So that sticker that's affixed to every new car on the dealer's lot? You know, the one that lists the price along with a lot of silly "accessories" like...oh...an armrest and other things that should be standard and aren't worth listing? It's front and center and...well...everywhere in a new Volkswagen Jetta commercial (or below) from Red Urban and 1stAvemachine.
That's one interpretation of the commercial. Another, and the one the brand and agency would prefer to be understood, is that the paper represents the detailed design work which went into creating the new vehicle...right along with the design of a new, lower price.
Either way, that's a lot of paper to be flying off a vehicle while making a trip over Winding Mountain Road. But there's no reason for anti-litter cause groups to get their panties in a bunch or for The Indian to cry. Nope. This baby is all digital and the paper miraculously disappears once it falls off the vehicle.
As Winding Mountain Road commercials go, this one isn't bad.
- We really like Lacta Chocolates previous work, especially the long-form video, but this new commercial we're not liking so much. Most likely because it is a commercial and not a more involved, long form video.
- Microsoft has redesigned its MSN Games channel and has added new advertising opportunities to reach casual gamers.
- Halloween webcam fun from Alfred Ritter GmbH & Co KG for RITTER SPORT Chocolate. Scary monster Halloween cards.
- If you haven't already heard, JLo has enlisted the help of her twin children to appear in a Gucci campaign aimed at raising money for UNICEF's schools in Africa.
- Mr. T has signed a deal with Gold Promise, a gold-buying service which aims to get people a better deal.
- Boston agency Winsper received four Hatch Awards for work it did for its client, STIHL, a hand-held power tool brand.
OK so blowing up kids in a classroom didn't go over so well but when it comes to using menacing alligators to sell rum, all is well. And funny.
In this commercial for Bundaberg Rum, which, for a few seconds gets lost in an overly long and complex set up, a man, looking to make a putt, is aided by the very gentleman who invented Bundaberg Rum...from an oversupply of molasses.
Just watch. The spot works. at least it works for us. We have no idea what PETA's stance on this will be though.
Colle + McVoy is out with a series of videos featuring a fish named The Bassador. The videos are aimed at getting more people to fish. The Bassador is described as "a cold-hearted talking fish who, simply put, doesn't think very highly of anyone, or anything." And his videos aim to "taunt, mock and challenge people to see if they're up to the task of becoming an Anglers' Legacy Ambassador, a program that taps into people's passion for fishing by asking them to take a pledge to introduce the sport to someone new."
So if you're into taking fish - this one's a bit slow and droll - then check out the series below after the jump.
We all know agencies tend to latch on to trends when it comes to creativity. It can be anything from photographic style to video effects (remember Gap's use of the Matrix swing camera trick?) or a song. We're not sure if it's just us but over the past few days, we've seen more than a few videos/ads with soundtracks that sound very similar to the theme of the television show Friday Night Lights.
Here's the latest entry from TraceyLocke and Shilo director Evan Dennis. It's a :90 video for Montain Dew entitled "Paul Rodriguez: It's Different on my Mountain." It;'s all about how skateboarding changed Rodriguez's life. And, yes, it's as pretentious as it sounds.
In a commercial only geeks can truly appreciate, Twitter Co-Founder Biz Stone appears Stolicnaya's "Would You Have A Drink With You" campaign. The one that has celebrities (actual ones) talking to themselves. Apparently, Evan Williams was busy coding his next invention. Aside from the fact dubbing Stone a celebrity, the ad is bound to connect with the digerati and, yes, get the tweet shitted out of it. Or is it the shit tweeted out of it?
But who really cares because as Biz asks himself in the ad, "Did it ever occur to you that Twitter is an endless stream of meaningless babble?" Yes, Biz, it did occur to us. Every day. With every tweet we see.
A woman like this is used to being stared at. She's used to walking down the street with all eyes upon her and everyone and everything reacting to her stunning beauty and oozing sexuality. But she's probably not used to a cat tearing her sweater off to reveal her sizable assets in a public market.
Of course, possessing such perfection - and the right bra - she really doesn't mind the resulting attention unleashed breasts all but guarantee. In fact, it seems, she craves the attention and doesn't even bother to pull her sweater back on giving everyone plenty of time to ogle her ample assets.
This is how we sell lingerie. This is why we love advertising.
- Exploding pillow heads sell Maxwell House coffee in Russian commercial.
- The Japanese sure know how to have fun with cleavage. They've made an entire game show out of it.
- The Advertising Hotties keep getting hotter and hotter.
- Subaru goes for mediocrity.
- Meet Dr. Dan Theodorscu, Director of the University of Colorado Hospital's (UCH) Cancer Center and an avid cancer hunter. From Cactus in Denver.
While this entire scenario crafted by TBWA Toronto is, by their own admission, one giant urban legend, the story of the tiny turbocharged Nissan Juke going up against The Dred, some sort of giant, treaded, Transformer-style mechanical monster is interesting enough. After all, doesn't everyone want to know the car they are driving has an origin other than plodding along slowly on an assembly line deep inside some auto maker's factory? Of course they do. Which is why this commercial is fun.
It's not Jennifer Love Hewitt and this isn't the movie I Know What You Did Last night but the girl is pretty hot and the fisherman does look menacing. In this Axe Body Spray ad, we have a woman in a bikini sleeping on her boyfriend's lap. A fisherman approaches and pulls the blanket off her. The boyfriends, feeling a bit of modesty for his sleeping girlfriend's curvaceous hotness, pulls the blanket back up. The fisherman insists, pulling the blanket off again. He then pulls out a can of Axe body spray and gives it to the guys who then uses it. Miraculously, as with all Axe commercials, the woman...and her deliciousness...is, once again, uncovered.