Fallon London Probably Didn't Want to Clean Up After This 'Messy' Cadbury Ad

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Fallon London created a beautiful holiday-themed ad for Cadbury Dairy Milk in which an entire neighborhood is neatly clad in wrapping paper. On Christmas morning, all the kids come out and go crazy unwrapping the neighborhood. After tossing paper all over the place, they finally tackle a snowman figure which is wrapped and filled with Cadbury bars.

Awesome. But we sure wouldn't want to clean up after this mess. Or after that Sony Bravia Balls ad. Or any Sony Bravia ad for that matter. Maybe we should dub this not-so-new form of advertising wastevertising?

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by Steve Hall    Nov- 8-13    
Topic: Commercials



The Simplicity of This Zales Wedding Proposal Ad Makes It A Winner

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As jewelry store wedding proposal commercials go, this one from Zales is sweet and low key steering clear of cheesiness and metaphor. Created by GSD&M, the campaign is called Let Love Shine and features the track, Ends of the Earth, by Lord Huron.

The jeweler has, for the past two years, partnered with up and coming bands including The Black Keys, Alabama Shakes and Various Cruelties.

The simplicity of this ad is what makes it work so well.

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by Steve Hall    Nov- 4-13    
Topic: Commercials



Lowe Tackles India's View of Widowed and Divorced Women

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To those of us in America, this ad seems sweet and innocuous. To those in India, it raises eyebrows. The ad, created by Lowe Lintas for Tanishq jeweler, takes on the historical belief in India widowed or divorced women are somehow less than acceptable to mainstream society.

Of the work, Lowe Lintas Creative Director Arun Iyer said,"It had to look like a marriage of equals, not something that was done out of pity." And Lowe accomplished that beautifully. The ad does take on the issue but not in a way that throws it in people's faces.

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by Steve Hall    Oct-30-13    
Topic: Commercials



Sadly, No Kids Puke in This Halloween-Themed AT&T Ad

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Everyone seems to love the AT&T Not Complicated campaign. We're indifferent. But that's not going to stop us from sharing with you (like you haven't seen it already), BBDO's latest entry to the campaign. It, of course, is Halloween-themed and is all about candy. Sadly, there is no Crest/Oral B-style puking.

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by Steve Hall    Oct-30-13    
Topic: Commercials



Ole Smoky Moonshine. Born From Good People And Shared With the Same

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In a way, this Ole Smoky Tennessee Moonshine commercial makes you feel as if you're with Burt Reynolds in Deliverance...except without all the hillbilly stereotypes and, oh yea, rape.

The ad, created by Austin-based Blackboard Co., is just all about good people sharing good times together...with a little help from some moonshine.

Entitled "Born From," the commercials mark the brand's return for the third season on Discovery Channel's popular series "Moonshiners." In all, there will be four ads.

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by Steve Hall    Oct-30-13    
Topic: Commercials



Celebrities Tell Holiday Stories For Best Buy

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It's hard work making a price and item commercial interesting. But we think Crispin Porter + Bogusky may have done it with their Best Buy holiday campaigns which employs celebrities who read customized holiday stories. In all, there will be 11 spots featuring Will Arnett, Maya Rudolph, LL Cool J and Jason Schwartzman. The spots were directed by Will Speck and Josh Gordon (The Switch, Blades of Glory, Cavemen) and three-time Academy Award-winning director of photography Bob Richardson (Django Unchained, Hugo, Kill Bill, Shutter Island, Casino, Platoon).

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by Steve Hall    Oct-29-13    
Topic: Commercials



We Blame Our Dislike of This M&C Saatchi Campaign on Blackfish

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Well this is kind of a stretch. In an effort to convince us life can be so much better if you can get a handle on what you need to do to insure you will be able to retire comfortably, Swedish pension company SPP handed a starving musician an audience.

Now, we have nothing against starving musicians making it in the brutally difficult world of commercial music and the notion of a corporation helping an individual achieve success is laudable but corporations can't do this for every single individual.

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by Steve Hall    Oct-28-13    
Topic: Commercials



CougarLife Ad Banned For Putting 'Immature Girls' in Their Place

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Oh somehow we'll get in trouble again for this one but what the hell. Young women in Australia are angered over a CougarLife ad which features porn star Julia Ann trashing "immature girls who think they're all that."

In the ad, she stuffs a hamburger in one girl's face saying, "you need a sandwich." She tells another catty lady "you fold sweaters for a living" after the girl spitefully says to her date, "oh, so you're a computer geek." Finally, after a third freeloader says "buy me a drink" to her date, Ann shoves the girl out of her chair and says to the guy, "How about I buy you a drink."

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by Steve Hall    Oct-25-13    
Topic: Commercials, Policy, Racy



This Mcgarrybowen Honda CR-V Ad Will Make You Say 'Huh?' And 'Cool!' All at Once

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Hmm. All this just to sell a car. Well, this is advertising after all and not car salesmanship. With car salesmanship the goal is to move metal. With car advertising, well, the goal isn't always so clear. Sure, car brands want the sales needle to move but as with most advertising, there seems to be a lot of shenanigans on the way to that sale.

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by Steve Hall    Oct-22-13    
Topic: Best, Commercials



Women Are Just Eye Candy in This Y&R-Created Time Travel Montage For Valvoline

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You've seen it before. You know what to expect. It usually comes from brands with a long history. And the concept is always the same. That said, somehow, this Young & Rubicam-created, MassMarket-effected commercial for Valvoline works well enough.

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by Steve Hall    Oct-21-13    
Topic: Commercials










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