Don't You Dare Turn That New York Jets Game Off

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Here's the latest in Mullen's Ground Rules campaign for JetBlue. Witness what happens when the bartender turns off the New York Jets game at an East Village bar. Not exactly the best thing to do. And...if you wouldn't take it on the ground, don't take it in the air.

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by Steve Hall    Nov-22-10    
Topic: Commercials, Video



Alec Baldwin Supports Mother's Love For Wegman's

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While the ads are not all that great...after all, they're for a grocery store...we can tell you from personal experience that Rochester, New York-based Wegman's is every bit as awesome as Alec Baldwin's mother says it is. If you recall, Baldwin appeared on Letterman and told Dave after Baldwin and one of his brothers suggested their mother relocate from Syracuse to California, Baldwin's mother's response was, "And leave Wegman's?"

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by Steve Hall    Nov-19-10    
Topic: Celebrity, Commercials



Epic Burp Ruins Epic Beauty of Epic Beer Commercial

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Almost reminiscent of the epic Carlton Draught Big Ad (which you absolutely must watch again), Clemenger BBDO is out with another epic Australian beer commercial. The ad begins with epic music accompanying an epic journey through epically beautiful Brewtopia to an epic Parthenon atop the epic Mount Utopia which offers up even more epicness like a white flying horse and epic looking pure blonde beer babes dressed in flowing white robes who serve up Pure Blonde beer.

It's all...well...epically epic. That is until one guy is epically rude and destroys every last bit of epicness with a tiny burp which turns epic as it echoes through the mountaintops until it causes the epic destruction of the previously epic Mount Utopia.

All that's left standing are the two guys, their two beers and the dress one guy ripped off the epically beautiful pure Blonde beer babe.

Epic.

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by Steve Hall    Nov-19-10    
Topic: Brands, Commercials, Creative Commentary, Good



Tassimo Brewbot Recalls Citroen Transformer

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Remember all those Transformers-themed commercials? Mini Cooper did it. Citroen did it. That got spoofed. Then Citroen did it again. And many others followed suit.

Now coffee machine maker Tassimo is bringing back the transformer robot. Which is all anyone really wants in the morning when they slog their ass into the kitchen for a cup of coffee: a dancing robot that mechanically intones, "What...can I get for you?"

I'm going back to sleep.

by Steve Hall    Nov-18-10    
Topic: Commercials



Starbucks Flies the Holiday Snowflakes

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It's that time of year again, Starbucks Lovers. Yes it is. The air is cooler. The wind is whipping. And it's time for your favorite Holiday drink from Starbucks. To make us all aware of this fact, BBDO New York is out with a new commercial touting the coffee shop's whipped sensations.

Using motif of snowflake-shaped kites, the commercial delivers that anticipation some of us love and some of us hate: the cold. That little detail aside, what Starbucks really wants us to focus on is the holidays. And who doesn't love the holidays? So go run to Starbucks right now and buy yourself a cup of holiday warmth.

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by Steve Hall    Nov-18-10    
Topic: Commercials



Volkswagen Employees Love the Vento

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We'd like to personally thank DDB Mudra for crafting a car commercial that isn't shot on a winding mountain road, doesn't portray the vehicle as if it were an extension of one's personality and doesn't contain the disclaimer, "Professional driver. Do not attempt on your own."

DDB Mudra came up with a concept that actually says something about the car and about the people who built it. Yes, it's goofy but it's makes a powerful point: the people who build the Volkswagen Vento are very proud of their work, love the fruits of their labor and hope the final product will be well cared for by its owner.

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by Steve Hall    Nov-18-10    
Topic: Brands, Commercials, Creative Commentary



Idiocy as Ad Strategy Perpetuated in Doritos Crash the Super Bowl Ad

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Guess it's time for the Doritos Crash the Super Bowl thing again. And along with that, the continuous perpetration of man (the species) as idiotic imbeciles. To be clear, we're not talking about the idiocy and stupidity of this particular ad's creators. Not at all. Rather the supremely idiotic behavior displayed by one of the characters in the ad.

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by Steve Hall    Nov-17-10    
Topic: Commercials, Creative Commentary, Opinion, Super Bowl 2011



Beyonce Too Sexy For British TV

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Beyonce's commercial, which launched earlier this year, for her fragrance Heat has been banned (during the day) by the UK's Advertising Standards Authority for being "too sexually provocative" and because her dress is continuously "slipping away" during the ad.The ad must air in nighttime dayparts only.

The standards body has a point. Beyonce, with her dress unbuttoned to her waist, her breasts almost fully exposed, her body seductively gyrating, her voice crooning desirously...is basically saying, "I'm hot and you know you want to fuck me."

Not exactly the type of message that's appropriate for everyone.

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by Steve Hall    Nov-17-10    
Topic: Celebrity, Commercials, Policy



Women Imprisoned for Wearing Dangerously Sexy Lingerie

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Here's a really, really...REALLY bad lingerie ad but since out charter requires us to cover any and all use of sex to sell, we are obligated to share this drivel with you. You can just hear the thought process of the concepting session for this ad: "Dude, let's riff off the women in prison thing. It will be so hot!"

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by Steve Hall    Nov-15-10    
Topic: Commercials, Racy, Worst



Top Ten Stories Cover Boobs, Guns, Verizon, Ass, Facebook

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So last week's most read stories here on Adrants offered up women with huge boobs in tiny bikinis holding guns, lingerie as a form of discipline, Verizon trying to get hip with Apple, yet another Old Spice spoof, Miranda Kerr tantalizing us with a seductive invitation into her bedroom, a time traveling phone, Japanese tourism boosted with branded bra and miniskirt and Facebook's apparent ineffectiveness business website traffic generation.

1. Girls With Boobs...Uh...Guns Pose For Charity
2. Lingerie Brand Teaches Men A Lesson
3. Verizon Teams With iPad to Hype Upcoming Apple Relationship
4. The Sun Spoofs Old Spice to Pimp Page 3 Girls
5. Miranda Kerr Wants You to Get Into Bed With Her
6. Lingerie Shot, Asses Tightened, Underwood Glamed
7. Charlie Chaplin Time Traveler Device Perfect For Branded Apps
8. Triumph Bra and Miniskirt Welcome Visitors to Japan
9. Without Proper Eyesight, Grave Errors Will be Made
10. Study Trashes Effectiveness of Facebook, Twitter

by Steve Hall    Nov-14-10    
Topic: Campaigns, Celebrity, Commercials, Opinion, Racy










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