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In a new ad For Adidas' Neo, Selena Gomez and friends plaster city streets with green streamers and paint, not exactly behavior she'd want her fans to duplicate. Yea, yea, yea, it's just an ad. But so are all those Black Friday ads advocating idiots go bin diving at Walmart. Do we really want a bunch of lemming-like morons doing what Selena does in this ad?
The video points to a quiz that offers the taker a chance to win a trip to New York and meet Selena.
Here in the States and in many other parts of the world, the period of time between Black Friday and Christmas is when the highest percentage of retail activity occurs. In the some parts of the world, it's a bit different. The Dubai Shopping Festival, in its 18th year, occurs January 3 to February 3 and is comprised of 31 days of back to back shopping events.
To hype the event, TBWA\Raad created a beautiful :60 that is the polar opposite of every last bit of crap American retailers puke forth to convince every last idiot in America to go bin-diving at Walmart.
In May, New York Yankees pitcher Mariano Rivera tore his ACL ending his career for the season. Marking his return to the mound, albeit not in a game, Rivera can be seen tossing a pitch in an ad for his signature version of the New York Yankees fragrance.
Apart from the unfortunate fact any baseball-themed fragrance conjures the stench of a post-game locker room, a portion of the proceeds will go to the Mariano Rivera Foundation, an organization that impoverished children in the United States and abroad.
The spot was created by The Cloudbreak Group.
Let's not dwell on the fact little in this Cartier Winter Tale makes sense. No, let's dwell on the mood it evokes. The holiday feeling it exudes. The cheerful inspiration in brings. And how it makes you feel like you were curled up in a blanket in front of a roaring fireplace watching your favorite Christmas movie while sipping a cup of hot chocolate.
Yes. Let's dwell on that for a moment. And with that, we think it's time to close up shop and celebrate Thanksgiving.
In an effort to illustrate just how much flair goes into the creation of its new Spirited Cuisine dishes that are made with whiskey, wine and beer, Applebee's hooked up with 19 time flair bartending championChristian Delpech.
In the ad, created by Crispin Porter + Bogusky, Delpech performs all manner of acrobatic cooking wizardry flipping bottles, utensils and ingredients while a voiceover reminds us it's really cooking skills rather than bartender flair that goes into making Applebee's dishes delicious.
Here's your overly-pretentious, self-important fragrance ad of the day. What? You take offense with our assessment of said ad? Fear not. It's actually a complement. After all, every successful fragrance has to be overly-pretentious and self-important. Otherwise, it wouldn't be a fragrance ad. It'd just be some piece of crap trying to sell a smell.
Doner and Superfad are out with new work that aims to help Fiat owners understand the customizability of the 500 model. The spot features two of the custom Fiat 500s, The Beach Cruiser and The Café Racer, unveiled recently at the 2012 SEMA show in Las Vegas.
Of the work, Superbad ACD Jason Cook said, "The spot is a visual stream of consciousness that takes the viewer through the inspiration and conceptualization of the new Fiat 500s. We reconceived the recognizable elements of the car into something surreal and surprising. On the surf car, for example, the wheels became jellyfish and the headlights became a school of fish."
We love this Spillman/Fesler/Leo Burnett-created tourism spot for Switzerland that goes to great lengths to prove just how serious the country is when it comes to providing a pace to relax on vacation.
The work is beautifully shot and captures the true beauty of the country. You can almost believe the two men in this commercial actually did travel the entire country dismantling it of all time pieces.
We especially like the treatment the rooster gets at the end. Nicely done.
El Segundo's Team One, along with Serial Pictures Director Jonas Akerlund, have come up with a message for Sandy...and any other kind of weather that might crimp your style; don't even try. Because, according to this commercial, stylish is stylish no matter what Mother Nature thinks.
Though we think prancing about in high heels in the middle of a snow storm is a bit much, we aren't going to complain. We'll take any chance we can get to watch a hot women in high heels, a mini dress and flaming red lipstick saunter down the sidewalk. We're easy to pleas that way.
Aligning AT&T with the Holiday Spirit, BBDO New York has re-imagined its Whiz Bang commercial for Halloween. The agency added in several "ghost bombs" behind and around the happy 4G mobile users as they go about their daily communications.