Mercedes Benz Lures Woodsman Back to Concrete Jungle

mercedes_benz_cls_escape.jpg

A man chases his dog through the woods, which, presumably, he's been living in for years after leaving the concrete jungle. Upon reaching a roadway, he utters, "I thought I would never go back. And then I did." Why? Because the Mercedes Benz CLS passing him by in slow motion is so irresistible it lures him back to his 80's-like, America Psycho-esque lifestyle.

Yes, people, material possessions and financial worth are the most important things in life. A quiet life in the woods is for losers and Mercedes Benz wants us to know it values your money more that it values your quality of life.

more »

by Steve Hall    Jan-18-11    
Topic: Commercials



Ted Williams, Bus Shelters, Kardashians Among Top Stories This Week

Caribou%20OOH.jpg

This week's top stories on Adrants caused us to ponder whether or not Kraft's choice of Ted Williams was right for the brand, get excited about the lowly bus shelter, laugh at sharks, admire the T-Mobile babe mock AT&T and Verizon, engage in a bit of voyeurism, revisit childhood with Audi's use of "Goodnight Moon," look at lingerie once again, watch advertising get Cheezberger'd, revisit Kim Kardashian's cleavage and wonder how the hell that family got so famous and, finally, once again, listen to yet another researcher tell us using celebrities in advertising is a waste of money.

more »

by Steve Hall    Jan-16-11    
Topic: Brands, Celebrity, Commercials, Opinion, Racy



Audi 8 Says 'Goodnight Moon' to Excess

audi_8_goodnight_moon.jpg

This beautiful new commercial from Venables Bell & Partners for the Audi 8 follows the classic, 1947 children's book, Goodnight Moon. In the ad, old luxury is eschewed for new luxury in the form on an Audi 8.

The commercial pokes fun at excess...as well as Mercedes Benz and introduces us to the Audi 8's "unequaled inspiration."As car commercials go, we like it. The analogy works and makes good use of a classic everyone can identify with.

more »

by Steve Hall    Jan-14-11    
Topic: Commercials



Was Hiring Ted Williams a Smart Choice For Kraft?

kraft_ted_williams.jpg

Branding consultant Rob Frankel isn't a fan of Crispin Porter + Bogusky's use of Ted Williams for its client Kraft. If you recall, Ted Williams was the homeless man who found fame when, earlier this month, it was discovered he had the perfect announcer voice in a Columbia Dispatch video.

While the new Kraft Macaroni & Cheese commercial has received 933,000 views since it hit YouTube January 7, Frankel thinks the whole thing is just another opportunistic agency ploy, telling Mashable, "It's clearly another one of those opportunistic stunts by creatively bankrupt agencies who jump on any trend they think can take them to the top of a Twitter trend."

more »

by Steve Hall    Jan-14-11    
Topic: Brands, Celebrity, Commercials, Opinion



If You Eat Snickers Peanut Butter Squared A Shark Will Eat You

snickers_peanut_butter_sharks.jpg

When it comes to selling candy bars, the first thing that comes to mind isn't necessarily a focus group populated by sharks who've just sampled some human cuisine and are commenting upon which human tasted better and why.

But, that's the direction in which BBDO went for a new Snickers Peanut Butter Squared commercial. Which, of course, begs the question, why sharks? We're pretty sure sharks aren't able to leave the ocean, hobble over to a convenience store and buy a box of Snickers Peanut Butter Squared.

more »

by Steve Hall    Jan-14-11    
Topic: Commercials, Good, Strange



T-Mobile Babe Mocks Verizon and AT&T

tmobile_mocks_att_verizon.jpg

Underdog T-Mobile is having a field day with Verizon and AT&T in a commercial that mocks the pair over the fact T-Mobile has 4G and Verizon and AT&T don't (yet). Pity the poor iPhone - also a character in the commercial - who has to choose between the lesser of two have nots.

Forgetting for a moment Sprint also has 4G, the spot pays homage to "I'm A Mac" Apple commercials and paints Verizon and AT&T as frumpy John Hodgman-like characters with receding hairlines while the iPhone and the T-Mobile babe herself are portrayed as a nit more fashion forward.

Now if only the iPhone worked on T-Mobile and the network, itself, was available in more than two places.

more »

by Steve Hall    Jan-13-11    
Topic: Brands, Commercials



Security is Hot. Ads Are Sexy. And Microsoft Has $1 Billion For You

geotrust.jpg

- With GeoTrust, security never looked so hot. Or repulsive depending upon which button you click.

- The New York Daily News has put together a collection of 98 ads which feature celebrities sharing lots and lots of skin.

- Microsoft has placed it's $1 billion media business into review. May the best shark win.

- On Tuesday, January 11 at 7PM at the Museum of Modern Art, The One Show will host an event to honor the best digital work of the past decade. You can view the winners here.

- SNL funnyman Bill Hader dedicates his wry best to figuring out everything you'd ever want to know about a Volkswagen in these spots on the VW Academy channel from Deutsch LA, directed by Jake Szymanski with Caviar Los Angeles.

more »

by Steve Hall    Jan- 7-11    
Topic: Agencies, Brands, Commercials, Industry Events, Outdoor, Racy, Strange



Homeless man With Golden Pipes Lands Gig With Kraft

ted_williams_today_show.jpg

In an interesting confluence of events turned publicity goldmine, Ted Williams, the famed homeless man with golden pipes, has been hired by Crispin Porter + Bogusky to voice a new Kraft Macaroni & Cheese commercial set to air Sunday during the Kraft Fight Hunger Bowl on ESPN.

Of CPB's choice of Williams, Kraft Spokeswoman Lynne Galia told Advertising Age, "Like many others, Kraft Macaroni & Cheese and our ad agency was moved by Ted Williams' story. His amazing voice is perfectly suited to our campaign. We were in the middle of making our TV spots and in a unique position to help Ted use his great voice to gain employment."

more »

by Steve Hall    Jan- 6-11    
Topic: Agencies, Brands, Commercials, Good, Opinion



Ford C-Max Magically Assembled

ford_c_max.jpg

We like this new Ford C-Max commercial from Ogilvy, Stink and 1stAvemachine. It's an illustration of the C-Max's infinite seating arrangements along with other innovative features. The spot uses all kinds of special effects and trickery which results in the entire car being folded out to completion from just one seat.

To create the spot, 1stAvemachine took apart and entire vehicle so it could be filmed and manipulated in post-production. Very nice work if we do say so ourselves. It's definitely eye catching.

more »

by Steve Hall    Jan- 5-11    
Topic: Commercials



Healthy Choice Gets Snarky

healthy_choise_steamed_lunch.jpg

We've seen this approach many times before. The dry, witty, wise-ass humor approach to selling stuff. Filled with self-deprecation and pithy insults, this new commercial from Sapient Nitro for Healthy Choice hypes the brand's new steamed lunches.

Directed by O Positive's David Shane, two bank tellers go head to head in a battle of wry wit as a woman with low self esteem waits her turn in line. It sort of works in that odd, "you're a fucking idiot but I'm going to be polite about it" sort of manner.

more »

by Steve Hall    Jan- 5-11    
Topic: Commercials










Featured FREE Resource: