Branding consultant Rob Frankel isn't a fan of Crispin Porter + Bogusky's use of Ted Williams for its client Kraft. If you recall, Ted Williams was the homeless man who found fame when, earlier this month, it was discovered he had the perfect announcer voice in a Columbia Dispatch video.
While the new Kraft Macaroni & Cheese commercial has received 933,000 views since it hit YouTube January 7, Frankel thinks the whole thing is just another opportunistic agency ploy, telling Mashable, "It's clearly another one of those opportunistic stunts by creatively bankrupt agencies who jump on any trend they think can take them to the top of a Twitter trend."
When it comes to selling candy bars, the first thing that comes to mind isn't necessarily a focus group populated by sharks who've just sampled some human cuisine and are commenting upon which human tasted better and why.
But, that's the direction in which BBDO went for a new Snickers Peanut Butter Squared commercial. Which, of course, begs the question, why sharks? We're pretty sure sharks aren't able to leave the ocean, hobble over to a convenience store and buy a box of Snickers Peanut Butter Squared.
Underdog T-Mobile is having a field day with Verizon and AT&T in a commercial that mocks the pair over the fact T-Mobile has 4G and Verizon and AT&T don't (yet). Pity the poor iPhone - also a character in the commercial - who has to choose between the lesser of two have nots.
Forgetting for a moment Sprint also has 4G, the spot pays homage to "I'm A Mac" Apple commercials and paints Verizon and AT&T as frumpy John Hodgman-like characters with receding hairlines while the iPhone and the T-Mobile babe herself are portrayed as a nit more fashion forward.
Now if only the iPhone worked on T-Mobile and the network, itself, was available in more than two places.
- With GeoTrust, security never looked so hot. Or repulsive depending upon which button you click.
- The New York Daily News has put together a collection of 98 ads which feature celebrities sharing lots and lots of skin.
- Microsoft has placed it's $1 billion media business into review. May the best shark win.
- On Tuesday, January 11 at 7PM at the Museum of Modern Art, The One Show will host an event to honor the best digital work of the past decade. You can view the winners here.
- SNL funnyman Bill Hader dedicates his wry best to figuring out everything you'd ever want to know about a Volkswagen in these spots on the VW Academy channel from Deutsch LA, directed by Jake Szymanski with Caviar Los Angeles.
In an interesting confluence of events turned publicity goldmine, Ted Williams, the famed homeless man with golden pipes, has been hired by Crispin Porter + Bogusky to voice a new Kraft Macaroni & Cheese commercial set to air Sunday during the Kraft Fight Hunger Bowl on ESPN.
Of CPB's choice of Williams, Kraft Spokeswoman Lynne Galia told Advertising Age, "Like many others, Kraft Macaroni & Cheese and our ad agency was moved by Ted Williams' story. His amazing voice is perfectly suited to our campaign. We were in the middle of making our TV spots and in a unique position to help Ted use his great voice to gain employment."
We like this new Ford C-Max commercial from Ogilvy, Stink and 1stAvemachine. It's an illustration of the C-Max's infinite seating arrangements along with other innovative features. The spot uses all kinds of special effects and trickery which results in the entire car being folded out to completion from just one seat.
To create the spot, 1stAvemachine took apart and entire vehicle so it could be filmed and manipulated in post-production. Very nice work if we do say so ourselves. It's definitely eye catching.
We've seen this approach many times before. The dry, witty, wise-ass humor approach to selling stuff. Filled with self-deprecation and pithy insults, this new commercial from Sapient Nitro for Healthy Choice hypes the brand's new steamed lunches.
Directed by O Positive's David Shane, two bank tellers go head to head in a battle of wry wit as a woman with low self esteem waits her turn in line. It sort of works in that odd, "you're a fucking idiot but I'm going to be polite about it" sort of manner.
Well, first of all, girls have been wearing pajamas to class for years. But, we're not talking about that style of pajama. No. We're talking Pajama Jeans, a pair of pants that's supposed to look like jeans but feel as comfortable as your favorite pajamas.
And what's a goofy product like that without a goofy infomercial to go along with it? Well, that's what we have for you here. The new pajama sensation! That look like designer jeans! With smooth butt-lifting design! They're like a sexy second skin!
Yes, ladies, don't struggle trying to pull your inflexible jeans up over your curvaceous ass. Run right over to the Pajama Jeans website and snag yourself a pair of forgiving Pajama Jeans. Your ass will thank you.
Online since October, a RKCR/Y&R + Wunderman-created :30 touting the land Rover Freelander 2 launched yesterday in the United Kingdom. While the commercial is full of the usual metaphors found on winding mountain roads and inner city streets, it was created within a Gumby-like plasticine environment which, well, makes it just different enough not to be boring.
Dorian Leroy, Global Communications Manager, Land Rover said: "We chose the animation theme for the campaign for its unique celebration of the overall versatility of the vehicle whilst showcasing the optimistic and active lifestyles of Freelander owners. This film is a departure for Land Rover. The Freelander 2, Land Rover's biggest-seller, is a supremely capable vehicle used the world over. We wanted to encapsulate this in a leading-edge global campaign."
We just say thanks for giving us something interesting to look at.
Cats, breasts, little girls, Tehmeena Afzal, Twilight, SEO, law school, cheerleaders, stewardesses, time travel, guns, Christina Aguilera, men who smell like you want your man to smell like, Lindsay Lohan, thongs, six packs, cup sizes and, surprise, the use of sell to sell in advertising. That's the list of topics that top the top stories here at Adrants for 2010. Relive all this and more with our list of the top twenty stories of the year below:
1. Cat Unleashes Ample Breasts in Public Market
2. Should Marketers Eliminate Sex As An Advertising Strategy?
3. Tehmeena Afzal Lends Her Giants to the New York Giants
4. Little Girl Spawns Dance Craze For Samsung
5. Near Naked Twilight Star Ashley Greene Fronts Drool-Worthy SoBe Campaign