Yahoo Declines, Sicily Redifines, Amex Bores,

- Infographic illustrates the decline of Yahoo over a 15 year period.

- The small town of Agira in Sicily is populated by the most fashionable people in the world. Well at least according to Sicilia Fashion Village, a fashion outlet scheduled to launch November 26.

- American Express is out with an incredibly boring-looking app called Cash IQ. It's supposed to be addictive and fun. It caused us to fall asleep.

- A hotel in Verona, which organizes unconventional surprise activities for its customers is out with a silly video showing the pranks it plays on guest.

- Last Day at the Office Emails determine college students who think they want to go into law might actually have a better experience going into advertising.

- Here's what today's youth is all about.

by Steve Hall    Nov-12-10    
Topic: Brands, Commercials, Games, Video

Screw Advertising Standards. Animate Your Unsafe Driving


Do you work for an agency in Canada? Are you troubled by our country's strict guidelines for advertising which bans the depiction of unsafe driving in television commercials? Hate that rule and want to show whatever the hell you feel like in your car commercials? Then just copy what TBWA Toronto did for the Nissan Juke and turn your commercial depicting unsafe driving into an animated series which, apparently, is just fine with your country's Advertising Standards body.

Showing a hot chick in tight black leather works well too. See more of the campaign here.

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by Steve Hall    Nov-10-10    
Topic: Commercials, Policy

Verizon Teams With iPad to Hype Upcoming Apple Relationship


This has got to be the dumbest ad we've seen in a long time. While it's a forgone conclusion the iPhone is coming to Verizon, it seems Verizon couldn't wait to tout its upcoming relationship with Apple. No. They had to go create a stupid commercial. And use the iPad to do so.

Why is the commercial stupid? Because it's trying to scream, "The iPad. Now on Verizon!" Well, the iPad is not on Verizon. Not in this commercial. It's on Verizon Wireless. Which is the same is any other kind of wireless. Wireless is wireless. It's not 3G. The iPad is not on 3G in this commercial.

Now if they're arguing that the wireless device in this commercial is connected to to the internet via a a wireless 3G wireless connection verus a wired router, that's another story. Either way, the argument is not very clear.

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by Steve Hall    Nov- 9-10    
Topic: Commercials

Abercrombie & Fitch's Albert Reed Kisses For Canon


You can barely recognize him but Abercrombie & Fitch Model/Dancing with the Stars
Contestant Albert Reed appears in a new commercial called The Kiss for Canon. It's touting the brand's new EOS 5D Mark II camera.

Produced by LA-based Anonymous, the commercial was directed by Andrew Douglas whose shining achievements include Amityville Horror. You can see the spot here as well as listen to Douglas talk about the camera which, of course, he used to shoot the commercial.

by Steve Hall    Nov- 9-10    
Topic: Brands, Celebrity, Commercials

Morgan Freeman (We Think) Voices New Visa Commercial


Hmm. Maybe Morgan Freeman just forgot he voiced that political spot. After all, he voices practically every commercial out there lately including this one from TBWA\Chiat\Day for Visa called Never Missed A Super Bowl.

The spot highlights the Never Missed a Super Bowl Club, a group of people who haven't missed a Super Bowl in 44 years. The spot offers the chance for anyone to join the club by giving everyone who simply uses their Visa card a chance to go to every Super Bowl game for the rest of their life.

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by Steve Hall    Nov- 8-10    
Topic: Brands, Campaigns, Celebrity, Commercials

Undergarments in a Bunch Over Bundaberg Rum Apology


The Bundaberg Rum saga which had the distiller first blow up then roast a crocodile on a golf course now has the brand apologizing for it's first apology. In reaction to an apparent outcry over the blowing up of a crocodile, the brand issued an apology. Apparently, that apology wasn't good enough so the brand issued another.

It's all just plain poppy cock. But take note of the suitcases.

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by Steve Hall    Nov- 8-10    
Topic: Commercials, Strange

Pepsi Can Do It Better Than Coke


In the continuing battle between the two zeros, Coke and Pepsi, the battling duo take their fight to the aisles of a BJ's-like club store. To the tune of Irvin Berlin's Anything You Can Do, the duo one up each other with ever more creative aisle displays.

In the end, it's Pepsi that crushes Coke with help from Snoop Dogg who makes an appearance atop and sparkling stage of Pepsi boxes.

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by Steve Hall    Nov- 8-10    
Topic: Brands, Celebrity, Commercials

Choking Child Illustrates Importance of First Aid Training


If you think pre-movie ads in the theater are annoying, you won't like this one from St. John Ambulance. While the ad is for a good cause - having knowledge of first aid - there's just something wrong with dragging lighthearted theater-goers into the drama of a joking child.

The scenario is typical. We see an ad play out on the screen. Then a person in the audience becomes part of the ad. It's not a bad execution if a bit longer than it needs to be. Still, we're just not a fan of this sort of advertising.

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by Steve Hall    Nov- 2-10    
Topic: Commercials

Angry Woman Punches Hole in Glass Wall For Cervical Cancer

cervarix.jpg We really don't know how to react after viewing this Michael Maxxis-directed spot for GlaxoSmithKline's Cervarix entitled tatoo Punch which calls attention to a cervical cancer vaccine. Let's break it down.

Up to four to five women...every six hours a woman is diagnosed...everyday one off us dies...

All in slow motion

Cut to really pissed off woman.

Cue Apple's 1984 commercial

Show tough ass broad punch a hole through a glass wall.

Breathe sigh of relief you didn't create this commercial.

For his part, Maxxis comments, "We are dealing with a product that will save lives. Nothing is more important, therefore we must deliver the message with fire, poignancy, and impact. I want the viewer to get goose-bumps and tingles this spot must overwhelm everyone in the audience with hard emotion. The overall tone is both serious and heavy, but also inspiring and uplifting. We want to empower women and motivate them to live healthy, productive, and meaningful lives. As much as this spot will make a woman want to get the vaccine, it will empower her to be strong and optimistic."

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by Steve Hall    Nov- 2-10    
Topic: Commercials

Dell Streak Assists Meet Cute


So here's Mother's new work for Dell. Basically, it's a Meet Cute all played out with help from Dell's new Streak pocket tablet. It's the first part of a global rebranding campaign. We could nitpick but it's nice to see anything at all from Dell these days. Now out from under the Enfaticao disaster, the brand just might have a chance at repositioning itself.

What are your thoughts? Is this a viable direction or Dell?

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by Steve Hall    Nov- 2-10    
Topic: Commercials

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