sell rum, all is well. And funny.
In this commercial for Bundaberg Rum, which, for a few seconds gets lost in an overly long and complex set up, a man, looking to make a putt, is aided by the very gentleman who invented Bundaberg Rum...from an oversupply of molasses.
Just watch. The spot works. at least it works for us. We have no idea what PETA's stance on this will be though.
Colle + McVoy is out with a series of videos featuring a fish named The Bassador. The videos are aimed at getting more people to fish. The Bassador is described as "a cold-hearted talking fish who, simply put, doesn't think very highly of anyone, or anything." And his videos aim to "taunt, mock and challenge people to see if they're up to the task of becoming an Anglers' Legacy Ambassador, a program that taps into people's passion for fishing by asking them to take a pledge to introduce the sport to someone new."
So if you're into taking fish - this one's a bit slow and droll - then check out the series below after the jump.
We all know agencies tend to latch on to trends when it comes to creativity. It can be anything from photographic style to video effects (remember Gap's use of the Matrix swing camera trick?) or a song. We're not sure if it's just us but over the past few days, we've seen more than a few videos/ads with soundtracks that sound very similar to the theme of the television show Friday Night Lights.
Here's the latest entry from TraceyLocke and Shilo director Evan Dennis. It's a :90 video for Montain Dew entitled "Paul Rodriguez: It's Different on my Mountain." It;'s all about how skateboarding changed Rodriguez's life. And, yes, it's as pretentious as it sounds.
In a commercial only geeks can truly appreciate, Twitter Co-Founder Biz Stone appears Stolicnaya's "Would You Have A Drink With You" campaign. The one that has celebrities (actual ones) talking to themselves. Apparently, Evan Williams was busy coding his next invention. Aside from the fact dubbing Stone a celebrity, the ad is bound to connect with the digerati and, yes, get the tweet shitted out of it. Or is it the shit tweeted out of it?
But who really cares because as Biz asks himself in the ad, "Did it ever occur to you that Twitter is an endless stream of meaningless babble?" Yes, Biz, it did occur to us. Every day. With every tweet we see.