Abercrombie & Fitch's Albert Reed Kisses For Canon

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You can barely recognize him but Abercrombie & Fitch Model/Dancing with the Stars
Contestant Albert Reed appears in a new commercial called The Kiss for Canon. It's touting the brand's new EOS 5D Mark II camera.

Produced by LA-based Anonymous, the commercial was directed by Andrew Douglas whose shining achievements include Amityville Horror. You can see the spot here as well as listen to Douglas talk about the camera which, of course, he used to shoot the commercial.

by Steve Hall    Nov- 9-10    
Topic: Brands, Celebrity, Commercials



Morgan Freeman (We Think) Voices New Visa Commercial

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Hmm. Maybe Morgan Freeman just forgot he voiced that political spot. After all, he voices practically every commercial out there lately including this one from TBWA\Chiat\Day for Visa called Never Missed A Super Bowl.

The spot highlights the Never Missed a Super Bowl Club, a group of people who haven't missed a Super Bowl in 44 years. The spot offers the chance for anyone to join the club by giving everyone who simply uses their Visa card a chance to go to every Super Bowl game for the rest of their life.

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by Steve Hall    Nov- 8-10    
Topic: Brands, Campaigns, Celebrity, Commercials



Undergarments in a Bunch Over Bundaberg Rum Apology

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The Bundaberg Rum saga which had the distiller first blow up then roast a crocodile on a golf course now has the brand apologizing for it's first apology. In reaction to an apparent outcry over the blowing up of a crocodile, the brand issued an apology. Apparently, that apology wasn't good enough so the brand issued another.

It's all just plain poppy cock. But take note of the suitcases.

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by Steve Hall    Nov- 8-10    
Topic: Commercials, Strange



Pepsi Can Do It Better Than Coke

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In the continuing battle between the two zeros, Coke and Pepsi, the battling duo take their fight to the aisles of a BJ's-like club store. To the tune of Irvin Berlin's Anything You Can Do, the duo one up each other with ever more creative aisle displays.

In the end, it's Pepsi that crushes Coke with help from Snoop Dogg who makes an appearance atop and sparkling stage of Pepsi boxes.

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by Steve Hall    Nov- 8-10    
Topic: Brands, Celebrity, Commercials



Choking Child Illustrates Importance of First Aid Training

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If you think pre-movie ads in the theater are annoying, you won't like this one from St. John Ambulance. While the ad is for a good cause - having knowledge of first aid - there's just something wrong with dragging lighthearted theater-goers into the drama of a joking child.

The scenario is typical. We see an ad play out on the screen. Then a person in the audience becomes part of the ad. It's not a bad execution if a bit longer than it needs to be. Still, we're just not a fan of this sort of advertising.

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by Steve Hall    Nov- 2-10    
Topic: Commercials



Angry Woman Punches Hole in Glass Wall For Cervical Cancer

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Um...wow? We really don't know how to react after viewing this Michael Maxxis-directed spot for GlaxoSmithKline's Cervarix entitled tatoo Punch which calls attention to a cervical cancer vaccine. Let's break it down.

Up to four to five women...every six hours a woman is diagnosed...everyday one off us dies...

All in slow motion

Cut to really pissed off woman.

Cue Apple's 1984 commercial

Show tough ass broad punch a hole through a glass wall.

Breathe sigh of relief you didn't create this commercial.

For his part, Maxxis comments, "We are dealing with a product that will save lives. Nothing is more important, therefore we must deliver the message with fire, poignancy, and impact. I want the viewer to get goose-bumps and tingles this spot must overwhelm everyone in the audience with hard emotion. The overall tone is both serious and heavy, but also inspiring and uplifting. We want to empower women and motivate them to live healthy, productive, and meaningful lives. As much as this spot will make a woman want to get the vaccine, it will empower her to be strong and optimistic."

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by Steve Hall    Nov- 2-10    
Topic: Commercials



Dell Streak Assists Meet Cute

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So here's Mother's new work for Dell. Basically, it's a Meet Cute all played out with help from Dell's new Streak pocket tablet. It's the first part of a global rebranding campaign. We could nitpick but it's nice to see anything at all from Dell these days. Now out from under the Enfaticao disaster, the brand just might have a chance at repositioning itself.

What are your thoughts? Is this a viable direction or Dell?

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by Steve Hall    Nov- 2-10    
Topic: Commercials



Bundaberg Rum Apologies For Not Killing Crocodile

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If you recall a week or so ago Bundaberg Run ran a commercial in which a crocodile was blown up at the conclusion of the spot. For some inexplicable reason, apparently a few people thought the commercial was a bit more than just a stunt and thought the crocodile actually was blown up.

While we weren't aware of any outcry over the spot, the brand saw fit to send us an apology video clarifying the crocodile was not killed. At least during the filming of the commercial.

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by Steve Hall    Nov- 1-10    
Topic: Commercials



Rubik Poses, Catfish Saved, Cutwater Creates, Zombies Unleashed

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- Anja Rubik in the new Fendi Fall/Winter ad campaign.

- The American Catfish industry has launched a new ad campaign to curtail the import of cheaper, Chinese catfish.

- Cutwater is out with a collection of videos for Ubisoft's Assassin's Creed: Brotherhood.

- The Boot Girls ask Americans to put on a pair of boots to raise awareness of the work of those in the military. Even Rick Dees is wearing boots.

- People who come up with a new Bruins Hockey Rule can win the chance to have their rule shown during a Bruins Game on Garden HDX and get a ride on the Zamboni.

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by Steve Hall    Oct-25-10    
Topic: Campaigns, Cause, Celebrity, Commercials, Video



New Jetta Digitally Unveiled on Winding Mountain Road

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So that sticker that's affixed to every new car on the dealer's lot? You know, the one that lists the price along with a lot of silly "accessories" like...oh...an armrest and other things that should be standard and aren't worth listing? It's front and center and...well...everywhere in a new Volkswagen Jetta commercial (or below) from Red Urban and 1stAvemachine.

That's one interpretation of the commercial. Another, and the one the brand and agency would prefer to be understood, is that the paper represents the detailed design work which went into creating the new vehicle...right along with the design of a new, lower price.

Either way, that's a lot of paper to be flying off a vehicle while making a trip over Winding Mountain Road. But there's no reason for anti-litter cause groups to get their panties in a bunch or for The Indian to cry. Nope. This baby is all digital and the paper miraculously disappears once it falls off the vehicle.

As Winding Mountain Road commercials go, this one isn't bad.

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by Steve Hall    Oct-25-10    
Topic: Commercials










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