Tassimo Brewbot Recalls Citroen Transformer

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Remember all those Transformers-themed commercials? Mini Cooper did it. Citroen did it. That got spoofed. Then Citroen did it again. And many others followed suit.

Now coffee machine maker Tassimo is bringing back the transformer robot. Which is all anyone really wants in the morning when they slog their ass into the kitchen for a cup of coffee: a dancing robot that mechanically intones, "What...can I get for you?"

I'm going back to sleep.

by Steve Hall    Nov-18-10    
Topic: Commercials



Starbucks Flies the Holiday Snowflakes

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It's that time of year again, Starbucks Lovers. Yes it is. The air is cooler. The wind is whipping. And it's time for your favorite Holiday drink from Starbucks. To make us all aware of this fact, BBDO New York is out with a new commercial touting the coffee shop's whipped sensations.

Using motif of snowflake-shaped kites, the commercial delivers that anticipation some of us love and some of us hate: the cold. That little detail aside, what Starbucks really wants us to focus on is the holidays. And who doesn't love the holidays? So go run to Starbucks right now and buy yourself a cup of holiday warmth.

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by Steve Hall    Nov-18-10    
Topic: Commercials



Volkswagen Employees Love the Vento

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We'd like to personally thank DDB Mudra for crafting a car commercial that isn't shot on a winding mountain road, doesn't portray the vehicle as if it were an extension of one's personality and doesn't contain the disclaimer, "Professional driver. Do not attempt on your own."

DDB Mudra came up with a concept that actually says something about the car and about the people who built it. Yes, it's goofy but it's makes a powerful point: the people who build the Volkswagen Vento are very proud of their work, love the fruits of their labor and hope the final product will be well cared for by its owner.

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by Steve Hall    Nov-18-10    
Topic: Brands, Commercials, Creative Commentary



Idiocy as Ad Strategy Perpetuated in Doritos Crash the Super Bowl Ad

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Guess it's time for the Doritos Crash the Super Bowl thing again. And along with that, the continuous perpetration of man (the species) as idiotic imbeciles. To be clear, we're not talking about the idiocy and stupidity of this particular ad's creators. Not at all. Rather the supremely idiotic behavior displayed by one of the characters in the ad.

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by Steve Hall    Nov-17-10    
Topic: Commercials, Creative Commentary, Opinion, Super Bowl 2011



Beyonce Too Sexy For British TV

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Beyonce's commercial, which launched earlier this year, for her fragrance Heat has been banned (during the day) by the UK's Advertising Standards Authority for being "too sexually provocative" and because her dress is continuously "slipping away" during the ad.The ad must air in nighttime dayparts only.

The standards body has a point. Beyonce, with her dress unbuttoned to her waist, her breasts almost fully exposed, her body seductively gyrating, her voice crooning desirously...is basically saying, "I'm hot and you know you want to fuck me."

Not exactly the type of message that's appropriate for everyone.

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by Steve Hall    Nov-17-10    
Topic: Celebrity, Commercials, Policy



Women Imprisoned for Wearing Dangerously Sexy Lingerie

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Here's a really, really...REALLY bad lingerie ad but since out charter requires us to cover any and all use of sex to sell, we are obligated to share this drivel with you. You can just hear the thought process of the concepting session for this ad: "Dude, let's riff off the women in prison thing. It will be so hot!"

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by Steve Hall    Nov-15-10    
Topic: Commercials, Racy, Worst



Top Ten Stories Cover Boobs, Guns, Verizon, Ass, Facebook

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So last week's most read stories here on Adrants offered up women with huge boobs in tiny bikinis holding guns, lingerie as a form of discipline, Verizon trying to get hip with Apple, yet another Old Spice spoof, Miranda Kerr tantalizing us with a seductive invitation into her bedroom, a time traveling phone, Japanese tourism boosted with branded bra and miniskirt and Facebook's apparent ineffectiveness business website traffic generation.

1. Girls With Boobs...Uh...Guns Pose For Charity
2. Lingerie Brand Teaches Men A Lesson
3. Verizon Teams With iPad to Hype Upcoming Apple Relationship
4. The Sun Spoofs Old Spice to Pimp Page 3 Girls
5. Miranda Kerr Wants You to Get Into Bed With Her
6. Lingerie Shot, Asses Tightened, Underwood Glamed
7. Charlie Chaplin Time Traveler Device Perfect For Branded Apps
8. Triumph Bra and Miniskirt Welcome Visitors to Japan
9. Without Proper Eyesight, Grave Errors Will be Made
10. Study Trashes Effectiveness of Facebook, Twitter

by Steve Hall    Nov-14-10    
Topic: Campaigns, Celebrity, Commercials, Opinion, Racy



Yahoo Declines, Sicily Redifines, Amex Bores,

- Infographic illustrates the decline of Yahoo over a 15 year period.

- The small town of Agira in Sicily is populated by the most fashionable people in the world. Well at least according to Sicilia Fashion Village, a fashion outlet scheduled to launch November 26.

- American Express is out with an incredibly boring-looking app called Cash IQ. It's supposed to be addictive and fun. It caused us to fall asleep.

- A hotel in Verona, which organizes unconventional surprise activities for its customers is out with a silly video showing the pranks it plays on guest.

- Last Day at the Office Emails determine college students who think they want to go into law might actually have a better experience going into advertising.

- Here's what today's youth is all about.

by Steve Hall    Nov-12-10    
Topic: Brands, Commercials, Games, Video



Screw Advertising Standards. Animate Your Unsafe Driving

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Do you work for an agency in Canada? Are you troubled by our country's strict guidelines for advertising which bans the depiction of unsafe driving in television commercials? Hate that rule and want to show whatever the hell you feel like in your car commercials? Then just copy what TBWA Toronto did for the Nissan Juke and turn your commercial depicting unsafe driving into an animated series which, apparently, is just fine with your country's Advertising Standards body.

Showing a hot chick in tight black leather works well too. See more of the campaign here.

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by Steve Hall    Nov-10-10    
Topic: Commercials, Policy



Verizon Teams With iPad to Hype Upcoming Apple Relationship

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This has got to be the dumbest ad we've seen in a long time. While it's a forgone conclusion the iPhone is coming to Verizon, it seems Verizon couldn't wait to tout its upcoming relationship with Apple. No. They had to go create a stupid commercial. And use the iPad to do so.

Why is the commercial stupid? Because it's trying to scream, "The iPad. Now on Verizon!" Well, the iPad is not on Verizon. Not in this commercial. It's on Verizon Wireless. Which is the same is any other kind of wireless. Wireless is wireless. It's not 3G. The iPad is not on 3G in this commercial.

Now if they're arguing that the wireless device in this commercial is connected to to the internet via a a wireless 3G wireless connection verus a wired router, that's another story. Either way, the argument is not very clear.

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by Steve Hall    Nov- 9-10    
Topic: Commercials










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